Infographic: The Cybersecurity Boom
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The Cybersecurity Boom

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The Cybersecurity Boom

How Investors Can Play the Global Explosion in Cyberattacks and Cybercrime

Thanks to Purefunds Cybersecurity ETF (HACK) for helping us put this together.

In 1983’s WarGames, a young Matthew Broderick unwittingly hacks into military central computer while searching for video games and almost inadvertently starts World War III. This film is classified on IMDB as in the “Sci-fi, Thriller” genres.

While the prospects of cybercrime and cyberterrorism are certainly thrilling (and scary), the descriptor of “Sci-fi” for the movie may no longer be necessary. In the last calendar year, there’s been dozens of high-profile cybersecurity incidents that are not a far cry from the geopolitical near-miss in WarGames.

The United States government and the country’s largest bank have both had serious security intrusions as of recent. This summer the United States Government revealed it had over 20 million records stolen by hackers allegedly based in China. Just as concerning, it was exactly one year ago that J.P. Morgan was compromised with records stolen from over 76 million households and 7 million small businesses. The company has now vowed to spend $250 million a year in preventing such incidents.

Most recent of all is this week’s hack of the popular adultery site Ashley Madison. The leak of sensitive information on potentially 37 million customers isn’t a potential geopolitical concern as the above cases, but it does have business implications: the website’s plan to raise $200 million in an IPO in London has now been kiboshed for the foreseeable future.

If big organizations like Sony, Target, Google, and Home Depot can’t do anything to stop cybersecurity incidents, what chance do the rest of us have?

And that’s the problem with cyberattacks. Detected incidents have skyrocketed over the last five years, soaring from 3.4 million to 42.8 million from 2009-2014, and they now cost the global economy an estimated $400 billion a year. Every day these incidents happen on a small scale, but today’s hacking technology and sophistication allows for much more. Exploitation of big cybersecurity vulnerabilities could cause financial chaos, destroy reputations of entire companies, expose business and state secrets, and even shut down moving vehicles remotely. This is not science fiction. This is reality – and we haven’t even gotten into the hypothetical potential damage that hackers could cause if they had even more resources or resolve. People’s lives and money are at stake.

Systems are more sensitive and hyperconnected than ever before, and hackers are deploying more sophisticated tactics to take advantage of them for personal or organizational gain. Luckily, there is also an entire industry of engineers, programmers, analysts, designers, cryptographers, and other professionals trying to build the walls and moat around the castle. Cybersecurity, as we depict in this infographic, is a booming industry with hundreds of companies scrambling to protect us from having intellectual property, health records, financial information, and other vital data compromised.

That’s why by 2020, the cybersecurity market is expected to be valued at $170.2 billion, which implies a 9.8% CAGR (compound annual growth rate) from today’s estimate of $106.3 billion. Businesses and governments are spending more on cybersecurity: even the Whitehouse announced this year that in its 2016 fiscal budget that it would aim to spend $14 billion on additional measures. Fifteen years ago, cybersecurity was only a blip on the US government’s radar at $938 million in spending.

The private sector is in the same boat, as 69% of business executives see cyberattacks as a threat to their growth. This is a fair statement since Verizon estimates in its 2015 Data Breach Investigations Report that the average cost of a cyberattack to a business ranges between $475,000 to $9 million depending on the number of records stolen.

Among the companies that are benefiting from the surge in cybersecurity spending include those building firewalls, secure servers, routers, anti-virus software, and malware detection tools. Firms that specialize in consulting and solving related security problems are also getting plenty of interest. Investors can potentially profit from this sector as well by identifying companies and funds that will gain from booming activity and spending in the sector.

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How the Top Cryptocurrencies Performed in 2021

Cryptocurrencies had a breakout year in 2021, providing plenty of volatility and strong returns across crypto’s various sectors.

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The Returns of Top Cryptocurrencies in 2021

2021 saw the crypto markets boom and mature, with different sectors flourishing and largely outperforming the market leader, bitcoin.

While bitcoin only managed to return 59.8% last year, the crypto sector’s total market cap grew by 187.5%, with many of the top coins offering four and even five-digit percentage returns.

2021 Crypto Market Roundup

Last year wasn’t just a breakout year for crypto in terms of returns, but also the growing infrastructure’s maturity and resulting decorrelation of individual crypto industries and coins.

