Loosening cannabis laws have resulted in the rapid influx of new products across North America. Substantial growth in the Californian market—valued at $5.1 billion—has led to changing consumer needs, including the need for more premium products and experiences.
Today’s infographic from Next Green Wave explores the demand for these premium experiences and the implications for the future of the cannabis industry.
Premium Cannabis: The Next Big Wave
Modern day cannabis consumers are empowered by information and are willing to invest in a better cannabis experience.
As cannabis evolves from being a novelty to part of a healthier lifestyle, premium products are becoming more prevalent. Consumers are looking for three things: variety of choices, better quality, and to be part of something bigger than themselves.
1. Choices, Choices
The majority of cannabis in the U.S. is currently being smoked as whole flower—but new products like edibles and vapor pens are quickly gaining ground. These products address long-standing concerns with traditional formats, which include:
- Indiscreetness of smoking
- Difficult to use
- Inaccurate dosing
- Safety hazard
- Complete Control
Ability to control climate and air circulation
- Increased Productivity
Consistent production all year round
- Hygienic Environment
Reduced risk of micro-bacteria and pests
- Standardized Product
Especially important for medical grade cannabis
According to Headset, female shoppers prefer edibles and tinctures, whereas men buy significantly more concentrates.
While millennial women rely on these formats primarily for wellness, baby boomers look to cannabidiol (CBD) for pain management and other health issues.
2. Quality is Key
The journey to a premium, quality product starts with the seed. Cultivation in a controlled environment—where careful attention is paid to every stage of the process—is paramount.
Indoor cultivation is an example of a controlled environment, and benefits to this practice include:
3. The Need to Belong
Consumers are looking to satiate their need to belong to a community, and cannabis is providing a wealth of opportunities to do so. Different cannabis formats are used to enhance socializing, with many millennials replacing alcohol with cannabis products entirely. Companies are taking advantage of this mindset by hosting unique cannabis events and pop-up experiences.
As more people veer towards making cannabis central to their lifestyle, more use cases appear. Using CBD for pets or as a pre-workout boost are other ways products have been seamlessly incorporated into everyday life. Brands who capitalize on these cannabis communities by providing memorable and premium experiences will come out on top.
About Next Green Wave
Next Green Wave cultivates premium cannabis products in California. With 25 years of industry experience, Next Green Wave prides itself on their completely integrated operations, covering the entire seed-to-sale process. They are committed to becoming the #1 premium consumer packaged goods brand in California.
Expanding the Cannabis Consumer Base with Odourless Products
This infographic explores the stigma that surrounds cannabis consumption, and a new technology that could provide a promising solution.
Expanding the Cannabis Consumer Base
The prohibition of cannabis is lifting around the world, and millions of consumers are pushing the market to exceed $75 billion by 2025, from $13 billion in 2019.
As awareness grows, more information about the health benefits of cannabis drives consumer interest, but there’s one problem. The smell of cannabis products—particularly when smoking flower—deters both current and potential cannabis consumers.
Today’s graphic from CannabCo explores the social stigma that clouds the cannabis industry and introduces a new technology that could provide a disruptive solution.
The Pressures of Social Stigma
The lingering stigma that surrounds cannabis consumption has existed for decades, limiting the number of recreational and medical users.
Although numerous dimensions of this stigma exists, two of them are particularly prominent and damaging to consumers:
- Cannabis is addictive: Being negatively labelled as a drug addict, stoner, or “pothead”, personas which are associated with criminal activity.
- Cannabis is an identity: Smokers have difficulty concealing their consumption, as the smell can cling to the user and become part of their identity.
This intrusive and long-lasting odour is a distinctive and often unwanted aspect of smoking cannabis. Despite great strides being made to change perceptions about the industry, the odour continues to fuel the stigma.
Where Does the Smell Come From?
The odour comes from chemicals found in the plant, known as terpenes. They produce aromatic oils that give cannabis strains a unique scent—such as lemon, pine, or even coffee—and have been used for thousands of years in traditional herb-based medicine.
Terpenes and cannabinoids work together to multiply the plant’s medicinal properties, in a process known as the entourage effect. Of course, this is a double-edged sword, as new users are attracted to the medicinal benefits of cannabis, but are deterred by the smell, harsh burn, headaches, and coughing that comes with inhaling it.
The Path to a Cleaner Cannabis
Aside from the pain points that arise from smoking, there is also a need to combat the smell of cannabis products when they are stored. Therefore, an odourless cannabis could potentially reach an entirely new group of consumers who are deterred by the smell, and provide peace of mind for existing consumers.
CannabCo has developed a breakthrough technology, called PURECANN™, which creates a purer form of cannabis by eliminating the smell and harshness. It also creates a wealth of associated benefits:
- Virtually undetectable odour of stored dry product.
- Undetectable odour while smoking in public.
- No third-party gadgets or devices required by the user.
- Less residual “day-after effect” associated with smoking cannabis.
The unique technology removes the plant’s aroma, without compromising any of its medical properties. Moreover, it also benefits non-smokers who do not want to smell second-hand smoke.
Opening the Floodgates
While smoking cannabis is not something to be ashamed of, the PURECANN™ technology can provide users with the option of smoking more discreetly.
CannabCo dedicates itself to using new technologies to enhance the way people consume cannabis, and its most recent creation has enormous potential.
By providing a cleaner product, the cannabis experience could become more tolerable and accessible. As a result, the heavily stigmatized industry could drastically transform—and convince millions of new consumers to take notice.
Gold in the Abitibi: The Chimo Mine Project
Cartier Resources (TSX-V: ECR) is advancing the Chimo Mine Gold Project in the Abitibi region of Quebec, showing its potential with past producing mines.
Gold in the Abitibi: Cartier Resources Chimo Mine Project
Cartier Resources (TSX-V: ECR) is deploying the right strategy in the right region, with the right backers to find gold faster at a lower cost.
Proven Endowment: The Abitibi Greenstone Belt
There are many prolific past-producing gold districts in Canada, but the Abitibi is one of the largest and best understood gold-bearing regions with readily available exploration infrastructure.
This region extends from Wawa in Northwestern Ontario to the east near Val-d’Or Quebec – a landscape that hosts some of the most productive gold mines in Canada.
The company’s Chimo gold mine project located in the historic Abitibi Greenstone belt of Quebec builds on a legacy of gold production with a project ready for investors.
The best place to find gold is where companies discovered and mined it in the past. Between 1964 and 1997, three companies produced 379,012 ounces of gold at the Chimo Mine property.
This type of strategy is known as brownfield exploration. Brownfield exploration looks for gold in areas known to host gold mineralization. It offers investors less risk, reducing the amount of uncertainties a company faces.
Ounces in the Ground: 2019 Resource Estimate
The company delivered within three years its first-ever resource estimate and proved the value its Chimo Mine Project. In November 2019, Cartier published its first mineral resource estimate of the central gold corridor on the Chimo mine property:
Measured Resources: 481,280 ounces of gold
Inferred Resources: 417,250 ounces of gold
Cartier has proven a resource in one third of the Chimo property, and there is the north and south gold corridor which it is currently drilling.
Cartier Resources has built on the foundations of a proven past producer with a new resource estimate, to put the Chimo Mine project back on the Abitibi gold map.
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