Southeast Asia: An Emerging Market With Booming Digital Growth
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Southeast Asia: An Emerging Market With Booming Digital Growth

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Southeast Asia: An Emerging Market With Digital Growth Potential

Southeast Asia: An Emerging Market With Digital Growth Potential

When it comes to economic growth in Asia, the focus often falls on China.

However, while China’s story is continually staggering in its scale, the Chinese economic powerhouse is only a part of a much wider story in Asia.

Just like China, rapidly-growing countries like Vietnam, Indonesia, Cambodia, and The Philippines are also seeing their economies transform in meaningful ways – and Southeast Asia as a whole is becoming one of the most exciting regions for technological adoption, foreign investment, and digital innovation in the world.

Today’s infographic comes to us from Sea, and it helps shed some light on the digital wave that’s powering the growth across a geographically expansive and tremendously diverse region.

A Digitizing Economy

With a younger population, growing affluence, and people that are increasingly tech-savvy, the internet population in Southeast Asia is expected to swell from 260 million to 480 million between 2015 and 2020.

More and more business is being done online in the region – and as a result, it is estimated that by 2025, the digital economy in Southeast Asian countries will be worth a hefty $197 billion.

That’s an impressive 640% increase over the size just a decade prior.

Sectors to Watch

Which parts of the digital economy will see the most impact?

According to proprietary data from Google and investment company Temasek, the most interesting sectors to watch in the region should be in e-commerce, digital entertainment, online travel, and digital financial services.

 Est. growth in market size (%) between 2016-2021
Greater Southeast AsiaU.S.China
E-commerce261%23%196%
Digital entertainment145%n/a54%
Online travel90%15%172%

E-commerce, which is expected to grow by 261% between 2016 and 2021, is one of the region’s most explosive sectors. With a lack of physical retail stores and limited choice of goods in Southeast Asia, rapidly-growing access to the internet provides a new means for people to shop.

Further, the travel and transportation market is also expected to boom with a 90% increase by 2021, and this will be driven by growing ridership in taxi-on-demand services. The area will also see its digital entertainment sector – defined as the combined mobile and PC gaming markets – grow at nearly triple the pace of China over the coming years (145% vs 54%).

Lastly, mobile payments is another sector to watch, as tech enables Southeast Asians to “leapfrog” traditional payment technologies like physical bank or credit cards. By 2021, mobile payments will have a 43% market share in the region.

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Visualized: The State of Central Bank Digital Currencies

Central bank digital currencies are coming, but progress varies greatly from country to country. View the infographic to learn more.

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Visualized: The State of Central Bank Digital Currencies

Central banks around the world are getting involved in digital currencies, but some are further ahead than others.

In this map, we used data from the Atlantic Council’s Currency Tracker to visualize the state of each central banks’ digital currency effort.

Digital Currency – The Basics

Digital currencies have been around since the 1980s, but didn’t become widely popular until the launch of Bitcoin in 2009. Today, there are thousands of digital currencies in existence, also referred to as “cryptocurrencies”.

A defining feature of cryptocurrencies is that they are based on a blockchain ledger. Blockchains can be either decentralized or centralized, but the most known cryptocurrencies today (Bitcoin, Ethereum, etc.) tend to be decentralized in nature. This makes transfers and payments very difficult to trace because there is no single entity with full control.

Government-issued digital currencies, on the other hand, will be controlled by a central bank and are likely to be easily trackable. They would have the same value as the local cash currency, but instead issued digitally with no physical form.

Central Bank Digital Currencies Worldwide

105 countries are currently exploring centralized digital currencies. Together, they represent 95% of global GDP. The table below lists the data used in the infographic.

