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The Impressive Stats Behind Amazon’s Dominance of the Cloud

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To the average person, cloud computing must seem quite magical.

All at once, the cloud provides instant access to all of your data, photos, music, and applications, without you having to store any of that data locally. In fact, users can access the cloud from practically anywhere in the world, and across multiple devices and platforms.

Yet, this all happens without you actually seeing any visible infrastructure. With data now being created at record speeds, where the heck is all this information being physically stored?

The Rise of AWS

Even though you can’t see the vast infrastructure that runs the cloud, it does exist somewhere.

As today’s infographic from RapidValue shows, much of this infrastructure is owned and operated by Amazon, through its extremely profitable subsidiary of Amazon Web Services (AWS).

Here are the key stats on this dominant service that powers much of the internet today:

The Impressive Stats Behind Amazon's Dominance of the Cloud

Amazon Web Services (AWS) quietly launched in 2002, and in a short time has been able to scale into the largest single player in cloud computing (IaaS, PaaS).

While it is a well-known name to software developers, AWS emerged on a more mainstream basis once its financials were separated from those of parent Amazon.com.

Even in 2018, AWS delivered most of Amazon’s operating income.

AWS By the Numbers

To understand the true scale of AWS, you need to look at the numbers.

  • AWS has over 1 million active users in 190 countries
  • AWS has 5x more deployed cloud infrastructure as their next 14 competitors combined
  • Each day, AWS adds as much infrastructure as they used to run in total 7 years back
  • Amazon S3 is designed to deliver 99.999999999% durability and scale past trillions of objects worldwide
  • AWS partner, Netflix, accounts for up to one-third of Internet traffic during peak usage times
  • AWS accounts for 41.5% of the public cloud market, bigger than Microsoft, Google, Rackspace, and IBM combined

Through incredible economies of scale, AWS has decreased its prices at least as many as 60 times since its launch – and despite this, AWS generated a whopping $26 billion in revenue for parent Amazon in 2018.

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The World’s Biggest Cloud Computing Service Providers

Cloud computing service providers generated $270 billion in revenues last year, concentrated among a few giants.

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This tree map shows the biggest cloud computing service providers globally by market share.

The World’s Biggest Cloud Computing Service Providers

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Today, the three largest cloud computing service providers command 66% of the global market.

Amazon, Microsoft, and Google have generated billions in revenues through their cloud infrastructure that provide the computing power companies need to store data. What’s more, most AI models are run on the cloud, creating a surge in computing demand for cloud providers.

The above graphic shows the largest cloud providers globally, based on data from Synergy Research Group.

Breaking Down the Cloud Market

Here are the world’s top cloud computing service providers based on enterprise revenues as of the fourth quarter of 2023:

ProviderCountryMarket Share Q4 2023
Amazon Web Services🇺🇸 U.S.31%
Microsoft Azure🇺🇸 U.S.24%
Google Cloud🇺🇸 U.S.11%
Alibaba Cloud🇨🇳 China4%
Salesforce🇺🇸 U.S.3%
IBM Cloud🇺🇸 U.S.2%
Oracle🇺🇸 U.S.2%
Tencent Cloud🇨🇳 China2%
Other🌐 Other21%

With 31% of the global market share, Amazon’s cloud division posted $24.2 billion in revenues over the quarter.

AWS is a major cash engine for the company, but growth slowed over 2023 as enterprises and startups cut back on tech spending. Annual sales growth compared to the same quarter last year grew by 13%—far below competitors Microsoft and Google, whose cloud divisions grew by 30% and 26%, respectively.

As we can see, U.S. firms make up the lion’s share of the market, while China’s Alibaba Cloud and Tencent Cloud together comprise 5% of the global share.

The AI Boom and the Cloud

Given that a significant chunk of AI models are run on the cloud, the industry may be positioned to see greater demand as momentum accelerates.

In fact, newer AI systems are as much as 10 to 100 times larger than older models. In line with this, major cloud providers are seeing high demand for cloud services to allow companies across financial to manufacturing sectors to run large language models on their platforms.

Today, 98% of companies globally rely on the cloud for at least one part of their business applications, which may present a market opportunity for the industry as advancements in AI continue to grow.

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