The Social Media Universe: 2018
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Visualizing the Social Media Universe in 2018

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THe Social Media Universe

The Social Media Universe: 2018

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Billions of people around the world grew up during the age of social media, and mankind is slowly marching toward a future where nearly everyone will be a digital native.

For the one-third of humanity that now uses a smartphone, messaging and status updates are often more natural than having a live conversation. In a world where social interactions are peppered with emojis and funneled through a front-facing camera, the platforms we use become more than mere service providers; they are the connective tissue of our society.

What services are people using to communicate?

Monthly active users (MAUs) is a metric commonly used to evaluate how many people are using a service regularly. Here are the world’s top social and messaging platforms by MAUs:

RankSocial NetworkMonthly Active Users (MAUs)
#1Facebook2.2 billion
#2YouTube1.9 billion
#3WhatsApp1.5 billion
#4Messenger1.3 billion
#5WeChat1.0 billion
#6Instagram1.0 billion
#7QQ806 million
#8Qzone563 million
#9Douyin500 million
#10Weibo411 million
#11Twitter366 million
#12Reddit330 million
#13Baidu Tieba300 million
#14LinkedIn294 million
#15Viber260 million
#16Snapchat255 million
#17Line203 million
#18Telegram200 million
#19Pinterest200 million
#20YY117 million
#21VK97 million

Let’s take a closer look at these massive platforms.

The Facebook Empire

On its own, Facebook is a behemoth, but adding in the other platforms run by Mark Zuckerberg paints a clear picture of who controls the social media in 2018.

During its growth spurt in the late aughts, Facebook emerged as the first truly global social networks, hitting one billion monthly active users and essentially popularizing the idea of social media. These days, Facebook appears to be hitting engagement and growth plateaus, but acquisitions such as Instagram and WhatsApp are fueling growth for the company, with the former accounting for over a third of revenue.

WeChat

In China, WeChat isn’t just a typical messenger app.

This “super app” – which facilitates everything from point-of-sale purchases to accessing public services – is likely the template that other social platforms around the world will emulate as they strive for more thorough integration with their users’ lives.

Because WeChat is typically also used for work, the average user spends about an hour in-app each day. That is a level of engagement most platforms can only dream of.

Reddit

The “Front Page of the Internet” has grown up.

The oft controversial message board – created in 2005 – is now worth an estimated $1.8 billion, and is contemplating an IPO in the near future. While the company does make money from advertising, a unique membership feature called Reddit Gold is helping bring in funding directly from the community.

Twitter

When people have something to say publicly or look to debate big issues in the news cycle, more often than not, they use Twitter. Tweets from world leaders and CEOs can have far-reaching consequences, and hashtagged social movements have united more people than ever to affect change. For better or worse, Twitter fills an important role in modern society.

Unfortunately for Twitter, great responsibility has translated into greater scrutiny rather than strong revenue growth. The company has faced high profile controversies over harassment, bots, and fake news, and has struggled to match the sky-high growth expectations set when the “microblogging” platform went public in 2013. Twitter is still experimenting with new ways to monetize its 300+ million active user base.

SnapChat

In 2015, Snapchat, having already thoroughly conquered the under-18 market, looked set to disrupt the social media landscape. What came next was a tragedy in two acts.

First, Instagram released its Story feature that same year, effectively cloning Snapchat’s features and layout within their app. Many users, who had only recently began using novel new platform, flocked back to Instagram where they already had a developed following.

Secondly, a redesign of the Snapchat interface was widely criticized by high profile users, speeding up an exodus to Instagram.

Snapchat, which has since gone public, still has a quarter of billion MAUs, but questions remain about whether the platform can recapture the magic of their earlier years.

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Mapped: The Fastest (and Slowest) Internet Speeds in the World

Internet speeds vary depending on your location. Here’s a look at the countries with the fastest—and slowest—internet speeds worldwide.

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Internet Speeds

Mapped: The World’s Fastest (and Slowest) Internet Speeds

How quickly did this page load for you?

The answer depends on the device you’re using, and where in the world you’re located. Average internet speeds vary wildly from country to country.

