The Staying Power of Print Books
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Print Has Prevailed: The Staying Power of Physical Books

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Print Books Have Prevailed

The Briefing

  • Survey data from 10 different countries shows that a majority of people still prefer print books over e-books.
  • 42.5% of respondents purchased at least one print book in 2020—that’s significantly more than the 15.5% who’d bought at least one e-book.
  • Out of the 10 countries surveyed, Germany has the most print book lovers. 58% of German respondents bought a print book in 2020.

The Staying Power of Print Books

E-books are certainly not a new phenomenon. In fact, they’ve been around longer than the internet.

Yet, while the emergence of e-books dates back to the early 1970s, they didn’t hit the mainstream until the 2000s, when big companies began launching their own e-book readers, and digital libraries started to become more accessible to the public.

Around this time, sales for e-books started to soar, and by 2013, e-book sales made up 20% of all books sales in America. Many wondered if this was the end for print books.

But fast forward to 2021, and e-books haven’t made print books obsolete. At least, not yet.

E-book versus Print Book Purchases

A recent poll found that people still favor print books over e-books, at least when it comes to their purchasing behavior.

Of the 10 countries included in the survey, an estimated 42% of people had purchased at least one print book in 2020, while only 15.5% had bought an e-book that same year.

Here’s a look at all 10 countries, and the estimated share of their population who bought physical versus e-books in 2020:

CountryPhysical BooksE-books
🇨🇳 China32.0%24.4%
🇺🇸 United States44.5%22.7%
🇬🇧 United Kingdom48.7%20.0%
🇯🇵 Japan40.1%17.3%
🇰🇷 South Korea34.6%16.8%
🇦🇺 Australia41.2%15.9%
🇪🇸 Spain49.3%14.3%
🇩🇪 Germany58.0%10.4%
🇫🇷 France52.1%7.5%
🇮🇳 India24.5%5.6%
Average42.5%15.5%

China had the highest portion of e-book lovers—an estimated 24.4% of its population purchased an e-book in 2020, which is more than 8 percentage points higher than the average across the whole list.

On the other end of the spectrum, e-books are least popular in India, where an estimated 5.6% of the country’s population purchased an e-book in 2020. Keep in mind, the country has a lower percentage of book purchasers in general.

Why Print Has Prevailed

Why are print books still more popular than e-books? There are many theories. One study suggests that readers retain information better from a print book versus an e-book, while other consumer surveys found that e-books haven’t yet managed to fully simulate the tactile experience of a print book.

However, while e-books might not eradicate print books entirely, the market for digital books is expected to grow in the near future. By 2025, global revenue from e-books could reach $18.4 billion, with 1.2 billion users across the globe.

Where does this data come from?

Source: Statista

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The Accelerating Frequency of Extreme Weather

Extreme weather events, like droughts and heatwaves, have become more common over the years. But things are expected to get worse.

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Extreme Weather Events

The Briefing

  • We’re already seeing the impact of climate change—today, droughts, heatwaves, and extreme rainstorms are 2x more frequent than they were a century ago
  • In less than a decade, Earth’s climate is expected to warm another 0.5°C
  • If this happens, heatwaves will be 4.1x more frequent than they were in the 1850-1900s

The Accelerating Frequency of Extreme Weather

The world is already witnessing the effects of climate change.

A few months ago, the western U.S. experienced one of the worst droughts it’s seen in the last 20 years. At the same time, southern Europe roasted in an extreme heatwave, with temperatures reaching 45°C in some parts.

But things are only expected to get worse in the near future. Here’s a look at how much extreme climate events have changed over the last 200 years, and what’s to come if global temperatures keep rising.

A Century of Warming

The global surface temperature has increased by about 1°C since the 1850s. And according to the IPCC, this warming has been indisputably caused by human influence.

As the global temperatures have risen, the frequency of extreme weather events have increased along with it. Heatwaves, droughts and extreme rainstorms used to happen once in a decade on average, but now:

  • Heatwaves are 2.8x more frequent
  • Droughts are 1.7x more frequent
  • Extreme rainstorms are 1.3x more frequent

By 2030, the global surface temperature is expected to rise 1.5°C above the Earth’s baseline temperature, which means that:

  • Heatwaves would be 4.1x more frequent
  • Droughts would be 2x more frequent
  • Extreme rainstorms would be 1.5x more frequent

The Ripple Effects of Extreme Weather

Extreme weather events have far-reaching impacts on communities, especially when they cause critical system failures.

Mass infrastructure breakdowns during Hurricane Ida this year caused widespread power outages in the state of Louisiana that lasted for several days. In 2020, wildfires in Syria devastated hundreds of villages and injured dozens of civilians with skin burns and breathing complications.

As extreme weather events continue to increase in frequency, and communities become increasingly more at risk, sound infrastructure is becoming more important than ever.

Where does this data come from?

Source: IPCC
Details: The data used in this graphic is from the IPCC’s Sixth Assessment Report, which provides a high-level summary of the state of the climate, how it’s changing, and the role of human influence.

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Blockchain Applications: Tokenization of Real Assets

Tokenization is a future application of blockchain technology, and it could make investing in physical assets much easier. (Sponsored Content)

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The Briefing

  • Tokenization is a solution that divides the ownership of an asset into digital tokens
  • This process could democratize investment in physical assets

Blockchain Applications: Tokenization of Real Assets

Did you know that blockchain has the potential to transform the way we invest in physical assets?

Tokenization is a solution that divides the ownership of an asset (such as a building) into digital tokens. These tokens act as “shares”, and are similar to non-fungible tokens (NFTs). The difference here, however, is that the tokens are fungible and they are actually tied to the value of the asset.

In this graphic sponsored by Global X ETFs, we visualize how tokenization could be used in real estate.

Tokenization in Real Estate

Blockchain has strong potential in real estate investing because it mitigates many of the asset class’ hurdles. Here’s a brief round-up of its theoretical advantages:

Liquidity

Buying and selling real estate is normally a tedious process. If a property were to be tokenized, it would essentially cut out the middleman and allow buyers and sellers to transfer ownership directly.

These transfers would be as easy as buying and selling cryptocurrency.

Removing barriers to entry

Because properties are expensive, real estate investing is typically limited to institutional investors with large amounts of capital. Individuals can gain exposure through a real estate investment trust (REIT), but these vehicles can carry high minimums and fees.

Tokenization could enable individuals to buy and sell real estate in small denominations (even fractions of a token) and without traditional fees.

Transparency and security

Blockchains are decentralized, digital ledgers known for their security. Tampering with a blockchain’s data is incredibly difficult because the ledger is shared and verified by all of its users.

This provides investors with full transparency into the past transactions of a property, as well as an undeniable proof of ownership.

Democratizing Investment

If tokenization proves to be effective, it could be extended to a whole range of other physical assets—most of which have their own unique barriers. Consider the following table, which lists the 12-month and 10-year return of various luxury goods.

Category12-month return10-year return
Handbags+17%+108%
Wine+13%+127%
Collector cars+6%+193%
Watches+5%+89%
Rare whisky-4%+478%
Art-11%+71%

Source: Knight Frank (Dec 2020)

Rare luxury goods have historically been sold through live auctions, where the highest bidder is awarded ownership. Thanks to blockchain technology, this could change in the future. In fact, Sotheby’s (a 277-year-old auction house) recently began to accept cryptocurrency as a payment option in its auctions.

In short, tokenization has the potential to greatly reduce the barriers around alternative and physical assets. For investors, this means a much wider set of opportunities to pursue.

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