Economy
Visualizing the Global Rise of Sustainable Investing
No matter where you look, climate change is at the centre of every conversation.
With a wide range of global sustainability challenges and complex risks on the rise, investors are starting to re-evaluate traditional portfolio approaches.
The ESG Boom
Today, many investors want their money to align with a higher purpose beyond profit. This infographic from iShares unpacks the prolific rise of sustainable investing, and how its trillion-dollar potential is sweeping across the world.
What is Sustainable Investing?
Sustainable investing considers environmental, social, and governance (ESG) factors that create a lasting, positive impact on the world. As the term ‘ESG’ suggests, its scope goes well beyond environmental concerns alone. Examples include:
- Environmental: Climate risks, resource scarcity, and clean energy
- Social: Diversity, human rights, and cybersecurity
- Governance: Business ethics, transparency, and anti-corruption
Simply put, it’s a force for good.
Although sustainable investing emerged in the 1970s, the movement has gained impressive traction in the last few years.
How Global Assets are Growing
Since 2012, total assets in sustainable investing have more than doubled:
Region | 2012 Assets | 2018 Assets |
---|---|---|
Europe | $8.8 trillion | $14.1 trillion |
U.S. | $3.7 trillion | $12.0 trillion |
Japan | $0.01 trillion | $2.2 trillion |
Canada | $0.59 trillion | $1.7 trillion |
Australia and New Zealand | $0.18 trillion | $0.7 trillion |
Total | $13.3 trillion | $30.7 trillion |
The U.S. and Europe are major players in this shift. In particular, specific legislation across European countries will continue driving ESG investment for years to come.
The European ESG Landscape
Across major economies in Europe, cultural shifts and new regulations are shaping the landscape of sustainable investing.
- The UK has an ambitious net-zero greenhouse gas emissions target by 2050.
Result: Most sectors will significantly ramp up their decarbonisation efforts to meet this goal. - As per France’s Article 173 (Energy Transition Law), investors must explain how they incorporate ESG factors into their investment strategies.
Result: A majority of French institutional investors now manage their assets with ESG criteria in mind. - Nordic countries consider sustainability and social responsibility a cornerstone of their cultural mindset.
Result: Nordic investors are increasingly integrating all three ESG aspects into their investments.
If Europe’s trajectory is any indication, sustainable investing will soon become second nature in other parts of the world too.
No Industry is Untouched
The rise of sustainable investing is a global phenomenon, and reaches a myriad of industries.
Here is a summary of just a few ESG efforts of some of the world’s most sustainable corporations:
Company | Industry | Country | ESG Efforts |
---|---|---|---|
Chr. Hansen A/S | Bioscience | 🇩🇰 Denmark | • 100% green operations commitment by Apr 2020 • 82% of revenue directly supports UN Global Goals |
Autodesk | Software | 🇺🇸 U.S. | • 100% renewable energy-run cloud services and offices • 44% women on the Board |
Banco do Brazil | Finance | 🇧🇷 Brazil | • $51 billion earmarked for green economy spending • 99% adherence to Code of Ethics and Conduct Standards |
City Developments Ltd | Real Estate | 🇸🇬 Singapore | • S$100 million fully-allocated Green Bond • 59% carbon emissions reduction target by 2030 |
The business world agrees: sustainable investing is smart investing.
How Can Investors Think Sustainably?
Many investment products allow investors to easily access sustainable investing, such as exchange-traded funds (ETFs) and index funds. These provide complete transparency—allowing investors to align their approach with the objectives that matter most to them.
Investors are able to:
- Screen out companies involved in controversial businesses
- Invest in companies with high ESG standards
- Advocate for specific issues like climate change
Not only this, but sustainable investing also has the potential to improve portfolio returns. In a 2015 paper covering ESG investing since the 1970s, 90% of ESG investing matched or overperformed traditional approaches.
The Bottom Line
Investors see a triple bottom line from sustainable investing: strong financial returns, and a lasting impact on both people and the planet.
