Sports

Ranked: The 10 Most Valuable Football Club Brands in 2024

Published

1 month ago

August 24, 2024

Kayla Zhu

Graphics/Design:

Sabrina Lam

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Most Valuable Football Club Brands 2024

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Football, with its rich history and international appeal, features some of the most lucrative and recognizable brands in sports.

In this graphic, we show the brand value in U.S. dollars of the 10 most valuable football brands in the world, as of 2024.

The data comes from Brand Finance’s Football 50 2024 report on the most valuable and strongest football brands.

Brand Finance defines brand value as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.

European Football Clubs are the Most Valuable

European football clubs playing in England’s Premier League, Spain’s La Liga, Germany’s Bundesliga, and France’s Ligue 1 were the most valuable football brands in 2024.

Rank	Brand	Brand Value	Country
1	Real Madrid CF	$1.80B	🇪🇸 Spain
2	Manchester City FC	$1.72B	🇬🇧 UK (England)
3	FC Barcelona	$1.65B	🇪🇸 Spain
4	Manchester United FC	$1.49B	🇬🇧 UK (England)
5	Liverpool FC	$1.47B	🇬🇧 UK (England)
6	FC Bayern Munich	$1.32B	🇩🇪 Germany
7	Paris Saint-Germain	$1.29B	🇫🇷 France
8	Arsenal FC	$1.06B	🇬🇧 UK (England)
9	Tottenham Hotspur FC	$0.93B	🇬🇧 UK (England)
10	Chelsea FC	$0.90B	🇬🇧 UK (England)

This year, Real Madrid, home to superstar players like Jude Bellingham and Kylian Mbappé, surpassed Manchester City as the most valuable football brand globally.

The team was the top revenue earner in Europe, according to UEFA, and also won their 36th La Liga championship title in the 2023-24 season.

Real Madrid is also among the most valuable sports teams in the world in 2024, and one of two football teams including Manchester City.

In general, England’s Premier League teams make up a majority of the most valuable football brands worldwide.

Second-place Manchester City also saw record-breaking revenues in the past year, and were the first English club to hold the Premier League, FA Cup, UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup titles.