The Consumer Potential of CBD, And Why It's Here to Stay
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The Consumer Potential of CBD, and Why It’s Here to Stay

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The following content is sponsored by The Green Organic Dutchman.

TGOD8 CBD Potential

The Consumer Potential of CBD, And Why It’s Here to Stay

The billion-dollar cannabis industry is reaching new heights. While stigma and restrictions still exist, these haven’t slowed the industry’s global growth, and it’s projected at almost $32 billion by 2022.

At the core of it is a growing appreciation and understanding for cannabidiol, or CBD—a non-intoxicating compound found in cannabis and hemp plants. Today’s infographic from The Green Organic Dutchman wraps up our “Soil to Sale” series, by explaining CBD’s therapeutic benefits and why it’s taking the world by storm.

CBD: A Medical Marvel

CBD is one of two major cannabinoids that naturally occur in cannabis. It has a long history of being used medicinally, but it fell out of favor due to legal issues.

Today, it’s making a comeback. Medical cannabis relies on CBD for its therapeutic properties, and the personal anecdotes of patients are being increasingly backed by science. There are currently over 300 active and completed clinical trials concerning CBD, and it’s proven to help with a range of health issues, from simple to complex:

  • Chronic pain
  • Inflammation and arthritis
  • Anxiety and depression
  • Nausea or appetite loss
  • Multiple sclerosis
  • Crohn’s disease
  • Epilepsy and seizures

The Food and Drug Administration (FDA) recently approved the first prescription CBD drug, Epidiolex, for its efficacy in reducing epilepsy seizures.

CBD is Going Global

It’s no wonder that over 20 countries have established medical cannabis markets, with more following suit. But there’s a catch—it can be legal to buy CBD-based products, but not cannabis. Ever-changing laws further complicate the legal status of CBD worldwide.

Canada is still one of only two countries to legalize cannabis on a federal level. It also has the resources to become a research leader, and expand product offerings based on changing consumer needs. Meanwhile, cannabis is still highly restricted in the United States, yet 33 states allow medical cannabis and/or the purchase of CBD products.

Many potential patients and consumers are wary to try cannabis, because they’re worried about getting “high”. With CBD-based products, that risk is significantly reduced, and it’s opening up all sorts of doors.

What Do Consumers Want?

Many consumers are drawn to CBD-based products for its therapeutic applications. In a survey of 4,000 Americans, here’s how many found CBD quite effective for different uses:

  • 63%: Reducing stress or anxiety
  • 52%: For better sleep
  • 38%: Joint pain
  • 24%: For fun or recreation

Consumers are also starting to explore CBD-based products for more than medication, such as sports recovery, and skincare and beauty. This new wellness segment is creating opportunities for alternative delivery formats—in the same survey, consumers reported using edibles, tinctures, vapes, and topicals to consume CBD the most.

It’s clear that CBD’s multiple applications will propel the market forward. Based on one estimate by Cowen & Co., CBD retail sales could shoot up from a baseline of $600 million to $16 billion by 2025. The most growth will be seen in the health and wellness category, like nutraceuticals (worth $6.4B) and topicals (worth $4B).

The Green Organic Dutchman Holdings Ltd. (TGOD) is a global leading organic cannabis brand, with an eye on CBD’s benefits and future market potential for years to come.

We want to remain on the cutting edge of innovation and establish the foundation for future … novel TGOD-branded cannabinoid products, from beverages and edibles, to topicals and beyond.

—Drew Campbell, Senior Director of Marketing at TGOD

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Plant-based Alternatives: 5 Ways They Benefit the Planet

Conventional meat production is responsible for 14.5% of the world’s CO2 gases. Here we visualize the benefits of plant-based alternatives.

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Visualizing the benefits of plant-based alternatives.

Plant-based Alternatives: 5 Ways They Benefit the Planet

Over the past decade, people have become increasingly interested in plant-based diets. In fact, there has been a 600% increase in people turning vegan in the U.S. since 2014.

Because of this, the plant-based foods market could make up roughly 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020.

Although initially promoted for their gambit of health benefits, recent studies have shown that switching to a plant-based diet has a list of environmental benefits too.

The following infographic by Billy Goat Brands (CSE: GOAT) (“GOAT”) explores the environmental impacts of conventional meat production and how plant-based alternatives can lessen this impact and be a viable dietary solution for the future.