Crypto’s infrastructure has developed significantly, and there are now many more onramps for people to buy altcoins that don’t require purchasing and using bitcoin in the process. As a result, many cryptocurrency prices were more dictated by the value and functionality of their protocol and applications rather than their correlation to bitcoin.

CryptocurrencyCategory2021 Returns
BitcoinCryptocurrency59.8%
EthereumSmart Contract Platform399.2%
Binance CoinExchange Token1,268.9%
SolanaSmart Contract Platform11,177.8%
CardanoSmart Contract Platform621.3%
XRPCryptocurrency277.8%
TerraSmart Contract Platform12,967.3%
AvalancheSmart Contract Platform3,334.8%
PolkadotSmart Contract Platform187.9%
DogecoinMeme Coin3,546.0%

Sources: TradingView, Binance, Uniswap, FTX, Bittrex

Bitcoin wasn’t the only cryptocurrency that didn’t manage to reach triple-digit returns in 2021. Litecoin and Bitcoin Cash also provided meagre double-digit percentage returns, as payment-focused cryptocurrencies were largely ignored for projects with smart contract capabilities.

Other older projects like Stellar Lumens (109%) and XRP (278%) provided triple-digit returns, with Cardano (621%) being the best performer of the old guard despite not managing to ship its smart contract functionality last year.

The Rise of the Ethereum Competitors

Ethereum greatly outpaced bitcoin in 2021, returning 399.2% as the popularity boom of NFTs and creation of DeFi 2.0 protocols like Olympus (OHM) expanded possible use-cases.

But with the rise of network activity, a 50% increase in transfers in 2021, Ethereum gas fees surged. From minimums of $20 for a single transaction, to NFT mint prices starting around $40 and going into the hundreds on congested network days, crypto’s retail crowd migrated to other smart contract platforms with lower fees.

Alternative budding smart contract platforms like Solana (11,178%), Avalanche (3,335%), and Fantom (13,207%) all had 4-5 digit percentage returns, as these protocols built out their own decentralized finance ecosystems and NFT markets.

With Ethereum set to merge onto the beacon chain this year, which uses proof of stake instead of proof of work, we’ll see if 2022 brings lower gas fees and retail’s return to Ethereum if the merge is successful.

Dog Coins Meme their Way to the Top

While many new cryptocurrencies with strong functionality and unique use-cases were rewarded with strong returns, it was memes that powered the greatest returns in cryptocurrencies this past year.

Dogecoin’s surge after Elon Musk’s “adoption” saw many other dog coins follow, with SHIB benefitting the most and returning an astounding 19.85 million percent.

But ever since Dogecoin’s run from $0.07 to a high of $0.74 in Q2 of last year, the original meme coin’s price has slowly bled -77% down to $0.17 at the time of writing. After the roller coaster ride of last year, 2022 started with a positive catalyst for Dogecoin holders as Elon Musk announced DOGE can be used to purchase Tesla merchandise.

Gamifying the Crypto Industry

The intersection between crypto, games, and the metaverse became more than just a pipe dream in 2021. Axie Infinity was the first crypto native game to successfully establish a play to earn structure that combines its native token (AXS) and in-game NFTs, becoming a sensation and source of income for many in the Philippines.

Other crypto gaming projects like Defi Kingdoms are putting recognizable game interfaces on decentralized finance applications, with the decentralized exchange becoming the town’s “marketplace” and yield farms being the “gardens” where yield is harvested. This fantasy aesthetic is more than just a new coat of paint, as the project with $1.04B of total value locked is developing an underlying play-to-earn game.

Along with gamification, 2021 saw crypto native and non-crypto developers put a big emphasis on the digital worlds or metaverses users will inhabit. Facebook’s name change to Meta resulted in the two prominent metaverse projects The Sandbox (SAND) and Decentraland (MANA) surge another few hundred percent to finish off the year at 16,261% and 4,104% returns respectively.

With so many eyes on the crypto sector after the 2021’s breakout year, we’ll see how developing U.S. regulation and changing macro conditions affect cryptocurrencies in 2022.

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The 20 Internet Giants That Rule the Web

A lot has changed since Yahoo and AOL were the homepages of choice. This visualization looks at the largest internet giants in the U.S. since 1998.

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The 20 Internet Giants That Rule the Web (1998-Today)

With each passing year, an increasingly large segment of the population no longer remembers images loading a single pixel row at a time, the earsplitting sound of a 56k modem, or the early domination of web portals.

