Technology
Ranking the Top 100 Websites in the World
Get this infographic as a poster (and save 15% by being a VC+ member)
View the full-resolution version of this visualization
As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, we’ve visually mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Note: This is a ranking of biggest websites, specifically. Brands that extend across platforms or serve the majority of their users through an app will not necessarily rank well on this list. As a result, you’ll notice the absence of companies like WeChat and Snapchat.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking:
Global Rank | Domain | Monthly visits (billions) | Parent | Country |
---|---|---|---|---|
1 | Google.com | 60.49 | Alphabet Inc | 🇺🇸 United States |
2 | Youtube.com | 24.31 | Alphabet Inc | 🇺🇸 United States |
3 | Facebook.com | 19.98 | Facebook, Inc | 🇺🇸 United States |
4 | Baidu.com | 9.77 | Baidu, Inc | 🇨🇳 China |
5 | Wikipedia.org | 4.69 | Wikimedia Foundation | 🇺🇸 United States |
6 | Twitter.com | 3.92 | Twitter, Inc | 🇺🇸 United States |
7 | Yahoo.com | 3.74 | Verizon Comm. Inc | 🇺🇸 United States |
8 | pornhub.com | 3.36 | Mindgeek | 🇨🇦 Canada |
9 | Instagram.com | 3.21 | Facebook, Inc | 🇺🇸 United States |
10 | xvideos.com | 3.19 | WGCZ Holding | 🇨🇿 Czech Republic |
11 | yandex.ru | 3.06 | Yandex | 🇷🇺 Russia |
12 | ampproject.org | 2.76 | N/A | 🇺🇸 United States |
13 | xnxx.com | 2.47 | WGCZ Holding | 🇨🇿 Czech Republic |
14 | amazon.com | 2.41 | Amazon.com, Inc | 🇺🇸 United States |
15 | live.com | 2.25 | Microsoft Corporation | 🇺🇸 United States |
16 | vk.com | 2.16 | Mail.ru Group | 🇷🇺 Russia |
17 | netflix.com | 1.81 | Netflix, Inc | 🇺🇸 United States |
18 | qq.com | 1.76 | Tencent | 🇨🇳 China |
19 | whatsapp.com | 1.76 | Facebook, Inc | 🇺🇸 United States |
20 | mail.ru | 1.64 | Mail.ru Group | 🇷🇺 Russia |
21 | Reddit.com | 1.55 | Advance Publications | 🇺🇸 United States |
22 | yahoo.co.jp | 1.5 | Verizon Comm. Inc | 🇯🇵 Japan |
23 | google.com.br | 1.38 | Alphabet Inc | 🇧🇷 Brazil |
24 | bing.com | 1.32 | Microsoft Corporation | 🇺🇸 United States |
25 | ok.ru | 1.08 | Mail.ru Group | 🇷🇺 Russia |
26 | xhamster.com | 1.06 | Hammy Media Ltd | 🇨🇾 Cyprus |
27 | sogou.com | 1 | Tencent, Sohu Inc | 🇨🇳 China |
28 | ebay.com | 0.95 | eBay Inc | 🇺🇸 United States |
29 | bit.ly | 0.95 | Spectrum Equity | 🇺🇸 United States |
30 | twitch.tv | 0.91 | Amazon.com, Inc | 🇺🇸 United States |
31 | linkedin.com | 0.91 | Microsoft Corporation | 🇺🇸 United States |
32 | samsung.com | 0.89 | Samsung Group | 🇰🇷 South Korea |
33 | sm.cn | 0.81 | Alibaba Group | 🇨🇳 China |
34 | msn.com | 0.8 | Microsoft Corporation | 🇺🇸 United States |
35 | office.com | 0.79 | Microsoft Corporation | 🇺🇸 United States |
36 | globo.com | 0.74 | Grupo Globo | 🇧🇷 Brazil |
37 | taobao.com | 0.74 | Alibaba Group | 🇨🇳 China |
38 | pinterest.com | 0.74 | Pinterest, Inc | 🇺🇸 United States |
39 | google.de | 0.73 | Alphabet Inc | 🇩🇪 Germany |
40 | Microsoft.com | 0.72 | Microsoft Corporation | 🇺🇸 United States |
41 | accuweather.com | 0.71 | AccuWeather Inc | 🇺🇸 United States |
42 | naver.com | 0.64 | Naver Corporation | 🇰🇷 South Korea |
43 | aliexpress.com | 0.64 | Alibaba Group | 🇨🇳 China |
44 | fandom.com | 0.61 | Wikia Inc | 🇺🇸 United States |
45 | quora.com | 0.58 | Quora Inc | 🇺🇸 United States |
46 | github.com | 0.57 | Microsoft Corporation | 🇺🇸 United States |