Environmental Benefits of Plant-based Alternatives

Increased population growth has caused meat production to increase exponentially. The livestock sector is one of the most significant contributors to urgent environmental problems. Conventional meat production is responsible for 14.5% of the world’s greenhouse gases.

Water, land, and ocean conservation have become a major concern for livestock breeding and meat production. It also causes a loss of soil nutrients, leaving land unusable in the future.

Here are five ways in which the production of plant-based alternatives benefit the environment:

  1. Climate Change: The production of plant-based meats causes very low greenhouse gas emissions and can in fact reduce emissions caused by conventional meat production by 70%.
  2. Land Conservation: Switching to a plant-based diet could also reduce global agricultural land use from 4 to 1 billion hectares.
  3. Water Conservation: A plant-based diet can reduce water consumption by up to 50%, saving 14 trillion gallons of water annually.
  4. Cleaner Water: Creating plant-based alternatives does not require excessive spraying of chemicals and pesticides, reducing aquatic nutrient pollution.
  5. Ocean Conservation: Consumption of plant-based imitation fish can stop the practice of overfishing that has caused oceanic dead zones across the world.

Plant-based alternatives offer a solution to these problems. They produce minimal greenhouse gases and require a fraction of the cropland and water needed for conventional meat production.

Health Benefits of Consuming Plant-based Alternatives

Plant-based diets are considered to be naturally nutritious and healthy. For years, registered dietitians and food scientists have touted the perks of eating plants and cutting back on meat.

Here are some amazing benefits of choosing a plant-based diet:

Lower Your Blood Pressure

Several studies have shown that sticking with a plant-based diet can reduce blood pressure, reducing your risk of further health complications. A recent study also found that vegetarians had a 34% lower risk of developing hypertension than those who consume meat.

Prevent Type-2 Diabetes

Our diet and diseases like type 2 diabetes have had a long-standing link. Plant-based diets, especially when rich in high-quality plant foods, are associated with a substantially lower risk of developing type-2 diabetes by over 30%.

Provide Healthy Body BMI

Studies have shown that the mean BMI for vegans was 23.6, while for nonvegetarians, it was 28.8, which qualifies as overweight. The various fibers and antioxidants in plant-based foods reduce fatty lipids in the body and promote a healthy BMI.

Decrease Your Risk of Cancer

According to the American Institute for Cancer Research (AICR ), the best way to source cancer-protective nutrients, including fiber, vitamins, minerals, and phytochemicals, is to eat a diet rich in vegetables and fruit, grains, beans, nuts, seeds, and some animal foods.

Improve Brain Capacity

There is veritable proof that a plant-based diet may improve the cognitive functions of your body. In some rare cases, it is linked to enhancing impairments in Alzheimer’s patients and reducing the risk of dementia.

Most Popular Plant-based Alternatives

There are a variety of plant-based alternatives that are available for consumption in the market today. Meat and milk alternatives are the most popular types of current plant-based alternatives available. Many popular fast-food chains have now adopted using plant-based meats in their menus.

Similarly, in order to combat the extreme exploitation of fisheries worldwide, efforts are being made to create plant-based seafood alternatives for consumption.

Through brands like Sophie’s Kitchen, Billy Goat Brands (CSE: GOAT) gives people the opportunity to invest in companies that offer healthy and environmentally conscious plant-based alternatives for consumption.

Go to billygoatbrands.com to learn more about investing in a plant-based future today.

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Visualized: The Circular Economy 101

How does a circular economy work? In this infographic, we show the benefits of a circular economy, and the key factors driving its growth.

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Circular Economy

Visualized: The Circular Economy 101

The principles of a circular economy trace back as far as 3,000 years.

Archeological evidence shows that Romans recycled trash following the eruption of Mount Vesuvius in 79 AD. Roughly 200 years later, people recycled glass during the Byzantine Empire. Fast-forward to today and circular economy strategies are projected to generate trillions in economic output by 2030.

But how does the circular economy work? This infographic from MSCI provides a guide to circular economies—from circular business models to circular technologies.

No Time to Waste

First, let’s start at the root of the problem, our current consumption trends:

  • Raw Materials: Global extraction is projected to double by 2060.
  • Textiles: 85% of clothing and textiles are discarded.
  • Waste: Global waste is projected to rise 70% by 2050.
  • Water: 80% of global wastewater is untreated or reused before returning back to the ecosystem.

