Technology
Southeast Asia: An Emerging Market With Booming Digital Growth

Southeast Asia: An Emerging Market With Digital Growth Potential
When it comes to economic growth in Asia, the focus often falls on China.
However, while China’s story is continually staggering in its scale, the Chinese economic powerhouse is only a part of a much wider story in Asia.
Just like China, rapidly-growing countries like Vietnam, Indonesia, Cambodia, and The Philippines are also seeing their economies transform in meaningful ways – and Southeast Asia as a whole is becoming one of the most exciting regions for technological adoption, foreign investment, and digital innovation in the world.
Today’s infographic comes to us from Sea, and it helps shed some light on the digital wave that’s powering the growth across a geographically expansive and tremendously diverse region.
A Digitizing Economy
With a younger population, growing affluence, and people that are increasingly tech-savvy, the internet population in Southeast Asia is expected to swell from 260 million to 480 million between 2015 and 2020.
More and more business is being done online in the region – and as a result, it is estimated that by 2025, the digital economy in Southeast Asian countries will be worth a hefty $197 billion.
That’s an impressive 640% increase over the size just a decade prior.
Sectors to Watch
Which parts of the digital economy will see the most impact?
According to proprietary data from Google and investment company Temasek, the most interesting sectors to watch in the region should be in e-commerce, digital entertainment, online travel, and digital financial services.
| Est. growth in market size (%) between 2016-2021 | |||
|---|---|---|---|
| Greater Southeast Asia | U.S. | China | |
| E-commerce | 261% | 23% | 196% |
| Digital entertainment | 145% | n/a | 54% |
| Online travel | 90% | 15% | 172% |
E-commerce, which is expected to grow by 261% between 2016 and 2021, is one of the region’s most explosive sectors. With a lack of physical retail stores and limited choice of goods in Southeast Asia, rapidly-growing access to the internet provides a new means for people to shop.
Further, the travel and transportation market is also expected to boom with a 90% increase by 2021, and this will be driven by growing ridership in taxi-on-demand services. The area will also see its digital entertainment sector – defined as the combined mobile and PC gaming markets – grow at nearly triple the pace of China over the coming years (145% vs 54%).
Lastly, mobile payments is another sector to watch, as tech enables Southeast Asians to “leapfrog” traditional payment technologies like physical bank or credit cards. By 2021, mobile payments will have a 43% market share in the region.
Technology
Visualized: The State of Central Bank Digital Currencies
Central bank digital currencies are coming, but progress varies greatly from country to country. View the infographic to learn more.
Visualized: The State of Central Bank Digital Currencies
Central banks around the world are getting involved in digital currencies, but some are further ahead than others.
In this map, we used data from the Atlantic Council’s Currency Tracker to visualize the state of each central banks’ digital currency effort.
Digital Currency – The Basics
Digital currencies have been around since the 1980s, but didn’t become widely popular until the launch of Bitcoin in 2009. Today, there are thousands of digital currencies in existence, also referred to as “cryptocurrencies”.
A defining feature of cryptocurrencies is that they are based on a blockchain ledger. Blockchains can be either decentralized or centralized, but the most known cryptocurrencies today (Bitcoin, Ethereum, etc.) tend to be decentralized in nature. This makes transfers and payments very difficult to trace because there is no single entity with full control.
Government-issued digital currencies, on the other hand, will be controlled by a central bank and are likely to be easily trackable. They would have the same value as the local cash currency, but instead issued digitally with no physical form.