47 | imdb.com | 0.57 | Amazon.com, Inc | 🇺🇸 United States |
48 | uol.com.br | 0.56 | Grupo Folha | 🇧🇷 Brazil |
49 | docomo.ne.jp | 0.56 | Tata Teleservices | 🇯🇵 Japan |
50 | youporn.com | 0.55 | Mindgeek | 🇨🇦 Canada |
51 | bbc.co.uk | 0.55 | Public owned | 🇬🇧 United Kingdom |
52 | microsoftonline.com | 0.55 | Unknown | 🏴 Unknown |
53 | paypal.com | 0.53 | Paypal | 🇺🇸 United States |
54 | google.fr | 0.53 | Alphabet Inc | 🇫🇷 France |
55 | yidianzixun.com | 0.51 | Particle Inc | 🇨🇳 China |
56 | wordpress.com | 0.51 | Automattic | 🇺🇸 United States |
57 | news.google.com | 0.51 | Alphabet Inc | 🇺🇸 United States |
58 | sohu.com | 0.51 | Sohu | 🇨🇳 China |
59 | duckduckgo.com | 0.51 | Duck Duck Go, Inc | 🇺🇸 United States |
60 | google.co.uk | 0.51 | Alphabet Inc | 🇬🇧 United Kingdom |
61 | 10086.cn | 0.5 | China Mobile | 🇨🇳 China |
62 | iqiyi.com | 0.5 | Baidu, Inc | 🇨🇳 China |
63 | booking.com | 0.5 | Booking Holdings | 🇺🇸 United States |
64 | amazon.co.jp | 0.49 | Amazon.com, Inc | 🇯🇵 Japan |
65 | cricbuzz.com | 0.49 | Times Internet | 🇮🇳 India |
66 | taboola.com | 0.48 | Taboola Inc | 🇺🇸 United States |
67 | amazon.de | 0.48 | Amazon.com, Inc | 🇩🇪 Germany |
68 | cnn.com | 0.47 | Turner Broadcasting | 🇺🇸 United States |
69 | jd.com | 0.47 | Various (Tencent 20%) | 🇨🇳 China |
70 | apple.com | 0.47 | Apple Inc | 🇺🇸 United States |
71 | google.it | 0.45 | Alphabet Inc | 🇮🇹 Italy |
72 | bilibili.com | 0.44 | Bilibili Inc | 🇨🇳 China |
73 | google.co.jp | 0.44 | Alphabet Inc | 🇯🇵 Japan |
74 | livejasmin.com | 0.44 | Docler Group | 🇱🇺 Luxembourg |
75 | tmall.com | 0.44 | Alibaba Group | 🇨🇳 China |
76 | news.yahoo.co.jp | 0.44 | Verizon Comm. Inc | 🇯🇵 Japan |
77 | youtu.be | 0.44 | Alphabet Inc | 🇺🇸 United States |
78 | tribunnews.com | 0.43 | Kompas Gramedia Group | 🇮🇩 Indonesia |
79 | amazon.co.uk | 0.43 | Amazon.com, Inc | 🇬🇧 United Kingdom |
80 | chaturbate.com | 0.43 | Multi Media LLC | 🇺🇸 United States |
81 | google.co.in | 0.41 | Alphabet Inc | 🇮🇳 India |
82 | craigslist.org | 0.41 | Craigslist | 🇺🇸 United States |
83 | imgur.com | 0.41 | Imgur Inc | 🇺🇸 United States |
84 | bbc.com | 0.41 | Public owned | 🇬🇧 United Kingdom |
85 | fc2.com | 0.39 | FC2, Inc | 🇺🇸 United States |
86 | tsyndicate.com | 0.39 | Unknown | 🏴 Unknown |
87 | redtube.com | 0.38 | Mindgeek | 🇨🇦 Canada |
88 | tumblr.com | 0.37 | Verizon | 🇺🇸 United States |
89 | foxnews.com | 0.36 | Fox Corporation | 🇺🇸 United States |
90 | rakuten.co.jp | 0.36 | Rakuten Inc | 🇯🇵 Japan |
91 | google.es | 0.36 | Alphabet Inc | 🇪🇸 Spain |
92 | outbrain.com | 0.36 | Outbrain Inc | 🇺🇸 United States |
93 | discordapp.com | 0.36 | Various | 🇺🇸 United States |
94 | amazon.in | 0.35 | Amazon.com, Inc | 🇮🇳 India |
95 | crptgate.com | 0.34 | Unknown | 🏴 Unknown |
96 | weather.com | 0.34 | Landmark Media Enterprises, LLC | 🇺🇸 United States |
97 | toutiao.com | 0.34 | Bytedance | 🇨🇳 China |
98 | youku.com | 0.34 | Alibaba Group | 🇨🇳 China |
99 | adobe.com | 0.34 | Adobe Inc | 🇺🇸 United States |
100 | news.yandex.ru | 0.33 | Yandex | 🇷🇺 Russia |
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Of course, this category also includes adult content, which is well represented in this ranking. XNXX, XVideos, and PornHub all made the top 20, and the three websites combined for over nine billion visits in the most recent month of data available.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars.