To change consumption patterns and reduce waste, consumer behaviors, business models, and policies will need to change. But the big question is how?

To answer this problem, the concept of a circular economy is gaining traction.

What Is a Circular Economy?

A circular economy is centered on the idea of resources being kept as long as possible within the economic system, where materials that have undergone an entire lifecycle, from production to end stage, are returned to the economic system as an input.

Above all else, a circular economy is based on sustainable life cycles.

Circular Economy Growth

In 2019, BlackRock launched an inaugural Circular Economy fund. Since then, it has attracted $2.1 billion in investment. A number of the world’s largest asset managers have followed suit.

Policy-driven agendas are also focused on the circular economy shift:

  • Paris Climate Agreement
  • UN Sustainable Development Goals (SDG 12, 11, 9, 13)
  • European Green Deal Circular Economy Action Plan
  • 2019 African Durban Declaration
  • China’s 5-Year Circular Economy Plan
  • Circular economy strategies across Latin American countries

Given the steep cost of linear economic models, governments are beginning to pay attention to the merits of a circular economy.

The Upside of a Circular Economy

Circular economy principles aligned with sustainability offer the following advantages:

  • Reducing GHG emissions: 9.3 billion tonnes of CO₂e could be prevented by 2050 if circular economy strategies are applied across the steel, aluminum, cement, food, and plastic sectors.
  • Preserving long-term biodiversity: ~50% decrease in harmful effects on farm-level biodiversity through applying circular strategies.
  • Improving ocean health & water quality: 80% reduction in plastics entering the ocean globally by using reclamation, recycling, and reduction strategies, among others.
  • Economic growth & job creation: $4.5 trillion global economic opportunity by 2030 through spurring innovation in waste reduction.

Importantly, circular strategies, technologies, and transition companies are looking beyond traditional economic models.

5 Business Models in a Circular Economy

From alternative energy to bio-based and recyclable materials, the most effective circular business models are ones that create obvious value.

Let’s consider five circular economy business models and where they can be applied in the supply chain. Additionally, some of the models can be adapted to any part of the supply chain.

Business ModelSupply Chain Example
1. Circular supplies/Circular designProduct design/R&D

Procurement/raw materials acquisition
2. Resource recovery
(Recycle, Waste as a resource)
Reverse logistics

Material & product manufacturing
3. Product life extension
(Remanufacture, Resell, Upgrade)
End-of-life

Sales & marketing

Product use
4. ShareProduct use

Material & product manufacturing
5. Product as a serviceLogistics

Product design/R&D

Today, circular models present opportunities in fashion, food systems, mining and metals, among others.

How are Circular Economy Indexes Created?

A circular economy theme is built on two key dimensions:

1. Smarter technologies: Providing circular technologies

  • Single-use plastics alternatives
  • Digital technologies that replace resource-intensive products

2. Resource efficient processes: Maximizing materials and minimizing impacts (e.g. emissions)

  • Improved package materials
  • Efficient processes that reduce land degradation and promote diversity

Then, MSCI identifies areas of innovation that support a circular model. Consider the following circular technologies, which are produced by companies that contribute to a circular economy theme “end-state” through their products and services.

7 Circular TechnologiesExample
1. Renewables & energy efficiency
Replacing oil-based plastic with compostable materials
2. Sharing economyPeer-to-peer accommodation
3. Future mobilityElectric vehicles
4. Internet economyOnline markets
5. Water sustainabilityWastewater treatment systems
6. Plastic sustainabilityCompanies using only one type of polymer for packaging
7. BiodiversityPhytotechnologies

It also looks at circular transitions, which are companies that enable the shift to a circular economy through their management of related issues.

3 Circular TransitionsExample
1. Natural resources managementDeforestation
2. Water resources managementSmart metering devices
3. Plastic transitionBiodegradable plastics

As a result MSCI has created a range of Circular Economy related indexes:

  • Natural Resources Stewardship
  • Sustainable Water Transition
  • Plastics Transition
  • Renewables & Energy Efficiency
  • Sharing Economy

It’s worth noting that what is measurable today will likely only expand, considering the evolving regulatory frameworks and thinking around a circular economy,

The Value of a Circular Economy

Through looking at circular economy innovation, we yield three important insights:

  • Competitive earnings
  • New economic models
  • Sustainable solutions

For a growing number of investors, companies, and researchers, a circular economy provides a wide scope of opportunities ranging from single-use plastics alternatives to water sustainability.

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