How to Stop Your Home From Being Hacked
Billions of new objects are being connected to the internet of things (IoT), and it’s going to change your life.
However, if you are not careful, this change may not be in the positive way that is expected.
As more home devices get connected to the internet, new doors get opened for hackers to potentially access your personal information. Any hacking of this data could have dire consequences to your personal life, career, or financial security.
Today’s infographic from RefiGuide gives context around IoT hacking, including the range of security concerns created by new IoT devices and suggestions on how you can protect yourself.
IoT Hacking Isn’t New
Did you know that former Vice President Dick Cheney had a Wi-Fi enabled pacemaker? His cardiologist disabled this feature in 2007 to ensure that hackers couldn’t control his heartbeat. While this seems like the plot from the TV series Homeland (it was), that doesn’t make it any less possible.
Internet security experts have been warning for years about the dangers of a more connected world. To date, we’ve seen the following examples of IoT hacks:
- Jeep recalled 1.4 million vehicles after it was proven they could be hacked remotely
- Same goes for a Ford Escape, using a physical connection and laptop
- Over 100k IoT devices were used to block traffic to sites such as Twitter and Netflix in a DDoS attack
- Samsung “smart fridges” were found to leave Gmail login credentials vulnerable to hackers
Despite thousands of new IoT devices hitting the market, the fact is that many lack sufficient encryption features. This makes them particularly vulnerable.
Further, connected devices provide multiple entrances for would-be hackers: the device, connected devices, data centers, and communication channels are all possible access points.
How to Protect Yourself
Until manufacturers are able to guarantee that basic cybersecurity measures are in place for new IoT devices, there are a few ways you can protect yourself.
First, make strong passwords for your router and connected devices, and consider disabling them when you are away from home for extended periods of time. Don’t connect devices that you don’t need – consider holding off on your Wi-Fi connected “smart fridge” until it is something you truly need.
Next, create segmented networks at home for your IoT devices, PC and mobile, and guests. Give each of them different tiers of access, such that someone hacking the IoT network will not be able to tap into your personal data.
Lastly, keep your router firmware up-to-date. This is the programming it uses to function, and regularly updating firmware (either automatically or manually) means that it will be less vulnerable to hacks.
The Future of Remote Work, According to Startups
In an in-depth survey, startup founders and their teams revealed work-from-home experiences and their plans for a post-pandemic future.
No matter where in the world you log in from—Silicon Valley, London, and beyond—COVID-19 has triggered a mass exodus from traditional office life. Now that the lucky among us have settled into remote work, many are left wondering if this massive, inadvertent work-from-home experiment will change work for good.
In the following charts, we feature data from a comprehensive survey conducted by UK-based startup network Founders Forum, in which hundreds of founders and their teams revealed their experiences of remote work and their plans for a post-pandemic future.
While the future remains a blank page, it’s clear that hundreds of startups have no plans to hit backspace on remote work.
Based primarily in the UK, almost half of the survey participants were founders, and nearly a quarter were managers below the C-suite.
Prior to pandemic-related lockdowns, 94% of those surveyed had worked from an external office. Despite their brick-and-mortar setup, more than 90% were able to accomplish the majority of their work remotely.
Gen X and Millennials made up most of the survey contingent, with nearly 80% of respondents with ages between 26-50, and 40% in the 31-40 age bracket.
From improved work-life balance and productivity levels to reduced formal teamwork, these entrepreneurs flagged some bold truths about what’s working and what’s not.
Founders With A Remote Vision
If history has taught us anything, it’s that world events have the potential to cause permanent mass change, like 9/11’s lasting impact on airport security.
Although most survey respondents had plans to be back in the office within six months, those startups are rethinking their remote work policies as a direct result of COVID-19.
How might that play out in a post-pandemic world?
Based on the startup responses, a realistic post-pandemic work scenario could involve 3 to 5 days of remote work a week, with a couple dedicated in-office days for the entire team.
Upwards of 92% of respondents said they wanted the option to work from home in some capacity.
It’s important to stay open to learning and experimenting with new ways of working. The current pandemic has only accelerated this process. We’ll see the other side of this crisis, and I’m confident it will be brighter.
— Evgeny Shadchnev, CEO, Makers Academy
Productivity Scales at Home
Working from home hasn’t slowed down these startups—in fact, it may have improved overall productivity in many cases.
More than half of the respondents were more productive from home, and 55% also reported working longer hours.
Blurred lines, however, raised some concerns.
From chores and rowdy children to extended hours, working from home often makes it difficult to compartmentalize. As a result, employers and employees may have to draw firmer lines between work and home in their remote policies, especially in the long term.
Although the benefits appear to outweigh the concerns, these issues pose important questions about our increasingly remote future.
Teams Reveal Some Intel
To uncover some work-from-home easter eggs (“Better for exercise. MUCH more pleasant environment”), we grouped nearly 400 open-ended questions according to sentiment and revealed some interesting patterns.
From serendipitous encounters and beers with colleagues to more formal teamwork, an overwhelming number of the respondents missed the camaraderie of team interactions.