Which countries have the fastest internet connection? Using data from the Speedtest Global Index™, this map ranks the fastest (and slowest) internet speeds worldwide, comparing both fixed broadband and mobile.

What Factors Affect Internet Speed?

Before diving in, it’s important to understand the key factors that impact a country’s internet speed. Generally speaking, internet speed depends on:

  1. Infrastructure or the type of cabling (copper or fiber-optic) that a country’s utilizing to support their internet service. Typically, the newer the infrastructure, the faster the connection.
  2. Proximity/connection to submarine cables is important, as these massive undersea fiber-optic cables transmit about 97% of the world’s communication data.
  3. The size of a country, since landmass affects how much it costs to upgrade infrastructure. The smaller the country, the cheaper it is to upgrade cabling.
  4. Investment makes a difference, or how much a country’s government prioritizes internet accessibility.

Of course, other factors may influence a country’s internet speed too, such as government regulation and intentional bandwidth throttling, which is the case in countries like Turkmenistan.

Ranked: Fixed Broadband Internet Speeds

The Speedtest Global Index uses data from hundreds of millions of people, in more than 190 countries, to measure both fixed broadband and mobile connections.

When it comes to the fastest fixed broadband, Singapore comes in first place, with a download speed of 262.2 mbps—more than double the global average.

