The Stripe Ecosystem in One Giant Visualization
It seems Stripe is living up to the hype.
The fintech unicorn was just revalued at $9 billion after its latest round of funding led by General Catalyst Partners and CapitalG, the investment arm of Google’s parent company Alphabet Inc. The new financing, which almost doubled Stripe’s valuation, occurred despite a general slow-down in venture capital funding over recent months.
Why are investors doubling down on Stripe? It’s because the company seems poised to continue revolutionizing online payments, and it’s creating a ripple effect that is spreading throughout the entire e-commerce landscape.
The above infographic, courtesy of payment analytics software Control, gives insight into the rapidly evolving Stripe ecosystem – a key differentiating factor that investors are banking on with this five-year-old startup.
Breaking the mold
As is often the case with game-changing companies, Stripe was born out of frustration. Co-founders John Collison and Patrick Collison created the payment-processing platform after seeing an opportunity to improve the cumbersome online payment experience not just for entrepreneurs, but also for web developers and customers.
Stripe lets business owners set up an online payment system and start accepting payments in as little as 10 minutes, with a process that’s as simple as embedding a line of code.
Cutting Red Tape
To fully understand how freeing this is for business owners and web developers, consider how limited online payment processing used to be.
Traditionally e-commerce companies accepted payments online by connecting with third-party software such as PayPal, or by spending time and money setting up a merchant account and building a network for securely storing sensitive credit card information. While larger companies with teams of developers could do this, smaller companies were limited in their options.
Furthermore, setting up a merchant account required an arduous waiting period – sometimes even months – before approval could be granted and payments could be accepted. Once payments were processed, they were subject to days-long holding periods while they were put through various levels of regulatory bureaucracy.
How Stripe Works
Stripe is a PSP (Payment Service Provider) that lets business owners collect payments, including recurring payments, and transfer them directly to their own account instantly.
It does this by eliminating the need to store credit card information, which is what limited business owners before. Previously, when setting up an internal online payment system, web developers had to adhere to strict regulations surrounding the storing of credit card information, as per the Payment Card Industry’s Data Security Standard (PCI DSS). This is a complicated process that often requires a lot of paperwork and costly third-party consultation.
While any business or individual merchant collecting or handling credit card information is still required to maintain PCI-compliance, Stripe takes care of a lot of the legwork. Customers can enter their credit card information, which goes directly to Stripe’s secure servers, so site owners don’t have to store sensitive user data. Stripe processes the payment, checks for fraud, and takes a fee of 2.9% plus 30 cents. Business owners see the money in their bank account instantly, rather than having to wait days for clearance.
To customers, the payment experience is much the same, but faster and without the need to leave a current web page to visit a third-party page – as is the case with PayPal.
The Stripe Ecosystem
Perhaps one of the most unique aspects of Stripe is the ease with which web developers can build their own integrations that can merge with Stripe’s technology to fulfill other business requirements.
In many ways Stripe is like a giant lock into which web developers can insert their own custom-built “key”, unlocking a payment process that’s tailored to e-commerce. This has created a third-party integration ecosystem that spans nearly every aspect of running a business, from analytics to accounting, email, expenses, and shipping processes.
The best part? The massive Stripe ecosystem is accessible to anyone who uses the platform to run their online payment processing, and it truly allows developers and entrepreneurs to better serve their customers.
Big Players are Switching to Stripe
While Stripe was created with small business owners and startups in mind, recently some very big fish have joined forces with the payment processing platform, including Facebook, Lyft, Slack, Macy’s, and Target. With users in 110 countries and a recent foray into Asia, Stripe is now considered PayPal’s main competitor.
It’s no surprise then, that PayPal alumni saw Stripe’s potential early on. That’s why PayPal co-founders Elon Musk, Peter Thiel, and Max Levchin have all invested in the now $9 billion payment startup.
The World’s Top 50 Influencers Across Social Media Platforms
Which influencers have the most total social media followers? We tally up follower counts across all major platforms, from Twitter to TikTok.
Visualizing the World’s Top 50 Influencers
In the modern digital world, social media reach is power.
The people with the most followers on Twitter, for example, have a massive platform to spread their messages, while those with large, engaged followings on Instagram are an advertiser’s dream sponsor partner.
Social media can also be an equalizer of power. It’s true that many celebrities boast large followings across platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence.
Who has the biggest reach across the entire social media universe? Instead of looking at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined.
Who Has the Most Overall Followers on Social Media?
We parsed through hundreds of the most-followed accounts on multiple platforms to narrow down the top influencers across social media as of April 2021.
Sources include trackers of the most followers on Twitter, Instagram, Facebook, YouTube, Twitch, and TikTok, verified directly on site and with social media tracker Socialblade.
The results? A top 50 list of social media influencers consisting of athletes, musicians, politicians, and other personalities.
|Rank||Name||Category||Total Followers||Biggest Platform|
|#6||Dwayne Johnson||Film & TV||342M|
|#16||Ellen DeGeneres||Film & TV||254M|
|#20||Will Smith||Film & TV||217M|
|#26||Kevin Hart||Film & TV||191M|
|#31||Vin Diesel||Film & TV||176M|
|#39||Whindersson Nunes Batista||Other||144M|
|#41||Akshay Kumar||Film & TV||140M|
|#43||Felix "PewDiePie" Kjellberg||Gaming||139M||Youtube|
|#46||Deepika Padukone||Film & TV||137M|
|#48||Salman Khan||Film & TV||134M|
|#49||Priyanka Chopra||Film & TV||129M|
Unsurprisingly, celebrities reign supreme on social media. As of April 2021, soccer superstar Cristiano Ronaldo was the most-followed person on social media with almost 500 million total followers.
