The Most Valuable Companies in America Over 100 Years
How much does the business world shift in a century?
Today’s visualization comes from HowMuch.net, and it uses Forbes data to show how the list of the top 10 companies in the U.S. has evolved over the last 100 years.
1917: The Industrialist Era
In 1911, both John D. Rockefeller’s Standard Oil and J.P. Morgan’s U.S. Steel (which was formed from Andrew Carnegie’s steel company and others) were facing antitrust action.
Standard Oil, which controlled over 90% of all oil in the United States by 1900, got split up into 34 independent companies after a ruling by the Supreme Court. However, U.S. Steel, which controlled 67% of steel in the country, was able to weather the antitrust storm at the time.
In the chart showing data for 1917, you can see that U.S. Steel – which was considered the world’s first “billion dollar” company – reigned supreme in the U.S. based on the value of its assets. Meanwhile, Standard Oil of N.J. (a fragment of the Standard Oil breakup) was still able to finish in the third spot on the list.
1967: The Hardware Era
Fast forward 50 years, and oil is still big.
Standard Oil of N.J. (eventually to be re-named as Exxon Corp. in 1972) is the fifth biggest company in the country. Texaco and Gulf Oil, both of which later merged into Chevron (another Standard Oil offshoot) also make the top 10 in terms of market valuation.
Aside from energy, the 1967 list seems dominated by companies that make tangible things. IBM was making some of the first and most advanced computers, GM was the largest U.S. auto manufacturer, and both Kodak and Polaroid made cameras. General Electric, a conglomerate, made everything from computers to jet engines at this time.
2017: The Platform Era
Fast forward to now, and platforms like Facebook, Amazon, Google, Microsoft, and Apple have taken over.
Meanwhile, many of the stalwarts from 1967 have fallen: Polaroid and Kodak both filed for bankruptcy, and Sears Canada filed for bankruptcy months ago. And of the big names from 1917, only AT&T remains of significance.
This raises the question: what will the next 50 years hold – and how many names from the 2017 list will remain?
Ranked: The Top 50 Most Visited Websites in the World
In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.
Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
|#1||google.com||85.1B||Search Engines||🇺🇸 U.S.|
|#2||youtube.com||33.0B||Streaming & Online TV||🇺🇸 U.S.|
|#3||facebook.com||17.8B||Social Media Networks||🇺🇸 U.S.|
|#4||twitter.com||6.8B||Social Media Networks||🇺🇸 U.S.|
|#5||instagram.com||6.1B||Social Media Networks||🇺🇸 U.S.|
|#6||baidu.com||5.0B||Search Engines||🇨🇳 China|
|#7||wikipedia.org||4.8B||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#8||yandex.ru||3.4B||Search Engines||🇷🇺 Russia|
|#9||yahoo.com||3.3B||News & Media Publishers||🇺🇸 U.S.|
|#10||whatsapp.com||2.9B||Social Media Networks||🇺🇸 U.S.|
|#16||yahoo.co.jp||2.1B||News & Media Publishers||🇯🇵 Japan|
|#17||netflix.com||2.0B||Streaming & Online TV||🇺🇸 U.S.|
|#18||tiktok.com||1.8B||Social Media Networks||🇨🇳 China|
|#20||reddit.com||1.7B||Social Media Networks||🇺🇸 U.S.|
|#21||office.com||1.6B||Prog. & Developer Software||🇺🇸 U.S.|
|#22||linkedin.com||1.6B||Social Media Networks||🇺🇸 U.S.|
|#23||dzen.ru||1.4B||Faith & Beliefs||🇷🇺 Russia|
|#24||samsung.com||1.4B||Consumer Electronics||🇰🇷 S. Korea|
|#25||vk.com||1.4B||Social Media Networks||🇷🇺 Russia|
|#27||turbopages.org||1.3B||News & Media Publishers||🇷🇺 Russia|
|#29||naver.com||1.2B||News & Media Publishers||🇰🇷 S. Korea|
|#30||bing.com||1.2B||Search Engines||🇺🇸 U.S.|
|#31||microsoftonline.com||1.1B||Prog. & Developer Software||🇺🇸 U.S.|
|#32||discord.com||1.1B||Social Media Networks||🇺🇸 U.S.|
|#33||twitch.tv||1.1B||Gaming & Accessories||🇺🇸 U.S.|
|#34||bilibili.com||1.0B||Animations & Comics||🇨🇳 China|
|#35||pinterest.com||1.0B||Social Media Networks||🇺🇸 U.S.|
|#36||zoom.us||985.9M||Computers Electronics & Tech||🇺🇸 U.S.|
|#38||qq.com||907.1M||News & Media Publishers||🇨🇳 China|
|#39||microsoft.com||902.3M||Prog. & Developer Software||🇺🇸 U.S.|
|#40||msn.com||870.8M||News & Media Publishers||🇺🇸 U.S.|
|#41||globo.com||840.1M||News & Media Publishers||🇧🇷 Brazil|
|#42||duckduckgo.com||839.0M||Search Engines||🇺🇸 U.S.|
|#43||roblox.com||795.7M||Gaming & Accessories||🇺🇸 U.S.|
|#44||quora.com||775.9M||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#45||news.yahoo.co.jp||749.1M||News & Media Publishers||🇯🇵 Japan|
|#47||aajtak.in||724.1M||News & Media Publishers||🇮🇳 India|
|#48||nytimes.com||702.2M||News & Media Publishers||🇺🇸 U.S.|
|#50||cnn.com||684.9M||News & Media Publishers||🇺🇸 U.S.|
Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.
The Geography of the 50 Most-Visited Websites
The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.
Russia, China, Japan, and South Korea round out the top five.
Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.
The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.
Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.
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