#CountryGlobal Speed (Mbps)
1🇸🇬 Singapore262.2
2🇭🇰 Hong Kong254.4
3🇲🇨 Monaco242.9
4🇨🇭 Switzerland222.0
5🇹🇭 Thailand221.0
6🇷🇴 Romania217.9
7🇰🇷 South Korea216.7
8🇩🇰 Denmark216.13
9🇨🇱 Chile209.8
10🇫🇷 France201.6
11🇭🇺 Hungary201.55
12🇺🇸 United States199
13🇦🇪 United Arab Emirates195.11
14🇱🇮 Liechtenstein194.77
15🇨🇳 China193.15
16🇪🇸 Spain187.36
17🇯🇵 Japan180.35
18🇨🇦 Canada176.46
19🇱🇺 Luxembourg173.16
20🇲🇴 Macau (SAR)170.84
21🇸🇪 Sweden167.29
22🇮🇱 Israel164.24
23🇳🇿 New Zealand164.16
24🇳🇱 Netherlands161.85
25🇳🇴 Norway161.61
26🇹🇼 Taiwan152
27🇵🇱 Poland147.45
28🇵🇹 Portugal145.96
29🇦🇩 Andorra145.18
30🇲🇹 Malta142.07
31🇰🇼 Kuwait141.42
32🇲🇩 Moldova139.61
33🇱🇹 Lithuania135.65
34🇱🇻 Latvia133.91
35🇵🇦 Panama131.35
36🇫🇮 Finland131.02
37🇩🇪 Germany130.76
38🇧🇪 Belgium121.81
39🇮🇪 Ireland117.4
40🇸🇲 San Marino114.24
41🇸🇮 Slovenia111.74
42🇧🇧 Barbados110.25
43🇶🇦 Qatar109.57
44🇧🇷 Brazil108.88
45🇸🇰 Slovakia106.12
46🇲🇾 Malaysia103.28
47🇬🇧 United Kingdom95.79
48🇮🇹 Italy94.3
49🇦🇹 Austria93.77
50🇷🇺 Russia93.37
51🇸🇦 Saudi Arabia91.65
52🇹🇹 Trinidad and Tobago87.42
53🇨🇿 Czechia86.29
54🇦🇺 Australia85.57
55🇪🇪 Estonia82.82
56🇯🇴 Jordan82.44
57🇷🇸 Serbia80.59
58🇧🇬 Bulgaria79.19
59🇻🇳 Vietnam75.3
60🇧🇭 Bahrain74.21
61🇺🇦 Ukraine73.89
62🇵🇾 Paraguay72.94
63🇵🇭 Philippines72.56
64🇧🇾 Belarus68.84
65🇨🇴 Colombia68.44
66🇴🇲 Oman65.3
67🇬🇾 Guyana63.2
68🇮🇳 India62.45
69🇺🇾 Uruguay61.23
70🇰🇿 Kazakhstan61.05
71🇽🇰 Kosovo60.86
72🇵🇪 Peru57.97
73🇦🇷 Argentina57.49
74🇨🇷 Costa Rica57.27
75🇬🇩 Grenada56.44
76🇧🇸 The Bahamas55.89
77🇭🇷 Croatia55.36
78🇿🇦 South Africa53.6
79🇲🇽 Mexico53.04
80🇻🇨 Saint Vincent and the Grenadines50.8
81🇲🇳 Mongolia50.52
82🇨🇾 Cyprus50.45
83🇬🇭 Ghana49.55
84🇱🇨 Saint Lucia49.5
85🇰🇬 Kyrgyzstan47.91
86🇲🇪 Montenegro47.39
87🇱🇦 Laos47.01
88🇲🇬 Madagascar45.98
89🇪🇬 Egypt44.09
90🇧🇦 Bosnia and Herzegovina43.1
91🇲🇭 Marshall Islands42.6
92🇦🇱 Albania41.47