Central Bank Digital Currencies Worldwide
105 countries are currently exploring centralized digital currencies. Together, they represent 95% of global GDP. The table below lists the data used in the infographic.
| Country | Status | Use Case |
|---|---|---|
| Nigeria | Launched | Retail |
| The Bahamas | Launched | Retail |
| Jamaica | Launched | Retail |
| Anguila | Launched | Retail |
| Saint Kitts and Nevis | Launched | Retail |
| Antigua and Barbuda | Launched | Retail |
| Montserrat | Launched | Retail |
| Dominica | Launched | Retail |
| Saint Lucia | Launched | Retail |
| Saint Vincent and the Grenadines | Launched | Retail |
| Grenada | Launched | Retail |
| Sweden | Pilot | Retail |
| Lithuania | Pilot | Retail |
| Ukraine | Pilot | Undecided |
| Kazakhstan | Pilot | Retail |
| Russia | Pilot | Retail |
| China | Pilot | Both |
| Thailand | Pilot | Both |
| Hong Kong | Pilot | Both |
| South Korea | Pilot | Retail |
| Saudi Arabia | Pilot | Wholesale |
| United Arab Emirates | Pilot | Wholesale |
| Singapore | Pilot | Wholesale |
| Malaysia | Pilot | Wholesale |
| South Africa | Pilot | Both |
| Canada | Development | Both |
| Belize | Development | Undecided |
| Haiti | Development | Both |
| Venezuela | Development | Both |
| Brazil | Development | Retail |
| Turkey | Development | Retail |
| Iran | Development | Retail |
| Bahrain | Development | Wholesale |
| India | Development | Both |
| Mauritius | Development | Both |
| Bhutan | Development | Both |
| Cambodia | Development | Retail |
| Indonesia | Development | Both |
| Palau | Development | Both |
| Australia | Development | Both |
| Japan | Development | Both |
| Spain | Development | Retail |
| France | Development | Both |
| Netherlands | Development | Retail |
| Switzerland | Development | Wholesale |
| Italy | Development | Undecided |
| Germany | Development | Undecided |
| Estonia | Development | Retail |
| Lebanon | Development | Retail |
| Israel | Development | Retail |
| Euro Area | Development | Both |
| United States | Research | Retail |
| Mexico | Research | Retail |
| Guatemala | Research | Undecided |
| Honduras | Research | Undecided |
| Trinidad andd Tobago | Research | Undecided |
| Colombia | Research | Undecided |
| Peru | Research | Undecided |
| Paraguay | Research | Undecided |
| Chile | Research | Retail |
| Iceland | Research | Retail |
| UK | Research | Both |
| Morocco | Research | Retail |
| Ghana | Research | Retail |
| Namibia | Research | Undecided |
| Eswatini | Research | Both |
| Madagastar | Research | Retail |
| Zimbabwe | Research | Undecided |
| Zambia | Research | Undecided |
| Tanzania | Research | Undecided |
| Rwanda | Research | Undecided |
| Uganda | Research | Undecided |
| Kenya | Research | Retail |
| Tunisia | Research | Wholesale |
| Oman | Research | Undecided |
| Kuwait | Research | Retail |
| Jordan | Research | Undecided |
| Georgia | Research | Retail |
| Belarus | Research | Undecided |
| Norway | Research | Retail |
| Czech Republich | Research | Undecided |
| Pakistan | Research | Retail |
| Nepal | Research | Undecided |
| Bangladesh | Research | Undecided |
| Myanmar | Research | Undecided |
| Laos | Research | Both |
| Vietnam | Research | Undecided |
| Macau | Research | Undecided |
| Taiwan | Research | Both |
| Philippines | Research | Retail |
| New Zealand | Research | Retail |
| Vanuatu | Research | Undecided |
| Fiji | Research | Undecided |
| Tonga | Research | Undecided |
| Palestine | Research | Retail |
| Jordan | Research | Undecided |
| Austria | Research | Wholesale |
| Hungary | Research | Retail |
| Bermuda | Inactive | Undecided |
| Sint Maarten | Inactive | Retail |
| Curaçao | Inactive | Retail |
| Argentina | Inactive | Undecided |
| Uruguay | Inactive | Retail |
| Denmark | Inactive | Retail |
| Azerbaijan | Inactive | Undecided |
| Egypt | Inactive | Undecided |
| North Korea | Inactive | Undecided |
| Finland | Inactive | Retail |
| Ecuador | Cancelled | Retail |
| Senegal | Cancelled | Retail |
When aggregated, we can see that the majority of countries are in the research stage.

