Ranking The World’s Most Valuable Brands
Due to its intangible nature, the power of a brand can be difficult to translate to a balance sheet. That said, a brand that truly connects with consumers and stands the test of time can deliver immense financial value.
Today’s graphic pulls data from the 2020 edition of Brand Finance’s annual Global 500 report, which ranks the world’s top brands by value using a multi-dimensional formula.
By quantifying the true value of a brand, investors and key decision makers can identify value that extends beyond quarterly earnings reports.
How much are brands really worth?
A Closer Look at the Leaderboard
With 18% growth in the last year resulting in an eye-watering brand value of $220 billion, Amazon is a clear winner as the world’s most valuable brand—towering over Google and Apple’s brand valuations. As the largest online marketplace on the planet, Amazon relies on innovative technologies and investments in fast-growing sectors, such as healthcare, to create a diverse retail ecosystem.
Although tech companies command five of the top 10 spots in the ranking, brands from more traditional industries are hot on their tails.
Here are the top 100 most valuable brands according to the report:
|Ranking||Brand||2020 Brand Value||YoY % Change||Country||Sector|
|#13||China Construction Bank||$62B||-10.2%||China||Banking|
|#18||Agricultural Bank of China||$55B||-0.7%||China||Banking|
|#20||Bank of China||$51B||-0.7%||China||Banking|
|#21||The Home Depot||$50B||7.3%||United States||Retail|
|#23||Shell||$47B||12.4%||Netherlands||Oil & Gas|
|#24||Saudi Aramco||$47B||N/A||Saudi Arabia||Oil & Gas|
|#29||Wells Fargo||$41B||2.3%||United States||Banking|
|#33||PetroChina||$38B||3.3%||China||Oil & Gas|
|#34||Coca-Cola||$38B||4.8%||United States||Soft Drinks|
|#39||Bank of America||$35B||-3.6%||United States||Banking|
|#42||Sinopec||$33B||14.7%||China||Oil & Gas|
|#47||Deloitte||$32B||9.6%||United States||Commercial Services|
|#51||American Express||$29B||6.2%||United States||Commercial Services|
|#53||United Healthcare||$28B||-7.4%||United States||Healthcare|
|#54||Sumitomo Group||$28B||4.5%||Japan||Mining, Iron & Steel|
|#56||VISA||$27B||-3%||United States||Commercial Services|
|#59||Accenture||$25B||-3.8%||United States||IT Services|
|#61||CSCEC||$25B||-3.3%||China||Engineering & Construction|
|#62||PWC||$25B||-0.3%||United States||Commercial Services|
|#64||Mitsui||$24B||15.8%||Japan||Mining, Iron & Steel|
|#65||General Electric||$24B||-14.4%||United States||Engineering & Construction|
|#66||EY||$24B||2.1%||United Kingdom||Commercial Services|
|#69||BP||$23B||2.6%||United Kingdom||Oil & Gas|
|#71||Total||$23B||8.1%||France||Oil & Gas|
|#74||China Merchants Bank||$23B||1.8%||China||Banking|
|#75||JP Morgan||$23B||15.3%||United States||Banking|
|#76||Boeing||$23B||-29%||United States||Aerospace & Defence|
|#78||SK Group||$22B||-17.5%||South Korea||Telecoms|
|#82||Hyundai Group||$21B||-2.8%||South Korea||Automobiles|
|#84||Siemens||$21B||-7.2%||Germany||Engineering & Construction|
|#85||TATA Group||$21B||2.3%||India||Engineering & Construction|
|#86||Mastercard||$21B||8.4%||United States||Commercial Services|
|#87||Bosch||$20B||-14.6%||Germany||Engineering & Construction|
|#92||Pepsi||$19B||2.2%||United States||Soft Drinks|
|#98||Chevron||$18B||4.7%||United States||Oil & Gas|
|#100||Dell Technologies||$18B||-22.9%||United States||Tech|
American retail giant Walmart enters 2020’s top 10 ranking with an impressive brand value increase of 14% to $77.5 billion. The retailer’s recent success could be partially attributed to its growing strategic partnership with Microsoft—which currently sits in sixth place. By tapping into Microsoft’s cloud services, Walmart can now provide a digital first retail experience for its customers.
Another brand that has experienced remarkable growth is China’s leading insurance company, Ping An. With 19.8% growth, resulting in a brand value of $69 billion, the financial conglomerate’s aggressive focus on fintech R&D has garnered the company 200 million retail customers and 500 million internet users—making it one of the largest financial services companies in the world.
