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The Multi-Billion Dollar Industry That Makes Its Living From Your Data

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The Multi-Billion Dollar Personal Data Ecosystem

The Multi-Billion Dollar Industry That Makes Its Living From Your Data

In the ocean ecosystem, plankton is the raw material that fuels an entire food chain. These tiny organisms on their own aren’t that remarkable, but en masse, they have a huge impact on the world.

Here on dry land, the massive volume of content and meta data we produce fuels a marketing research industry that is worth nearly $50 billion. Every instant message, page click, and step you take now produces a data point that can be used to build a detailed profile of who you are.

Every breath you take, Every move you make

The coarse-grained demographics and contact information of yesteryear seems quaint compared to today’s sophisticated data collection battleground. In the past, marketers would make judgement calls on your likely income and family structure based on where you lived, and you’d receive “targeted” mail and calls from telemarketers. Loyalty programs and the emergence of web analytics pushed things a little further.

Today, the steady march of technological advancement has created a vast data collection empire that measures every aspect of your digital life and, increasingly, your offline life as well. Facebook alone uses nearly one hundred data points to target ads to you – everything from your marital status to whether you’ve been on vacation lately or not. Telecoms have access to extremely detailed information on your location. Apple has biometric data.

Also watching your every move are web trackers. “Cookie-syncing” is one of the sneaky ways advertisers can follow you around the internet. Basically, cookie-syncing allows third parties to share browsing information at such a large scale that even the NSA “piggybacks” off them for surveillance purposes.

The recent sales growth of smart speakers will only increase the breadth of data companies collect and analyze. Amazon and Google have both filed patents for technology that would essentially allow them to mine audio recordings for keywords. Advertisers could potentially target you with diapers before your family and friends even know you’re expecting a baby.

Following the ones and zeros

While web trackers and companies like Apple and Google are collecting a lot of personal and behavioral data, it’s the whales of the data ecosystem – data brokers – who are creating increasingly detailed profiles on almost everyone.

Data brokers trade on the privacy of consumers and operate in the shadows.

– Senator Al Franken (D-Minn)

The goal of data brokers, such as Experian or Acxiom, is to siphon up as much personal data as possible and apply it to profiles. This data comes from a wide variety of sources. Your purchases, financial history, internet activity, and even psychographic attributes are mixed with information from public records to create a robust dossier. Digital profiles are then sorted into one of thousands of categories to help optimize advertising efforts.

Fear the shadow profile?

According to Pew Research, 91% of Americans “agree” or “strongly agree” that people have lost control over how personal information is collected and used.

Though optimizing clickthroughs is a big business, companies are increasingly moving beyond advertising to extract value from their growing data pipeline. Amalgamated data is increasingly being viewed as a clever way to assess risk in the decision-making process (e.g. hiring, insurance, loan or housing applications), and the stakes for consumers are going up in the process.

For example, a man may feel comfortable sharing their HIV status on Grindr (for practical reasons), but may not want that information going to a third party. (Unfortunately, that really happened.)

In 2015, Facebook filed a patent for a service that would help insurance companies vet people based on the credit ratings of their social network.

The More You Know

Below the surface of our screens, our digital profiles continue to take shape.

Measures like adjusting website privacy controls and clearing cookies are a good start, but that’s only a fraction of the data companies are collecting. Not only do data brokers make it hard to officially opt out, their partnerships with corporations and advanced data collection methods cast such a wide net, that it’s almost impossible to exclude individual people.

Data brokers have operated with very little scrutiny or oversight, but that may be changing. Under intense public and governmental pressure, Facebook recently cut ties with data brokers. For a company that has bullishly pursued monetization of user data at every turn, the move is a sign that the public sentiment is changing.

The more information on the personal data industry, visit Cracked Labs’ report on the issue.

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Mapped: How Much Netflix Costs in Every Country

This map of Netflix price by country shows how much a basic subscription package costs around the world.

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Mapped: Netflix Price by Country

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Netflix, the renowned streaming giant, has transformed the way we consume entertainment, providing a vast library of movies, TV shows, and documentaries at the touch of a button.