As sustainable investing goes mainstream, it won’t simply act as a niche in a broader strategy—instead, it’ll be naturally integrated throughout a portfolio.
“With the impact of sustainability on investment returns increasing, we believe that sustainable investing is the strongest foundation for client portfolios going forward.
—Larry Fink, BlackRock Chairman and CEO
Sustainability is a global force that will continue to factor into everyday decisions.
Soon, sustainable investing will simply be considered “investing”.
Economy
Charted: Public Trust in the Federal Reserve
Public trust in the Federal Reserve chair has hit its lowest point in 20 years. Get the details in this infographic.

The Briefing
- Gallup conducts an annual poll to gauge the U.S. public’s trust in the Federal Reserve
- After rising during the COVID-19 pandemic, public trust has fallen to a 20-year low
Charted: Public Trust in the Federal Reserve
Each year, Gallup conducts a survey of American adults on various economic topics, including the country’s central bank, the Federal Reserve.
More specifically, respondents are asked how much confidence they have in the current Fed chairman to do or recommend the right thing for the U.S. economy. We’ve visualized these results from 2001 to 2023 to see how confidence levels have changed over time.
Methodology and Results
The data used in this infographic is also listed in the table below. Percentages reflect the share of respondents that have either a “great deal” or “fair amount” of confidence.
Year | Fed chair | % Great deal or Fair amount |
---|---|---|
2023 | Jerome Powell | 36% |
2022 | Jerome Powell | 43% |
2021 | Jerome Powell | 55% |
2020 | Jerome Powell | 58% |
2019 | Jerome Powell | 50% |
2018 | Jerome Powell | 45% |
2017 | Janet Yellen | 45% |
2016 | Janet Yellen | 38% |
2015 | Janet Yellen | 42% |
2014 | Janet Yellen | 37% |
2013 | Ben Bernanke | 42% |
2012 | Ben Bernanke | 39% |
2011 | Ben Bernanke | 41% |
2010 | Ben Bernanke | 44% |
2009 | Ben Bernanke | 49% |
2008 | Ben Bernanke | 47% |
2007 | Ben Bernanke | 50% |
2006 | Ben Bernanke | 41% |
2005 | Alan Greenspan | 56% |
2004 | Alan Greenspan | 61% |
2003 | Alan Greenspan | 65% |
2002 | Alan Greenspan | 69% |
2001 | Alan Greenspan | 74% |
Data for 2023 collected April 3-25, with this statement put to respondents: “Please tell me how much confidence you have [in the Fed chair] to recommend the right thing for the economy.”
We can see that trust in the Federal Reserve has fluctuated significantly in recent years.
For example, under Alan Greenspan, trust was initially high due to the relative stability of the economy. The burst of the dotcom bubble—which some attribute to Greenspan’s easy credit policies—resulted in a sharp decline.
On the flip side, public confidence spiked during the COVID-19 pandemic. This was likely due to Jerome Powell’s decisive actions to provide support to the U.S. economy throughout the crisis.
Measures implemented by the Fed include bringing interest rates to near zero, quantitative easing (buying government bonds with newly-printed money), and emergency lending programs to businesses.
Confidence Now on the Decline
After peaking at 58%, those with a “great deal” or “fair amount” of trust in the Fed chair have tumbled to 36%, the lowest number in 20 years.
This is likely due to Powell’s hard stance on fighting post-pandemic inflation, which has involved raising interest rates at an incredible speed. While these rate hikes may be necessary, they also have many adverse effects:
- Negative impact on the stock market
- Increases the burden for those with variable-rate debts
- Makes mortgages and home buying less affordable
Higher rates have also prompted many U.S. tech companies to shrink their workforces, and have been a factor in the regional banking crisis, including the collapse of Silicon Valley Bank.
Where does this data come from?
Source: Gallup (2023)
Data Notes: Results are based on telephone interviews conducted April 3-25, 2023, with a random sample of –1,013—adults, ages 18+, living in all 50 U.S. states and the District of Columbia. For results based on this sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. See source for details.
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