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The 100 Most Popular City Destinations

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100 Most Popular City Destinations for Travel

The 100 Most Popular City Destinations

The pandemic has grounded many of us, but it can’t curb human wanderlust.

Cities like Hong Kong, Bangkok, and London have led city destination rankings for years, but movement within the ranks below them—revealed in the above infographic—help to highlight the intriguing travel trends happening before COVID-19.

With data from Euromonitor International’s 2019 travel report, we can uncover where travelers are likely headed once their passports are useful again. Pulling data from 400 cities, collected into mid-2019, the report encompasses millions of international travelers who stayed at their destination longer than 24 hours.

Here’s a closer look at where travelers are likely to touch down in post-pandemic life.

Not-So-Lonely At the Top

Although the top of this list has remained fairly stable in terms of rank in recent years, two cities have seen an impressive influx of travelers.

Paris and Istanbul both made significant gains between 2017 and 2019 with 20.6% and 37.2% growth in visitors respectively:

Note that only one North American city, New York City, is found in this top 10. As well, Asian cities account for half of the leading group, with two of the top 10 cities are located in China. Although Hong Kong leads the top 100 list, political turmoil led to a marked decline of international visitors of 4.2% from 2017 to 2019.

The largest rank changes in the top 10 were made by Macau and Istanbul, but the rise was subtle. Both cities gained two spots each between 2013 and 2018, though each had sizable traveler growth rates, with Macau growing by 19.0%.

RankCityCountryArrivals (Millions)5yr Rank ChangeGrowth ('17-19)
1Hong KongChina (SAR)29.26-4.2%
2BangkokThailand24.1715.1%
3LondonUnited Kingdom19.23-1.4%
4MacauChina (SAR)18.93219.0%
5SingaporeSingapore18.55-112.2%
6ParisFrance17.56-120.6%
7DubaiUAE15.923.4%
8New York CityUS13.6017.0%
9Kuala LumpurMalaysia13.4319.6%
10IstanbulTurkey13.43237.2%
11DelhiIndia12.653049.6%
12AntalyaTurkey12.44-140.6%
13ShenzhenChina12.20-52.0%
14MumbaiIndia10.592838.5%
15PhuketThailand10.558.4%
16RomeItaly10.07-38.3%
17TokyoJapan9.99159.3%
18PattayaThailand9.61-18.9%
19TaipeiTaiwan, China9.60-17.7%
20MeccaSaudi Arabia9.5710.3%
21GuangzhouChina9.00-50.1%
22PragueCzechia8.95-33.9%
23MedinaSaudi Arabia8.5510.7%
24SeoulSouth Korea8.43-1019.1%
25AmsterdamNetherlands8.35312.6%
26AgraIndia8.143852.6%
27MiamiUS8.12-76.9%
28OsakaJapan7.866936.2%
29Los AngelesUS7.50-77.8%
30ShanghaiChina7.48-77.8%
31Ho Chi Minh CityVietnam7.20631.6%
32DenpasarIndonesia7.191337.5%
33BarcelonaSpain6.71-611.6%
34Las VegasUS6.59-9-0.8%
35MilanItaly6.48-93.9%
36ChennaiIndia6.42755.8%
37ViennaAustria6.41-87.1%
38Johor BahruMalaysia6.40829.8%
39JaipurIndia6.382942.9%
40CancunMexico6.04171.8%
41BerlinGermany5.96-1010.1%
42CairoEgypt5.751855.1%
43AthensGreece5.731831.3%
44OrlandoUS5.55-108.7%
45MoscowRussia5.51-1024.4%
46VeniceItaly5.50-165.3%
47MadridSpain5.44-86.3%
48Ha LongVietnam5.291444.0%
49RiyadhSaudi Arabia5.27-90.9%
50DublinIreland5.21-129.4%
51FlorenceItaly5.06-153.9%
52Ha NoiVietnam4.692119.3%
53TorontoCanada4.5110.5%
54JohannesburgSouth Africa4.12-103.4%
55SydneyAustralia4.09112.1%
56MunichGermany4.06-711.0%
57JakartaIndonesia4.031730.9%
58BeijingChina4.00-253.8%
59St. PetersburgRussia4.00-1123.9%
60BrusselsBelgium3.94-1324.8%
61JerusalemIsrael3.93-927.0%
62BudapestHungary3.82-710.4%
63LisbonPortugal3.5493.4%
64DammamSaudi Arabia3.50-140.3%
65Penang IslandMalaysia3.44-216.3%
66HeraklionGreece3.40-1-3.8%
67KyotoJapan3.29584.4%
68ZhuhaiChina3.26-94.4%
69VancouverCanada3.211313.3%
70Chiang MaiThailand3.2064.2%
71CopenhagenDenmark3.0787.8%
72San FranciscoUS2.90-143.1%
73MelbourneAustralia2.891220.9%
74KrakowPoland2.85-83.9%
75MarrakechMorocco2.84213.1%
76KolkattaIndia2.831422.3%
77CebuPhilippines2.8151-4.2%
78AucklandNew Zealand2.8069.7%
79Tel AvivIsrael2.78-816.0%
80GuilinChina2.752919.7%
81HonoluluUS2.74-116.0%
82HurgadaEgypt2.7445108.1%
83WarsawPoland2.73-167.2%
84MuglaTurkey2.72-3347.5%
85Buenos Aires CityArgentina2.69-318.6%
86ChibaJapan2.6810614.4%
87FrankfurtGermany2.64-79.2%
88StockholmSweden2.6010.1%
89LimaPeru2.54-1117.5%
90Da NangVietnam2.517244.0%
91BatamIndonesia2.492027.8%
92NiceFrance2.47-1710.7%
93FukuokaJapan2.4410424.6%
94Abu DhabiUAE2.401214.7%
95JejuSouth Korea2.35-8-6.2%
96PortoPortugal2.342211.7%
97RhodesGreece2.34-1110.6%
98Rio de JaneiroBrazil2.28-73.6%
99KrabiThailand2.26-512.7%
100BangaloreIndia2.248350.6%