While the majority of the world’s most valuable brands hail from the U.S. or China, which brands lead by region?
Most Valuable Brands by Region
Not surprisingly, Amazon leads as the most valuable B2C brand across the Americas, with the exception of Latin America. Beer brand Corona, was crowned as the leader in this region, boasting a brand value of $8.1 billion.
In Europe, German companies outperformed other countries, with automotive brand Mercedes-Benz holding the title for the most valuable B2C brand for that continent—despite China being its biggest market.
On the other side of the world, Samsung reigns as Asia’s most valuable B2C brand. The company owns 54% of the nascent 5G market globally, having shipped 6.7 million 5G phones in the last year alone.
A Brand Eat Brand World
Whether brands are regional or global leaders, they still face the threat of being knocked of their perch by brands experiencing significant growth.
Climbing to the Top
With an increase of 65% to $12.4 billion, Tesla is officially the fastest-growing brand in the world. Despite concerns over not being able to keep up with demand, the electric car company is expected to exceed 500,000 vehicle deliveries in 2020. Having recently posted over $7 billion of revenue in the fourth quarter of 2019, the success of Tesla’s innovative models is sure to rattle the automotive brands in the ranking.
However, not everything comes down to innovation. European retailers Lidl and Aldi have seen growth of 40% and 37% respectively, and are only getting started.
After disrupting Europe’s entire supermarket industry by offering quality products at significantly lower prices, the chains now have their sights set on the U.S. market, with Aldi expected to surpass Kroger in sales.
Despite the unprecedented disruption caused by e-commerce, the popular assertion that entering digital operations brings instant success while bricks and mortar stores are doomed for extinction is being proved wrong
—David Haigh, CEO Brand Finance
In contrast, there are also well established brands that have struggled to retain brand value.
Racing to the Bottom
Chinese search engine Baidu—also known as the Google of China—recorded the largest drop in brand value, decreasing by 54% to $8.9 billion. The brand has struggled with a poor reputation and intensifying market competition. As a result, the brand’s revenues and subsequently its brand value were heavily impacted.
Boeing is a prime example of the unpredictability of brand value. As a company that once imbued trust and excellent safety standards, the brand’s value has dropped by 29% due to the recent reports of accidents that have tarnished its reputation.
The True Power of Brand
Boeing’s recent hardships reflect the volatile nature of brand value. While 244 brands in the entire ranking have increased their brand value year-over-year, another 212 have taken a hit.
Part of a brand’s purpose is to manage reputation, retain loyal customers, and generate awareness. Given that a brand is the sum of its parts, the ranking proves that an issue with any of these things could trigger a chain reaction, negatively impacting a brand’s bottom line.
So is it worth companies investing in their brand? All signs point to yes, for now.
Visualized: A Global Risk Assessment of 2021 And Beyond
Which risks are top of mind in 2021? We visualize the World Economic Forum’s risk assessment for top global risks by impact and livelihood.
Visualized: A Global Risk Assessment of 2021 And Beyond
Risk is all around us. After the events of 2020, it’s not surprising that the level and variety of risks we face have become more pronounced than ever.
Every year, the World Economic Forum analyzes the top risks in the world in its Global Risks Report. Risks were identified based on 800+ responses of surveyed leaders across various levels of expertise, organizations, and regional distribution.
Which risks are top of mind in 2021?
The World’s Top Risks by Likelihood and Impact
According to WEF’s risk assessment methodology, all the global risks in 2021 fall into the following broad categories:
- 🔵 Economic
- 🟢 Environmental
- 🟠 Geopolitical
- 🔴 Societal
- 🟣 Technological
It goes without saying that infectious diseases have now become one of the top societal risks on both metrics of likelihood and impact.
That said, environmental risks continue to dominate the leaderboard, accounting for five of the top 10 risks by impact, especially when it comes to climate action failure.