However, the cost of accessing this digital haven varies significantly from country to country, reflecting economic disparities and market dynamics.

This graphic from Preyash Shah maps Netflix price by country, using standard (basic) package subscription monthly rates from Netflix.com and converting to USD as of December 10, 2023.

What is the Netflix Price by Country?

Across 244 countries and territories that had Netflix available in December of 2023, Switzerland was the most expensive at $21.48 per month. That was $5 more than the second-most-expensive country on the list.

CountriesNetflix Cost (USD)
🇦🇫 Afghanistan$7.99
🇦🇽 Åland Islands$12.92
🇦🇱 Albania$8.61
🇩🇿 Algeria$7.99
🇦🇸 American Samoa$15.49
🇦🇩 Andorra$14.00
🇦🇴 Angola$7.99
🇦🇮 Anguilla$12.99
🇦🇬 Antigua & Barbuda$12.99
🇦🇷 Argentina$3.57
🇦🇲 Armenia$10.76
🇦🇼 Aruba$12.99
🇦🇺 Australia$11.19
🇦🇹 Austria$14.00
🇦🇿 Azerbaijan$10.76
🇧🇸 Bahamas$12.99
🇧🇭 Bahrain$10.49
🇧🇩 Bangladesh$7.99
🇧🇧 Barbados$15.29
🇧🇾 Belarus$10.76
🇧🇪 Belgium$14.54
🇧🇿 Belize$5.99
🇧🇯 Benin$9.99
🇧🇲 Bermuda$12.99
🇧🇹 Bhutan$7.99
🇧🇴 Bolivia$5.99
🇧🇦 Bosnia & Herzegovina$8.61
🇧🇼 Botswana$7.99
🇧🇻 Bouvet Island$9.99
🇧🇷 Brazil$8.10
🇮🇴 British Indian Ocean Territory$7.99
🇻🇬 British Virgin Islands$12.99
🇧🇳 Brunei$11.99
🇧🇬 Bulgaria$8.61
🇧🇫 Burkina Faso$7.99
🇧🇮 Burundi$7.99
🇰🇭 Cambodia$7.99
🇨🇲 Cameroon$7.99
🇨🇦 Canada$12.13
🇨🇻 Cape Verde$7.99
🇨🇰 Caribbean Netherlands$12.99
🇰🇾 Cayman Islands$12.99
🇨🇫 Central African Republic$7.99
🇹🇩 Chad$7.99
🇨🇱 Chile$9.58
🇨🇽 Christmas Island$7.99
🇨🇨 Cocos (Keeling) Islands$11.19
🇨🇴 Colombia$6.75
🇰🇲 Comoros$7.99
🇨🇬 Republic of the Congo$7.99
🇨🇩 Democratic Republic of the Congo$7.99
🇨🇰 Cook Islands$11.32
🇨🇷 Costa Rica$12.99
🇨🇮 Côte d’Ivoire$7.99
🇭🇷 Croatia$8.61
🇨🇺 Cuba$5.99
🇨🇼 Curaçao$12.99
🇨🇾 Cyprus$11.84
🇨🇿 Czechia$11.42
🇩🇰 Denmark$16.46
🇩🇯 Djibouti$7.99
🇩🇲 Dominica$5.99
🇩🇴 Dominican Republic$7.99
🇪🇨 Ecuador$7.99
🇪🇬 Egypt$3.88
🇸🇻 El Salvador$7.99
🏴󠁧󠁢󠁥󠁮󠁧󠁿 England$7.99
🇪🇪 Estonia$7.99
🇪🇹 Ethiopia$10.76
🇫🇰 Falkland Islands$7.99
🇫🇴 Faroe Islands$7.99
🇫🇯 Fiji$12.99
🇫🇮 Finland$16.46
🇫🇷 France$7.99
🇬🇫 French Guiana$12.92
🇵🇫 French Polynesia$14.54
🇹🇫 French Southern Territories$13.46
🇬🇦 Gabon$11.99
🇬🇲 Gambia$12.92
🇬🇪 Georgia$7.99
🇩🇪 Germany$7.99
🇬🇭 Ghana$12.70
🇬🇮 Gibraltar$14.00
🇬🇷 Greece$7.99
🇬🇱 Greenland$14.00
🇬🇩 Grenada$11.84
🇬🇵 Guadeloupe$16.46
🇬🇺 Guam$5.99
🇬🇹 Guatemala$13.46
🇬🇬 Guernsey$15.49
🇬🇳 Guinea$7.99
🇬🇼 Guinea-Bissau$13.79
🇬🇾 Guyana$7.99
🇭🇹 Haiti$7.99
🇭🇲 Heard & McDonald Islands$5.99
🇭🇳 Honduras$5.99
🇭🇰 Hong Kong$9.99
🇭🇺 Hungary$7.99
🇮🇸 Iceland$9.99
🇮🇳 India$9.85
🇮🇩 Indonesia$14.00
🇮🇷 Iran$5.98
🇮🇶 Iraq$7.72
🇮🇪 Ireland$9.99
🇮🇲 Isle of Man$7.99
