Ranked: How Americans Rate Business Figures

How Americans Rate Business Figures

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Being widely known doesn’t always equate to being well-liked. Figures like Bill Gates, Mark Zuckerberg, and Elon Musk, for example, are famous but don’t have a positive view among the majority of Americans.

This graphic visualizes the results of a YouGov survey that asks Americans for their opinions on various business figures.

Bill Gates is the Most-Liked Business Figure

YouGov defines popularity as the percentage of people who have a positive opinion of a person. Fame, on the other hand, is the percentage of people who have heard of that person.

The survey reveals that a majority of Americans do not hold positive opinions of any of these business figures. Bill Gates, for instance, holds the highest popularity rating, at just 45%.

Interestingly, only 65% of Americans are familiar with Apple CEO Tim Cook.

Donald Trump Jr. and Eric Trump have high fame scores (93% and 88%, respectively) but relatively low popularity scores (36% and 31%).

Warren Buffett and Mark Cuban exemplify individuals with relatively balanced fame (87% and 84%) and popularity (44% and 43%).

Meanwhile, individuals like businesswoman, author, and documentary film producer Callista Gingrich and Mike Lindell, founder and CEO of MyPillow, are less prominent and have lower appeal.

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