Several countries are off-track in meeting emissions goals set by the Paris Climate Agreement in 2015, while the pandemic has also delayed progress in the shift towards a carbon-neutral economy. Meanwhile, biodiversity loss is occurring at unprecedented rates.
|Rank||Top Risks by Likelihood||Top Risks by Impact|
|#1||🟢Extreme weather||🔴Infectious diseases|
|#2||🟢Climate action failure||🟢Climate action failure|
|#3||🟢Human environmental damage||🟠Weapons of mass destruction|
|#4||🔴Infectious diseases||🟢Biodiversity loss|
|#5||🟢Biodiversity loss||🟢Natural resource crises|
|#6||🟣Digital power concentration||🟢Human environmental damage|
|#7||🟣Digital inequality||🔴Livelihood crises|
|#8||🟠Interstate relations fracture||🟢Extreme weather|
|#9||🟣Cybersecurity failure||🔵Debt crises|
|#10||🔴Livelihood crises||🟣IT Infrastructure breakdown|
As for other risks, the prospect of weapons of mass destruction ranks in third place for potential impact. In the global arms race, a single misstep would trigger severe consequences on civil and political stability.
New Risks in 2021
While many of the risks included in the Global Risks Report 2021 are familiar to those who have read the editions of years past, there are a flurry of new entries to the list this year.
Here are some of the most interesting ones in the risk assessment, sorted by category:
COVID-19 has resulted in a myriad of knock-on societal risks, from youth disillusionment and mental health deterioration to livelihood crises. The first two risks in particular go hand-in-hand, as “pandemials” (youth aged 15-24) are staring down a turbulent future. This generation is more likely to report high distress from disrupted educational and economic prospects.
At the same time, as countries prepare for widespread immunization against COVID-19, another related societal risk is the backlash against science. The WEF identifies vaccines and immunization as subjects susceptible to disinformation and denial of scientific evidence.
As monetary stimulus was kicked into high gear to prop up markets and support many closed businesses and quarantined families, the economic outlook seems more fragile than ever. Debt-to-GDP ratios continue to rise across advanced economies—if GDP growth stagnates for too long, a potential debt crisis could see many businesses and major nations default on their debt.
With greater stress accumulating on a range of major industries such as travel and hospitality, the economy risks a build-up of “zombie” firms that drag down overall productivity. Despite this, market valuations and asset prices continue to rise, with equity markets rewarding investors betting on a swift recovery so far.
Last but not least, COVID-19 has raised the alert on various technological risks. Despite the accelerated shift towards remote work and digitalization of entire industries, the reality is that digital inequality leaves those with lower digital literacy behind—worsening existing inequalities.
Big Tech is also bloating even further, growing its digital power concentration. The market share some companies hold in their respective sectors, such as Amazon in online retail, threatens to erode the agency of other players.
Assessing the Top 10 Risks On the Horizon
Back in mid-2020, the WEF attempted to quantify the biggest risks over an 18-month period, with a prolonged economic recession emerging on top.
In this report’s risk assessment, global risks are further classified by how soon their resulting threats are expected to occur. Weapons of mass destruction remain the top risk, though on a much longer scale of up to 10 years in the future.
|#1||🟠Weapons of mass destruction||62.7||Long-term (5-10 years)|
|#2||🔴Infectious diseases||58||Short-term risks (0-2 years)|
|#3||🔴Livelihood crises||55.1||Short-term risks (0-2 years)|
|#4||🔵Asset bubble burst||53.3||Medium-term risks (3-5 years)|
|#5||🟣 IT infrastructure breakdown||53.3||Medium-term risks (3-5 years)|
|#6||🔵Price instability||52.9||Medium-term risks (3-5 years)|
|#7||🟢Extreme weather events||52.7||Short-term risks (0-2 years)|
|#8||🔵Commodity shocks||52.7||Medium-term risks (3-5 years)|
|#9||🔵Debt crises||52.3||Medium-term risks (3-5 years)|
|#10||🟠State collapse||51.8||Long-term (5-10 years)|
Through this perspective, COVID-19 (and its variants) remains high in the next two years as the world scrambles to return to normal.
It’s also clear that more economic risks are taking center stage, from an asset bubble burst to price instability that could have a profound effect over the next five years.
The World’s Top Car Manufacturers by Market Capitalization
The World’s Top Car Manufacturers by Market Cap
View the high-resolution of the infographic by clicking here.
Ever since Apple and other Big Tech companies hit a market capitalization of $1 trillion, many sectors are revving to follow suit—including the automotive industry.
But among those car brands racing to reach this total valuation, some are closer to the finish line than others. This visualization uses data from Yahoo Finance to rank the world’s top car manufacturers by market capitalization.
What could this spell for the future of the automotive industry?
The World’s Top Car Manufacturers
It’s clear one company is pulling far ahead of the pack. In the competition to clinch this coveted title, Tesla is the undoubted favorite so far.