It’s also worth noting that based on the data collected into 2019, London was projected to continue its downward trend, bringing it to 5th spot—mostly due to complications brought on by Brexit and associated visa restrictions.

Trending: Indian and Japanese Cities Take Flight

Most of the dramatic shifts in city travel patterns are happening below the top 10. Asian hot spots are gaining steam and swiftly making their way up the top 100 rankings, signaling a shift in global preferences before lockdowns began.

Take Japan for instance. The five Japanese cities in the top 100 rose by 352 places collectively since 2013. The country’s top city destinations have had an average traveler growth rate of 17.8% from 2017 to 2019. In light of Japan’s impeccable containment of COVID-19, that trend may be compounded in coming years.

Japan’s dramatic rise in the ranks is echoed by India. India’s seven cities in the top 100 have risen 229 places — with a huge average growth rate of 44.6% from 2017 to 2019. Some of that growth is the result of lifestyle tourism, particularly in the case of Delhi, which saw its traveler rate grow by 49.6% since 2017.

Prior to the pandemic, Delhi was expected to continue that steady growth and experience a leap in rank, which currently sits at 11.

With health and wellness tourism on the rise, India has gained noteworthy attention for its yoga retreats and Ayurveda practices. Delhi’s connectivity to important locations across North India has boosted inbound arrivals to the city.

— Euromonitor International

Where in the World? Asia and Europe

Asia continues to lead all other regions, followed by Europe.

Since 2013, the number of Asian cities in the top 100 has grown from 34 to 43. Asian outbound travel has also seen a surge, spurring a rise in travel campaigns from Europe and the Americas that target Asian travelers on social media platforms like WeChat.

Why the Ranking Matters: In Travel, They Trust

Before the pandemic, tourism was considered a leading and resilient economic sector.

In 2019, 1.5 billion people traveled internationally. By 2030, that number could grow to 1.8 billion—and many cities could become increasingly reliant on tourist dollars.

