As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:
|Global Rank||Domain||Monthly visits (billions)||Parent||Country|
|1||Google.com||60.49||Alphabet Inc||🇺🇸 United States|
|2||Youtube.com||24.31||Alphabet Inc||🇺🇸 United States|
|3||Facebook.com||19.98||Facebook, Inc||🇺🇸 United States|
|4||Baidu.com||9.77||Baidu, Inc||🇨🇳 China|
|5||Wikipedia.org||4.69||Wikimedia Foundation||🇺🇸 United States|
|6||Twitter.com||3.92||Twitter, Inc||🇺🇸 United States|
|7||Yahoo.com||3.74||Verizon Comm. Inc||🇺🇸 United States|
|9||Instagram.com||3.21||Facebook, Inc||🇺🇸 United States|
|10||xvideos.com||3.19||WGCZ Holding||🇨🇿 Czech Republic|
|12||ampproject.org||2.76||N/A||🇺🇸 United States|
|13||xnxx.com||2.47||WGCZ Holding||🇨🇿 Czech Republic|
|14||amazon.com||2.41||Amazon.com, Inc||🇺🇸 United States|
|15||live.com||2.25||Microsoft Corporation||🇺🇸 United States|
|16||vk.com||2.16||Mail.ru Group||🇷🇺 Russia|
|17||netflix.com||1.81||Netflix, Inc||🇺🇸 United States|
|19||whatsapp.com||1.76||Facebook, Inc||🇺🇸 United States|
|20||mail.ru||1.64||Mail.ru Group||🇷🇺 Russia|
|21||Reddit.com||1.55||Advance Publications||🇺🇸 United States|
|22||yahoo.co.jp||1.5||Verizon Comm. Inc||🇯🇵 Japan|
|23||google.com.br||1.38||Alphabet Inc||🇧🇷 Brazil|
|24||bing.com||1.32||Microsoft Corporation||🇺🇸 United States|
|25||ok.ru||1.08||Mail.ru Group||🇷🇺 Russia|
|26||xhamster.com||1.06||Hammy Media Ltd||🇨🇾 Cyprus|
|27||sogou.com||1||Tencent, Sohu Inc||🇨🇳 China|
|28||ebay.com||0.95||eBay Inc||🇺🇸 United States|
|29||bit.ly||0.95||Spectrum Equity||🇺🇸 United States|
|30||twitch.tv||0.91||Amazon.com, Inc||🇺🇸 United States|
|31||linkedin.com||0.91||Microsoft Corporation||🇺🇸 United States|
|32||samsung.com||0.89||Samsung Group||🇰🇷 South Korea|
|33||sm.cn||0.81||Alibaba Group||🇨🇳 China|
|34||msn.com||0.8||Microsoft Corporation||🇺🇸 United States|
|35||office.com||0.79||Microsoft Corporation||🇺🇸 United States|
|36||globo.com||0.74||Grupo Globo||🇧🇷 Brazil|
|37||taobao.com||0.74||Alibaba Group||🇨🇳 China|
|38||pinterest.com||0.74||Pinterest, Inc||🇺🇸 United States|
|39||google.de||0.73||Alphabet Inc||🇩🇪 Germany|
|40||Microsoft.com||0.72||Microsoft Corporation||🇺🇸 United States|
|41||accuweather.com||0.71||AccuWeather Inc||🇺🇸 United States|
|42||naver.com||0.64||Naver Corporation||🇰🇷 South Korea|
|43||aliexpress.com||0.64||Alibaba Group||🇨🇳 China|
|44||fandom.com||0.61||Wikia Inc||🇺🇸 United States|
|45||quora.com||0.58||Quora Inc||🇺🇸 United States|
|46||github.com||0.57||Microsoft Corporation||🇺🇸 United States|
|47||imdb.com||0.57||Amazon.com, Inc||🇺🇸 United States|
|48||uol.com.br||0.56||Grupo Folha||🇧🇷 Brazil|
|49||docomo.ne.jp||0.56||Tata Teleservices||🇯🇵 Japan|
|51||bbc.co.uk||0.55||Public owned||🇬🇧 United Kingdom|
|53||paypal.com||0.53||Paypal||🇺🇸 United States|
|54||google.fr||0.53||Alphabet Inc||🇫🇷 France|
|55||yidianzixun.com||0.51||Particle Inc||🇨🇳 China|
|56||wordpress.com||0.51||Automattic||🇺🇸 United States|
|57||news.google.com||0.51||Alphabet Inc||🇺🇸 United States|
|59||duckduckgo.com||0.51||Duck Duck Go, Inc||🇺🇸 United States|
|60||google.co.uk||0.51||Alphabet Inc||🇬🇧 United Kingdom|
|61||10086.cn||0.5||China Mobile||🇨🇳 China|
|62||iqiyi.com||0.5||Baidu, Inc||🇨🇳 China|
|63||booking.com||0.5||Booking Holdings||🇺🇸 United States|
|64||amazon.co.jp||0.49||Amazon.com, Inc||🇯🇵 Japan|
|65||cricbuzz.com||0.49||Times Internet||🇮🇳 India|
|66||taboola.com||0.48||Taboola Inc||🇺🇸 United States|
|67||amazon.de||0.48||Amazon.com, Inc||🇩🇪 Germany|
