The following content is sponsored by Grown Rogue.
Growing cannabis isn’t like growing any other plant in your backyard. It requires a relentless commitment to the best practices from seed to sale—just ask Grown Rogue, an award-winning producer from Oregon state.
What Differentiates Premium Cannabis?
As with most plants, the journey to premium cannabis starts with a seed. But as it continues up the chain, a meticulous growing process, the science underpinning its medical properties, genetics, and thorough testing all play a part in bringing about the ideal consumer experience.
With thousands of cannabis strains in the world, every seed is full of possibilities. Each contains a unique genetic profile that’s responsible for its properties and potency. Experienced growers use selective breeding to uncover new and innovative strains, with assistance from genomics.
They collect thousands of seeds, and sequence their DNA. Using analytics and prediction of those sequences, researchers are able to experiment with new strains— and send the resulting seeds back to the breeder. In this way, experienced growers can discover which cannabis strains are the most consistent and reliable.
To ensure a high quality cannabis plant, every aspect of how it’s grown needs careful monitoring and refining. After selecting the right seeds, they must be regularly examined for the right balance of humidity and light. Once it becomes a seedling, it needs maximum light and steady water levels.
When leaves start to grow and the plant is vegetative, nutrients must be carefully mixed for optimal conditions. Now comes the flowering stage when the essential trichomes are formed, and where the main cannabinoids CBD and THC come from.
Finally, growers have to harvest the cannabis plants at the right time for the best taste, smell, and potency. Curing, drying, and hand trimming all preserve the important qualities of the plant.
Scientific terminology can often be confusing, but in the case of cannabis, they result in important quality distinctions. Over 80+ cannabinoids, including THC and CBD, cause diverse effects on the body. Terpenes, which can also be found in essential oils, influence the flavor and scent of a cannabis strain.
These two compounds, terpenes and cannabinoids, combine in the “entourage effect” to enhance the medical value of the cannabis flower. Phenotypes help to elaborate on the genetic histories of cannabis strains beyond indica, sativa, or hybrid. Meanwhile, experience studies which leverage the consumer experience, can be the “x factor” in finding and developing new cannabis products.
Consumers today want more than just to “get high” — they demand cannabis products to suit their different needs. For example, here are Grown Rogue’s strain selections which offer something different depending on the purpose:
- R: Relax
These strains are designed to help you unwind, indulge, or sleep.
- O: Optimize
These strains bring just a bit of energy to help you focus.
- G: Groove
These strains enhance casual conversations and abstract thinking.
- U: Uplift
These strains give you a boost for activities like a hike or bike ride.
- E: Energize
Instead of coffee, use these strains to charge up for a concert, run, or dance.
It’s clear that what consumers want from their cannabis products will drive innovation in the industry. Premium cannabis producers optimize this by combining scientific research with qualitative experience sampling, to create ideal experiences around activities like socializing, post-workout recovery, and yoga.
About Grown Rogue
Grown Rogue is a cannabis brand passionate about the community, environment, and education. The company seeks to provide “the right experience, every time” to consumers looking for only the very best cannabis products.
Infographic: Why Collagen Is Vital For the Body
Infographic: Why Collagen Is Vital For the Body
For centuries, collagen has been viewed as the “Fountain of Youth”. While its anti-aging claims may be exaggerated, the protein plays a much bigger role as the body’s structural backbone. Collagen is to our body what steel is to reinforced concrete—in fact, gram-for-gram, some types of collagen are even stronger than steel.
Today’s infographic from ProT Gold highlights the importance of collagen in the body, and how supplements such as ProT Gold can enhance its effects.
Collagen’s Purpose and Potential
Collagen is the most prevalent protein in humans, making up 30-40% of all bodily proteins. Formed from bundled-up amino acid chains, the resulting collagen fibers act as tough, supporting structures to anchor cells to each other.
Collagen is a main component of the extracellular matrix (ECM), a network of macromolecules that also include enzymes and glycoproteins. The ECM is present everywhere in the body, but mainly found in skin, bones, and connective tissues.
Collagen is the glue that holds the body together.
—Whitney Bowe, New York dermatologist
Globally, the market value of collagen is projected at $6.6B by 2025—up from $4.3B in 2018. It’s no surprise that the wellness industry has a close eye on its immense potential.
Collagen’s growing applications will drive sales, mostly in the following sectors:
- Healthcare and pharmaceuticals
Surgical procedures and wound dressing are upping the demand for collagen.
- Food and beverages
Collagen-based dietary supplements and functional food products are on the rise.
How Does Collagen Support the Body?
The body is continuously regenerating proteins from the day we are born. However, this process slows down as we age, and collagen in the body is depleted faster than it’s produced.
