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The Story of Cannabis: What Investors Need to Know

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The Story of Cannabis: What Investors Need to KnowAnatomy of a Cannabis PlantA Quality Cannabis ProductThe Rise of OrganicBalancing the Environmental Costs of CannabisComing soonComing soonComing soon

The Story of Cannabis: What Investors Need to Know

The Story of Cannabis: What Investors Need to Know

It’s not often that a multi-billion dollar industry appears out of nowhere.

Despite the fact that the first-recorded cannabis use by humans was from as far back as 6,000 years ago, the emerging cannabis market remains a challenging enigma for most investors to wrap their heads around. The opportunity is there, but there are few precedents for companies pioneering in the space.

What will users look for in a legal cannabis product, and how can investors and companies prepare to make the most of this Wild West of a market?

What Investors Need to Know

Today’s infographic comes to us from The Green Organic Dutchman, and it serves as an introduction to the story of cannabis, providing context around the plant, its history, market trends, and the potential of emerging legal markets.

It’s the first part in an eight-part infographic series called “From Soil to Sale”, that will dive deeper into these trends and what they mean to investors.

The Bird’s Eye View

Cannabis has a 6,000 year history of human use – however, since becoming illegal in the early 20th century, it’s fair to say the knowledge gap has broadened as to the plant’s uses and potential.

A Quick Overview:
The female cannabis plant produces clusters of buds which are trimmed down for commercial use. Trichomes are small “hairs” on the outside of cannabis flower that produce and secrete resin, including the cannabinoids and terpenes sought after by users.

There are over 750 compounds found in the plant, including at least 104 cannabinoids.

THC is the cannabinoid you are likely most familiar with (it’s the psychoactive one), but another cannabinoid that is being intensely studied is CBD – a non-psychoactive medicine that has wide applications to several diseases.

Key Industry Trends

As the legal industry takes off, here are three consumer-focused trends to keep in mind as you watch the cannabis sector:

1. Environmental Sustainability
Indoor cultivation of cannabis is both energy and carbon intensive, while outdoor cultivation uses massive amounts of water. With these potential impacts in mind, consumers will demand cannabis products that minimize effects on the environment.

2. Organic Products
More consumers are leaning organic. The global organic market is expected to blossom into a $320.5 billion market by 2025 – and organic cannabis will likely see similar uptake.

3. Cannabis Retail Products
The market for cannabis-infused food and beverages is expected to grow at a 25% CAGR between 2018 and 2022.

In large legal markets like California and Canada, there is a multi-billion dollar opportunity for investors and companies in the cannabis space – and we will continue to demystify the legal cannabis market and how it works as we continue through this infographic series.

This is part one of an eight-part series. Stay tuned by subscribing to Visual Capitalist for free, as we go into the cannabis market in more depth.

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Agriculture

The Most Valuable Agricultural Commodity in Each State

Which agricultural commodity is the most important to each state’s economy? This infographic breaks it all down, based on data from the USDA.

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The Most Valuable Agricultural Commodity in Each State

The United States has an incredible amount of geographic diversity.

From the fertile farmland of the Great Plains to the volcanic islands in the Hawaiian archipelago, each state has been dealt a unique geographical hand.

Each geographical setting can be the source of economic opportunities, such as tourism or the development of natural resources. It also partially dictates what kind of agricultural choices are available for farmers and local economies.

A Higher Level Look

Today’s infographic comes to us from HowMuch.net, and it color codes each state based on the most valuable agricultural commodity it produces, based on data from the U.S. Department of Agriculture.

At a big picture level, how does the country break down?

Most Valuable Agricultural CommodityNumber of States
Grains, oilseeds, dry beans, and dry peas16
Poultry and eggs9
Cattle and calves7
Milk from cows7
Nursery, greenhouse, floriculture and sod4
Fruit, tree nuts, and berries3
Vegetables, melons, potatoes and sweet potatoes2
Aquaculture1
Other crops and hay1

Broadly speaking, the category of “Grains, oilseeds, dry beans, and dry peas” is the most valuable agricultural commodity in 16 states, while aquaculture was the most important in only one state, which is Alaska.

It’s interesting that there are niches that end up deriving massive amounts of value in only a few states. For example, the category of “Fruit, tree nuts, and berries” is the biggest in just three states, but California makes $17.6 billion from it every year – more than the size of the entire agricultural sector of some states.

State by State Data

Finally, here’s a look at the data for each state in a sortable table:

