The Growth of Home Fitness Apps
Home fitness apps have been shaping our lives—and our glutes—long before COVID-19, but their popularity has truly surged in the last few months.
Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over?
This graphic uses data from MoEngage and Apptopia to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included.
Growth, by Number of Downloads
Between Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Here’s a look at the regional breakdown:
|Rest of the World||43%|
India saw the highest increase in downloads, rising by 156%. That translates to 58 million new active users—almost the entire population of Italy.
This makes sense considering that India had the largest lockdown in the world—from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That’s a lot of people who, quite suddenly, found themselves homebound.
The Middle East and North Africa (MENA) region saw the second highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase.
Growth, by Daily Active Users
Along with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). This is significant because it shows people weren’t just downloading these apps and forgetting about them—they were actually using them.
Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. Here’s a look at the growth in each region:
|Rest of the World||24%|
As with downloads, India saw the largest increase in DAUs with an 84% increase, or 12 million new users. MENA saw the second-highest growth (which also aligns with downloads) at 28%.
In contrast, the Americas saw the smallest increase at just 8%—but this also may be a function of having more users to start with. Despite the lower growth rate than other regions, those who did adopt fitness apps in the Americas seemed to enjoy them, particularly in the United States.
According to a mid-year survey by OnePoll, 74% of Americans used at least one fitness app during quarantine, and 60% enjoyed their home workouts so much, they now plan on canceling their gym membership for good.
Top Grossing Health & Fitness Apps in Q2 2020
Which companies have been capitalizing on this trend? Here’s a look at the top-grossing health and fitness apps in Q2 2020, using data from Sensor Tower:
April was focused on mindfulness and meditation more than active workouts. Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Another popular mindfulness app came in second place—Headspace grossed $5.5 million. MyFitnessPal, used for tracking your diet and exercise, ranked third.
In May, meditation remained a primary focus. Calm grossed $7.7 million and kept its top spot as the highest-grossing health and fitness app, while MyFitnessPal ranked second with more than $6.5 million in gross revenue. Strava, an app with built-in GPS that tracks your workouts, came in at third place.
By June, people had shifted their focus to diet tracking and active workouts. MyFitnessPal took first place, grossing $6.7 million. Calm and Headspace came second and third, respectively.
Is Home Fitness Here to Stay?
During lockdown, gyms and fitness studios were left with no other choice than to increase their digital presence. Many started offering virtual classes, allowing members to access services from the comfort of their own homes.
Lockdown also inspired people to improve their home gyms and invest in home fitness equipment. Exercise equipment company Peloton has surged in popularity this year—it’s set to double its sales in 2020, with an estimated $1.8 billion in revenue by the end of the year.
With gyms online and fancy new equipment at home, will people maintain their lockdown workout routines even after the pandemic ends?
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33 Problems With Media in One Chart
In this infographic, we catalog 33 problems with the social and mass media ecosystem.
33 Problems With Media in One Chart
One of the hallmarks of democratic society is a healthy, free-flowing media ecosystem.
In times past, that media ecosystem would include various mass media outlets, from newspapers to cable TV networks. Today, the internet and social media platforms have greatly expanded the scope and reach of communication within society.
Of course, journalism plays a key role within that ecosystem. High quality journalism and the unprecedented transparency of social media keeps power structures in check—and sometimes, these forces can drive genuine societal change. Reporters bring us news from the front lines of conflict, and uncover hard truths through investigative journalism.
That said, these positive impacts are sometimes overshadowed by harmful practices and negative externalities occurring in the media ecosystem.
The graphic above is an attempt to catalog problems within the media ecosystem as a basis for discussion. Many of the problems are easy to understand once they’re identified. However, in some cases, there is an interplay between these issues that is worth digging into. Below are a few of those instances.
Editor’s note: For a full list of sources, please go to the end of this article. If we missed a problem, let us know!
Explicit Bias vs. Implicit Bias
Broadly speaking, bias in media breaks down into two types: explicit and implicit.
Publishers with explicit biases will overtly dictate the types of stories that are covered in their publications and control the framing of those stories. They usually have a political or ideological leaning, and these outlets will use narrative fallacies or false balance in an effort to push their own agenda.
Unintentional filtering or skewing of information is referred to as implicit bias, and this can manifest in a few different ways. For example, a publication may turn a blind eye to a topic or issue because it would paint an advertiser in a bad light. These are called no fly zones, and given the financial struggles of the news industry, these no fly zones are becoming increasingly treacherous territory.
Misinformation vs. Disinformation
Both of these terms imply that information being shared is not factually sound. The key difference is that misinformation is unintentional, and disinformation is deliberately created to deceive people.
Fake news stories, and concepts like deepfakes, fall into the latter category. We broke down the entire spectrum of fake news and how to spot it, in a previous infographic.
Mass media and social feeds are the ultimate Darwinistic scenario for ideas.
Through social media, stories are shared widely by many participants, and the most compelling framing usually wins out. More often than not, it’s the pithy, provocative posts that spread the furthest. This process strips context away from an idea, potentially warping its meaning.
Video clips shared on social platforms are a prime example of context stripping in action. An (often shocking) event occurs, and it generates a massive amount of discussion despite the complete lack of context.