93🇧🇿 Belize41.45
94🇺🇿 Uzbekistan40.64
95🇹🇷 Turkey40.58
96🇯🇲 Jamaica40
97🇧🇩 Bangladesh38.98
98🇲🇰 North Macedonia38.84
99🇪🇨 Ecuador37.53
100🇦🇲 Armenia37.21
101🇨🇮 Côte d'Ivoire35.41
102🇬🇷 Greece35.03
103🇸🇳 Senegal34.68
104🇩🇲 Dominica34.42
105🇧🇳 Brunei33.94
106🇹🇯 Tajikistan33.85
107🇸🇨 Seychelles33.27
108🇮🇶 Iraq33.13
109🇰🇳 Saint Kitts and Nevis32.78
110🇩🇴 Dominican Republic31.85
111🇳🇵 Nepal30.49
112🇳🇮 Nicaragua30.26
113🇧🇴 Bolivia27.06
114🇮🇩 Indonesia26.95
115🇬🇪 Georgia26.73
116🇸🇻 El Salvador26.41
117🇲🇦 Morocco26.4
118🇭🇳 Honduras26.17
119🇱🇰 Sri Lanka26.05
120🇰🇭 Cambodia25.82
121🇱🇷 Liberia25.65
122🇱🇸 Lesotho25.59
123🇧🇫 Burkina Faso25.52
124🇦🇿 Azerbaijan25.36
125🇵🇸 Palestine25.02
126🇨🇬 Congo (Brazzaville)24.12
127🇲🇺 Mauritius23.87
128🇪🇭 Western Sahara23.84
129🇬🇹 Guatemala23.82
130🇨🇻 Cape Verde23.78
131🇲🇻 Maldives23.72
132🇻🇪 Venezuela22.33
133🇧🇹 Bhutan21.79
134🇮🇷 Iran21.35
135🇫🇯 Fiji21.28
136🇬🇦 Gabon20.62
137🇹🇬 Togo20.61
138🇲🇱 Mali19.99
139🇲🇲 Republic of the Union of Myanmar19.78
140🇷🇼 Rwanda18.45
141🇳🇦 Namibia18.16
142🇳🇬 Nigeria18.15
143🇹🇿 Tanzania17.93
144🇩🇯 Djibouti17.75
145🇰🇪 Kenya17.41
146🇦🇬 Antigua and Barbuda17.11
147🇱🇧 Lebanon16.9
148🇧🇯 Benin16.81
149🇨🇲 Cameroon16.6
150🇫🇲 Micronesia16.56
151🇱🇾 Libya16.53
152🇵🇬 Papua New Guinea16.4
153🇻🇺 Vanuatu15.44
154🇦🇴 Angola15.04
155🇭🇹 Haiti14.93
156🇸🇷 Suriname14.93
157🇿🇼 Zimbabwe14.86
158🇸🇴 Somalia14.66
159🇺🇬 Uganda14.62
160🇪🇹 Ethiopia14.44
161🇲🇼 Malawi13.72
162🇵🇰 Pakistan13.5
163🇬🇶 Equatorial Guinea12.17
164🇸🇱 Sierra Leone12.13
165🇨🇩 DR Congo11.46
166🇲🇷 Mauritania11.08
167🇸🇾 Syria10.73
168🇿🇲 Zambia10.69
169🇸🇿 Swaziland (Eswatini)10.62
170🇧🇼 Botswana10.35
171🇹🇳 Tunisia10.3
172🇬🇲 The Gambia10.09
173🇩🇿 Algeria9.95
174🇧🇮 Burundi9.72
175🇦🇫 Afghanistan9.23
176🇸🇩 Sudan9.02
177🇲🇿 Mozambique8.84
178🇾🇪 Yemen5.95
179🇹🇲 Turkmenistan4.49
180🇨🇺 Cuba3.46