🇮🇱 Israel$16.15
🇮🇹 Italy$13.79
🇯🇲 Jamaica$12.67
🇯🇵 Japan$14.00
🇯🇪 Jersey$5.99
🇯🇴 Jordan$10.28
🇰🇿 Kazakhstan$13.79
🇰🇪 Kenya$7.99
🇰🇮 Kiribati$10.76
🇰🇼 Kuwait$4.52
🇰🇬 Kyrgyzstan$7.99
🇱🇦 Laos$9.99
🇱🇻 Latvia$10.76
🇱🇧 Lebanon$7.99
🇱🇸 Lesotho$10.76
🇱🇷 Liberia$7.99
🇱🇾 Libya$7.99
🇱🇮 Liechtenstein$7.99
🇱🇹 Lithuania$7.99
🇱🇺 Luxembourg$21.48
🇲🇴 Macau$10.76
🇲🇬 Madagascar$14.54
🇲🇼 Malawi$9.99
🇲🇾 Malaysia$7.99
🇲🇻 Maldives$7.99
🇲🇱 Mali$9.65
🇲🇹 Malta$11.99
🇲🇭 Marshall Islands$7.99
🇲🇶 Martinique$14.00
🇲🇷 Mauritania$15.49
🇲🇺 Mauritius$13.46
🇾🇹 Mayotte$7.99
🇲🇽 Mexico$7.99
🇫🇲 Micronesia$13.46
🇲🇩 Moldova$12.62
🇲🇨 Monaco$15.49
🇲🇳 Mongolia$10.76
🇲🇪 Montenegro$14.54
🇲🇸 Montserrat$7.99
🇲🇦 Morocco$8.61
🇲🇿 Mozambique$12.99
🇲🇲 Myanmar (Burma)$6.41
🇳🇦 Namibia$7.99
🇳🇷 Nauru$7.99
🇳🇵 Nepal$7.99
🇳🇱 Netherlands$11.99
🇳🇨 New Caledonia$7.99
🇳🇿 New Zealand$12.92
🇳🇮 Nicaragua$11.99
🇳🇪 Niger$11.32
🇳🇬 Nigeria$5.99
🇳🇺 Niue$7.99
🇳🇫 Norfolk Island$4.48
🇲🇰 North Macedonia$11.32
🇲🇵 Northern Mariana Islands$11.19
🇳🇴 Norway$8.61
🇴🇲 Oman$15.49
🇵🇰 Pakistan$9.99
🇵🇼 Palau$10.49
🇵🇸 Palestine$2.82
🇵🇦 Panama$15.49
🇵🇬 Papua New Guinea$7.99
🇵🇾 Paraguay$8.99
🇵🇪 Peru$7.99
🇵🇭 Philippines$5.99
🇵🇳 Pitcairn Islands$9.28
🇵🇱 Poland$7.19
🇵🇹 Portugal$7.99
🇵🇷 Puerto Rico$10.68
🇶🇦 Qatar$12.92
🇷🇪 Réunion$15.49
🇷🇴 Romania$9.99
🇷🇼 Rwanda$12.49
🇼🇸 Samoa$10.76
🇸🇲 San Marino$7.99
🇸🇹 São Tomé & Príncipe$7.99
🇸🇦 Saudi Arabia$14.00
🇸🇳 Senegal$7.99
🇷🇸 Serbia$11.47
🇸🇨 Seychelles$7.99
🇸🇱 Sierra Leone$8.61
🇸🇬 Singapore$7.99
🇸🇽 Sint Maarten$7.99
🇸🇰 Slovakia$13.02
🇸🇮 Slovenia$12.99
🇸🇧 Solomon Islands$10.76
🇸🇴 Somalia$8.61
🇿🇦 South Africa$7.99
🇬🇸 South Georgia & South Sandwich Islands$7.99
🇰🇷 South Korea$8.41
🇸🇸 South Sudan$9.99
🇪🇸 Spain$10.25
🇱🇰 Sri Lanka$7.99
🇧🇱 St. Barthélemy$14.00
🇸🇭 St. Helena$7.99
🇰🇳 St. Kitts & Nevis$5.99
🇱🇨 St. Lucia$7.99
🇲🇫 St. Martin$12.99
🇵🇲 St. Pierre & Miquelon$5.99
🇻🇨 St. Vincent & Grenadines$5.99
🇸🇩 Sudan$14.54
🇸🇷 Suriname$5.99
🇸🇯 Svalbard & Jan Mayen$7.99
🇸🇪 Sweden$5.99
🇨🇭 Switzerland$9.99
🇹🇼 Taiwan$12.32
🇹🇯 Tajikistan$21.48
🇹🇿 Tanzania$10.49
🇹🇭 Thailand$12.70
🇹🇱 Timor-Leste$7.99
🇹🇬 Togo$9.90
🇹🇰 Tokelau$7.99
🇹🇴 Tonga$7.99
🇹🇹 Trinidad and Tobago$11.32
🇹🇳 Tunisia$7.99
🇹🇷 Türkiye$12.99
🇹🇲 Turkmenistan$7.99
🇹🇨 Turks & Caicos Islands$3.38
🇹🇻 Tuvalu$10.76
🇺🇸 U.S. Outlying Islands$12.99
🇻🇮 U.S. Virgin Islands$7.99
🇺🇬 Uganda$9.99
🇺🇦 Ukraine$15.49
🇦🇪 United Arab Emirates$7.99
🇬🇧 United Kingdom$8.07
🇺🇸 United States$10.62
🇺🇾 Uruguay$13.79
🇺🇿 Uzbekistan$15.49
🇻🇺 Vanuatu$12.99
🇻🇦 Vatican City$10.76
🇻🇪 Venezuela$7.99
🇻🇳 Vietnam$14.00
🇼🇫 Wallis & Futuna$5.99
🇪🇭 Western Sahara$9.08
🇾🇪 Yemen$7.99
🇿🇲 Zambia$9.99
🇿🇼 Zimbabwe$7.99
Zambia$7.99
Zimbabwe$7.99