Collagen supplements can help counter this effect by encouraging collagen synthesis. This contributes to their applications in lifestyle habits and medicine. ProT Gold is one such product with far-reaching benefits.
Skin: 75% Collagen in Dry Weight
Collagen production peaks in our mid-twenties and, over time, a decrease in collagen levels can cause skin to lose its flexibility. ProT Gold liquid collagen can improve the hydration, elasticity, and texture of skin.
Bone: 90% Collagen in ECM Protein
As we age, decreased collagen production contributes to serious conditions such as osteoarthritis. Collagen supplements can thus help prevent bone density deterioration.
Muscle: 1-10% Collagen in Dry Mass
Collagen supplements maintain a positive nitrogen balance triggering tissue repair and increasing overall protein levels. Liquid collagen supplements can strengthen muscles and mitigate injuries, particularly in athletes.
Pressure Injuries: Collagen to the Rescue
Pressure injuries, or bedsores, occur due to friction or excess moisture on the skin, especially for patients with limited mobility. Collagen is vital for healing these wounds, and can help prevent them from escalating into serious infections.
Digestibility of ProT Gold
Most collagen supplements go through a hydrolyzation process, where they are split into smaller molecules. This improves the rapid absorption of particles—and ProT Gold liquid collagen is no exception. The supplement is a fraction of the molecular weight of regular collagen, making it 100% digestible in only 15 minutes.
Joints: 65-80% Collagen in Ligament Protein
Decreasing collagen production causes joints—and connective tissue, such as tendons and cartilage—to undergo significant wear and tear. Hydrolyzed collagen supplements are proven to relieve inflammation, as well as strengthen and repair tissues and joints.
Additional Benefits of Collagen Supplements
While all natural collagen is animal-based, it’s also free of gluten, soy, and lactose. Compared to natural collagen, ProT Gold is also a complete protein—it contains all essential amino acids, as well as non-essential and conditionally essential amino acids. Collagen supplements are also safe for diabetics, dialysis patients, and patients with allergies.
With growing medical evidence of its benefits, ProT Gold offers consumers and patients everything natural collagen can, and more.
Premium Cannabis: The Next Big Wave
Substantial market growth in cannabis has led to changing consumer needs, including the need for more premium products and experiences.
Loosening cannabis laws have resulted in the rapid influx of new products across North America. Substantial growth in the Californian market—valued at $5.1 billion—has led to changing consumer needs, including the need for more premium products and experiences.
Today’s infographic from Next Green Wave explores the demand for these premium experiences and the implications for the future of the cannabis industry.
Premium Cannabis: The Next Big Wave
Modern day cannabis consumers are empowered by information and are willing to invest in a better cannabis experience.
As cannabis evolves from being a novelty to part of a healthier lifestyle, premium products are becoming more prevalent. Consumers are looking for three things: variety of choices, better quality, and to be part of something bigger than themselves.
1. Choices, Choices
The majority of cannabis in the U.S. is currently being smoked as whole flower—but new products like edibles and vapor pens are quickly gaining ground. These products address long-standing concerns with traditional formats, which include:
- Indiscreetness of smoking
- Difficult to use
- Inaccurate dosing
- Safety hazard
- Complete Control
Ability to control climate and air circulation
- Increased Productivity
Consistent production all year round
- Hygienic Environment
Reduced risk of micro-bacteria and pests
- Standardized Product
Especially important for medical grade cannabis
According to Headset, female shoppers prefer edibles and tinctures, whereas men buy significantly more concentrates.
While millennial women rely on these formats primarily for wellness, baby boomers look to cannabidiol (CBD) for pain management and other health issues.
2. Quality is Key
The journey to a premium, quality product starts with the seed. Cultivation in a controlled environment—where careful attention is paid to every stage of the process—is paramount.
Indoor cultivation is an example of a controlled environment, and benefits to this practice include:
3. The Need to Belong
Consumers are looking to satiate their need to belong to a community, and cannabis is providing a wealth of opportunities to do so. Different cannabis formats are used to enhance socializing, with many millennials replacing alcohol with cannabis products entirely. Companies are taking advantage of this mindset by hosting unique cannabis events and pop-up experiences.
As more people veer towards making cannabis central to their lifestyle, more use cases appear. Using CBD for pets or as a pre-workout boost are other ways products have been seamlessly incorporated into everyday life. Brands who capitalize on these cannabis communities by providing memorable and premium experiences will come out on top.
About Next Green Wave
Next Green Wave cultivates premium cannabis products in California. With 25 years of industry experience, Next Green Wave prides itself on their completely integrated operations, covering the entire seed-to-sale process. They are committed to becoming the #1 premium consumer packaged goods brand in California.
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