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The Growth of Home Fitness Apps

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The growth in home fitness apps

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The Growth of Home Fitness Apps

Home fitness apps have been shaping our lives—and our glutes—long before COVID-19, but their popularity has truly surged in the last few months.

Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over?

This graphic uses data from MoEngage and Apptopia to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included.

Growth, by Number of Downloads

Between Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Here’s a look at the regional breakdown:

RegionDownload Growth
India157%
MENA55%
Europe25%
Asia-Pacific47%
Rest of the World43%
Americas21%

India saw the highest increase in downloads, rising by 156%. That translates to 58 million new active users—almost the entire population of Italy.

This makes sense considering that India had the largest lockdown in the world—from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That’s a lot of people who, quite suddenly, found themselves homebound.

The Middle East and North Africa (MENA) region saw the second highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase.

Growth, by Daily Active Users

Along with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). This is significant because it shows people weren’t just downloading these apps and forgetting about them—they were actually using them.

Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. Here’s a look at the growth in each region:

RegionDAU Growth
India84%
MENA28%
Europe11%
Asia-Pacific24%
Rest of the World24%
Americas8%

As with downloads, India saw the largest increase in DAUs with an 84% increase, or 12 million new users. MENA saw the second-highest growth (which also aligns with downloads) at 28%.

In contrast, the Americas saw the smallest increase at just 8%—but this also may be a function of having more users to start with. Despite the lower growth rate than other regions, those who did adopt fitness apps in the Americas seemed to enjoy them, particularly in the United States.

According to a mid-year survey by OnePoll, 74% of Americans used at least one fitness app during quarantine, and 60% enjoyed their home workouts so much, they now plan on canceling their gym membership for good.

Top Grossing Health & Fitness Apps in Q2 2020

Which companies have been capitalizing on this trend? Here’s a look at the top-grossing health and fitness apps in Q2 2020, using data from Sensor Tower:

April was focused on mindfulness and meditation more than active workouts. Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Another popular mindfulness app came in second place—Headspace grossed $5.5 million. MyFitnessPal, used for tracking your diet and exercise, ranked third.

In May, meditation remained a primary focus. Calm grossed $7.7 million and kept its top spot as the highest-grossing health and fitness app, while MyFitnessPal ranked second with more than $6.5 million in gross revenue. Strava, an app with built-in GPS that tracks your workouts, came in at third place.

By June, people had shifted their focus to diet tracking and active workouts. MyFitnessPal took first place, grossing $6.7 million. Calm and Headspace came second and third, respectively.

Is Home Fitness Here to Stay?

During lockdown, gyms and fitness studios were left with no other choice than to increase their digital presence. Many started offering virtual classes, allowing members to access services from the comfort of their own homes.

Lockdown also inspired people to improve their home gyms and invest in home fitness equipment. Exercise equipment company Peloton has surged in popularity this year—it’s set to double its sales in 2020, with an estimated $1.8 billion in revenue by the end of the year.

With gyms online and fancy new equipment at home, will people maintain their lockdown workout routines even after the pandemic ends?

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Misc

The Top 25 Nationalities of U.S. Immigrants

Mexico is the largest source of immigrants to the U.S., with almost 11 million immigrants.

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Bar chart showing the top 25 nationalities of US Immigrants.

The Top 25 Nationalities of U.S. Immigrants

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

The United States is home to more than 46 million immigrants, constituting approximately 14% of its total population.

This graphic displays the top 25 countries of origin for U.S. immigrants, based on 2022 estimates. The data is sourced from the Migration Policy Institute (MPI), which analyzed information from the U.S. Census Bureau’s 2022 American Community Survey.

In this context, “immigrants” refer to individuals residing in the United States who were not U.S. citizens at birth.

Mexico Emerges as a Leading Source of Immigration

Mexico stands out as the largest contributor to U.S. immigration due to its geographical proximity and historical ties.

Various economic factors, including wage disparities and employment opportunities, motivate many Mexicans to seek better prospects north of the border.

CountryRegion# of Immigrants
🇲🇽 MexicoLatin America
& Caribbean
10,678,502
🇮🇳 IndiaAsia2,839,618
🇨🇳 ChinaAsia2,217,894
🇵🇭 PhilippinesAsia1,982,333
🇸🇻 El SalvadorLatin America
& Caribbean
1,407,622
🇻🇳 VietnamAsia1,331,192
🇨🇺 CubaLatin America
& Caribbean
1,312,510
🇩🇴 Dominican RepublicLatin America
& Caribbean
1,279,900
🇬🇹 GuatemalaLatin America
& Caribbean
1,148,543
🇰🇷 KoreaAsia1,045,100
🇨🇴 ColombiaLatin America
& Caribbean
928,053
🇭🇳 HondurasLatin America
& Caribbean
843,774
🇨🇦 CanadaNorthern America821,322
🇯🇲 JamaicaLatin America
& Caribbean
804,775
🇭🇹 HaitiLatin America
& Caribbean
730,780
🇬🇧 United KingdomEurope676,652
🇻🇪 VenezuelaLatin America
& Caribbean
667,664
🇧🇷 BrazilLatin America
& Caribbean
618,525
🇩🇪 GermanyEurope537,484
🇪🇨 EcuadorLatin America
& Caribbean
518,287
🇵🇪 PeruLatin America
& Caribbean
471,988
🇳🇬 NigeriaAfrica448,405
🇺🇦 UkraineEurope427,163
🇮🇷 IranMiddle East407,283
🇵🇰 PakistanAsia399,086
Rest of World11,637,634
Total46,182,089

Mexicans are followed in this ranking by Indians, Chinese, and Filipinos, though most immigrants on this list come from countries in the Latin American and Caribbean region.

On the other hand, only three European countries are among the top sources of U.S. immigrants: the UK, Germany, and Ukraine.

Immigration continues to be a significant factor contributing to the overall growth of the U.S. population. Overall population growth has decelerated over the past decade primarily due to declining birth rates.

Between 2021 and 2022, the increase in the immigrant population accounted for 65% of the total population growth in the U.S., representing 912,000 individuals out of nearly 1.4 million.

If you enjoyed this post, be sure to check out Visualized: Why Do People Immigrate to the U.S.? This visualization shows the different reasons cited by new arrivals to America in 2021.

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