Infographic: Ranking the Top 100 Websites in the World
Connect with us

Technology

Ranking the Top 100 Websites in the World

Published

on

Get this infographic as a poster (and save 15% by being a VC+ member)

View the full-resolution version of this visualization

The Richest People in Human History - Part 1

Can I share this graphic?
Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
When do I need a license?
Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this visualization.

As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.

To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:

Global RankDomainMonthly visits (billions)ParentCountry
1Google.com60.49Alphabet Inc🇺🇸 United States
2Youtube.com 24.31Alphabet Inc🇺🇸 United States
3Facebook.com19.98Facebook, Inc🇺🇸 United States
4Baidu.com9.77Baidu, Inc🇨🇳 China
5Wikipedia.org4.69Wikimedia Foundation🇺🇸 United States
6Twitter.com3.92Twitter, Inc🇺🇸 United States
7Yahoo.com3.74Verizon Comm. Inc🇺🇸 United States
8pornhub.com3.36Mindgeek🇨🇦 Canada
9Instagram.com3.21Facebook, Inc🇺🇸 United States
10xvideos.com3.19WGCZ Holding🇨🇿 Czech Republic
11yandex.ru3.06Yandex🇷🇺 Russia
12ampproject.org2.76N/A🇺🇸 United States
13xnxx.com2.47WGCZ Holding🇨🇿 Czech Republic
14amazon.com2.41Amazon.com, Inc🇺🇸 United States
15live.com2.25Microsoft Corporation🇺🇸 United States
16vk.com2.16Mail.ru Group🇷🇺 Russia
17netflix.com1.81Netflix, Inc🇺🇸 United States
18qq.com1.76Tencent🇨🇳 China
19whatsapp.com1.76Facebook, Inc🇺🇸 United States
20mail.ru1.64Mail.ru Group🇷🇺 Russia
21Reddit.com1.55Advance Publications🇺🇸 United States
22yahoo.co.jp1.5Verizon Comm. Inc🇯🇵 Japan
23google.com.br1.38Alphabet Inc🇧🇷 Brazil
24bing.com1.32Microsoft Corporation🇺🇸 United States
25ok.ru1.08Mail.ru Group🇷🇺 Russia
26xhamster.com1.06Hammy Media Ltd🇨🇾 Cyprus
27sogou.com1Tencent, Sohu Inc🇨🇳 China
28ebay.com0.95eBay Inc🇺🇸 United States
29bit.ly0.95Spectrum Equity🇺🇸 United States
30twitch.tv0.91Amazon.com, Inc🇺🇸 United States
31linkedin.com0.91Microsoft Corporation🇺🇸 United States
32samsung.com0.89Samsung Group🇰🇷 South Korea
33sm.cn0.81Alibaba Group🇨🇳 China
34msn.com0.8Microsoft Corporation🇺🇸 United States
35office.com0.79Microsoft Corporation🇺🇸 United States
36globo.com0.74Grupo Globo🇧🇷 Brazil
37taobao.com0.74Alibaba Group🇨🇳 China
38pinterest.com0.74Pinterest, Inc🇺🇸 United States
39google.de0.73Alphabet Inc🇩🇪 Germany
40Microsoft.com0.72Microsoft Corporation🇺🇸 United States
41accuweather.com0.71AccuWeather Inc🇺🇸 United States
42naver.com0.64Naver Corporation🇰🇷 South Korea
43aliexpress.com0.64Alibaba Group🇨🇳 China
44fandom.com0.61Wikia Inc🇺🇸 United States
45quora.com0.58Quora Inc🇺🇸 United States
46github.com0.57Microsoft Corporation🇺🇸 United States
47imdb.com0.57Amazon.com, Inc🇺🇸 United States
48uol.com.br0.56Grupo Folha🇧🇷 Brazil
49docomo.ne.jp0.56Tata Teleservices🇯🇵 Japan
50youporn.com0.55Mindgeek🇨🇦 Canada
51bbc.co.uk0.55Public owned🇬🇧 United Kingdom
52microsoftonline.com0.55Unknown🏴 Unknown
53paypal.com0.53Paypal🇺🇸 United States
54google.fr0.53Alphabet Inc🇫🇷 France
55yidianzixun.com0.51Particle Inc🇨🇳 China
56wordpress.com0.51Automattic🇺🇸 United States
57news.google.com0.51Alphabet Inc🇺🇸 United States
58sohu.com0.51Sohu🇨🇳 China
59duckduckgo.com0.51Duck Duck Go, Inc🇺🇸 United States
60google.co.uk0.51Alphabet Inc🇬🇧 United Kingdom
6110086.cn0.5China Mobile🇨🇳 China
62iqiyi.com0.5Baidu, Inc🇨🇳 China
63booking.com0.5Booking Holdings🇺🇸 United States
64amazon.co.jp0.49Amazon.com, Inc🇯🇵 Japan
65cricbuzz.com0.49Times Internet🇮🇳 India
66taboola.com0.48Taboola Inc🇺🇸 United States
67amazon.de0.48Amazon.com, Inc🇩🇪 Germany
68cnn.com0.47Turner Broadcasting🇺🇸 United States
69jd.com0.47Various (Tencent 20%)🇨🇳 China
70apple.com0.47Apple Inc🇺🇸 United States
71google.it0.45Alphabet Inc🇮🇹 Italy
72bilibili.com0.44Bilibili Inc🇨🇳 China
73google.co.jp0.44Alphabet Inc🇯🇵 Japan
74livejasmin.com0.44Docler Group🇱🇺 Luxembourg
75tmall.com0.44Alibaba Group🇨🇳 China
76news.yahoo.co.jp0.44Verizon Comm. Inc🇯🇵 Japan
77youtu.be0.44Alphabet Inc🇺🇸 United States
78tribunnews.com0.43Kompas Gramedia Group🇮🇩 Indonesia
79amazon.co.uk0.43Amazon.com, Inc🇬🇧 United Kingdom
80chaturbate.com0.43Multi Media LLC🇺🇸 United States
81google.co.in0.41Alphabet Inc🇮🇳 India
82craigslist.org0.41Craigslist🇺🇸 United States
83imgur.com0.41Imgur Inc🇺🇸 United States
84bbc.com0.41Public owned🇬🇧 United Kingdom
85fc2.com0.39FC2, Inc🇺🇸 United States
86tsyndicate.com0.39Unknown🏴 Unknown
87redtube.com0.38Mindgeek🇨🇦 Canada
88tumblr.com0.37Verizon🇺🇸 United States
89foxnews.com0.36Fox Corporation🇺🇸 United States
90rakuten.co.jp0.36Rakuten Inc🇯🇵 Japan
91google.es0.36Alphabet Inc🇪🇸 Spain
92outbrain.com0.36Outbrain Inc🇺🇸 United States
93discordapp.com0.36Various🇺🇸 United States
94amazon.in0.35Amazon.com, Inc🇮🇳 India
95crptgate.com0.34Unknown🏴 Unknown
96weather.com0.34Landmark Media Enterprises, LLC🇺🇸 United States
97toutiao.com0.34Bytedance🇨🇳 China
98youku.com0.34Alibaba Group🇨🇳 China
99adobe.com0.34Adobe Inc🇺🇸 United States
100news.yandex.ru0.33Yandex🇷🇺 Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Hours watched on Twitch

Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.

In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.

The project is not without controversy though.

Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.

Below is a breakdown of the Top 100 by country.

Top 100 Websites Ranking by Country

China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.

With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.

Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.

Subscribe to Visual Capitalist
Click for Comments

Technology

Ranked: Big Tech CEO Insider Trading During the First Half of 2021

Big Tech is worth trillions, but what are insiders doing with their stock? We breakdown Big Tech CEO insider trading during the first half of 2021.

Published

on

Big Tech CEO Insider Trading During The First Half of 2021

When CEOs of major companies are selling their shares, investors can’t help but notice.

After all, these decisions have a direct effect on the personal wealth of these insiders, which can say plenty about their convictions with respect to the future direction of the companies they run.

Considering that Big Tech stocks are some of the most popular holdings in today’s portfolios, and are backed by a collective $5.3 trillion in institutional investment, how do the CEOs of these organizations rank by their insider selling?

CEOStockShares Sold H1 2021Value of Shares ($M)
Jeff BezosAmazon (AMZN)2.0 million$6,600
Mark ZuckerbergFacebook (FB)7.1 million$2,200
Satya NadellaMicrosoft (MSFT)278,694
$65
Sundar PichaiGoogle (GOOGL)27,000$62
Tim CookApple (AAPL)0$0

Breaking Down Insider Trading, by CEO

Let’s dive into the insider trading activity of each Big Tech CEO:

Jeff Bezos

During the first half of 2021, Jeff Bezos sold 2 million shares of Amazon worth $6.6 billion.

This activity was spread across 15 different transactions, representing an average of $440 million per transaction. Altogether, this ranks him first by CEO insider selling, by total dollar proceeds. Bezos’s time as CEO of Amazon came to an end shortly after the half way mark for the year.

Mark Zuckerberg

In second place is Mark Zuckerberg, who has been significantly busier selling than the rest.

In the first half of 2021, he unloaded 7.1 million shares of Facebook onto the open market, worth $2.2 billion. What makes these transactions interesting is the sheer quantity of them, as he sold on 136 out of 180 days. On average, that’s $12 million worth of stock sold every day.

Zuckerberg’s record year of selling in 2018 resulted in over $5 billion worth of stock sold, but over 90% of his net worth still remains in the company.

Satya Nadella

Next is Satya Nadella, who sold 278,694 shares of Microsoft, worth $234 million. Despite this, the Microsoft CEO still holds an estimated 1.6 million shares, which is the largest of any insider.

Microsoft’s stock has been on a tear for a number of years now, and belongs to an elite trillion dollar club, which consists of only six public companies.