CountryStatusUse Case
NigeriaLaunchedRetail
The BahamasLaunchedRetail
JamaicaLaunchedRetail
AnguilaLaunchedRetail
Saint Kitts and NevisLaunchedRetail
Antigua and BarbudaLaunchedRetail
MontserratLaunchedRetail
DominicaLaunchedRetail
Saint LuciaLaunchedRetail
Saint Vincent and the GrenadinesLaunchedRetail
GrenadaLaunchedRetail
SwedenPilotRetail
LithuaniaPilotRetail
UkrainePilotUndecided
KazakhstanPilotRetail
RussiaPilotRetail
ChinaPilotBoth
ThailandPilotBoth
Hong KongPilotBoth
South KoreaPilotRetail
Saudi ArabiaPilotWholesale
United Arab EmiratesPilotWholesale
SingaporePilotWholesale
MalaysiaPilotWholesale
South AfricaPilotBoth
CanadaDevelopmentBoth
BelizeDevelopmentUndecided
HaitiDevelopmentBoth
VenezuelaDevelopmentBoth
BrazilDevelopmentRetail
TurkeyDevelopmentRetail
IranDevelopmentRetail
BahrainDevelopmentWholesale
IndiaDevelopmentBoth
MauritiusDevelopmentBoth
BhutanDevelopmentBoth
CambodiaDevelopmentRetail
IndonesiaDevelopmentBoth
PalauDevelopmentBoth
AustraliaDevelopmentBoth
JapanDevelopmentBoth
SpainDevelopmentRetail
FranceDevelopmentBoth
NetherlandsDevelopmentRetail
SwitzerlandDevelopmentWholesale
ItalyDevelopmentUndecided
GermanyDevelopmentUndecided
EstoniaDevelopmentRetail
LebanonDevelopmentRetail
IsraelDevelopmentRetail
Euro AreaDevelopmentBoth
United StatesResearchRetail
MexicoResearchRetail
GuatemalaResearchUndecided
HondurasResearchUndecided
Trinidad andd TobagoResearchUndecided
ColombiaResearchUndecided
PeruResearchUndecided
ParaguayResearchUndecided
ChileResearchRetail
IcelandResearchRetail
UKResearchBoth
MoroccoResearchRetail
GhanaResearchRetail
NamibiaResearchUndecided
EswatiniResearchBoth
MadagastarResearchRetail
ZimbabweResearchUndecided
ZambiaResearchUndecided
TanzaniaResearchUndecided
RwandaResearchUndecided
UgandaResearchUndecided
KenyaResearchRetail
TunisiaResearchWholesale
OmanResearchUndecided
KuwaitResearchRetail
JordanResearchUndecided
GeorgiaResearchRetail
BelarusResearchUndecided
NorwayResearchRetail
Czech RepublichResearchUndecided
PakistanResearchRetail
NepalResearchUndecided
BangladeshResearchUndecided
MyanmarResearchUndecided
LaosResearchBoth
VietnamResearchUndecided
MacauResearchUndecided
TaiwanResearchBoth
PhilippinesResearchRetail
New ZealandResearchRetail
VanuatuResearchUndecided
FijiResearchUndecided
TongaResearchUndecided
PalestineResearchRetail
JordanResearchUndecided
AustriaResearchWholesale
HungaryResearchRetail
BermudaInactiveUndecided
Sint MaartenInactiveRetail
CuraçaoInactiveRetail
ArgentinaInactiveUndecided
UruguayInactiveRetail
DenmarkInactiveRetail
AzerbaijanInactiveUndecided
EgyptInactiveUndecided
North KoreaInactiveUndecided
FinlandInactiveRetail
EcuadorCancelledRetail
SenegalCancelledRetail

When aggregated, we can see that the majority of countries are in the research stage.

central bank digital currencies by status

We’ve also divided the map by region to make viewing easier.

Africa

Africa digital currencies

Asia

Asia digital currencies

Europe

Europe digital currencies

Middle East

Middle East digital currencies

South America

South America digital currencies

North America

North American digital currencies

What are the Benefits?

A major benefit of government-issued digital currencies is that they can improve access for underbanked people.

This is not a huge issue in developed countries like the U.S., but many people in developing nations have no access to banks and other financial services (hence the term underbanked). As the number of internet users continues to climb, digital currencies represent a sound solution.

To learn more about this topic, visit this article from Global Finance, which lists the world’s most underbanked countries in 2021.

The 9%

Just 9% of countries have launched a digital currency to date.

This includes Nigeria, which became the first African country to do so in October 2021. Half of the country’s 200 million population is believed to have no access to bank accounts.

Adoption of the eNaira (the digital version of the naira) has so far been relatively sluggish. The eNaira app has accumulated 700,000 downloads as of April 2022. That’s equal to 0.35% of the population, though not all of the downloads are users in Nigeria.

Conversely, 33.4 million Nigerians were reported to be trading or owning crypto assets, despite the Central Bank of Nigeria’s attempts to restrict usage.

Status in the U.S.

America’s central bank, the Federal Reserve, has not decided on whether it will implement a central bank digital currency (CBDC).

Our key focus is on whether and how a CBDC could improve on an already safe and efficient U.S. domestic payments system.
– Federal Reserve

To learn more, check out the Federal Reserve’s January 2022 paper on the pros and cons of CBDCs.

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Every Mission to Mars in One Visualization

This graphic shows a timeline of every mission to Mars since 1960, highlighting which ones have been successful and which ones haven’t.

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Timeline: A Historical Look at Every Mission to Mars

Within our Solar System, Mars is one of the most similar planets to Earth—both have rocky landscapes, solid outer crusts, and cores made of molten rock.

