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Millennials are Investing With a Purpose, and It’s Changing Wealth Management

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Sustainable Investing infographic

Millennials Investing With a Purpose

22% of Total AUM in U.S. are Sustainable Investments

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

If you’ve been paying attention to your social media feeds or most news outlets, it should be pretty clear to you that millennials seem to be “killing” just about everything – from Applebee’s to the entire golf industry.

While this “killing” meme is obviously a ridiculous hyperbole, there is at least some truth to it.

As the largest generation in American history, millennials are gaining sway and buying power quickly – and businesses that do not take heed to their preferences could feel the burn. Even worse, over the long run, some industries and businesses may go the way of the dodo.

The Rise of Sustainable Investing

The latest thing that millennials are “killing”? It’s the act of investing solely just for financial returns.

There’s mounting evidence that millennials are putting their money towards investments that have another component: making a positive societal impact. This practice is called sustainable investing, and it considers criteria around environmental, social, and corporate governance for investments in addition to the aspect of financial returns.

Put another way, many millennials want to put their money towards companies and funds that are helping to do things like alleviate poverty, protect the environment, or further human rights around the world. They want to generate ROI in both financial and social spheres.

Proof in the Pudding

Over the last decade or so, the amount of assets under management (AUM) for sustainable investments has ballooned to a whopping $8.72 trillion in the U.S. for 2016:

Sustainable Investing over the years

Since 2014, that’s a 33% increase – and even more interestingly, sustainable investments now make up 22% of the $40.3 trillion of total AUM in the United States.

Why is sustainable investing so popular among millennials? Here’s a rundown, mostly coming from recent research from Morgan Stanley:

  • Millennials are putting money in sustainable investments at a rate 2x higher than average.
  • 86% of millennial investors say they are “very interested” or “interested” in sustainable investing.
  • 61% have made at least one sustainable investment action in the last year.
  • 75% think their investments can influence climate change.
  • 84% think their investments can help fight poverty.

And with a $30 trillion wealth transfer coming to millennials over the coming decades, this preference of using investments as a vehicle for creating positive social change is more than just a trend.

The Big Question

There does remain one big question that millennials and wealth managers are focused on: do sustainable investments provide similar financial returns to regular investments?

Millennials are willing to take a risk that they don’t – in fact, Morgan Stanley found that 59% of millennials believe that there is a trade-off between social impact and financial returns.

Interestingly, some data is already providing a counterpoint to this narrative. In a report from Morningstar and WSJ, for example, it’s shown that funds focused on sustainable investments have offered superior performance to non-sustainable investments over periods of one, three, five, and 10 years.

Whether this stays true for the future remains to be seen – but it will be an important and fun metric to watch.

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Chart of the Week

The 10 Breakthrough Technologies That Will Define 2019

Which innovations will dominate headlines in 2019? According to Bill Gates, watch for these 10 breakthrough technologies to change the world.

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The 10 Breakthrough Technologies That Will Define 2019

Gone are the days of turning stones into spears. With the advent of new technologies, we’ve learned to develop tools that not only make living faster and easier every day, but also improve the future of humanity as a whole.

Today’s Chart of the Week draws from the MIT Technology Review, which features Bill Gates’ predictions for the top 10 breakthrough inventions that will capture headlines in 2019.

Top 10 Breakthrough Technologies

1. Gut Probe in a Pill
These swallowable devices can detect and potentially prevent diseases that cause malnutrition and stunted growth in millions of children worldwide.

2. Custom Cancer Vaccines
Personalized cancer vaccines, targeting only the cancerous cells and leave healthy cells alone, could help ensure faster recovery times and pose fewer risks to patients.

3. Meat-free Burgers
Plant-based and lab-grown food products will ideally alleviate the environmental impact of the livestock industry.

4. Smooth-talking AI assistants
The AI assistants of the future will have even more human-like conversations to personally engage customers. Companies would see measurable benefits, with just one breakthrough here garnering a 5% jump in productivity.