The electric vehicle (EV) and clean energy company first became the world’s most valuable car manufacturer in June 2020, and shows no signs of slowing its trajectory.
|Rank||Company||Market Cap (US$B)||Country|
|#7||General Motors||$71.3||🇺🇸 U.S.|
|#12||Hyundai||$46.8||🇰🇷 South Korea|
|#17||Maruti Suzuki||$33.1||🇮🇳 India|
|#18||Li Auto||$29.5||🇨🇳 China|
All data as of January 15, 2021 (9:30AM PST)
Tesla’s competitive advantage comes as a result of its dedicated emphasis on research and development (R&D). In fact, many of its rivals have admitted that Tesla’s electronics far surpass their own—a teardown revealed that its batteries and AI chips are roughly six years ahead of other industry giants such as Toyota and Volkswagen.
The Green Revolution is Underway
The sheer growth of Tesla may spell the inevitability of a green revolution in the industry. Already, many major brands have followed in the company’s tracks, announcing their own ambitious plans to add more EVs to their vehicle line-ups.
Here’s how a selection of car manufacturers are embracing the electric future:
Toyota: Ranked #2
The second-most valuable car manufacturer in the world, Toyota is steadily ramping up its EV output. In 2020, it produced 10,000 EVs and plans to increase this to 30,000 in 2021.
Through this gradual increase, the company hopes to hit an expected target of 500,000 EVs by 2025. Toyota also aims to debut 10 new models internationally to achieve this goal.
Volkswagen: Ranked #3
By 2025, Volkswagen plans to invest $86 billion into digital and EV technologies. Considering the car manufacturer generates the most gross revenue per second of all automakers, it’s no wonder Volkswagen is looking to the future in order to keep such numbers up.
The company is also well-positioned to ride the wave of a potential consumer shift towards EVs in Europe. In response to the region’s strict emissions targets, Volkswagen upped its planned sales proportions for European hybrid and EV sales from 40% to 60% by 2030.
BYD and Nio: Ranked #4-5
China jumped on the electric bandwagon early. Eager to make its mark as a global leader in the emerging technology of lithium ion batteries (an essential component of any EV), the Chinese government handed out billions of dollars in subsidies—fueling the growths of domestic car manufacturers BYD and Nio alike.
BYD gained the interest and attention of its billionaire backer Warren Buffett, while Nio is China’s response to Tesla and an attempt to capture the EV market locally.
General Motors: Ranked #7
Also with a 2025 target year in mind, General Motors is investing $27 billion into electric and fully autonomous vehicles. That’s just the tip of the iceberg, too—the company also hopes to launch 30 new fully electric vehicles by the same year.
One particular factor is giving GM confidence: its new EV battery creations. They will be able to extend the range of its new EVs to 400 miles (644km) on a single charge, at a rate that rivals Tesla’s Model S.
Stellantis: Ranked #9
In a long-anticipated move, Fiat Chrysler and Peugeot S.A. finalized their merger into Stellantis N.V. on January 16, 2021.
With the combined forces and funds of a $52 billion deal, the new Dutch-based car manufacturer hopes to rival bigger brands and race even more quickly towards the electric shift.
Honda: Ranked #11
Speaking of fast-paced races, Honda has decided to bow out of future Formula One (F1) World Championships. As these competitions were usually a way for the company to show off its engineering prowess, the move was a surprising one.
However, there’s a noble reason behind this decision. Honda is choosing instead to focus on its commitment to become carbon neutral by 2050. To do so, it’ll be shifting its financial resources away from F1 and towards R&D into fuel cell vehicle (FCV) and battery EV (BEV) technologies.
Ford: Ranked #15
Ford knows exactly what its fans want. In that regard, its electrification plans begin with its most popular commercial cars, such as the Mustang Mach-E SUV. This is Ford’s major strategy for attracting new EV buyers, part of a larger $11.5 billion investment agenda into EVs through 2022.
While the car’s specs compare to Tesla’s Model Y, its engineers also drew from the iPhone and Netflix to incorporate an infotainment system and driver profiles to create a truly tech-first specimen.
Speeding into the Horizon
As more and more companies enter the racetrack, EV innovation across the entire industry may power the move to lower overall costs, extend the total range of vehicles, and put any other concerns by potential buyers to rest.
While Tesla is currently in the best position to become the first car manufacturer to reach the $1 trillion milestone, how long will it be for the others to catch up?
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