Connect with us

Technology

The 100 Most Expensive Keywords on Google

Published

on

The 100 Most Expensive Keywords on Google

The 100 Most Expensive Keywords on Google

What do lawyers do with all of those legal fees that they generate?

Apparently, they throw it at cost-per-click advertising on Google AdWords.

According to today’s infographic on the 100 most expensive keywords on Google by WebpageFX, search phrases related to legal services make up the vast majority of the rankings with 78 of 100 search phrases.

Why Lawyers?

The average cost across all industries for CPC advertising was $1.58 per click in 2015.

However, Google has has billions of available keywords, and the cost for specific keywords can range dramatically based on a number of factors. Some phrases are worth pennies, while others can cost hundreds of dollars. It all depends on the relevance and the potential revenue that can be generated off of a particular search phrase.

Many law firms are willing to pay in the higher end of that spectrum, particularly for business related to personal injury claims and car accidents. Phrases such as “top personal injury attorneys” or “Personal injury attorney Colorado” dominate the rankings, making them among the costliest search terms worldwide. The most expensive keyword of all is “San Antonio car wreck attorney”, which has an astronomical rate of $670.44 per click.

Keywords such as these are heavily location-based, while having strong regional competition. This drives up ad rates significantly.

That said, lawyers are still open to shelling out good money for these kinds of leads, as customers would be highly motivated while providing substantial revenue to their firms.

Location, Location

Of the 22 keywords that were not related directly to legal services, it was location-specific terms related to insurance and water damage that were among the most expensive.

Terms such as “Austin TX auto insurance” or “Flood restoration Chicago” commanded large bids, with $388.58 and $346.49 costs for each click respectively.

Ultimately, it turns out that 58 of 100 of the most expensive keywords on the list are related to location, with competition in California, Texas, Florida, and Colorado being the toughest.

Click for Comments

Technology

What Laptop Brands do Americans Use in 2024?

Statista surveyed nearly 7,000 American adults aged 18–64 asking them what laptop brands were in their households. These are the results.

Published

on

A cropped chart with the market share of commonly used laptop brands in the U.S., per Statista survey data current up to March, 2024.

What Laptop Brands do Americans Use in 2024?

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

We chart the market share of commonly used laptop brands in the U.S., per Statista survey data. Multiple responses were allowed, and percentages do not sum to 100.

ℹ️ Survey details: Between April, 2023 and March 2024, 6,843 American adults aged 18–64 were asked: “What brands are the laptops in your households?” The “don’t know” responses have not been visualized.

The U.S. Laptop Market Landscape

HP emerges as the preferred choice for laptops, present in 32% of surveyed households.

Meanwhile, Apple’s dominance in America’s smartphone segment isn’t quite matched in the laptop market with their Macbooks, trailing HP at 28% of households.

Here’s the full survey data.

BrandShare of Respondents
HP32%
Apple28%
Dell24%
Acer14%
Lenovo12%
Samsung12%
Microsoft10%
ASUS9%
Toshiba5%
Alienware4%
DigitalStorm2%
Falcon Northwest2%
Huawei2%
MSI2%
Vaio1%
Other6%
Don't know2%

Note: DigitalStorm, Falcon Northwest, Huawei, MSI, and Vaio’s share of respondents were combined into the “Other” category in the graphic. “Don’t know” responses were not visualized.

Another well-known manufacturer, Dell, comes in at 24%, rounding out the top three by household share.

Other big laptop brands, Acer, Lenovo, Samsung, and Microsoft all range between 10–15% of surveyed households.

For a broader picture, market research firm, Technavio, predicts a 3.2% combined average growth rate for the global laptop market from 2024–28. A lion’s share of that growth (42%) is expected to come from North America. Rising popularity of gaming laptops will be a key tailwind.

Interestingly, thanks to their graphics processing units, gaming laptops are also in demand for AI/machine-learning work. Some companies have already started releasing models catering to this specific audience.

Learn More About Tech From Visual Capitalist

If you enjoyed this post, check out The Top 100 Most Valuable Brands in 2024 where technology companies make up nearly one-fifth of the list by themselves.

Continue Reading
Voronoi, the app by Visual Capitalist. Where data tells the story. Download on App Store or Google Play

Subscribe

Popular