Markets
Ranked: The Most Popular Fast Food Brands in America
Ranked: The Most Popular Fast Food Brands in America
Ever since the McDonald brothers created the concept of fast food in 1940, the restaurant’s golden arches have continued to beckon customers to its quick, cheap, and tasty meals.
McDonald’s is still the most popular fast food brand in America today—with $46 billion in systemwide sales last year.
This graphic uses data from a report on America’s top 50 fast food chains by Quick Service Restaurant (QSR) Magazine. The popular brands are sized by their 2021 systemwide sales and broken down into six broad categories: Burger, Chicken, Snack, Pizza, Sandwich, and Global.
Note: a number of these figures are estimates. Unofficial figures are noted in the graphic with an asterisk.
The Most Popular Fast Food Companies
It’s indisputable that McDonald’s is America’s favorite fast food restaurant, if not the world’s. McDonald’s sales are almost double the second the place restaurant’s, Starbucks—totaling $46 billion compared to the coffee shop’s $24 billion.
Here’s a closer look at the numbers:
Rank | Company | Systemwide Sales (2021) | Category |
---|---|---|---|
#1 | McDonald's | $46.0 billion | Burger |
#2 | Starbucks | $24.3 billion | Snack |
#3 | Chick-fil-A | $16.7 billion | Chicken |
#4 | Taco Bell | $12.6 billion | Global |
#5 | Wendy's | $11.1 billion | Burger |
#6 | Dunkin' | $10.4 billion | Snack |
#7 | Burger King | $10.0 billion | Burger |
#8 | Subway | $9.4 billion | Sandwich |
#9 | Domino's | $8.6 billion | Pizza |
#10 | Chipotle | $7.5 billion | Global |
#11 | Sonic Drive-In | $5.8 billion | Burger |
#12 | Panera Bread | $5.7 billion | Sandwich |
#13 | Pizza Hut | $5.5 billion | Pizza |
#14 | KFC | $5.1 billion | Chicken |
#15 | Popeyes Louisiana Kitchen | $4.8 billion | Chicken |
#16 | Dairy Queen | $4.5 billion | Snack |
#17 | Arby's | $4.5 billion | Sandwich |
#18 | Panda Express | $4.5 billion | Global |
#19 | Little Caesars | $4.2 billion | Pizza |
#20 | Jack in the Box | $4.1 billion | Burger |
#21 | Papa Johns | $3.5 billion | Pizza |
#22 | Whataburger | $2.7 billion | Burger |
#23 | Culver's | $2.5 billion | Burger |
#24 | Raising Caine's | $2.4 billion | Chicken |
#25 | Jimmy John's | $2.3 billion | Sandwich |
#26 | Wingstop | $2.3 billion | Chicken |
#27 | Zaxby's | $2.2 billion | Chicken |
#28 | Jersey Mike's | $2.2 billion | Sandwich |
#29 | Hardee's | $2.1 billion | Burger |
#30 | Five Guys | $2.1 billion | Burger |
#31 | Carl's Jr. | $1.6 billion | Burger |
#32 | Bojangles | $1.5 billion | Chicken |
#33 | In-N-Out Burger | $1.2 billion | Burger |
#34 | Firehouse Subs | $1.0 billion | Sandwich |
#35 | Krispy Kreme | $996 million | Snack |
#36 | Pel Pollo Loco | $973 million | Chicken |
#37 | Tropical Smoothie Cafe | $948 million | Snack |
#38 | Del Taco | $931 million | Global |
#39 | Checkers/Rally's | $931 million | Burger |
#40 | Marco's Pizza | $899 million | Pizza |
#41 | McAlister's Deli | $869 million | Sandwich |
#42 | Qdoba | $835 million | Global |
#43 | Papa Murphy's | $809 million | Pizza |
#44 | Church's Chicken | $776 million | Chicken |
#45 | Shake Shack | $775 million | Burger |
#46 | Freddy's Frozen Custard & Steakburger | $759 million | Burger |
#47 | Tim Hortons | $687 million | Snack |
#48 | Baskin-Robbins | $686 million | Snack |
#49 | Moe's | $661 million | Global |
#50 | White Castle | $615 million | Burger |
Most of the top 20 restaurants are extremely well known, like Chick-fil-A in third place and Taco Bell in fourth. Some of these chains, however, will be unrecognizable depending on which part of the U.S. you live in. While Bojangles is ubiquitous in the Southeast, for example, many on the West Coast may have never heard of it.