Because of its similarities to Earth and proximity, humanity has been fascinated by Mars for centuries. In fact, it’s one of the most explored objects in our Solar System.

But just how many missions to Mars have we embarked on, and which of these journeys have been successful? This graphic by Jonathan Letourneau shows a timeline of every mission to Mars since 1960 using NASA’s historical data.

A Timeline of Mars Explorations

According to a historical log from NASA, there have been 48 missions to Mars over the last 60 years. Here’s a breakdown of each mission, and whether or not they were successful:

#LaunchNameCountryResult
11960Korabl 4USSR (flyby)Failure
21960Korabl 5USSR (flyby)Failure
31962Korabl 11USSR (flyby)Failure
41962Mars 1USSR (flyby)Failure
51962Korabl 13USSR (flyby)Failure
61964Mariner 3US (flyby)Failure
71964Mariner 4US (flyby)Success
81964Zond 2USSR (flyby)Failure
91969Mars 1969AUSSRFailure
101969Mars 1969BUSSRFailure
111969Mariner 6US (flyby)Success
121969Mariner 7US (flyby)Success
131971Mariner 8USFailure
141971Kosmos 419USSRFailure
151971Mars 2 Orbiter/LanderUSSRFailure
161971Mars 3 Orbiter/LanderUSSRSuccess/Failure
171971Mariner 9USSuccess
181973Mars 4USSRFailure
191973Mars 5USSRSuccess
201973Mars 6 Orbiter/LanderUSSRSuccess/Failure
211973Mars 7 LanderUSSRFailure
221975Viking 1 Orbiter/LanderUSSuccess
231975Viking 2 Orbiter/LanderUSSuccess
241988Phobos 1 OrbiterUSSRFailure
251988Phobos 2 Orbiter/LanderUSSRFailure
261992Mars ObserverUSFailure
271996Mars Global SurveyorUSSuccess
281996Mars 96RussiaFailure
291996Mars PathfinderUSSuccess
301998NozomiJapanFailure
311998Mars Climate OrbiterUSFailure
321999Mars Polar LanderUSFailure
331999Deep Space 2 Probes (2)USFailure
342001Mars OdysseyUSSuccess
352003Mars Express Orbiter/Beagle 2 LanderESASuccess/Failure
362003Mars Exploration Rover - SpiritUSSuccess
372003Mars Exploration Rover - OpportunityUSSuccess
382005Mars Reconnaissance OrbiterUSSuccess
392007Phoenix Mars LanderUSSuccess
402011Mars Science LaboratoryUSSuccess
412011Phobos-Grunt/Yinghuo-1Russia/ChinaFailure
422013Mars Atmosphere and Volatile EvolutionUSSuccess
432013Mars Orbiter Mission (MOM)IndiaSuccess
442016ExoMars Orbiter/Schiaparelli EDL Demo LanderESA/RussiaSuccess/Failure
452018Mars InSight LanderUSSuccess
462020Hope OrbiterUAESuccess
472020Tianwen-1 Orbiter/Zhurong RoverChinaSuccess
482020Mars 2020 Perseverance RoverUSSuccess

The first mission to Mars was attempted by the Soviets in 1960, with the launch of Korabl 4, also known as Mars 1960A.

As the table above shows, the voyage was unsuccessful. The spacecraft made it 120 km into the air, but its third-stage pumps didn’t generate enough momentum for it to stay in Earth’s orbit.

For the next few years, several more unsuccessful Mars missions were attempted by the USSR and then NASA. Then, in 1964, history was made when NASA launched the Mariner 4 and completed the first-ever successful trip to Mars.

The Mariner 4 didn’t actually land on the planet, but the spacecraft flew by Mars and was able to capture photos, which gave us an up-close glimpse at the planet’s rocky surface.

Then on July 20, 1976, NASA made history again when its spacecraft called Viking 1 touched down on Mars’ surface, making it the first space agency to complete a successful Mars landing. Viking 1 captured panoramic images of the planet’s terrain, and also enabled scientists to monitor the planet’s weather.

Vacation to Mars, Anyone?

To date, all Mars landings have been done without crews, but NASA is planning to send humans to Mars by the late 2030s.

And it’s not just government agencies that are planning missions to Mars—a number of private companies are getting involved, too. Elon Musk’s aerospace company SpaceX has a long-term plan to build an entire city on Mars.

Two other aerospace startups, Impulse and Relativity, also announced an unmanned joint mission to Mars in July 2022, with hopes it could be ready as soon as 2024.

As more players are added to the mix, the pressure is on to be the first company or agency to truly make it to Mars. If (or when) we reach that point, what’s next is anyone’s guess.

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