It was clear startups did not miss the hours spent commuting every day. During the pandemic, those hours have been replaced by family time, work, or other activities like cooking healthy meals and working out.
Remote working has been great for getting us through lockdown—but truly creative work needs the magic of face to face interaction, not endless Zoom calls. Without the serendipity and chemistry of real-world encounters, the world will be a far less creative place.
— Rohan Silva, CEO, Second Home
The Future Looks Remote
This pandemic has delivered a new normal that’s simultaneously challenging and revealing. For now, it looks like a new way of working is being coded into our collective software.
What becomes of the beloved open-office plan in a pandemic-prepped world remains to be seen, but if these startups are any indication, work-life may have changed for good.
How Big Tech Makes Their Billions
The big five tech companies generate almost $900 billion in revenues combined, more than the GDP of four of the G20 nations. Here’s how they earn it all.
How Big Tech Makes Their Billions
The world’s largest companies are all in technology, and four out of five of those “Big Tech” companies have grown to trillion-dollar market capitalizations.
Despite their similarities, each of the five technology companies (Amazon, Apple, Facebook, Microsoft, and Alphabet) have very different cashflow breakdowns and growth trajectories. Some have a diversified mix of applications and cloud services, products, and data accumulation, while others have a more singular focus.
But through growth in almost all segments, Big Tech has eclipsed Big Oil and other major industry groups to comprise the most valuable publicly-traded companies in the world. By continuing to grow, these companies have strengthened the financial position of their billionaire founders and led the tech-heavy NASDAQ to new record highs.
Unfortunately, with growth comes difficulty. Data-use, diversity, and treatment of workers have all become hot-button issues on a global scale, putting Big Tech on the defensive with advertisers and governments alike.
Still, even this hasn’t stopped the tech giants from (almost) all posting massive revenue growth.
Revenues for Big Tech Keep Increasing
Across the board, greater technological adoption is the biggest driver of increased revenues.
Amazon earned the most in total revenue compared with last year’s figures, with leaps in almost all of the company’s operations. Revenue from online sales and third-party seller services increased by almost $30 billion, while Amazon Web Services and Amazon Prime saw increased revenues of $15 billion combined.
The only chunk of the Amazon pie that didn’t increase were physical store sales, which have stagnated after previously being the fastest growing segment.
Big Tech Revenues (2019 vs. 2018)
|Company||Revenue (2018)||Revenue (2019)||Growth (YoY)|
|Apple||$265.6 billion||$260.2 billion||-2.03%|
|Amazon||$232.9 billion||$280.5 billion||20.44%|
|Alphabet||$136.8 billion||$161.9 billion||18.35%|
|Microsoft||$110.4 billion||$125.8 billion||13.95%|
|$55.8 billion||$70.8 billion||26.88%|
|Combined||$801.5 billion||$899.2 billion||12.19%|
Services and ads drove increased revenues for the rest of Big Tech as well. Alphabet’s ad revenue from Google properties and networks increased by $20 billion. Meanwhile, Google Cloud has seen continued adoption and grown into its own $8.9 billion segment.
For Microsoft, growth in cloud computing and services led to stronger revenue in almost all segments. Most interestingly, growth for Azure services outpaced that of Office and Windows to become the company’s largest share of revenue.
And greater adoption of services and ad integration were a big boost for ad-driven Facebook. Largely due to continued increases in average revenue per user, Facebook generated an additional $20 billion in revenue.
Comparing the Tech Giants
The one company that didn’t post massive revenue increases was Apple, though it did see gains in some revenue segments.
iPhone revenue, still the cornerstone of the business, dropped by almost $25 billion. That offset an almost $10 billion increase in revenue from services and about $3 billion from iPad sales.
However, with net income of $55.2 billion, Apple leads Big Tech in both net income and market capitalization.
Big Tech: The Full Picture
|Company||Revenue (2019)||Net Income (2019)||Market Cap (July 2020)|
|Apple||$260.2 billion||$55.2 billion||$1.58 trillion|
|Amazon||$280.5 billion||$11.6 billion||$1.44 trillion|
|Alphabet||$161.9 billion||$34.3 billion||$1.02 trillion|
|Microsoft||$125.8 billion||$39.2 billion||$1.56 trillion|
|$70.8 billion||$18.5 billion||$665.04 billion|
|Combined||$899.2 billion||$158.8 billion||$6.24 trillion|
Bigger Than Countries
They might have different revenue streams and margins, but together the tech giants have grown from Silicon Valley upstarts to global forces.
The tech giants combined for almost $900 billion in revenues in 2019, greater than the GDP of four of the G20 nations. By comparison, Big Tech’s earnings would make it the #18 largest country by GDP, ahead of Saudi Arabia and just behind the Netherlands.
Big Tech earns billions by capitalizing on their platforms and growing user databases. Through increased growth and adoption of software, cloud computing, and ad proliferation, those billions should continue to increase.
As technology use has increased in 2020, and is only forecast to continue growing, how much more will Big Tech be able to earn in the future?
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