|68||cnn.com||0.47||Turner Broadcasting||🇺🇸 United States|
|69||jd.com||0.47||Various (Tencent 20%)||🇨🇳 China|
|70||apple.com||0.47||Apple Inc||🇺🇸 United States|
|71||google.it||0.45||Alphabet Inc||🇮🇹 Italy|
|72||bilibili.com||0.44||Bilibili Inc||🇨🇳 China|
|73||google.co.jp||0.44||Alphabet Inc||🇯🇵 Japan|
|74||livejasmin.com||0.44||Docler Group||🇱🇺 Luxembourg|
|75||tmall.com||0.44||Alibaba Group||🇨🇳 China|
|76||news.yahoo.co.jp||0.44||Verizon Comm. Inc||🇯🇵 Japan|
|77||youtu.be||0.44||Alphabet Inc||🇺🇸 United States|
|78||tribunnews.com||0.43||Kompas Gramedia Group||🇮🇩 Indonesia|
|79||amazon.co.uk||0.43||Amazon.com, Inc||🇬🇧 United Kingdom|
|80||chaturbate.com||0.43||Multi Media LLC||🇺🇸 United States|
|81||google.co.in||0.41||Alphabet Inc||🇮🇳 India|
|82||craigslist.org||0.41||Craigslist||🇺🇸 United States|
|83||imgur.com||0.41||Imgur Inc||🇺🇸 United States|
|84||bbc.com||0.41||Public owned||🇬🇧 United Kingdom|
|85||fc2.com||0.39||FC2, Inc||🇺🇸 United States|
|88||tumblr.com||0.37||Verizon||🇺🇸 United States|
|89||foxnews.com||0.36||Fox Corporation||🇺🇸 United States|
|90||rakuten.co.jp||0.36||Rakuten Inc||🇯🇵 Japan|
|91||google.es||0.36||Alphabet Inc||🇪🇸 Spain|
|92||outbrain.com||0.36||Outbrain Inc||🇺🇸 United States|
|93||discordapp.com||0.36||Various||🇺🇸 United States|
|94||amazon.in||0.35||Amazon.com, Inc||🇮🇳 India|
|96||weather.com||0.34||Landmark Media Enterprises, LLC||🇺🇸 United States|
|98||youku.com||0.34||Alibaba Group||🇨🇳 China|
|99||adobe.com||0.34||Adobe Inc||🇺🇸 United States|
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.
In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
The project is not without controversy though.
Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.
Below is a breakdown of the Top 100 by country.
China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.
With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.
Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.
The Cost of Mining Bitcoin in 198 Different Countries
Mining bitcoin is costly. But the exact price fluctuates, depending on the location and the cost of electricity in the area.
Cost of Mining Bitcoin in 198 Different Countries
View a higher resolution version of this map.
Given the high amount of energy needed to mine bitcoin, it can be a costly venture to get into. But exact prices fluctuate, depending on the location and the cost of electricity in the area.
Where are the cheapest and most expensive places to mine this popular cryptocurrency? This graphic by 911 Metallurgist provides a snapshot of the estimated cost of mining bitcoin around the world, using pricing and relative costs from March 23, 2022.
How Does Bitcoin Mining Work?
Before diving in, it’s worth briefly explaining the basics of bitcoin mining, and why it requires so much energy.
When someone mines for bitcoin, what they’re really doing is adding and verifying a new transaction record to the blockchain—the decentralized bank ledger where bitcoin is traded and distributed.
To create this new record, crypto miners need to crack a complex equation that’s been generated by the blockchain system.
Potentially tens of thousands of miners are racing to crack the same code at any given time. Only the first person to solve the equation gets rewarded (unless you’re part of a mining pool, which is essentially a group of miners who agree to combine efforts to increase their chances of solving the equation).
