The Consumer Potential of CBD, And Why It’s Here to Stay
The billion-dollar cannabis industry is reaching new heights. While stigma and restrictions still exist, these haven’t slowed the industry’s global growth, and it’s projected at almost $32 billion by 2022.
At the core of it is a growing appreciation and understanding for cannabidiol, or CBD—a non-intoxicating compound found in cannabis and hemp plants. Today’s infographic from The Green Organic Dutchman wraps up our “Soil to Sale” series, by explaining CBD’s therapeutic benefits and why it’s taking the world by storm.
CBD: A Medical Marvel
CBD is one of two major cannabinoids that naturally occur in cannabis. It has a long history of being used medicinally, but it fell out of favor due to legal issues.
Today, it’s making a comeback. Medical cannabis relies on CBD for its therapeutic properties, and the personal anecdotes of patients are being increasingly backed by science. There are currently over 300 active and completed clinical trials concerning CBD, and it’s proven to help with a range of health issues, from simple to complex:
- Chronic pain
- Inflammation and arthritis
- Anxiety and depression
- Nausea or appetite loss
- Multiple sclerosis
- Crohn’s disease
- Epilepsy and seizures
The Food and Drug Administration (FDA) recently approved the first prescription CBD drug, Epidiolex, for its efficacy in reducing epilepsy seizures.
CBD is Going Global
It’s no wonder that over 20 countries have established medical cannabis markets, with more following suit. But there’s a catch—it can be legal to buy CBD-based products, but not cannabis. Ever-changing laws further complicate the legal status of CBD worldwide.
Canada is still one of only two countries to legalize cannabis on a federal level. It also has the resources to become a research leader, and expand product offerings based on changing consumer needs. Meanwhile, cannabis is still highly restricted in the United States, yet 33 states allow medical cannabis and/or the purchase of CBD products.
Many potential patients and consumers are wary to try cannabis, because they’re worried about getting “high”. With CBD-based products, that risk is significantly reduced, and it’s opening up all sorts of doors.
What Do Consumers Want?
Many consumers are drawn to CBD-based products for its therapeutic applications. In a survey of 4,000 Americans, here’s how many found CBD quite effective for different uses:
- 63%: Reducing stress or anxiety
- 52%: For better sleep
- 38%: Joint pain
- 24%: For fun or recreation
Consumers are also starting to explore CBD-based products for more than medication, such as sports recovery, and skincare and beauty. This new wellness segment is creating opportunities for alternative delivery formats—in the same survey, consumers reported using edibles, tinctures, vapes, and topicals to consume CBD the most.
It’s clear that CBD’s multiple applications will propel the market forward. Based on one estimate by Cowen & Co., CBD retail sales could shoot up from a baseline of $600 million to $16 billion by 2025. The most growth will be seen in the health and wellness category, like nutraceuticals (worth $6.4B) and topicals (worth $4B).
The Green Organic Dutchman Holdings Ltd. (TGOD) is a global leading organic cannabis brand, with an eye on CBD’s benefits and future market potential for years to come.
We want to remain on the cutting edge of innovation and establish the foundation for future … novel TGOD-branded cannabinoid products, from beverages and edibles, to topicals and beyond.
—Drew Campbell, Senior Director of Marketing at TGOD
Water-Soluble CBD: A Game Changer for Consumer Packaged Goods
A breakthrough technology triggers a new wave of CBD products—unlocking new possibilities in the consumer packaged goods industry.
Water-Soluble CBD: A Game Changer for Consumer Packaged Goods
Cannabidiol (CBD)—a major non-psychoactive compound found in the cannabis plant—is quickly becoming a mainstream product. Due to mounting evidence of its health benefits, it is increasingly used as a key ingredient in consumer packaged goods such as food, beverages, and health and wellness products.
This burgeoning market is estimated to grow from $5 billion in 2019, to $23.7 billion by 2023. However, major challenges with existing products need to be addressed, such as poor bioavailability, or the rate at which CBD is absorbed into the bloodstream.