Some of the lower ranking restaurants include Shake Shack (#45), White Castle (#50), and the Canadian-founded Tim Hortons (#47).
Fast Food Industry Trends
America’s fast food industry is expected to generate $331 billion in sales in 2022, and many restaurants are capitalizing on trends shaped in part by the pandemic.
Fast food companies are already somewhat ideal for pandemic conditions with drive-thrus, fast service, and a model that doesn’t encourage sitting down to eat.
Looking to the future, Starbucks, for example, has claimed 90% of its new stores will feature drive-thrus. Digital sales and transactions that limit contact, making fast food even more quick and convenient, are growing as well. Starbucks’ mobile order service has grown 400% over the last five years. And in 2021, the delivery side of their business grew 30% year-over-year, according to the QSR report.
Additionally, the report featured 50 up-and-coming fast food companies to watch in the industry. Here’s a look:
Rank | Company | Systemwide Sales (2021) | Category |
---|---|---|---|
#1 | Smoothie King | $602 million | Snack |
#2 | Habit Burger | $600 million | Burger |
#3 | Auntie Anne's | $576 million | Snack |
#4 | Captain D's | $567 million | Seafood |
#5 | Steak 'N' Shake | $539 million | Burger |
#6 | Portillo's | $526 million | Snack |
#7 | Jamba | $505 million | Snack |
#8 | Schlotzsky's | $332 million | Sandwich |
#9 | Krystal | $323 million | Burger |
#10 | Fazoli's | $298 million | Global |
#11 | Pizza Ranch | $279 million | Pizza |
#12 | Scooter's Coffee | $263 million | Snack |
#13 | Penn Station | $258 million | Sandwich |
#14 | Chicken Salad Chick | $255 million | Chicken |
#15 | Mountain Mike's | $254 million | Pizza |
#16 | Smashburger | $253 million | Burger |
#17 | Cinnabon | $224 million | Snack |
#18 | Wetzel's | $219 million | Snack |
#19 | Donatos | $211 million | Pizza |
#20 | Newk's | $208 million | Sandwich |
#21 | Bonchon | $173 million | Chicken |
#22 | Waba Grill | $170 million | Global |
#23 | The Human Bean | $109 million | Snack |
#24 | Capriotti's | $108 million | Sandwich |
#25 | Great Harvest Bread Company | $108 million | Sandwich |
#26 | Teriyaki Madness | $90 million | Global |
#27 | Roy Rogers | $82 million | Burger |
#28 | Pizza Guys | $79 million | Pizza |
#29 | Mooyah | $71 million | Burger |
#30 | Salsarita's | $68 million | Global |
#31 | Dog Haus | $67 million | Snack |
#32 | Gold Star | $61 million | Burger |
#33 | Hawaiian Bros | $55 million | Global |
#34 | Honeygrow | $55 million | Global |
#35 | Robeks | $50 million | Snack |
#36 | PJ’s Coffee of New Orleans | $46 million | Snack |
#37 | Kolache Factory | $46 million | Snack |
#38 | Juice it Up! | $43 million | Snack |
#39 | Happy Joe's | $38 million | Pizza |
#40 | Rusty Taco | $35 million | Global |
#41 | Wing Zone | $34 million | Chicken |
#42 | Swig | $29 million | Snack |
#43 | Pickleman's | $29 million | Sandwich |
#44 | Killer Burger | $17 million | Burger |
#45 | Wing Snob | $15 million | Chicken |
#46 | Sobol | $13 million | Global |
#47 | Bad Ass Coffee of Hawaii | $12 million | Snack |
#48 | Asian Box | $11 million | Global |
#49 | Sauce on the Side | $9 million | Global |
#50 | Mici Italian | $6 million | Global |
Some of these are well-established fast food joints that are simply growing their sales, like Cinnabon, while others are newer to the scene.
America’s Favorite Fast Food
Using the ranking’s food categories, we calculated the total sales in each category from the top 50 to figure out which foods are America’s favorites. The winner is evidently burgers, with $92.2 billion in collective sales. Here’s a look at the breakdown:
Rank | Food Category | Category Cumulative Sales |
---|---|---|
#1 | Burger | $92.2 billion |
#2 | Snack | $42.5 billion |
#3 | Chicken | $36.7 billion |
#4 | Global | $27.0 billion |
#5 | Sandwich | $25.9 billion |
#6 | Pizza | $23.5 billion |
Sales at Burger restaurants were more than double the runner-up, which was Snacks. After all, nothing is more American than a classic hamburger and fries.