In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, unoptimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world.
The project is not without controversy though.
Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American.
Below is a breakdown of the Top 100 by country.
China is a strong runner-up, with 15 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify.
With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.
Correction: Bilibili, a website run by a Chinese company, was incorrectly identified as a Japanese company.
Brands
How Tech Logos Have Evolved Over Time
From complete overhauls to more subtle tweaks, these tech logos have had quite a journey. Featuring: Google, Apple, and more.
How Tech Logos Have Evolved Over Time
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
One would be hard-pressed to find a company that has never changed its logo. Granted, some brands—like Rolex, IBM, and Coca-Cola—tend to just have more minimalistic updates. But other companies undergo an entire identity change, thus necessitating a full overhaul.
In this graphic, we visualized the evolution of prominent tech companies’ logos over time. All of these brands ranked highly in a Q1 2024 YouGov study of America’s most famous tech brands. The logo changes are sourced from 1000logos.net.
How Many Times Has Google Changed Its Logo?
Google and Facebook share a 98% fame rating according to YouGov. But while Facebook’s rise was captured in The Social Network (2010), Google’s history tends to be a little less lionized in popular culture.
For example, Google was initially called “Backrub” because it analyzed “back links” to understand how important a website was. Since its founding, Google has undergone eight logo changes, finally settling on its current one in 2015.
Company | Number of Logo Changes |
---|---|
8 | |
HP | 8 |
Amazon | 6 |
Microsoft | 6 |
Samsung | 6 |
Apple | 5* |
Note: *Includes color changes. Source: 1000Logos.net
Another fun origin story is Microsoft, which started off as Traf-O-Data, a traffic counter reading company that generated reports for traffic engineers. By 1975, the company was renamed. But it wasn’t until 2012 that Microsoft put the iconic Windows logo—still the most popular desktop operating system—alongside its name.
And then there’s Samsung, which started as a grocery trading store in 1938. Its pivot to electronics started in the 1970s with black and white television sets. For 55 years, the company kept some form of stars from its first logo, until 1993, when the iconic encircled blue Samsung logo debuted.
Finally, Apple’s first logo in 1976 featured Isaac Newton reading under a tree—moments before an apple fell on his head. Two years later, the iconic bitten apple logo would be designed at Steve Jobs’ behest, and it would take another two decades for it to go monochrome.
-
Green1 week ago
Ranked: The Countries With the Most Air Pollution in 2023
-
Automotive2 weeks ago
Almost Every EV Stock is Down After Q1 2024
-
AI2 weeks ago
The Stock Performance of U.S. Chipmakers So Far in 2024
-
Markets2 weeks ago
Charted: Big Four Market Share by S&P 500 Audits
-
Real Estate2 weeks ago
Ranked: The Most Valuable Housing Markets in America
-
Money2 weeks ago
Which States Have the Highest Minimum Wage in America?
-
AI2 weeks ago
Ranked: Semiconductor Companies by Industry Revenue Share
-
Travel2 weeks ago
Ranked: The World’s Top Flight Routes, by Revenue