Today’s infographic from Trait Biosciences explores the importance of a truly water-soluble CBD formulation in addressing this challenge and many more.
The Importance of Water-Soluble CBD
When CBD is extracted from the cannabis plant, it takes an oil-based form. Like any oil, it is hydrophobic, meaning it will not dissolve in water.
As a result, CBD oil resists absorption into the bloodstream—with 96% of it being flushed from the body without ever having an active effect.
Nanoemulsion is the most common method of creating CBD-infused products. The process involves pulverizing cannabinoids into nano-sizes, and combining them with an emulsifier and a carrier oil, in an attempt to create a water-soluble CBD.
However, despite many industry players’ claims, nanoemulsified CBD is not water-soluble. In fact, water-compatible is a more accurate description. Nanoemulsified CBD also has associated risks, including:
- Risk of DNA damage, cytotoxicity, and immune system response
- Nanoparticles have been known to accumulate in organs, causing other health concerns
- Leads to unpredictable experiences
Trait Biosciences’ breakthrough technology, Trait Distilled™, avoids these issues.
An Entirely Natural Process
Through Trait Biosciences’ proprietary glycosylation process, a sugar molecule is attached to the cannabinoid—a process that naturally occurs in the body as it metabolizes different foods.
The benefits of the Trait Distilled™ process will be a game changer for cannabis, hemp, and CPG industries, due to its:
- Greater bioavailability
- Perfectly clear solution
- Faster onset time
- Indefinite shelf stability
- Better taste
- Lack of emulsifiers, surfactants, or nanotechnologies
- Organic certification potential
- Odor-free properties
Trait’s Distilled™ technology results in pure, and natural water-soluble terpenes and cannabinoids that are entirely safe for commercial use.
The Impact on Consumer Packaged Goods Industries
The adoption of this new technology will prove extremely lucrative across CBD-infused CPG product categories. Many major companies are already capitalizing on the potential of CBD-infused products, such as Walmart, Whole Foods, and Ulta Beauty.
Among products that new and existing consumers would consider trying, edibles—such as CBD-infused baked goods and chocolate—rank the highest.
CBD as a functional ingredient and a mood enhancer is blurring the lines between pharma and food, with health benefits such as:
- Full of Omega-3
- Stress and anxiety relief
The global functional food market is projected to grow from $250 billion to $440 billion by 2022, with CBD-infused food products playing a significant role in the growth of this market.
The global functional beverages market will be worth an estimated $278 billion by 2020, with CBD-infused beverages becoming a significant sub-segment.
Taste is the #1 consumer driver, and biggest roadblock for CBD-infused beverages. Water-soluble CBD will eliminate the unpleasant aftertaste associated with CBD-infused beverages that are currently on the market.
Health and Wellness
Health and wellness is emerging as a new reason for cannabis consumption. With Unilever now entering the space with CBD-infused ice cream, the floodgates will open for other major companies to follow suit.
Truly water-soluble CBD is a revolutionary technology that will kickstart the growth of CBD products in the CPG sector—and unlock the true potential of the cannabis plant.
Trait Biosciences is leading this biotechnology innovation, by creating purer and safer cannabis products for everyone.
Investing in Canada: the Silicon Valley of the North
Canada’s tech sector is booming with promising talent and lower operating costs. U.S. companies are taking notice, with many setting up shop in Canada.
Investing in Canada: the Silicon Valley of the North
The fastest-growing tech hubs are no longer limited to the San Francisco Bay Area. Canadian cities have emerged as ideal ecosystems for nurturing technology companies.
In particular, Toronto, Edmonton, Montreal, and Vancouver are well-known hubs for innovation, attracting some of the world’s top tech talent.
Today’s graphic from the Canadian Consulate in San Francisco highlights why Canada’s booming tech industry is attractive to foreign companies, and where the new avenues for growth are located.
Investing in Canada’s Tech Sector
Canada is an attractive market for foreign investors and corporations.