The faster your computing power is, the better your chances are of winning, so solving the equation first requires powerful equipment that takes up a lot of energy.
The Costs and Profits of Mining Bitcoin in 198 Countries
Across the 198 countries included in the dataset, the average cost to mine bitcoin sat at $35,404.03, more than bitcoin’s value of $20,863.69 on July 15, 2022. Though it’s important to note that fluctuating energy prices, and more or less miners on the bitcoin network, constantly change the necessary energy and final cost.
Here’s a breakdown of what the cost to mine one bitcoin in each country was in March 23, 2022, along with the potential profit after accounting for mining costs:
|#||Country||Cost to mine 1 bitcoin||Profit (July 15, 2022)|
|9||🇰🇵 North Korea||$7,744.32||$12,012.21|
|26||🇹🇹 Trinidad and Tobago||$13,143.00||$6,613.53|
|28||🇸🇦 Saudi Arabia||$14,736.09||$5,020.44|
|32||🇨🇬 Congo (Republic Of The)||$16,130.04||$3,626.49|
|45||🇨🇩 Congo (Democratic Republic Of The)||$19,913.63||-$157.10|
|51||🇨🇫 Central African Republic||$20,909.31||-$1,152.78|
|52||🇺🇸 United States||$21,088.53||-$1,332.00|
|57||🇦🇪 United Arab Emirates||$21,705.86||-$1,949.33|
|61||🇰🇷 South Korea||$22,701.54||-$2,945.01|
|62||🇧🇦 Bosnia and Herzegovina||$23,099.81||-$3,343.28|
|68||🇳🇿 New Zealand||$23,896.36||-$4,139.83|
|75||🇨🇮 Côte D’Ivoire (Ivory Coast)||$25,091.17||-$5,334.64|
|88||🇨🇿 Czech Republic||$27,480.81||-$7,724.28|
|92||🇨🇷 Costa Rica||$28,675.63||-$8,919.10|
|96||🇲🇰 Macedonia, North||$30,866.13||-$11,109.60|
|97||🇸🇲 San Marino||$30,866.13||-$11,109.60|
|99||🇿🇦 South Africa||$32,060.94||-$12,304.41|
|112||🇱🇰 Sri Lanka||$34,450.58||-$14,694.05|
|113||🇬🇶 Equatorial Guinea||$34,649.72||-$14,893.19|
|120||🇸🇱 Sierra Leone||$35,844.53||-$16,088.00|
|125||🇸🇹 São Tomé and Príncipe||$36,441.94||-$16,685.41|
|126||🇮🇪 Ireland (Republic Of)||$37,835.90||-$18,079.37|
|130||🇸🇻 El Salvador||$38,831.58||-$19,075.05|
|133||🇩🇴 Dominican Republic||$40,026.40||-$20,269.87|
|135||🇬🇲 The Gambia||$40,225.53||-$20,469.00|
|149||🇸🇸 South Sudan||$43,809.99||-$24,053.46|
|157||🇧🇫 Burkina Faso||$47,394.44||-$27,637.91|
|164||🇬🇧 Ireland (Northern)||$51,536.83||-$31,780.30|
|168||🇨🇻 Cape Verde||$52,372.85||-$32,616.32|
|176||🇵🇬 Papua New Guinea||$57,550.39||-$37,793.86|
|177||🇰🇳 Saint Kitts and Nevis||$60,935.71||-$41,179.18|
|180||🇱🇨 Saint Lucia||$63,922.75||-$44,166.22|
|184||🇻🇨 Saint Vincent and Grenadines||$68,901.16||-$49,144.63|
|192||🇲🇭 Marshall Islands||$80,849.34||-$61,092.81|
|195||🇫🇲 Micronesia, Federated States Of||$82,442.43||-$62,685.90|
|196||🇦🇬 Antigua and Barbuda||$89,412.20||-$69,655.67|
|197||🇸🇧 Solomon Islands||$142,581.59||-$122,825.06|
Venezuela ranks as the number one most expensive country to mine bitcoin. It costs a whooping $246,530.74 to mine a single bitcoin in the South American country, meaning the process is far from profitable. Energy costs are so expensive in the country that miners would be out $225,667.05 for just one bitcoin.
On the opposite end of the spectrum, the cheapest place to mine bitcoin is in Kuwait. It costs $1,393.95 to mine a single bitcoin in Kuwait, meaning miners could gain $19,469.74 in profits.
