Millennials Investing With a Purpose
22% of Total AUM in U.S. are Sustainable Investments
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
If you’ve been paying attention to your social media feeds or most news outlets, it should be pretty clear to you that millennials seem to be “killing” just about everything – from Applebee’s to the entire golf industry.
While this “killing” meme is obviously a ridiculous hyperbole, there is at least some truth to it.
As the largest generation in American history, millennials are gaining sway and buying power quickly – and businesses that do not take heed to their preferences could feel the burn. Even worse, over the long run, some industries and businesses may go the way of the dodo.
The Rise of Sustainable Investing
The latest thing that millennials are “killing”? It’s the act of investing solely just for financial returns.
There’s mounting evidence that millennials are putting their money towards investments that have another component: making a positive societal impact. This practice is called sustainable investing, and it considers criteria around environmental, social, and corporate governance for investments in addition to the aspect of financial returns.
Put another way, many millennials want to put their money towards companies and funds that are helping to do things like alleviate poverty, protect the environment, or further human rights around the world. They want to generate ROI in both financial and social spheres.
Proof in the Pudding
Over the last decade or so, the amount of assets under management (AUM) for sustainable investments has ballooned to a whopping $8.72 trillion in the U.S. for 2016:
Since 2014, that’s a 33% increase – and even more interestingly, sustainable investments now make up 22% of the $40.3 trillion of total AUM in the United States.
Why is sustainable investing so popular among millennials? Here’s a rundown, mostly coming from recent research from Morgan Stanley:
- Millennials are putting money in sustainable investments at a rate 2x higher than average.
- 86% of millennial investors say they are “very interested” or “interested” in sustainable investing.
- 61% have made at least one sustainable investment action in the last year.
- 75% think their investments can influence climate change.
- 84% think their investments can help fight poverty.
And with a $30 trillion wealth transfer coming to millennials over the coming decades, this preference of using investments as a vehicle for creating positive social change is more than just a trend.
The Big Question
There does remain one big question that millennials and wealth managers are focused on: do sustainable investments provide similar financial returns to regular investments?
Millennials are willing to take a risk that they don’t – in fact, Morgan Stanley found that 59% of millennials believe that there is a trade-off between social impact and financial returns.
Interestingly, some data is already providing a counterpoint to this narrative. In a report from Morningstar and WSJ, for example, it’s shown that funds focused on sustainable investments have offered superior performance to non-sustainable investments over periods of one, three, five, and 10 years.
Whether this stays true for the future remains to be seen – but it will be an important and fun metric to watch.
War and Peace: How Violence is Disrupting the Global Economy
This graphic estimates the direct and indirect costs associated with violence, and explores how they are negatively impacting the global economy.
War and Peace: How Violence is Disrupting the Global Economy
Although you may not see it, millions of lives are disrupted by violence everyday.
War, homicide, terrorism, suicide, and sexual assault can be found across the world in various degrees. While certain types of violence can incur costs that result in personal traumas, violence can also create significant economic disruptions.
In today’s Chart of the Week, we visualize data estimates from the Global Peace Index 2019 on the global cost of violence, and its geographical spread.
How is Violence Linked to the Economy?
The Global Peace Index calculates the total cost of violence using purchasing power parity (PPP) by considering three factors:
- Direct costs: Immediate consequences to the victims, perpetrators and the government
- Indirect costs: Delayed economic losses following the violent event, including the after-effects of trauma experienced by the victim
- Multiplier effect: Calculates the additional economic activity that would have accrued if the direct costs of violence had been avoided.
Between 2012-2017, the cost of violence increased by 11% to $14.6 trillion—mainly due to rising violence in Syria, Libya, Yemen, and other parts of the Middle East and North Africa.
In 2018, the total cost of violence decreased for the first time in six years to $14.1 trillion. That’s the equivalent of 11.2% of global GDP (PPP), or $1,853 for every person.
In this one year, the $475 billion saved from decreased violence costs was largely due to lower levels of armed conflict in Syria, Ukraine, and Colombia.
The Top 10 Worst Affected Countries
It comes as no surprise that countries affected by conflict incur the greatest costs due to a higher than average death toll, and sizable military expenditures.
Here are the countries with the highest cost of violence according to the report:
|Rank||Country||Cost of violence (% of GDP)|
|#3||🇨🇫 Central African Republic||42%|
|#4||🇰🇵 North Korea||34%|
|#10||🇸🇻 El Salvador||22%|
Since 2017, Venezuela has climbed the ranking and now sits in the top 10, due to continuing political repression and a spiraling economy as a result of hyperinflation.