We’ve also divided the map by region to make viewing easier.
Africa

Asia

Europe

Middle East

South America

North America

What are the Benefits?
A major benefit of government-issued digital currencies is that they can improve access for underbanked people.
This is not a huge issue in developed countries like the U.S., but many people in developing nations have no access to banks and other financial services (hence the term underbanked). As the number of internet users continues to climb, digital currencies represent a sound solution.
To learn more about this topic, visit this article from Global Finance, which lists the world’s most underbanked countries in 2021.
The 9%
Just 9% of countries have launched a digital currency to date.
This includes Nigeria, which became the first African country to do so in October 2021. Half of the country’s 200 million population is believed to have no access to bank accounts.
Adoption of the eNaira (the digital version of the naira) has so far been relatively sluggish. The eNaira app has accumulated 700,000 downloads as of April 2022. That’s equal to 0.35% of the population, though not all of the downloads are users in Nigeria.
Conversely, 33.4 million Nigerians were reported to be trading or owning crypto assets, despite the Central Bank of Nigeria’s attempts to restrict usage.
Status in the U.S.
America’s central bank, the Federal Reserve, has not decided on whether it will implement a central bank digital currency (CBDC).
Our key focus is on whether and how a CBDC could improve on an already safe and efficient U.S. domestic payments system.
– Federal Reserve
To learn more, check out the Federal Reserve’s January 2022 paper on the pros and cons of CBDCs.
Technology
Every Mission to Mars in One Visualization
This graphic shows a timeline of every mission to Mars since 1960, highlighting which ones have been successful and which ones haven’t.
Timeline: A Historical Look at Every Mission to Mars
Within our Solar System, Mars is one of the most similar planets to Earth—both have rocky landscapes, solid outer crusts, and cores made of molten rock.
Because of its similarities to Earth and proximity, humanity has been fascinated by Mars for centuries. In fact, it’s one of the most explored objects in our Solar System.
But just how many missions to Mars have we embarked on, and which of these journeys have been successful? This graphic by Jonathan Letourneau shows a timeline of every mission to Mars since 1960 using NASA’s historical data.
A Timeline of Mars Explorations
According to a historical log from NASA, there have been 48 missions to Mars over the last 60 years. Here’s a breakdown of each mission, and whether or not they were successful:
| # | Launch | Name | Country | Result |
|---|---|---|---|---|
| 1 | 1960 | Korabl 4 | USSR (flyby) | Failure |
| 2 | 1960 | Korabl 5 | USSR (flyby) | Failure |
| 3 | 1962 | Korabl 11 | USSR (flyby) | Failure |
| 4 | 1962 | Mars 1 | USSR (flyby) | Failure |
| 5 | 1962 | Korabl 13 | USSR (flyby) | Failure |
| 6 | 1964 | Mariner 3 | US (flyby) | Failure |
| 7 | 1964 | Mariner 4 | US (flyby) | Success |
| 8 | 1964 | Zond 2 | USSR (flyby) | Failure |
| 9 | 1969 | Mars 1969A | USSR | Failure |
| 10 | 1969 | Mars 1969B | USSR | Failure |
| 11 | 1969 | Mariner 6 | US (flyby) | Success |
| 12 | 1969 | Mariner 7 | US (flyby) | Success |
| 13 | 1971 | Mariner 8 | US | Failure |
| 14 | 1971 | Kosmos 419 | USSR | Failure |
| 15 | 1971 | Mars 2 Orbiter/Lander | USSR | Failure |
| 16 | 1971 | Mars 3 Orbiter/Lander | USSR | Success/Failure |