Size could be a factor in Singapore’s speedy internet, as it’s one of the smallest
and also densest countries in the world. With a landmass of just 280 square miles, it’s around the same size as Austin, Texas.

The country’s government has also prioritized investment in digital infrastructure, especially in recent years. In 2020, the Singaporean government promised to invest $2.52 billion towards digital innovation, with a portion dedicated to upgrading the country’s telecom infrastructure.

At the opposite end of the spectrum, Cuba has the slowest fixed broadband, with a speed of 3.46 mbps. Along with poor government funding, Cuba also has limited access to submarine cables. While most countries are connected to several, Cuba is only connected to one.

Ranked: Mobile Internet Speeds

Mobile internet uses cell towers to wirelessly transmit internet to your phone. Because of this extra element, the ranking for mobile internet speeds varies from fixed broadband.

#CountryGlobal Speed (Mbps)
1🇦🇪 United Arab Emirates195.52
2🇰🇷 South Korea192.16
3🇳🇴 Norway173.54
4🇶🇦 Qatar169.17
5🇨🇳 China163.45
6🇸🇦 Saudi Arabia149.95
7🇰🇼 Kuwait141.46
8🇨🇾 Cyprus136.18
9🇦🇺 Australia126.97
10🇧🇬 Bulgaria126.21
11🇨🇭 Switzerland115.83
12🇱🇺 Luxembourg110.67
13🇩🇰 Denmark103.35
14🇳🇱 Netherlands100.48
15🇴🇲 Oman97.81
16🇸🇪 Sweden97.06
17🇺🇸 United States96.31
18🇸🇬 Singapore91.75
19🇨🇦 Canada87.65
20🇫🇮 Finland83.01
21🇧🇭 Bahrain81.54
22🇹🇼 Taiwan81.32
23🇬🇧 United Kingdom80.82
24🇭🇷 Croatia78.91
25🇭🇰 Hong Kong78.75
26🇩🇪 Germany75.67
27🇳🇿 New Zealand73.17
28🇫🇷 France72.47
29🇬🇷 Greece70.71
30🇪🇪 Estonia70.44
31🇧🇪 Belgium70.24
32🇦🇹 Austria66.38
33🇱🇹 Lithuania63.03
34🇲🇴 Macau (SAR)62.43
35🇲🇹 Malta62.1
36🇧🇳 Brunei61.85
37🇯🇵 Japan61.32
38🇭🇺 Hungary58.9
39🇨🇿 Czechia58.46
40🇲🇻 Maldives58.3
41🇸🇮 Slovenia57.52
42🇲🇰 North Macedonia57.37
43🇷🇴 Romania55.93
44🇮🇪 Ireland55.39
45🇵🇱 Poland52.28
46🇸🇰 Slovakia51.49
47🇿🇦 South Africa50.44
48🇷🇸 Serbia50.34
49🇦🇱 Albania49.82
50🇹🇭 Thailand49.37
51🇪🇸 Spain48.14
52🇮🇹 Italy47.51
53🇹🇷 Turkey47.43
54🇮🇱 Israel46.02
55🇱🇻 Latvia45.29
56🇵🇹 Portugal43.41
57🇻🇳 Vietnam41.16
58🇲🇩 Moldova40.64
59🇹🇬 Togo40.32
60🇮🇶 Iraq40.21
61🇸🇷 Suriname39.54
62🇦🇿 Azerbaijan39.25
63🇺🇾 Uruguay39.04
64🇲🇱 Mali38.84
65🇲🇦 Morocco37.63
66🇹🇹 Trinidad and Tobago37.54
67🇯🇲 Jamaica36.77
68🇬🇪 Georgia36.53
69🇧🇼 Botswana35.38
70🇧🇦 Bosnia and Herzegovina34.97
71🇲🇽 Mexico34.49
72🇨🇷 Costa Rica34.39
73🇵🇭 Philippines33.77
74🇦🇲 Armenia33.71
75🇧🇷 Brazil33.47
76🇲🇺 Mauritius33.32
77🇹🇳 Tunisia33.01
78🇧🇸 The Bahamas32.63
79🇨🇲 Cameroon32.46
80🇮🇷 Iran32.3
81🇱🇧 Lebanon32.06
82🇱🇦 Laos32.04
83🇰🇿 Kazakhstan31.81
84🇺🇦 Ukraine31.2
85🇩🇴 Dominican Republic31.07
86🇬🇹 Guatemala30
87🇦🇷 Argentina29.6
88🇲🇪 Montenegro29.14
89🇲🇾 Malaysia29.14
90🇭🇳 Honduras28.69
91🇽🇰 Kosovo28.5
92🇷🇺 Russia28.16
93🇲🇲 Republic of the Union of Myanmar27.94
94🇯🇴 Jordan26.51
95🇫🇯 Fiji26.45
96🇳🇮 Nicaragua26
97🇵🇪 Peru25.46
98🇨🇺 Cuba25.21
99🇸🇻 El Salvador25.17
100🇪🇨 Ecuador24.98
101🇰🇬 Kyrgyzstan24.95
102🇪🇬 Egypt24.48
103🇦🇴 Angola23.98
104🇰🇭 Cambodia23.71
105🇳🇬 Nigeria23.59
106🇪🇹 Ethiopia23.19
107🇧🇴 Bolivia23.17
108🇲🇳 Mongolia23.11
109🇭🇹 Haiti22.52
110🇸🇳 Senegal22.48
111🇰🇪 Kenya22.22
112🇮🇩 Indonesia21.96
113🇨🇱 Chile21.28
114🇳🇵 Nepal20.9
115🇵🇾 Paraguay20.8
116🇳🇦 Namibia20.74
117🇲🇿 Mozambique20.55
118🇵🇦 Panama20.44
119🇸🇾 Syria20.09
120🇵🇰 Pakistan19.79
121🇺🇬 Uganda18.97
122🇺🇿 Uzbekistan18.92
123🇨🇴 Colombia18.67
124🇧🇾 Belarus18.66
125🇨🇮 Côte d'Ivoire18.37
126🇮🇳 India17.96
127🇩🇿 Algeria17.31
128🇱🇾 Libya17.22
129🇿🇲 Zambia16.05
130🇱🇰 Sri Lanka16.02
131🇹🇯 Tajikistan15.7
132🇸🇩 Sudan15.66
133🇹🇿 Tanzania14.48
134🇸🇴 Somalia14.23
135🇿🇼 Zimbabwe13.71
136🇬🇭 Ghana13.17
137🇧🇩 Bangladesh12.92
138🇵🇸 Palestine8.11
139🇻🇪 Venezuela7.41
140🇦🇫 Afghanistan7.07

The United Arab Emirates (UAE) is first on the list, with a download speed of 195.5 mbps. Not only is mobile data fast in the UAE, it’s also relatively cheap, compared to other countries on the ranking. The average cost of 1 GB of data in the UAE is around $3.78, while in South Korea (#2 on the list) it’s $10.94.

The Future is 5G

Innovation and new technologies are changing the digital landscape, and things like 5G networks are becoming more mainstream across the globe.