The Global Composition of Violence
Government spending on military comprises 40% of the global total, or $5.7 trillion in constant purchasing power parity (PPP).
|Type of economic impact||Share of total|
|Internal security expenditure||31.7%|
|Private security expenditure||5.8%|
Naturally, the types of violence costs vary by region, and the most noticeable difference is in military expenditure. It represents 59% of Middle East and North Africa’s violence costs—but only 8% for Central America and the Caribbean.
Interestingly, the Middle East and North Africa boast the lowest levels of violent crime, homicide, and suicide, representing only 4% of the total, compared to South America’s 45%.
Keeping the Peace
Despite today’s chart painting a picture of the world as a dangerous place, it is worth noting that there are two sides to this story.
Of the 163 countries ranked in the index, 86 countries improved their peace score in the last year, with Iceland retaining its number one position for over a decade. In fact, the country has not had any gun murders since the Global Peace Index began in 2007.
Is the recent drop in costs of violence a sign that we are moving towards a more peaceful planet, or just a blip on the radar?
Ranked: The 20 Easiest Countries for Doing Business
Entrepreneurship is challenging at the best of times. Here are the countries where at least starting a new business is easy to do.
Ranked: The 20 Easiest Countries for Doing Business
Contrary to popular belief, the hardest part about running a business may not be finding customers, it’s getting one started.
Depending on the public policies and application processes of your country, you might struggle or succeed in opening and operating a business.
If you live in New Zealand, for example, you can get a new enterprise up and running in half a day. If you live in Luxembourg or Argentina, however, it’s a different story─with the process sometimes taking over a year.
Today’s chart uses data from the World Bank’s annual Doing Business 2020 report, which delves into the ease of doing business in countries around the world.
Measuring the Ease of Doing Business
Now in its 17th year, the Doing Business (DB) report measures how easy it is for someone to start and run a company in an economy, using 12 key factors throughout a business lifecycle:
- Starting a business
- Employing workers
- Dealing with construction permits
- Getting electricity
- Registering property
- Getting credit
- Protecting minority investors
- Paying taxes
- Trading across borders
- Contracting with the government
- Enforcing contracts
- Resolving insolvency
Of the 190 countries reviewed last year, only 115 made it easier for entrepreneurs to do business.
Note to readers: this year’s DB score did not factor in Employing Workers or Contracting with the Government when ranking economies.
Top 20 Easiest Countries to Run a Business
|#1||🇳🇿 New Zealand||86.8|
|#3||🇭🇰 Hong Kong||85.3|
|#5||🇰🇷 South Korea||84|
|#6||🇺🇸 United States||84|
|#8||🇬🇧 United Kingdom||83.5|
|#16||🇦🇪 United Arab Emirates||80.9|
|#17||🇲🇰 North Macedonia||80.7|
In the top spot for the fourth year in a row, New Zealand only requires half a day to start a business. Singapore also stands out for having the shortest timeframe when it comes to paying business taxes and enforcing business contracts.
Only two African nations─Rwanda and Mauritius─are listed in the top 50 countries, with Mauritius being the only one to crack the top 20 list.
Latin American economies are noticeably missing from the rankings, as many countries in this region are fraught with bureaucracy and prolonged processes.
Most Improved Scores
Several developed and developing economies made significant strides in 2019 to implement reforms that opened doors for new business owners.
The Doing Business 2020 report shows that the cost of starting a business has fallen over time, particularly in developing economies.
Top 10 Most Improved Economies, 2018-2019
Saudi Arabia made the greatest improvement overall, adding 7.7 points to its score.
Bahrain also made improvements over the most number of factors (9). While Jordan showed improvement in the fewest factors (3), it showed the second highest jump in DB Score.
Gains Among Low-Income Countries
The DB 2020 study also shows that developing economies are making progress: it’s now cheaper than ever before to run a business in developing economies.
However, a significant disparity still remains when we consider the difference in business costs between high-income and low-income economies.
An entrepreneur starting a company in a low-income economy will spend about 50% of per capita income (PCI) to launch a venture, whereas an entrepreneur in a high-income economy spends only 4% PCI to accomplish the same task.
Put another way, entrepreneurs located in the bottom 50 economies spend an average six times more to open a new company as those in a high-income economy.
Entrepreneurship and Economic Growth
Generally, more entrepreneurs will enter a market where they can easily conduct business─adding more value to local economies.
While the rankings clearly illustrate the link between ease of doing business and economic growth, there are still significant barriers in place that not only deter entrepreneurship but also inhibit a relatively simple strategy for growth.
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