The Middle Eastern country has some of the cheapest electricity in the world, with one kWh costing an average of just 3 cents. For context, the average cost of one kWh in North America is 21 cents.
The Race is On
Despite the steep costs of bitcoin mining, many people believe it’s worth the upfront investment.
One thing that makes bitcoin particularly appealing is its finite supply—there are only 21 million coins available for mining, and as of this article’s publication, more than 19 million bitcoin have already been mined.
While the price of bitcoin (BTC) is notorious for its volatility, its value has still grown significantly over the last decade. And if cryptocurrencies become mainstream as many people believe they will, this could boost the price of bitcoin even further.
Animation: The Rise and Fall of Popular Web Browsers Since 1994
This animation shows the evolution of web browser market share since 1994, showing the rise and fall of various internet portals.
Animation: The Rise and Fall of Popular Web Browsers Since 1994
In its early stages, the internet was a highly technical interface that most people had difficulty navigating. But that all changed when the Mosaic web browser entered the scene in 1993.
Mosaic was one of the first “user-friendly” internet portals—although by today’s standards, the browser was actually quite difficult to access. Comparatively, modern browsers in high use today have changed exponentially.
This animated graphic by James Eagle chronicles the evolution of the web browser market, showing the rise and fall of various internet portals from January 1994 to March 2022.
The 1990s: From Mosaic to Netscape
In the early 90s, Mosaic was by far the most dominant web browser. At the time, about 97% of all internet searches were done through this popular web portal.
|Web browser||% Share (January 1994)|
Mosaic was the first web browser to display images directly on a page in line with text. Earlier browsers loaded pictures as separate files, which meant users have to click, download, and open a new file in order to view them.
The pioneering portal was created by a team of university undergrads at the University of Illinois, led by 21-year-old Marc Andreessen. When Andreessen graduated, he went on to be the co-founder of Mosaic Communications Corporation, which evolved into Netscape Communications Corporation, the company that created Netscape Navigator.
Netscape was essentially a new and improved version of Mosaic, but since the University of Illinois owned the rights to Mosaic, Andreessen’s new company couldn’t actually use any of the original code.
Netscape became a nearly instant success, and as a result, Mosaic’s market share began to fall. By the late 90s, Netscape had captured 89% of the web browser market.
|Web browser||% Share (April 1996)|
Netscape dominated the market for a few more years. However, in the new millennium, a new tech giant started to take over—Internet Explorer.
The 2000s: Internet Explorer Enters the Chat, Followed by Firefox
In 1995, Microsoft launched Internet Explorer as part of an add-on package for its operating system, Microsoft Windows 95.
Given the popularity of the Windows franchise at the time, Internet Explorer was quickly adopted. By the early 2000s, it had captured over 90% of the market, reflecting Microsoft’s hold on the personal computing market.
|Web browser||% Share (January 2000)|
Netscape was mostly phased out of the market by then, which meant Internet Explorer didn’t have much competition until Mozilla entered the arena.
Founded by members of Netscape, Mozilla began in 1998 as a project for fostering innovation in the web browser market. They shared Netscape’s source code with the public, and over time built a community of programmers around the world that helped make the product even better.
By 2004, Mozilla launched Firefox, and by 2006, the free, open-source browser had captured nearly 30% of the market. Firefox and Internet Explorer battled it out for a few more years, but by the mid-2010s, both browsers started to get leapfrogged by Google Chrome.
Present Day: Google Chrome is King of the Web Browsers
When Google’s co-founders Larry Page and Sergey Brin pitched the idea of starting a Google web browser to CEO Larry Schmidt in 2003, he was worried that they couldn’t keep up with the fierce competition. Eventually, the co-founders convinced Schmidt, and in 2008, Google Chrome was released to the public.
One of Chrome’s distinguishing features was (and still is) the fact that each tab operated separately. This meant that if one tab froze, it wouldn’t stall or crash the others, at the cost of higher memory and CPU usage.
By 2013, Chrome had swallowed up half the market. And with Android emerging as the most popular mobile OS on the global market, there were even more Chrome installations (and of course, searches on Google) as a result.
Notes on Data and Methodology
It’s important to note that the dataset in this animation uses visitor log files from web development site and resource W3Schools from 1999 onwards. Despite getting more than 60 million monthly visits, its userbase is likely slanted towards PC over mobile users.
Further, though Google’s Android platform has a sizable lead over Apple’s iOS in the global mobile sector, this likely slant also impacts the representation of iOS and therefore Safari browsers in the animation and dataset.
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