Pressure from platforms has forced big media conglomerates to make massive bets, such as Disney's deal with 21st Century Fox. See the changing landscape in this...
Advertisers are spending billions on influencer marketing to reach a more engaged, targeted audience on Instagram.
In a connected world with so many product options at our fingertips, is the marketing concept of brand loyalty still relevant?
Traditional media is having a tough time keeping up, as Google, Facebook, and Chinese search giant Baidu lead the tech takeover of advertising.
Usually with very limited resources, the marketing team is expected to maximize ROI for a company. Here's the big marketing budget mistakes that must be avoided.
Tech titans like Google and Apple now dominate the list of the most valuable brands in the world. See how much all of these brands are...
Brands are increasingly turning to social media celebs to move the needle on their sales numbers. Here's what you need to know about influencer marketing.
These five companies combined for $555 billion in revenues in 2016 - here's a breakdown of each company's revenue by product or service category.
Nearly $0.60 of every $1.00 spent on digital advertising goes to Google and Facebook.
The New York Times just announced a 95.7% decrease in quarterly profits - we look at the numbers and context around the NYT's digital transition.