Many of the top websites in 1998 were news aggregators or search portals, which are easy concepts to understand. Today, brand touch-points are often spread out between devices (e.g. mobile apps vs. desktop) and a myriad of services and sub-brands (e.g. Facebook’s constellation of apps). As a result, the world’s biggest websites are complex, interconnected web properties.

The visualization above, which primarily uses data from ComScore’s U.S. Multi-Platform Properties ranking, looks at which of the internet giants have evolved to stay on top, and which have faded into internet lore.

America Moves Online

For millions of curious people the late ’90s, the iconic AOL compact disc was the key that opened the door to the World Wide Web. At its peak, an estimated 35 million people accessed the internet using AOL, and the company rode the Dotcom bubble to dizzying heights, reaching a valuation of $222 billion dollars in 1999.

AOL’s brand may not carry the caché it once did, but the brand never completely faded into obscurity. The company continually evolved, finally merging with Yahoo after Verizon acquired both of the legendary online brands. Verizon had high hopes for the company—called Oath—to evolve into a “third option” for advertisers and users who were fed up with Google and Facebook.

Sadly, those ambitions did not materialize as planned. In 2019, Oath was renamed Verizon Media, and was eventually sold once again in 2021.

A City of Gifs and Web Logs

As internet usage began to reach critical mass, web hosts such as AngelFire and GeoCities made it easy for people to create a new home on the Web.

GeoCities, in particular, made a huge impact on the early internet, hosting millions of websites and giving people a way to actually participate in creating online content. If it were a physical community of “home” pages, it would’ve been the third largest city in America, after Los Angeles.

This early online community was at risk of being erased permanently when GeoCities was finally shuttered by Yahoo in 2009, but luckily, the nonprofit Internet Archive took special efforts to create a thorough record of GeoCities-hosted pages.

From A to Z

In December of 1998, long before Amazon became the well-oiled retail machine we know today, the company was in the midst of a massive holiday season crunch.

In the real world, employees were pulling long hours and even sleeping in cars to keep the goods flowing, while online, Amazon.com had become one of the biggest sites on the internet as people began to get comfortable with the idea of purchasing goods online. Demand surged as the company began to expand their offering beyond books.

Amazon.com has grown to be the most successful merchant on the Internet.

– New York Times (1998)

Digital Magazine Rack

Meredith will be an unfamiliar brand to many people looking at today’s top 20 list. While Meredith may not be a household name, the company controlled many of the country’s most popular magazine brands (People, AllRecipes, Martha Stewart, Health, etc.) including their sizable digital footprints. The company also owned a slew of local television networks around the United States.

After its acquisition of Time Inc. in 2017, Meredith became the largest magazine publisher in the world. Since then, however, Meredith has divested many of its most valuable assets (Time, Sports Illustrated, Fortune). In December 2021, Meredith merged with IAC’s Dotdash.

“Hey, Google”

When people have burning questions, they increasingly turn to the internet for answers, but the diversity of sources for those answers is shrinking.

Even as recently as 2013, we can see that About.com, Ask.com, and Answers.com were still among the biggest websites in America. Today though, Google appears to have cemented its status as a universal wellspring of answers.

As smart speakers and voice assistants continue penetrate the market and influence search behavior, Google is unlikely to face any near-term competition from any company not already in the top 20 list.

New Kids on the Block

Social media has long since outgrown its fad stage and is now a common digital thread connecting people across the world. While Facebook rapidly jumped into the top 20 by 2007, other social media infused brands took longer to grow into internet giants.

By 2018, Twitter, Snapchat, and Facebook’s umbrella of platforms were all in the top 20, and you can see a more detailed and up-to-date breakdown of the social media universe here.

A Tangled Web

Today’s internet giants have evolved far beyond their ancestors from two decades ago. Many of the companies in the top 20 run numerous platforms and content streams, and more often than not, they are not household names.

A few, such as Mediavine and CafeMedia, are services that manage ads. Others manage content distribution, such as music, or manage a constellation of smaller media properties, as is the case with Hearst.

Lastly, there are still the tech giants. Remarkably, three of the top five web properties were in the top 20 list in 1998. In the fast-paced digital ecosystem, that’s some remarkable staying power.

This article was inspired by an earlier work by Philip Bump, published in the Washington Post.

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