RankStateAgricultural CommodityValue
#1CaliforniaFruit, tree nuts, and berries$17,638,972,000
#2IowaGrains, oilseeds, dry beans, and dry peas$17,146,679,000
#3IllinoisGrains, oilseeds, dry beans, and dry peas$13,589,230,000
#4TexasCattle and calves$13,013,127,000
#5MinnesotaGrains, oilseeds, dry beans, and dry peas$12,304,415,000
#6NebraskaGrains, oilseeds, dry beans, and dry peas$10,698,861,000
#7KansasCattle and calves$10,153,087,000
#8North DakotaGrains, oilseeds, dry beans, and dry peas$8,813,348,000
#9IndianaGrains, oilseeds, dry beans, and dry peas$7,217,854,000
#10OhioGrains, oilseeds, dry beans, and dry peas$5,834,600,000
#11South DakotaGrains, oilseeds, dry beans, and dry peas$5,809,792,000
#12WisconsinMilk from cows$4,952,039,000
#13North CarolinaPoultry and eggs$4,837,026,000
#14GeorgiaPoultry and eggs$4,773,837,000
#15ColoradoCattle and calves$4,321,308,000
#16ArkansasGrains, oilseeds, dry beans, and dry peas$4,214,355,000
#17MissouriGrains, oilseeds, dry beans, and dry peas$3,922,873,000
#18AlabamaPoultry and eggs$3,624,852,000
#19MichiganGrains, oilseeds, dry beans, and dry peas$3,613,250,000
#20OklahomaCattle and calves$3,402,919,000
#21WashingtonFruit, tree nuts, and berries$2,931,370,000
#22MississippiPoultry and eggs$2,744,048,000
#23New YorkMilk from cows$2,417,398,000
#24IdahoMilk from cows$2,333,364,000
#25PennsylvaniaMilk from cows$1,966,892,000
#26FloridaFruit, tree nuts, and berries$1,847,805,000
#27LouisianaGrains, oilseeds, dry beans, and dry peas$1,832,208,000
#28MontanaGrains, oilseeds, dry beans, and dry peas$1,787,162,000
#29KentuckyGrains, oilseeds, dry beans, and dry peas$1,656,983,000
#30South CarolinaPoultry and eggs$1,476,817,000
#31TennesseeGrains, oilseeds, dry beans, and dry peas$1,301,303,000
#32New MexicoMilk from cows$1,251,065,000
#33VirginiaPoultry and eggs$1,161,564,000
#34WyomingCattle and calves$1,101,195,000
#35MarylandPoultry and eggs$922,999,000
#36OregonCattle and calves$894,485,000
#37DelawarePoultry and eggs$811,301,000
#38ArizonaVegetables, melons, potatoes and sweet potatoes$764,062,000
#39VermontMilk from cows$504,884,000
#40New JerseyNursery, greenhouse, floriculture and sod$405,247,000
#41West VirginiaPoultry and eggs$401,439,000
#42UtahCattle and calves$364,214,000
#43NevadaOther crops and hay$280,554,000
#44ConnecticutNursery, greenhouse, floriculture and sod$252,923,000
#45MaineVegetables, melons, potatoes and sweet potatoes$207,254,000
#46HawaiiGrains, oilseeds, dry beans, and dry peas$152,930,000
#47MassachusettsNursery, greenhouse, floriculture and sod$144,188,000
#48New HampshireMilk from cows$54,798,000
#49Rhode IslandNursery, greenhouse, floriculture and sod$32,831,000
#50AlaskaAquaculture$29,774,000

As the legal cannabis industry continues to take off, it’ll be interesting to see if the USDA incorporates that crop into its rankings in future years.

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Agriculture

Balancing the Environmental Costs of Cannabis

Legal cannabis cultivation emits as much CO2 as 92,660 cars annually. Growing cannabis sustainably can reduce this massive environmental footprint.

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Balancing the Environmental Costs of Cannabis

Economic development comes with a massive environmental cost.

Since 1980, heavy industrial activity has caused the doubling of CO2 emissions. As scientists warn of the lasting negative impacts this will have on the planet, nearly every industry is committing to sustainable practices to try to counteract this effect.

Today’s infographic comes from The Green Organic Dutchman, and it demonstrates that while the business of cannabis isn’t always eco-friendly, there are several tried-and-tested ways to reduce its massive footprint.

A HEFTY PRICE TO PAY

Energy is the second-highest cost driver in cannabis cultivation after labor.

There are two main culprits – lighting and HVAC systems (heating, ventilation, and air conditioning). Combined, they make up a whopping 89% of energy use in cannabis cultivation operations.

Last year, legal cannabis cultivation was responsible for consuming 1.1 million MWh of electricity, and producing 472,000 tons of CO2 emissions. That’s enough to power 92,500 homes, and produce the same emissions as 92,660 cars per year. As legal cannabis production scales, this will only escalate.

Much of this data can be attributed to how the plant is grown.

Growing methodPower consumption (kWh/g)Carbon intensity (lbs CO2e/g)
Indoor1.271.24
Greenhouse0.940.72
Outdoor0.070.05

Indoor cultivation is roughly 18 times more energy-intensive than outdoor cultivation, and produces 25 times the carbon emissions. On the other hand, outdoor production produces lower overall yield per square foot. Since it’s difficult to control the environment, impurities can also end up in the final product.

That’s why many companies opt for a hybrid approach instead – balancing the benefits of precise control, with the use of natural light to lower production costs.

A GAME PLAN FOR SUSTAINABILITY

Many licensed producers are adopting a suite of strategies to relieve this environmental footprint.

  • Renewable energy
    Diversifying the energy sources for cannabis cultivation can reduce carbon emissions. Solar and wind are top choices among cultivators.
  • LED lighting
    LED light bulbs are more than 60% more efficient than other types. They also produce barely any heat, lowering ventilation requirements.
  • Water efficiency
    A single cannabis plant can use up to 23 liters of water per day. Water can be recycled and re-used through innovative techniques such as reverse osmosis.
  • Packaging
    The plastic packaging often associated with cannabis products is a considerable contributor of waste. There are several alternatives, such as paper, glass, and tin. Each of these have their own benefits and drawbacks, depending on what they are used for.

Maximizing energy-efficiency has a domino effect not only on the planet, but on reduced operating costs. These savings can then be passed on to the buyer, which could prove to be a strong competitive advantage as the cannabis industry matures.

Stay tuned for part 6 of this series, where we’ll delve into the scientific evidence for medical cannabis compounds.

The Story of Cannabis: What Investors Need to KnowAnatomy of a Cannabis PlantA Quality Cannabis ProductThe Rise of OrganicA Sustainable Cannabis ProductThe Science Behind the $13 Billion Medical Cannabis IndustryComing soonComing soon

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