Other wealthy countries like Denmark, Ireland, and the U.S. were in the top five most expensive countries for Netflix subscriptions, ranging from $16.46 to $15.49.

On the opposite side of the pendulum, Pakistan had the lowest Netflix subscription cost at $2.82 per month. It was followed by Türkiye at $3.38 and Argentina at $3.57.

Several factors influence the flux in pricing of Netflix subscriptions across different nations. These include:

  • Economic Factors: Netflix tailors its prices to align with the purchasing power of consumers in each market. Countries with higher average incomes typically bear higher subscription costs.
  • Market Competition: The presence of strong local streaming services can exert downward pressure on Netflix prices, forcing it to adjust its offerings to remain competitive.
  • Content Licensing: The cost of acquiring content rights varies across regions, influencing the overall pricing structure. Countries with higher licensing fees may experience higher subscription costs.
  • Currency Fluctuations: Currency exchange rates can impact Netflix’s pricing model, leading to occasional adjustments or fluctuations in subscription costs.

While affordability remains a primary concern for consumers, Netflix’s pricing strategy also aims to balance accessibility with content acquisition and profitability.

As the streaming industry continues to evolve, it will be interesting to observe how Netflix adapts its pricing model to maintain its global dominance while catering to the diverse needs and preferences of its audience.

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