Technology
The 100 Most Expensive Keywords on Google
The 100 Most Expensive Keywords on Google
What do lawyers do with all of those legal fees that they generate?
Apparently, they throw it at cost-per-click advertising on Google AdWords.
According to today’s infographic on the 100 most expensive keywords on Google by WebpageFX, search phrases related to legal services make up the vast majority of the rankings with 78 of 100 search phrases.
Why Lawyers?
The average cost across all industries for CPC advertising was $1.58 per click in 2015.
However, Google has has billions of available keywords, and the cost for specific keywords can range dramatically based on a number of factors. Some phrases are worth pennies, while others can cost hundreds of dollars. It all depends on the relevance and the potential revenue that can be generated off of a particular search phrase.
Many law firms are willing to pay in the higher end of that spectrum, particularly for business related to personal injury claims and car accidents. Phrases such as “top personal injury attorneys” or “Personal injury attorney Colorado” dominate the rankings, making them among the costliest search terms worldwide. The most expensive keyword of all is “San Antonio car wreck attorney”, which has an astronomical rate of $670.44 per click.
Keywords such as these are heavily location-based, while having strong regional competition. This drives up ad rates significantly.
That said, lawyers are still open to shelling out good money for these kinds of leads, as customers would be highly motivated while providing substantial revenue to their firms.
Location, Location
Of the 22 keywords that were not related directly to legal services, it was location-specific terms related to insurance and water damage that were among the most expensive.
Terms such as “Austin TX auto insurance” or “Flood restoration Chicago” commanded large bids, with $388.58 and $346.49 costs for each click respectively.
Ultimately, it turns out that 58 of 100 of the most expensive keywords on the list are related to location, with competition in California, Texas, Florida, and Colorado being the toughest.
Technology
Ranked: Largest Semiconductor Foundry Companies by Revenue
Most of the 10 largest semiconductor foundries in the world, are headquartered in just three Asian countries, accounting for 90% of the entire industry’s revenue.
Ranked: Largest Semiconductor Foundry Companies by Revenue
They’re in our phones, cars, planes, and even fridges.
Semiconductor chips have become critical for the modern way of life, and the biggest semiconductor foundry companies rake in billions of dollars from widespread demand.
This chart shows the largest semiconductor foundry companies by their percentage of global revenues in Q1 2023, using data sourced from Trendforce.
Semiconductor Foundry Companies by Revenue
At the top of the list and dwarfing every other company by revenue share is TSMC which earned 60% (or nearly $17 billion) of the entire industry’s revenue in Q1 2023.
Founded in 1987, TSMC is a pure-play foundry that has become Taiwan’s largest company and manufactures products for a host of clients including Apple, NVIDIA, and AMD.
| Rank | Company | Country | Revenue (Q1 2023, USD) |
|---|---|---|---|
| 1 | TSMC | 🇹🇼 Taiwan | $16,735M |
| 2 | Samsung | 🇰🇷 South Korea | $3,446M |
| 3 | GlobalFoundries | 🇺🇸 US | $1,841M |
| 4 | UMC | 🇹🇼 Taiwan | $1,784M |
| 5 | SMIC | 🇨🇳 China | $1,462M |
| 6 | HuaHong Group | 🇨🇳 China | $845M |
| 7 | Tower Semiconductor | 🇮🇱 Israel | $356M |
| 8 | PSMC | 🇹🇼 Taiwan | $332M |
| 9 | VIS | 🇹🇼 Taiwan | $269M |
| 10 | DB Hitek | 🇰🇷 South Korea | $234M |
| Other | $556M | ||
| Global Total | $27,860M |
Note: Revenue based on the following conversion rates: USD 1 = WON 1,276; USD 1 = NTD 30.4.
Well behind TSMC in foundry revenues is integrated device manufacturer Samsung, the biggest company in South Korea, which made $3.4 billion (12.4% of the industry’s revenue) from its semiconductor manufacturing business.
GlobalFoundries from the U.S., UMC from Taiwan and SMIC from China round out the top five, with each taking home around 6% of industry’s revenue share in Q1 2023. The former spun out from AMD’s manufacturing arm when the company went fabless in 2009.
Industry concentration is apparent in semiconductors. For example, the top 10 semiconductor foundry companies account for 98% of the entire industry’s revenue. Furthermore, 90% of the market is dominated by companies in just three Asian countries: Taiwan, South Korea, and China.
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