Sundar Pichai

Fourth on the list is Sundar Pichai who has been at the helm at Google for six years now. Since the start of 2021, he’s sold 27,000 shares through nine separate transactions, worth $62.5 million. However, Pichai still has an estimated 6,407 Class A and 114,861 Class C shares.

Google is closing in on a $2 trillion valuation and is the best performing Big Tech stock, with shares rising 60% year-to-date. Their market share growth from U.S. ad revenues is a large contributing factor.

Tim Cook

Last, is Tim Cook, who just surpassed a decade as Apple CEO.

During this time, shares have rallied over 1,000% and annual sales have gone from $100 billion to $347 billion. That said, Cook has sold 0 shares of Apple during the first half of 2021. That doesn’t mean he hasn’t sold shares elsewhere, though. Cook also sits on the board of directors for Nike, and has sold $6.9 million worth of shares this year.

Measuring Insider Selling

All things equal, it’s desirable for management to have skin in the game, and be invested alongside shareholders. It can also be seen as aligning long-term interests.

A good measure of insider selling activity is in relation to the existing stake in the company. For example, selling $6.6 billion worth of shares may sound like a lot, but when there are 51.7 million Amazon shares remaining for Jeff Bezos, it actually represents a small portion and is probably not cause for panic.

If, however, executives are disclosing large transactions relative to their total stakes, it might be worth digging deeper.

Continue Reading

Technology

The World’s Most Used Apps, by Downstream Traffic

Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic.

Published

on

The World’s Most Used Apps by Downstream Traffic Share

The World’s Most Used Apps, by Downstream Traffic

Of the millions of apps available around the world, just a small handful of the most used apps dominate global internet traffic.

Everything connected to the internet takes bandwidth to view. When you look at something on your smartphone—whether it’s a new message on Instagram or the next few seconds of a YouTube video—your device is downloading the data in the background.

And the bigger the files, the more bandwidth is utilized. In this chart, we break down of the most used apps by category, using Sandvine’s global mobile traffic report for 2021 Q1.

Video Drives Global Mobile Internet Traffic

The biggest files use the most data, and video files take the cake.

According to Android Central, streaming video ranges from about 0.7GB per hour of data for a 480p video to 1.5GB per hour for 1080. A 4K stream, the highest resolution currently offered by most providers, uses around 7.2GB per hour.

That’s miles bigger than audio files, where high quality 320kbps music streams use an average of just 0.12GB per hour. Social network messages are usually just a few KB, while the pictures found on them can range from a few hundred KB for a low resolution image to hundreds of MB for high resolution.

Understandably, breaking down mobile downstream traffic by app category shows that video is on top by a long shot:

CategoryDownstream Traffic Share (2021 Q1)
Video Streaming48.9%
Social Networking19.3%
Web13.1%
Messaging6.7%
Gaming4.3%
Marketplace4.1%
File Sharing1.3%
Cloud1.1%
VPN and Security0.9%
Audio0.2%

Video streaming accounts for almost half of mobile downstream traffic worldwide at 49%. Audio streaming, including music and podcasts, accounts for just 0.2%.

Comparatively, social network and web browsing combined make up one third of downstream internet traffic. Games, marketplace apps, and file sharing, despite their large file sizes, only require one-time downloads that don’t put as big of a strain on traffic as video does.

A Handful of Companies Own the Most Used Apps

Though internet traffic data is broken down by category, it’s worth noting that many apps consume multiple types of bandwidth.

For example, messaging and social network apps, like WhatsApp, Instagram, and Snapchat, allow consumers to stream video, social network, and message.

Even marketplace apps like iTunes and Google Play consume bandwidth for video and audio streaming, and together account for 6.3% of total mobile downstream traffic.

But no single app had a bigger footprint than YouTube, which accounts for 20.4% of total global downstream bandwidth.

CategoryTop Apps (Category Traffic)Category Traffic Share
Video StreamingYouTube47.9%
Video StreamingTikTok16.1%
Video StreamingFacebook Video14.6%
Video StreamingInstagram12.1%
Video StreamingNetflix4.3%
Video StreamingOther5.0%
Social NetworkingFacebook50.5%
Social NetworkingInstagram41.9%
Social NetworkingTwitter2.4%
Social NetworkingOdnoklassniki1.9%
Social NetworkingQQ0.7%
Social NetworkingOther2.9%
MessagingWhatsApp31.4%
MessagingSnapchat16.5%
MessagingFacebook VoIP14.3%
MessagingLINE12.1%
MessagingSkype4.1%
MessagingOther21.6%
WebGoogle41.2%
WebOther58.8%

The world’s tech giants had the leading app in the four biggest data streaming categories. Alphabet’s YouTube and Google made up almost half of all video streaming and web browsing traffic, while Facebook’s own app, combined with Instagram and WhatsApp, accounted for 93% of global social networking traffic and 45% of messaging traffic.

Traffic usage by app highlights the data monopoly of tech giants and internet providers. Since just a few companies account for a majority of global smartphone internet traffic, they have a lot more bartering power (and responsibility) when it comes to our general internet consumption.

Continue Reading

Subscribe

Popular