Because of the rapidly changing nature of this industry, the data behind this ranking is updated monthly to provide the latest look at internet speeds across the globe.

This means the bar is gradually raising when it comes to internet speed, as faster, stronger internet connections become the norm. And countries that aren’t equipped to handle these souped-up networks will lag behind even further.

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Technology

Ranked: Big Tech CEO Insider Trading During the First Half of 2021

Big Tech is worth trillions, but what are insiders doing with their stock? We breakdown Big Tech CEO insider trading during the first half of 2021.

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Big Tech CEO Insider Trading During The First Half of 2021

When CEOs of major companies are selling their shares, investors can’t help but notice.

After all, these decisions have a direct effect on the personal wealth of these insiders, which can say plenty about their convictions with respect to the future direction of the companies they run.

Considering that Big Tech stocks are some of the most popular holdings in today’s portfolios, and are backed by a collective $5.3 trillion in institutional investment, how do the CEOs of these organizations rank by their insider selling?

CEOStockShares Sold H1 2021Value of Shares ($M)
Jeff BezosAmazon (AMZN)2.0 million$6,600
Mark ZuckerbergFacebook (FB)7.1 million$2,200
Satya NadellaMicrosoft (MSFT)278,694
$65
Sundar PichaiGoogle (GOOGL)27,000$62
Tim CookApple (AAPL)0$0

Breaking Down Insider Trading, by CEO

Let’s dive into the insider trading activity of each Big Tech CEO:

Jeff Bezos

During the first half of 2021, Jeff Bezos sold 2 million shares of Amazon worth $6.6 billion.

This activity was spread across 15 different transactions, representing an average of $440 million per transaction. Altogether, this ranks him first by CEO insider selling, by total dollar proceeds. Bezos’s time as CEO of Amazon came to an end shortly after the half way mark for the year.

Mark Zuckerberg

In second place is Mark Zuckerberg, who has been significantly busier selling than the rest.

In the first half of 2021, he unloaded 7.1 million shares of Facebook onto the open market, worth $2.2 billion. What makes these transactions interesting is the sheer quantity of them, as he sold on 136 out of 180 days. On average, that’s $12 million worth of stock sold every day.

Zuckerberg’s record year of selling in 2018 resulted in over $5 billion worth of stock sold, but over 90% of his net worth still remains in the company.

Satya Nadella

Next is Satya Nadella, who sold 278,694 shares of Microsoft, worth $234 million. Despite this, the Microsoft CEO still holds an estimated 1.6 million shares, which is the largest of any insider.

Microsoft’s stock has been on a tear for a number of years now, and belongs to an elite trillion dollar club, which consists of only six public companies.

Sundar Pichai

Fourth on the list is Sundar Pichai who has been at the helm at Google for six years now. Since the start of 2021, he’s sold 27,000 shares through nine separate transactions, worth $62.5 million. However, Pichai still has an estimated 6,407 Class A and 114,861 Class C shares.

Google is closing in on a $2 trillion valuation and is the best performing Big Tech stock, with shares rising 60% year-to-date. Their market share growth from U.S. ad revenues is a large contributing factor.

Tim Cook

Last, is Tim Cook, who just surpassed a decade as Apple CEO.

During this time, shares have rallied over 1,000% and annual sales have gone from $100 billion to $347 billion. That said, Cook has sold 0 shares of Apple during the first half of 2021. That doesn’t mean he hasn’t sold shares elsewhere, though. Cook also sits on the board of directors for Nike, and has sold $6.9 million worth of shares this year.

Measuring Insider Selling

All things equal, it’s desirable for management to have skin in the game, and be invested alongside shareholders. It can also be seen as aligning long-term interests.

A good measure of insider selling activity is in relation to the existing stake in the company. For example, selling $6.6 billion worth of shares may sound like a lot, but when there are 51.7 million Amazon shares remaining for Jeff Bezos, it actually represents a small portion and is probably not cause for panic.

If, however, executives are disclosing large transactions relative to their total stakes, it might be worth digging deeper.

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