According to the World Travel and Tourism Council, cities like Macau, Cancun, Marrakech, and Las Vegas are all heavily dependent on direct tourism and travel contributions to their respective GDPs. As of 2018, more than 50% of Macau’s GDP was derived directly from tourism, while almost half of Cancun’s GDP relies on travelers.

Countries like India and the Philippines are also particularly reliant on travel. India has a related job-to-tourist ratio of two jobs for every tourist and the Philippines has a ratio of one job per tourist.

By 2030, there could be 1.8 billion tourists – just over one in five persons in the world–traveling around the globe.

United Nations World Tourism Organization

Where to Next? Wheels Up

Millions of travelers don’t lie — the siren call of cities is undeniable. In turn, those tourists have become a major lifeforce for many of these destinations, and a boon for the international travel industry.

The pandemic has thrown these dynamics off course, with much of the world grinding to a halt since early 2020. However, it’s only a matter of time before the world opens back up again.

Although travel may look very different in the future, wanderlust doesn’t simply disappear. In fact, frustrated travelers — including digital nomads and remote workers — may have all the more reason to run away.

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Markets

Mapped: The State of Small Business Recovery in America

Compared to January 2020, 34% of small businesses are currently closed. This map looks at the small business recovery rate in 50 metro areas.

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Mapped: The State of Small Business Recovery in America

In the business news cycle, headlines are often dominated by large corporations, macroeconomic news, or government action.

While mom and pop might not always be in focus, collectively small businesses are a powerful and influential piece of the economy. In fact, 99.9% of all businesses in the U.S. qualify as small businesses, collectively employing almost half (47.3%) of the nation’s private workforce.

Unfortunately, they’ve also been one of the hardest-hit sectors of the economy amid the pandemic. From the CARES Act to the new budget proposal, billions of dollars have been allocated towards helping small businesses to get back on their feet.

Small Business Recovery in 50 Metro Areas

During the pandemic, many small businesses have either swiftly pivoted to survive, or struggled to stay afloat. This map pulls data from Opportunity Insights to examine the small business recovery rate in 50 metro areas across America.

So, has the situation improved since the last time we examined this data? The short answer is no—on a national scale, 34% of small businesses are closed compared to January 2020.

San Francisco is one of the most affected metro areas, with a 48% closure rate of small businesses. New York City has spiralled the most since the end of September 2020.

U.S. Metro Area% Change in # of
Small Businesses Open
(As of Sep 25, 2020)
% Change in # of
Small Businesses Open
(As of Apr 23, 2021)
7-month change (p.p.)
Albuquerque-23%-34%-11
Atlanta-26%-35%-9
Austin-32%-38%-6
Bakersfield-31%-35%-4
Baltimore-28%-35%-7
Boston-33%-47%-14
Charlotte-18%-28%-10
Chicago-27%-38%-11
Cleveland-26%-34%-8
Colorado Springs-23%-28%-5
Columbus-21%-28%-7
Dallas-Fort Worth-21%-28%-7
Denver-25%-29%-4
Detroit-28%-38%-10
El Paso-25%-26%-1
Fresno-26%-30%-4
Honolulu-41%-25%+16
Houston-30%-34%-4
Indianapolis-25%-34%-9
Jacksonville-18%-28%-10
Kansas City-15%-26%-11
Las Vegas-22%-30%-8
Los Angeles-27%-34%-7
Louisville-23%-35%-12
Memphis-21%-24%-3
Miami-23%-34%-11
Milwaukee-22%-27%-5
Minneapolis-21%-29%-8
Nashville-21%-26%-5
New Orleans-45%-39%+6
New York City-21%-42%-21
Oakland-32%-35%-3
Oklahoma City-26%-35%-9
Philadelphia-24%-31%-7
Phoenix-19%-31%-12
Portland-34%-36%-2
Raleigh-16%-29%-13
Sacramento-33%-34%-1
Salt Lake City-18%-23%-5
San Antonio-34%-40%-6
San Diego-28%-38%-10
San Francisco-49%-48%+2
San Jose-35%-44%-9
Seattle-28%-30%-2
Tampa-22%-40%-18
Tucson-27%-28%-1
Tulsa-23%-32%-9
Virginia Beach--36%0
Washington DC-37%-47%-10
Wichita-15%-28%-13

Data as of Apr 23, 2021 and indexed to Jan 4-31, 2020.

