Misc
This is the Language Each Country Wants to Learn the Most
This is the Language Each Country Wants to Learn the Most
When it came to choosing a new hobby during COVID-19 lockdowns, learning a new language was a popular choice—in March 2020, the language app Duolingo saw a 300% boost in new users.
But which languages were the most popular to learn in each country? This graphic by Wordtips maps the most popular language learning choices around the globe.
To find out which countries wanted to learn which languages, Wordtips used Google’s Keyword Planner, and tallied the number of searches for ‘learn x language’ (translated into different languages) in every country from May 2020 to May 2021.
Most Desired Languages to Learn in North America
Interestingly, Japanese is the most popular language that Americans and Canadians want to learn.
While this may sound surprising, North Americans have consumed and adored Japanese pop culture since the early 1990s. And recently, Westerners’ interest in anime has grown even more prominent, with the demand for anime programs in the U.S., for Q1 of 2021, up 33% compared to a year prior.
Another country’s top pick that may come as a surprise is Belize, where the most popular language to learn is Chinese.
According to the 2000 Census, almost 1% of the country’s population identifies as Chinese. Chinese immigration to Belize began in the mid-1800s, when Chinese immigrants were brought into the country (then known as British Honduras) as laborers.
More recently, a wave of Taiwanese migrants have immigrated and set up businesses in Belize, as part of Taiwan’s international development efforts.
Meanwhile in South America, both Peru and Chile showed a strong desire to learn Korean. The popularity of K-Pop in South America demonstrates how media and art can help spread languages far beyond their original borders, and sometimes in unexpected places.
Most Desired Languages to Learn in Europe
English is the most popular language across Europe, as it’s the top searched language in 34 European countries.
But a few countries differ from the norm—for instance, German is the most popular language to learn in Denmark. In a small Southern region of Denmark, German is the official minority language. And according to World Atlas, up to 20,000 ethnic Germans live in the area, with about 8,000 speaking standard German as their native tongue.
In the UK, Spanish takes the top spot. But more interestingly, Spanish is also Spain’s most popular language to learn, which seems counterintuitive. However, it could be because of Spain’s high concentration of British expats. According to BBC News, there are more than 300,000 British expats currently living in Spain.
Top Languages Spoken Worldwide
While English is the most popular language to learn in various countries, it’s also the most spoken language worldwide, with approximately 1.1 billion total speakers—that’s roughly 15% of the global population.
Rank | Language | Total Speakers |
---|---|---|
1 | English | 1,132 million |
2 | Mandarin Chinese | 1,117 million |
3 | Hindi | 615 million |
4 | Spanish | 534 million |
5 | French | 280 million |
6 | Standard Arabic | 274 million |
7 | Bengali | 265 million |
8 | Russian | 258 million |
9 | Portuguese | 234 million |
10 | Indonesian | 199 million |
And with more people interested in learning English, it looks like it could remain the world’s lingua franca (a common language among people who don’t speak the same native language) for years to come.
Misc
Charted: Car Brand Loyalty in 2024
This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.
Car Brand Loyalty in 2024
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.
Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.
Car Brands With the Most Loyal Customers
Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
Company | % who would buy again |
---|---|
🇺🇸 Rivian | 86 |
🇩🇪 Mini | 77 |
🇩🇪 BMW | 76 |
🇩🇪 Porsche | 76 |
🇺🇸 Tesla | 74 |
🇰🇷 Genesis | 73 |
🇯🇵 Lexus | 73 |
🇯🇵 Subaru | 70 |
It’s interesting to note that Tesla held the #1 spot in last year’s ranking.
Car Brands With the Least Loyal Customers
At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.
Company | % who would buy again |
---|---|
🇺🇸 Cadillac | 61 |
🇺🇸 Chrysler | 60 |
🇩🇪 Mercedes-Benz | 59 |
🇩🇪 Audi | 59 |
🇺🇸 Jeep | 58 |
🇯🇵 Nissan | 55 |
🇩🇪 Volkswagen | 51 |
🇯🇵 Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.
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