Markets
Visualizing Portfolio Return Expectations, by Country
This graphic shows the gap in portfolio return expectations between investors and advisors around the world, revealing a range of market outlooks.

Visualizing Portfolio Return Expectations, by Country
This was originally posted on Advisor Channel. Sign up to the free mailing list to get beautiful visualizations on financial markets that help advisors and their clients.
How do investors’ return expectations differ from those of advisors? How does this expectation gap shift across countries?
Despite 2022 being the worst year for stock markets in over a decade, investors around the world appear confident about the long-term performance of their portfolios. These convictions point towards resilience across global economies, driven by strong labor markets and moderating inflation.
While advisors are optimistic, their expectations are more conservative overall.
This graphic shows the return expectation gap by country between investors and financial professionals in 2023, based on data from Natixis.
Expectation Gap by Country
Below, we show the return expectation gap by country, based on a survey of 8,550 investors and 2,700 financial professionals:
Long-Term Annual Return Expectations | Investors | Financial Professionals | Expectations Gap |
---|---|---|---|
🇺🇸 U.S. | 15.6% | 7.0% | 2.2X |
🇨🇱 Chile | 15.1% | 14.5% | 1.0X |
🇲🇽 Mexico | 14.7% | 14.0% | 1.1X |
🇸🇬 Singapore | 14.5% | 14.2% | 1.0X |
🇯🇵 Japan | 13.6% | 8.7% | 1.6X |
🇦🇺 Australia | 12.5% | 6.9% | 1.8X |
🇭🇰 Hong Kong SAR | 12.4% | 7.6% | 1.6X |
🇨🇦 Canada | 10.6% | 6.5% | 1.6X |
🇪🇸 Spain | 10.6% | 7.6% | 1.4X |
🇩🇪 Germany | 10.1% | 7.0% | 1.4X |
🇮🇹 Italy | 9.6% | 6.3% | 1.5X |
🇨🇭 Switzerland | 9.6% | 6.9% | 1.4X |
🇫🇷 France | 8.9% | 6.6% | 1.3X |
🇬🇧 UK | 8.1% | 6.2% | 1.3X |
🌐 Global | 12.8% | 9.0% | 1.4X |
Investors in the U.S. have the highest long-term annual return expectations, at 15.6%. The U.S. also has the highest expectations gap across countries, with investors’ expectations more than double that of advisors.
Likely influencing investor convictions are the outsized returns seen in the last decade, led by big tech. This year is no exception, as a handful of tech giants are seeing soaring returns, lifting the overall market.
From a broader perspective, the S&P 500 has returned 11.5% on average annually since 1928.
Following next in line were investors in Chile and Mexico with return expectations of 15.1% and 14.7%, respectively. Unlike many global markets, the MSCI Chile Index posted double-digit returns in 2022.
Global financial hub, Singapore, has the lowest expectations gap across countries.
Investors in the UK and Europe, have the most moderate return expectations overall. Confidence has been weighed down by geopolitical tensions, high interest rates, and dismal economic data.
Return Expectations Across Asset Classes
What are the expected returns for different asset classes over the next decade?
A separate report by Vanguard used a quantitative model to forecast returns through to 2033. For U.S. equities, it projects 4.1-6.1% in annualized returns. Global equities are forecast to have 6.4-8.4% returns, outperforming U.S. stocks over the next decade.
Bonds, meanwhile, are forecast to see 3.6-4.6% annualized returns for the U.S. aggregate market, while U.S. Treasuries are projected to average 3.3-4.3% annually.
While it’s impossible to predict the future, we can see a clear expectation gap not only between countries, but between advisors, clients, and other models. Factors such as inflation, interest rates, and the ability for countries to weather economic headwinds will likely have a significant influence on future portfolio returns.
-
Markets1 week ago
Recession Risk: Which Sectors are Least Vulnerable?
-
Revenue2 weeks ago
Ranked: The Biggest Retailers in the U.S. by Revenue
-
Globalization2 weeks ago
The Top 50 Largest Importers in the World
-
Maps2 weeks ago
Mapped: Which Countries Recognize Israel or Palestine, or Both?
-
Education2 weeks ago
Ranked: America’s Best Universities
-
Countries1 week ago
Ranked: Share of Global Arms Imports in 2022
-
Countries1 week ago
Ranked: Share of Global Arms Exports in 2022
-
Globalization1 week ago
Charted: The Industries Where Asian Companies are the Strongest