On the flip side, Honolulu has seen the most improvement. As travel and tourism numbers into Hawaii have steadily risen up with lifted nationwide restrictions, there has been a 16 p.p. increase in open businesses compared to September 2020.

Road to a K-Shaped Recovery

As of April 25, 2021, nearly 42% of the U.S. population has received at least one dose of a COVID-19 vaccine. However, even with this rapid vaccine rollout, various segments of the economy aren’t recovering at the same pace.

Take for instance the stark difference between professional services and the leisure and hospitality sector. Though small business revenues in both segments have yet to return to pre-pandemic levels, the latter has much more catching up to do:

Small Business Recovery Supplemental - Business Revenues

This uneven phenomena is known as a K-shaped recovery, where some industries see more improvement compared to others that stagnate in the aftermath of a recession.

The Entrepreneurial Spirit Endures

Despite these continued hardships, it appears that many Americans have not been deterred from starting their own businesses.

Many small businesses require an Employer Identification Number (EIN) which makes EIN applications a good proxy for business formation activity. Despite an initial dip in the early months of the pandemic, there has been a dramatic spike in EIN business applications.

ein business applications

Even in the face of a global pandemic, the perseverance of such metrics prove that the innovative American spirit is unwavering, and spells better days to come for small business recovery.

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Misc

These Powerful Maps Show the Extremes of U.S. Population Density

The U.S. population is spread across a huge amount of land, but its distribution is far from equal. These maps are a unique look at population density

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us cities population density equivalent map

America’s 328 million people are spread across a huge amount of territory, but the population density of various regions is far from equal.

It’s no secret that cities like New York have a vastly different population density than, say, a rural county in North Dakota. Even so, this interactive map by Ben Blatt of Slate helps visualize the stark contrast between urban and rural densities in a way that might intrigue you.

How many counties does it take to equal the population of these large urban areas? Let’s find out.

New York City’s Rural Equivalent

New York City (proper) Population: 8.42 million
New York City Population density: 27,547 persons / mi²

New York City became the largest city in the U.S. back in 1781 and has long been the country’s most densely packed urban center. Today, 1 in every 38 people living in the United States resides in The Big Apple.

new york city population density equivalent map

For the northwestern counties above to match the population of New York City, it takes a land area around the size of Mongolia. The region shown above is 645,934 mi², and runs through portions of 12 different states.

In order to match the population of the entire New York metropolitan area, which holds 18 million people and includes adjacent cities and towns in New York state, New Jersey, and Connecticut, the above equivalent area would have to be even more massive.

Los Angeles County’s Rural Equivalent

LA County Population: 10.04 million
LA County Population density: 2,100 persons / mi²

Los Angeles County is home to the 88 incorporated cities that make up the urban area of Los Angeles.

Even excluding nearby population centers such as Anaheim, San Bernadino, and Riverside (which are located in adjacent counties) it is still the most populous county in the United States, with over 10 million inhabitants.

los angeles county population density equivalent map

To match this enormous scale in Middle America, it would take 298 counties covering an area of 471,941 mi².

Chicago’s Rural Equivalent

Chicago Metropolitan Area Population: 9.53 million
Chicago Metropolitan Area Population density: 1,318 persons / mi²

Next up is America’s third largest city, Chicago. For this visualization, we’re using the Chicago metropolitan area, which covers the full extent of the city’s population.

chicago population density equivalent map

To match the scale of the population of the Windy City, we would need to add up every county in New Mexico, along with large portions of Colorado, Arizona, and Texas.

Turning the Tables?

Conversely, what if we transported the people in the country’s least densely populated counties into the middle of an urban center?

RankCountyPopulation
1Kalawao County, Hawaii86
2Loving County, Texas169
3King County, Texas272
4Kenedy County, Texas404
5Arthur County, Nebraska463

As it turns out, the total population of the five least populated counties is just 1,394—roughly the same amount of people that live on the average Manhattan block.

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