5. Sanitation without sewers
Improperly drained sewage causes death in one out of every nine children. Sanitation that doesn’t require sewers would not only prevent exposure diseases but also help turn waste into useful products like fertilizer.

6. ECG on your wrist
While most medical ECGS have up to 12 nodes to detect abnormalities, today’s wearables typically have only one. An ECG on the wrist would help reduce the risk of heart disease by monitoring changes and patterns in daily life.

7. Robot Dexterity
Advancements in robotics will enable the natural dexterity required to complete a greater range of tasks, such as helping an ailing loved one out of bed, doing the laundry, or building toys.

8. Predicting Preemies
Premature births are the leading cause of death for children under five years old. Tests to detect the possibility of a premature birth could be available in doctors’ offices in as little as five years.

9. Carbon Dioxide Catcher
Carbon dioxide catchers filter out CO₂ from the air and capture it for other uses. These include synthetic fuel creation, CO₂ for soft drinks, and plant growth in greenhouses.

10. New-wave Nuclear Power
Traditional nuclear reactors produce ~1,000 megawatts (MW), while these proposed mini-reactors would produce tens of megawatts ─ making them safer, more stable, and more financially viable for potential users.

A Vision for a Better Future

The biggest takeaway?

Seven of the 10 breakthrough technologies stem from the healthtech sector.

While several inventions on this list are years away from becoming a reality, they continue to embody the vision and passion that humans share to create and explore.

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Chart of the Week

How the Modern Consumer is Different

We all have a stereotypical image of the average consumer – but is it an accurate one? Meet the modern consumer, and what it means for business.

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How the Modern Consumer is Different

How the Modern Consumer is Different

There is a prevailing wisdom that says the stereotypical American consumer can be defined by certain characteristics.

Based on what popular culture tells us, as well as years of experiences and data, we all have an idea of what the average consumer might look for in a house, car, restaurant, or shopping center.

But as circumstances change, so do consumer tastes – and according to a recent report by Deloitte, the modern consumer is becoming increasingly distinct from those of years past. For us to truly understand how these changes will affect the marketplace and our investments, we need to rethink and update our image of the modern consumer.

A Changing Consumer Base

In their analysis, Deloitte leans heavily on big picture demographic and economic factors to help in summarizing the three major ways in which consumers are changing.

Here are three ways the new consumer is different than in years past:

1. Increasingly Diverse
In terms of ethnicity, the Baby Boomers are 75% white, while the Millennial generation is 56% white. This diversity also transfers to other areas as well, such as sexual and gender identities.

Not surprisingly, future generations are expected to be even more heterogeneous – Gen Z, for example, identifies as being 49% non-white.

2. Under Greater Financial Pressure
Today’s consumers are more educated than ever before, but it’s come at a stiff price. In fact, the cost of education has increased by 65% between 2007 and 2017, and this has translated to a record-setting $1.5 trillion in student loans on the books.

Other costs have mounted as well, leaving the bottom 80% of consumers with effectively no increase in discretionary income over the last decade. To make matters worse, if you single out just the bottom 40% of earners, they actually have less discretionary income to spend than they did back in 2007.

3. Delaying Key Life Milestones
Getting married, having children, and buying a house all have one major thing in common: they can be expensive.

The average person under 35 years old has a 34% lower net worth than they would have had in the 1990s, making it harder to tackle typical adult milestones. In fact, the average couple today is marrying eight years later than they did in 1965, while the U.S. birthrate is at its lowest point in three decades. Meanwhile, homeownership for those aged 24-32 has dropped by 9% since 2005.

A New Landscape for Business?

The modern consumer base is more diverse, but also must deal with increased financial pressures and a delayed start in achieving traditional milestones of adulthood. These demographic and economic factors ultimately have a ripple effect down to businesses and investors.

How do these big picture changes impact your business or investments?

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