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Southeast Asia: An Emerging Market With Booming Digital Growth

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Southeast Asia: An Emerging Market With Digital Growth Potential

Southeast Asia: An Emerging Market With Digital Growth Potential

When it comes to economic growth in Asia, the focus often falls on China.

However, while China’s story is continually staggering in its scale, the Chinese economic powerhouse is only a part of a much wider story in Asia.

Just like China, rapidly-growing countries like Vietnam, Indonesia, Cambodia, and The Philippines are also seeing their economies transform in meaningful ways – and Southeast Asia as a whole is becoming one of the most exciting regions for technological adoption, foreign investment, and digital innovation in the world.

Today’s infographic comes to us from Sea, and it helps shed some light on the digital wave that’s powering the growth across a geographically expansive and tremendously diverse region.

A Digitizing Economy

With a younger population, growing affluence, and people that are increasingly tech-savvy, the internet population in Southeast Asia is expected to swell from 260 million to 480 million between 2015 and 2020.

More and more business is being done online in the region – and as a result, it is estimated that by 2025, the digital economy in Southeast Asian countries will be worth a hefty $197 billion.

That’s an impressive 640% increase over the size just a decade prior.

Sectors to Watch

Which parts of the digital economy will see the most impact?

According to proprietary data from Google and investment company Temasek, the most interesting sectors to watch in the region should be in e-commerce, digital entertainment, online travel, and digital financial services.

 Est. growth in market size (%) between 2016-2021
Greater Southeast AsiaU.S.China
E-commerce261%23%196%
Digital entertainment145%n/a54%
Online travel90%15%172%

E-commerce, which is expected to grow by 261% between 2016 and 2021, is one of the region’s most explosive sectors. With a lack of physical retail stores and limited choice of goods in Southeast Asia, rapidly-growing access to the internet provides a new means for people to shop.

Further, the travel and transportation market is also expected to boom with a 90% increase by 2021, and this will be driven by growing ridership in taxi-on-demand services. The area will also see its digital entertainment sector – defined as the combined mobile and PC gaming markets – grow at nearly triple the pace of China over the coming years (145% vs 54%).

Lastly, mobile payments is another sector to watch, as tech enables Southeast Asians to “leapfrog” traditional payment technologies like physical bank or credit cards. By 2021, mobile payments will have a 43% market share in the region.

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Animation: The Biggest Tech Companies by Market Cap Over 23 Years

In business, the only constant is change – and for tech companies, this is even more true. Here are the biggest tech companies over 23 years.

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The business world is certainly not a static one.

In the past, we’ve shown that the market leaders in the most stable industries are unlikely to keep their leadership positions over long periods of time.

But limit your window to just the dynamic world of tech and you’ll see an even more extreme example of this inherent volatility. Sometimes companies are able to separate from the rest of the pack for days or months, but it’s never an advantage that lasts for long.

Biggest Tech Companies by Market Cap

Today’s animation was originally posted to Reddit by /r/TheNerdistRedditor and captures the crazy world of tech valuations for public companies.

Watch the intense 1 minute animation below:


Note: the data here only lists companies traded on U.S. exchanges, and does not show every single valuation point.

Over just 23 years, the company topping the list flips eight separate times – and if you were to get more granular with the numbers (looking at daily valuations, for example), you’d see it happen far more often.

Today’s Market Cap Leaders

As we noted above, company valuations are constantly changing – and back in early September 2018, both Apple and Amazon even topped the $1 trillion milestone for a short period of time.

Using the same criteria as the above animation, which is based on U.S. listed companies, here are the top 10 tech companies based on data at time of publication:

RankCompanyTicker(s)Market Cap (March 18, 2019)
#1MicrosoftMSFT$902 billion
#2AppleAAPL$887 billion
#3AmazonAMZN$856 billion
#4AlphabetGOOG, GOOGL$824 billion
#5AlibabaBABA$471 billion
#6FacebookFB$458 billion
#7IntelINTC$243 billion
#8CiscoCSCO$236 billion
#9OracleORCL$192 billion
#10NetflixNFLX$159 billion

Based on March 18, 2019 data

This is not a comprehensive list globally, as it misses companies like Tencent which are listed on other exchanges such as the Hong Kong Stock Exchange. Based on recent HKD/USD conversion rates, it’s estimated that Tencent would be roughly worth $450 billion today – good enough for 7th on the list.

Regardless, since change is the only constant in the tech world, it’s fair to say that the above list of the biggest tech companies will likely be much different in just a few months time.

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Chart of the Week

The Economies Adding the Most to Global Growth in 2019

Global economics is effectively a numbers game – here are the countries and regions projected to contribute the most to global growth in 2019.

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The Economies Adding the Most to Global Growth in 2019

Global economics is effectively a numbers game.

As long as the data adds up to economic expansion on a worldwide level, it’s easy to keep the status quo rolling. Companies can shift resources to the growing segments, and investors can put capital where it can go to work.

At the end of the day, growth cures everything – it’s only when it dries up that things get hairy.

Breaking Down Global Growth in 2019

Today’s chart uses data from Standard Chartered and the IMF to break down where economic growth is happening in 2019 using purchasing power parity (PPP) terms. Further, it also compares the share of the global GDP pie taken by key countries and regions over time.

Let’s start by looking at where global growth is forecasted to occur in 2019:

Country or RegionShare of Global GDP Growth (PPP) in 2019F
China33%
Other Asia (Excl. China/Japan)29%
United States11%
Middle East & North Africa4%
Euro Area4%
Latin America & Caribbean3%
Other Europe3%
Sub-Saharan Africa2%
Japan1%
United Kingdom1%
Canada1%
Rest of World8%

The data here mimics some of the previous estimates we’ve seen from Standard Chartered, such as this chart which projects the largest economies in 2030.

Asia as a whole will account for 63% of all global GDP growth (PPP) this year, with the lion’s share going to China. Countries like India and Indonesia will contribute to the “Other Asia” share, and Japan will only contribute 1% to the global growth total.

In terms of developed economies, the U.S. will lead the pack (11%) in contributing to global growth. Europe will add 8% between its various sub-regions, and Canada will add 1%.

Share of Global Economy Over Time

Based on the above projections, we were interested in taking a look at how each region or country’s share of global GDP (PPP) has changed over recent decades.

This time, we used IMF projections from its data mapper tool to loosely approximate the regions above, though there are some minor differences in how the data is organized.

Country or RegionShare of GDP (PPP, 1980)Share of GDP (PPP, 2019F)Change
Developing Asia8.9%34.1%+25.2 pp
European Union29.9%16.0%-13.9 pp
United States21.6%15.0%-6.6 pp
Latin America & Caribbean12.2%7.4%-4.8 pp
Middle East & North Africa8.6%6.5%-2.1 pp
Sub-Saharan Africa2.4%3.0%+0.6 pp

In the past 40 years or so, Developing Asia has increased its share of the global economy (in PPP terms) from 8.9% to an estimated 34.1% today. This dominant region includes China, India, and other fast-growing economies.

The European Union and the United States combined for 51.5% of global productivity in 1980, but they now account for 31% of the total economic mix. Similarly, the Latin America and MENA regions are seeing similar decreases in their share of the economic pie.

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