But there are other illuminating highlights, such as the global reach of music. With large and diverse fanbases, artists account for half of the top 50 largest social media followings.
Also notable is the power of Instagram, which was the biggest platform for 67% of the top 50 social media influencers. This includes hard-to-categorize celebrities like the Kardashians and Jenners, which turned reality TV and social media fame into business and media empires.
Download the Generational Power Report (.pdf)
The Most Followers on Twitter, TikTok, and YouTube
However, it’s not only celebrities that dominate social media.
Personalities that started on one social media platform and developed massive followings include TikTok’s most-followed star Charli D’Amelio and YouTubers Whindersson Nunes Batista, Germán Garmendia, and Felix “PewDiePie” Kjellberg.
Politicians were also prominent influencers. Former U.S. President Barack Obama has the most followers on Twitter, and India’s Prime Minister Narendra Modi has more than 175 million followers across social media.
Former U.S. President Donald Trump would have also made the list with more than 140 million followers across social media before being banned from multiple platforms on January 8, 2021.
A Generational Look at Social Media Influence
While older generations have had to adapt to social media platforms, younger generations have grown up alongside them. As a measure of cultural importance, this gives Gen X, Millennials, and Gen Z a rare leg-up on older generations.
Millennials, in particular, hold the lion’s share of spots in this top 50 list:
|Generation||# of Influencers in Generation||Top Influencer in Generation|
|Gen Z||4||Kylie Jenner|
|Gen X||10||Dwayne (The Rock) Johnson|
|Baby Boomer||3||Ellen DeGeneres|
The average age of the top 50 influencers was just over 37.
In our Generational Power Index (GPI), which measures the share of power generations hold in various categories, digital platforms were a key area where Millennials derived their power and influence. Overall, Baby Boomers—and to a lesser extent, Gen X—still run the show in most areas of society today.
Social Media Influence, Going Forward
As most fans and advertisers know, not all social media accounts and followings are homogenous.
Many influencers with relatively small followings have more consistent engagement, and are often able to demand high advertising fees as a result.
Conversely, most social media platforms are reckoning with a severe glut of fake accounts or bots that inflate follower counts, impacting everything from celebrities and politicians to personalities and businesses.
Regardless, social media has become a mainstay platform (or soapbox) for today’s cultural influencers. Billions of people turn to social media for news, engagement, recommendations, and entertainment, and new platforms are always on the rise.
Which U.S. Generation Wields the Most Cultural Power?
Visual Capitalist’s first-ever Generational Power Index looks at which U.S. generation holds the most cultural influence in American society.
Which U.S. Generation Wields the Most Cultural Power?
This year, our team put together Visual Capitalist’s inaugural Generational Power Index (GPI), which looks at power dynamics across generations in America.
We considered three categories in our quest to quantify power: economics, political, and cultural. And while it turns out Baby Boomers dominate when it comes to economics and political factors—cultural influence is a different story.
Here’s a look at which U.S. generation holds the most cultural power, and how this power dynamic is expected to shift in the coming years.
Generations and Power, Defined
Before we get started, it’s important to clarify which generations we’ve included in our research, along with their age and birth year ranges.
|Generation||Age range (years)||Birth year range|
|The Silent Generation||76 and over||1928-1945|
|Gen Alpha||8 and below||2013-present|
Using these age groups as a framework, we then calculated the Cultural Power category using these distinct equally-weighted variables:
With this methodology in mind, here’s how the Cultural Power category shakes out, using insights from the GPI.
Share of Cultural Power by Generation
Overall, we found that Gen X captures the largest share of cultural power, at 36%.
|Generation||Cultural Power Share|
|The Silent Generation||8.8%|
*Note: figures may not add up to 100% due to rounding.
Gen X is particularly dominant in the film and TV industry, along with news media. For instance, over half of America’s largest news corporations have a Gen Xer as their CEO, and roughly 50% of Oscar winners in 2020 were members of Gen X.
Baby Boomers come in second place, capturing a 25% share of cultural power. They show particular dominance in traditional entertainment like books and art. For example, 42% of the authors on the NYT’s best-selling books list were Baby Boomers.
However, these older generations fall short in one critical category—digital platforms.
The Dominance of Digital
Why is digital so important when it comes to cultural power? Because digital media becoming increasingly more popular than traditional media sources (e.g. TV, radio).
In 2020, Americans spent nearly 8 hours per day consuming digital media, nearly two hours more per day than they spent with traditional media.
This divide is expected to grow even further over the next few years. With younger generations dominating the digital space, Gen X may soon lose its place as the top dog of the culture category.
Celebrity 2.0: The Social Influencer
As audiences flock to online channels, advertisers have followed suit—and they’re willing to spend good money to gain access to their target demographics.
In fact, spend on influencer marketing has steadily increased in the last five years, and it’s expected to reach $13.8 billion by the end of 2021.
This shift to social media advertising is redefining the notion of celebrity, and who reaps the financial benefits of content creation. For instance, six-year-old Vlogger Like Nastya made an estimated $7.7 million per month from her YouTube channel in 2020. And keep in mind, this estimate is purely based on YouTube revenue—it doesn’t even include corporate partnerships and/or merchandise sales.
With all these shifts occurring, culture as we know it is at a crossroads. And as we continue to move towards a digital dominant society, those who hold power in traditional realms will either adapt or pass along the torch.
Download the Generational Power Report (.pdf)
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