- Free Trade: Canada is the only country that freely trades with every G7 nation
- Innovation: The tech startup ecosystem in Canada ranks 3rd in the world
- Stability: Canada’s social and political climate ranks in the top 20 most stable worldwide
Foreign direct investment (FDI) into Canada is fueling this growth. In just a year, FDI grew by 70%—from $32.2 billion in 2017 to $54.7 billion in 2018. There are three primary types of FDI:
|Horizontal||Same type of business established in a foreign country||Cell phone provider in the U.S. opens stores in Canada|
|Vertical||Different but related business established or acquired in a foreign country||U.S. manufacturer acquires a Canadian supplier of parts or raw materials required for its products|
|Conglomerate||An investment made in a business unrelated to the foreign investor’s existing business||Joint venture between a Canadian Artificial Intelligence (AI) company and a U.S. company with no experience in AI|
For many years, Canada has maintained an open flow of trade, investment, and talent with other nations. That’s why many well-known foreign companies are flocking to the “Great White North” to attract world-class talent.
Who’s Got Talent: Hiring the Best
Canada is an emerging leader in talent attraction. The influx of FDI and skilled immigrants has sparked the “brain gain” throughout Canada’s tech sector.
The Global Skills Strategy (GSS) is a recent federal program that fast tracks immigration for highly-skilled workers applying directly to Canada or through U.S. companies. In 2018 alone, the GSS received over 10,000 applications─with a 96% success rate for approved work visas.
Shorter processing times for Canadian work visas are enabling more efficient immigration. Canadian visas are now processed within 10-14 days, compared with the typical U.S. timelines of 6-10 months.
Locally, Canadian tech talent has also grown formidable. Notable experts in AI, deep learning, and technology have pursued lucrative research and career opportunities in Canada.
Canadian Tech Pioneers
- Yoshua Bengio: 2018 Turing Award, University of Montreal
- Richard Sutton: Google DeepMind, University of Alberta
- Joelle Pineau: Facebook AI Research (FAIR), McGill University
- Geoffrey Hinton: Google, 2018 Turing Award, University of Toronto
- Donna Strickland: 2018 Nobel Laureate, University of Waterloo
- Doina Precup: Canadian Institute for Advanced Research (CIFAR) Senior Fellow, McGill University
- Sanja Fidler: NVIDIA Director of AI, University of Toronto
- Hugo Larochelle: Google Brain, CIFAR Associate Director, University of Montreal
Notable accolades include the Turing Award, which is given annually to selected individuals for their contributions “of lasting and major technical importance” to the computer science industry.
Highly skilled professionals such as those listed above are working closely with both renowned academic organizations and major tech companies to foster innovation in Canadian tech.
Show Me the Money: Setting up Shop in Canada
Companies that choose to invest in Canada’s technology sector also have access to several key financial incentives.
- Tax Incentives
Foreign companies can receive corporate tax breaks for investing in a Canadian office. Any research and development (R&D) work may also be eligible for Scientific Research and Experimental Development (SR&ED) tax credits.
- Lower Labor Costs
Lower costs of living throughout Canada allows foreign companies to pay lower wages to staff without impacting quality of life. The rent-to-tech wage ratio─the ratio of a tech worker’s monthly housing costs to their monthly wages─is significantly lower in Canada compared to major U.S. tech hubs. For example, Montreal’s ratio is 12.6%, compared to San Francisco’s ratio of 26.4%.
- Lower Operating Costs
Setting up a physical office also offers more value per dollar for foreign companies, as most operating costs are significantly lower in Canada.
The Canadian tech industry is consistently boosting job growth, tech innovation, and wealth creation─all important considerations for foreign companies and investors.
Attracting Foreign Companies to Canada
Many view Canada as a land of opportunity─ the country consistently ranks highly on global happiness, thanks to its stable politics, social factors, and strong economy.
With quality talent and lower costs, Canada is fertile ground for U.S. and foreign tech companies seeking to grow their businesses and global reach.
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