Technology

Ranked: The Most Popular Paid Subscription News Websites

Published

2 years ago

April 26, 2021

Carmen Ang

Article/Editing:

Raul Amoros

Ranked: The Most Popular Subscription News Websites

While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.

In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.

This begs the question—which news outlets are audiences willing to pay for?

Using data from FIPP and CeleraOne, this graphic looks at the most popular news websites across the globe, based on their total number of paid subscriptions.

*Note: This report relies on publicly available data, and should not be considered an exhaustive list.

The Full Breakdown

With 7.5 million subscriptions, The New York Times (NYT) takes the top spot on the list. 2020 was an exceptionally strong year for the outlet—by Q3 2020, the NYT had generated the same amount of revenue from digital subscriptions as it had for the entire year of 2019.

Rank	Publication	Paid Subscriptions
1	🇺🇸 The New York Times	6,100,000
2	🇺🇸 The Washington Post	3,000,000
3	🇺🇸 The Wall Street Journal	2,400,000
4	🇺🇸 Game Informer	2,100,000
5	🇬🇧 Financial Times	1,100,000
6	🇺🇸 The Athletic	1,000,000
7	🇬🇧 The Guardian	790,000
8	🇯🇵 Nikkei	769,000
9	🇬🇧 The Economist	516,000
10	🇨🇳 Caixin	510,000
11	🇩🇪 Bild	494,000
12	🇬🇧 The Sunday Times	337,000
13	🇬🇧 The Telegraph	320,000
14	🇺🇸 The Atlantic	300,000
15	🇮🇹 Corriere Della Sera	300,000
16	🇫🇷 Le Monde	300,000
17	🇺🇸 The Boston Globe	270,000
18	🇦🇷 La Nacion	260,000
19	🇦🇷 Clarin	260,000
20	🇫🇷 L'equipe	259,000
21	🇺🇸 Los Angeles Times	253,000
22	🇸🇪 Aftonbladet	250,000
23	🇺🇸 The New Yorker	240,000
24	🇵🇱 Wyborcza	240,000
25	🇧🇷 Folha de S.Paulo	236,000
26	🇸🇪 Dagens Nyheter	208,000
27	🇺🇸 Business Insider	200,000
28	🇫🇷 Mediapart	170,000
29	🇳🇴 VG	150,000
30	🇺🇸 Wired	142,000
31	🇨🇦 The Globe and Mail	139,000
32	🇩🇪 Welt	132,000
33	🇳🇴 Aftenposten	119,000
34	🇫🇷 Le Figaro	110,000
35	🇺🇸 Chicago Tribune	100,000
36	🇺🇸 Star Tribune	100,000
37	🇳🇴 Dagbladet	100,000
38	🇫🇮 Helsingin Sanomat	100,000

The Times is the most popular by a landslide—it has over double the number of subscriptions than the second outlet on the list, The Washington Post. Yet, while WaPo is no match for NYT, it still boasts a strong following, with approximately 3 million paid subscriptions as of Q4 2020.

Japanese outlet Nikkei ranks number one among the non-English news websites. It’s the largest business newspaper in Japan, mainly focusing on markets and finance, but also covering politics, sports, and health.

Legacy Papers: Which Websites Come From Traditional Media?

Most of the websites on this list stem from traditional media. Because of this, they’ve had years to establish themselves as trusted sources, and win over loyal readers.

Interestingly, more than half of the outlets included in this ranking are at least 100 years old.

Publication	Year Launched	Age (Years)
🇬🇧 The Guardian	1821	200
🇬🇧 The Sunday Times	1821	200
🇫🇷 Le Figaro	1826	195
🇸🇪 Aftonbladet	1830	190
🇬🇧 The Economist	1843	178
🇺🇸 Chicago Tribune	1847	173
🇺🇸 NYT	1852	169
🇬🇧 The Telegraph	1855	166
🇺🇸 The Atlantic	1857	164
🇳🇴 Aftenposten	1860	160
🇸🇪 Dagens Nyheter	1864	157
🇺🇸 Star Tribune	1867	154
🇳🇴 Dagbladet	1869	152
🇦🇷 La Nacion	1870	151
🇺🇸 The Boston Globe	1872	149
🇮🇹 Corriere Della Sera	1876	145
🇺🇸 Washington Post	1877	144
🇯🇵 Nikkei.com	1876	144
🇺🇸 LA Times	1881	140
🇬🇧 Financial Times	1888	133
🇺🇸 Wall Street Journal	1889	132
🇫🇮 Helsingin Sanomat	1889	132
🇧🇷 Folha de S.Paulo	1921	100
🇺🇸 The New Yorker	1925	96
🇨🇦 The Globe and Mail	1936	85
🇫🇷 Le Monde	1944	77
🇦🇷 Clarin	1945	76
🇳🇴 VG	1945	76
🇫🇷 L'equipe	1946	75
🇩🇪 Welt	1946	75
🇩🇪 Bild	1952	69
🇵🇱 Wyborcza	1989	32
🇺🇸 Game Informer	1991	30
🇺🇸 Wired	1993	28
🇺🇸 Business Insider	2007	14
🇫🇷 Mediapart	2008	13
🇨🇳 Caixin	2009	12
🇺🇸 The Athletic	2016	5

Yet, undeterred by these well-established outlets, a few scrappy websites made the cut despite a shorter history. Four out of the 38 websites are less than 20 years old.

The Athletic is the newest outlet to make the ranking. Established in 2016, the outlet’s target demographic is die-hard sports fans who miss the days of in-depth, quality sports writing.

The Need For Trusted Sources

Amidst the global pandemic, issues involving misinformation and fake news have helped reaffirm the important role that trusted news sources play in the dissemination of public information.

With this in mind, it’ll be interesting to see what the future holds for digital media consumption. With paywalls becoming increasingly more common, will consumers jump on board and eventually be more willing to pay for their news?

Related Topics:media traditional media digital media media trust The New York Times news

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Charted: What are Retail Investors Interested in Buying in 2023?

What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

Published

6 days ago

September 25, 2023

Pallavi Rao

A cropped bar chart showing the various options retail investors picked as part of their strategy for the second half of 2023.

Charted: Retail Investors’ Top Picks for 2023

U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?

We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”

Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.

Where Are Retail Investors Putting Their Money?

By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.

Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.

Investment Strategy	Percent of Respondents
Dividend Investing	50%
Artificial Intelligence	36%
Total Stock Market Index	36%
Renewable Energy	33%
Big Tech	31%
Treasuries (T-Bills)	31%
Electric Vehicles	27%
Large Cap	26%
Small Cap	24%
Emerging Markets	23%
Real Estate	23%
Gold & Precious Metals	23%
Mid Cap	19%
Inflation Protection	13%
Commodities	12%

Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.

Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.

Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.

Come on Barbie, Let’s Go Party…

Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.

Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.

Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.