Technology
Ranked: The Most Popular Paid Subscription News Websites
Ranked: The Most Popular Subscription News Websites
While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.
In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.
This begs the question—which news outlets are audiences willing to pay for?
Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.
*Note: This report relies on publicly available data, and should not be considered an exhaustive list.
The Full Breakdown
With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.
Rank | Publication | Paid Subscriptions |
---|---|---|
1 | 🇺🇸 The New York Times | 6,100,000 |
2 | 🇺🇸 The Washington Post | 3,000,000 |
3 | 🇺🇸 The Wall Street Journal | 2,400,000 |
4 | 🇺🇸 Game Informer | 2,100,000 |
5 | 🇬🇧 Financial Times | 1,100,000 |
6 | 🇺🇸 The Athletic | 1,000,000 |
7 | 🇬🇧 The Guardian | 790,000 |
8 | 🇯🇵 Nikkei | 769,000 |
9 | 🇬🇧 The Economist | 516,000 |
10 | 🇨🇳 Caixin | 510,000 |
11 | 🇩🇪 Bild | 494,000 |
12 | 🇬🇧 The Sunday Times | 337,000 |
13 | 🇬🇧 The Telegraph | 320,000 |
14 | 🇺🇸 The Atlantic | 300,000 |
15 | 🇮🇹 Corriere Della Sera | 300,000 |
16 | 🇫🇷 Le Monde | 300,000 |
17 | 🇺🇸 The Boston Globe | 270,000 |
18 | 🇦🇷 La Nacion | 260,000 |
19 | 🇦🇷 Clarin | 260,000 |
20 | 🇫🇷 L'equipe | 259,000 |
21 | 🇺🇸 Los Angeles Times | 253,000 |
22 | 🇸🇪 Aftonbladet | 250,000 |
23 | 🇺🇸 The New Yorker | 240,000 |
24 | 🇵🇱 Wyborcza | 240,000 |
25 | 🇧🇷 Folha de S.Paulo | 236,000 |
26 | 🇸🇪 Dagens Nyheter | 208,000 |
27 | 🇺🇸 Business Insider | 200,000 |
28 | 🇫🇷 Mediapart | 170,000 |
29 | 🇳🇴 VG | 150,000 |
30 | 🇺🇸 Wired | 142,000 |
31 | 🇨🇦 The Globe and Mail | 139,000 |
32 | 🇩🇪 Welt | 132,000 |
33 | 🇳🇴 Aftenposten | 119,000 |
34 | 🇫🇷 Le Figaro | 110,000 |
35 | 🇺🇸 Chicago Tribune | 100,000 |
36 | 🇺🇸 Star Tribune | 100,000 |
37 | 🇳🇴 Dagbladet | 100,000 |
38 | 🇫🇮 Helsingin Sanomat | 100,000 |
The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.
Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.
Legacy Papers: Which Websites Come From Traditional Media?
Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.
Interestingly, more than half of the outlets included in this ranking are at least 100 years old.
Publication | Year Launched | Age (Years) |
---|---|---|
🇬🇧 The Guardian | 1821 | 200 |
🇬🇧 The Sunday Times | 1821 | 200 |
🇫🇷 Le Figaro | 1826 | 195 |
🇸🇪 Aftonbladet | 1830 | 190 |
🇬🇧 The Economist | 1843 | 178 |
🇺🇸 Chicago Tribune | 1847 | 173 |
🇺🇸 NYT | 1852 | 169 |
🇬🇧 The Telegraph | 1855 | 166 |
🇺🇸 The Atlantic | 1857 | 164 |
🇳🇴 Aftenposten | 1860 | 160 |
🇸🇪 Dagens Nyheter | 1864 | 157 |
🇺🇸 Star Tribune | 1867 | 154 |
🇳🇴 Dagbladet | 1869 | 152 |
🇦🇷 La Nacion | 1870 | 151 |
🇺🇸 The Boston Globe | 1872 | 149 |
🇮🇹 Corriere Della Sera | 1876 | 145 |
🇺🇸 Washington Post | 1877 | 144 |
🇯🇵 Nikkei.com | 1876 | 144 |
🇺🇸 LA Times | 1881 | 140 |
🇬🇧 Financial Times | 1888 | 133 |
🇺🇸 Wall Street Journal | 1889 | 132 |
🇫🇮 Helsingin Sanomat | 1889 | 132 |
🇧🇷 Folha de S.Paulo | 1921 | 100 |
🇺🇸 The New Yorker | 1925 | 96 |
🇨🇦 The Globe and Mail | 1936 | 85 |
🇫🇷 Le Monde | 1944 | 77 |
🇦🇷 Clarin | 1945 | 76 |
🇳🇴 VG | 1945 | 76 |
🇫🇷 L'equipe | 1946 | 75 |
🇩🇪 Welt | 1946 | 75 |
🇩🇪 Bild | 1952 | 69 |
🇵🇱 Wyborcza | 1989 | 32 |
🇺🇸 Game Informer | 1991 | 30 |
🇺🇸 Wired | 1993 | 28 |
🇺🇸 Business Insider | 2007 | 14 |
🇫🇷 Mediapart | 2008 | 13 |
🇨🇳 Caixin | 2009 | 12 |
🇺🇸 The Athletic | 2016 | 5 |
Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.
The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.
The Need For Trusted Sources
Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.
With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?
Technology
The World’s Biggest Cloud Computing Service Providers
Cloud computing service providers generated $270 billion in revenues last year, concentrated among a few giants.
The World’s Biggest Cloud Computing Service Providers
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Today, the three largest cloud computing service providers command 66% of the global market.
Amazon, Microsoft, and Google have generated billions in revenues through their cloud infrastructure that provide the computing power companies need to store data. What’s more, most AI models are run on the cloud, creating a surge in computing demand for cloud providers.
The above graphic shows the largest cloud providers globally, based on data from Synergy Research Group.
Breaking Down the Cloud Market
Here are the world’s top cloud computing service providers based on enterprise revenues as of the fourth quarter of 2023:
Provider | Country | Market Share Q4 2023 |
---|---|---|
Amazon Web Services | 🇺🇸 U.S. | 31% |
Microsoft Azure | 🇺🇸 U.S. | 24% |
Google Cloud | 🇺🇸 U.S. | 11% |
Alibaba Cloud | 🇨🇳 China | 4% |
Salesforce | 🇺🇸 U.S. | 3% |
IBM Cloud | 🇺🇸 U.S. | 2% |
Oracle | 🇺🇸 U.S. | 2% |
Tencent Cloud | 🇨🇳 China | 2% |
Other | 🌐 Other | 21% |
With 31% of the global market share, Amazon’s cloud division posted $24.2 billion in revenues over the quarter.
AWS is a major cash engine for the company, but growth slowed over 2023 as enterprises and startups cut back on tech spending. Annual sales growth compared to the same quarter last year grew by 13%—far below competitors Microsoft and Google, whose cloud divisions grew by 30% and 26%, respectively.
As we can see, U.S. firms make up the lion’s share of the market, while China’s Alibaba Cloud and Tencent Cloud together comprise 5% of the global share.
The AI Boom and the Cloud
Given that a significant chunk of AI models are run on the cloud, the industry may be positioned to see greater demand as momentum accelerates.
In fact, newer AI systems are as much as 10 to 100 times larger than older models. In line with this, major cloud providers are seeing high demand for cloud services to allow companies across financial to manufacturing sectors to run large language models on their platforms.
Today, 98% of companies globally rely on the cloud for at least one part of their business applications, which may present a market opportunity for the industry as advancements in AI continue to grow.
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