| 17 | 1971 | Mariner 9 | US | Success |
| 18 | 1973 | Mars 4 | USSR | Failure |
| 19 | 1973 | Mars 5 | USSR | Success |
| 20 | 1973 | Mars 6 Orbiter/Lander | USSR | Success/Failure |
| 21 | 1973 | Mars 7 Lander | USSR | Failure |
| 22 | 1975 | Viking 1 Orbiter/Lander | US | Success |
| 23 | 1975 | Viking 2 Orbiter/Lander | US | Success |
| 24 | 1988 | Phobos 1 Orbiter | USSR | Failure |
| 25 | 1988 | Phobos 2 Orbiter/Lander | USSR | Failure |
| 26 | 1992 | Mars Observer | US | Failure |
| 27 | 1996 | Mars Global Surveyor | US | Success |
| 28 | 1996 | Mars 96 | Russia | Failure |
| 29 | 1996 | Mars Pathfinder | US | Success |
| 30 | 1998 | Nozomi | Japan | Failure |
| 31 | 1998 | Mars Climate Orbiter | US | Failure |
| 32 | 1999 | Mars Polar Lander | US | Failure |
| 33 | 1999 | Deep Space 2 Probes (2) | US | Failure |
| 34 | 2001 | Mars Odyssey | US | Success |
| 35 | 2003 | Mars Express Orbiter/Beagle 2 Lander | ESA | Success/Failure |
| 36 | 2003 | Mars Exploration Rover - Spirit | US | Success |
| 37 | 2003 | Mars Exploration Rover - Opportunity | US | Success |
| 38 | 2005 | Mars Reconnaissance Orbiter | US | Success |
| 39 | 2007 | Phoenix Mars Lander | US | Success |
| 40 | 2011 | Mars Science Laboratory | US | Success |
| 41 | 2011 | Phobos-Grunt/Yinghuo-1 | Russia/China | Failure |
| 42 | 2013 | Mars Atmosphere and Volatile Evolution | US | Success |
| 43 | 2013 | Mars Orbiter Mission (MOM) | India | Success |
| 44 | 2016 | ExoMars Orbiter/Schiaparelli EDL Demo Lander | ESA/Russia | Success/Failure |
| 45 | 2018 | Mars InSight Lander | US | Success |
| 46 | 2020 | Hope Orbiter | UAE | Success |
| 47 | 2020 | Tianwen-1 Orbiter/Zhurong Rover | China | Success |
| 48 | 2020 | Mars 2020 Perseverance Rover | US | Success |
The first mission to Mars was attempted by the Soviets in 1960, with the launch of Korabl 4, also known as Mars 1960A.
As the table above shows, the voyage was unsuccessful. The spacecraft made it 120 km into the air, but its third-stage pumps didn’t generate enough momentum for it to stay in Earth’s orbit.
For the next few years, several more unsuccessful Mars missions were attempted by the USSR and then NASA. Then, in 1964, history was made when NASA launched the Mariner 4 and completed the first-ever successful trip to Mars.
The Mariner 4 didn’t actually land on the planet, but the spacecraft flew by Mars and was able to capture photos, which gave us an up-close glimpse at the planet’s rocky surface.
Then on July 20, 1976, NASA made history again when its spacecraft called Viking 1 touched down on Mars’ surface, making it the first space agency to complete a successful Mars landing. Viking 1 captured panoramic images of the planet’s terrain, and also enabled scientists to monitor the planet’s weather.
Vacation to Mars, Anyone?
To date, all Mars landings have been done without crews, but NASA is planning to send humans to Mars by the late 2030s.
And it’s not just government agencies that are planning missions to Mars—a number of private companies are getting involved, too. Elon Musk’s aerospace company SpaceX has a long-term plan to build an entire city on Mars.
Two other aerospace startups, Impulse and Relativity, also announced an unmanned joint mission to Mars in July 2022, with hopes it could be ready as soon as 2024.
As more players are added to the mix, the pressure is on to be the first company or agency to truly make it to Mars. If (or when) we reach that point, what’s next is anyone’s guess.
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