This unintentionally encourages viewers to stereotype the persons in the video and bring our own preconceived ideas to the table to help fill in the gaps.
Members of the media are also looking for punchy story angles to capture attention and prove the point they’re making in an article. This can lead to cherrypicking facts and ideas. Cherrypicking is especially problematic because the facts are often correct, so they make sense at face value, however, they lack important context.
Simplified models of the world make for compelling narratives, like good-vs-evil, but situations are often far more complex than what meets the eye.
The News Media Squeeze
It’s no secret that journalism is facing lean times. Newsrooms are operating with much smaller teams and budgets, and one result is ‘churnalism’. This term refers to the practice of publishing articles directly from wire services and public relations releases.
Churnalism not only replaces more rigorous forms of reporting—but also acts as an avenue for advertising and propaganda that is harder to distinguish from the news.
The increased sense of urgency to drive revenue is causing other problems as well. High-quality content is increasingly being hidden behind paywalls.
The end result is a two-tiered system, with subscribers receiving thoughtful, high-quality news, and everyone else accessing shallow or sensationalized content. That everyone else isn’t just people with lower incomes, it also largely includes younger people. The average age of today’s paid news subscriber is 50 years old, raising questions about the future of the subscription business model.
For outlets that rely on advertising, desperate times have called for desperate measures. User experience has taken a backseat to ad impressions, with ad clutter (e.g. auto-play videos, pop-ups, and prompts) interrupting content at every turn. Meanwhile, in the background, third-party trackers are still watching your every digital move, despite all the privacy opt-in prompts.
How Can We Fix the Problems with Media?
With great influence comes great responsibility. There is no easy fix to the issues that plague news and social media. But the first step is identifying these issues, and talking about them.
The more media literate we collectively become, the better equipped we will be to reform these broken systems, and push for accuracy and transparency in the communication channels that bind society together.
Visualizing the Current State of the Global Gender Gap
At our current rate of change, it will take up to 136 years to close the global gender gap. Here’s a look at gender inequality across regions.
The Current State of the Global Gender Gap
As a global society, we still have a long way to go before we reach gender equality around the world.
According to the World Economic Forum’s (WEF) latest Global Gender Gap Report, it could take up to 135.6 years to close the global gender gap, based on the current rate of change.
This graphic by Sebastian Gräff gives a breakdown of gender equality worldwide, showing how long it will take before each region reaches gender parity.
How Gender Gap is Measured
In its 15th edition, the Global Gender Gap Report analyzes gender-based discrepancies across 156 different countries. To gauge each region’s gender gap, the report digs into four key areas:
- Economic Participation and Opportunity
- Educational Attainment
- Health and Survival
- Political Empowerment
Each subindex is given its own score, then an average across the four pillars is calculated to give each country a final score between zero (exceptionally unequal) and one (completely equal).
Out of all the regions, Western Europe has the smallest gender gap, with a score of 0.78. At this rate, the gender gap in Western Europe could be closed in approximately 52.1 years, more than 83 years faster than the global estimate.
|Rank||Region||Overall Gender Gap Index (2021)|
|3||Latin America and the Caribbean||0.71|
|4||Eastern Europe and Central Asia||0.71|
|5||East Asia and the Pacific||0.69|
|8||Middle East and North Africa||0.61|
Western Europe scores particularly high in educational attainment (1.0) and health and survival (0.97). Here’s a look at the category breakdown for each region:
|Region||Economic Participation and Opportunity||Educational Attainment||Health and Survival||Political Empowerment|
|Latin America and the Caribbean||0.64||1.00||0.98||0.27|
|Eastern Europe and Central Asia||0.74||1.00||0.98||0.14|
|East Asia and the Pacific||0.70||0.98||0.95||0.14|
|Middle East and North Africa||0.41||0.94||0.97||0.12|
But it might be surprising to see that political empowerment in Western Europe received a score of only 0.44. This is higher than the global average for political empowerment of 0.21, but still indicative of a large gender gap in this area.
Globally, political empowerment tended to receive the lowest scores in the report, as women are grossly underrepresented in politics. A study by the Council of Foreign Relations revealed that out of 195 different countries’ national cabinets, only 14 countries had at least 50% of their ministerial positions held by women.
Economic participation and opportunity is the second weakest category, with a global average score of 0.58. A good example of how this gap manifests itself is in entrepreneurship and business, where women still struggle to find investors and gain access to venture capital. Further, on average, women continue to make less money than men. According to the UN, women across the globe make approximately 77 cents for every dollar earned by men.
The Economic Benefit of Gender Equality
Research shows that empowering women in the workforce is in everyone’s best interest. Closing the gender gap in the global workforce could lead to a boost of more than $28 trillion to the global economy.
Yet across the globe, COVID-19 has created new challenges that have hindered our progress towards gender equality. This is partly because some of the sectors that have been impacted the most by COVID-19 restrictions, such as hospitality, food services, and personal care, are largely dominated by female workers.
As we continue to recover from the impact of COVID-19, world leaders will face numerous policy challenges, including how to build back better, creating more opportunities for women to thrive in the global economy.
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