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Microsoft 2.0 – A New Company Under Satya Nadella

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Microsoft 2.0 - A New Company Under Satya Nadella

Microsoft 2.0 – A New Company Under Satya Nadella

In the late 1990s, Microsoft could do no wrong. The company, founded by Bill Gates and Paul Allen, was the most valuable in the world and Windows was selling like hotcakes. In December of 1999, the company even set a record by reaching nearly $620 billion in market capitalization at the height of the tech bubble.

The company would subsequently begin to lose its way. Bill Gates passed the torch to Steve Ballmer in 2000, but remained on as the Chief Software Architect until 2006. Later on that decade, Microsoft had its first negative earnings quarter in 23 years.

The new kids on the block like Apple, Google, and Facebook would surpass Microsoft in terms of the “cool” factor and become the de facto employment targets for computer science grads everywhere. They were building more innovative products, and hit the right market segments. The final blow was more recent, when Apple topped Microsoft’s record-setting market capitalization in absolute terms, though not yet from an inflation-adjusted perspective.

Criticism of Ballmer reached its pinnacle in 2012. A damning Forbes article cited Ballmer as “the worst CEO of a large publicly traded American company”, claiming that he had “steered Microsoft out of some of the fastest growing and most lucrative tech markets (mobile music, handsets and tablets)”. Shortly after, Bill Gates announced as Chairman that Ballmer would leave sometime within the next 12 months.

It is since then that Microsoft has made a remarkable transition, with plenty of credit to new CEO Satya Nadella at the helm. The company, which is famously known for its fiercely uncooperative nature, has started collaborating with other large tech companies including Apple.

Microsoft’s stock is now lurking near its highest point since early 2000 and the company has new and exciting products again like the HoloLens, Windows 10, Delve, Skype translator, and Sway. Nadella is also taking the company on a journey to the hot areas of technology, such as the internet of things and wearables. It’s only a year into Nadella’s journey as CEO, but the future again looks like it could be bright.

Original graphic from: UAB School of Business

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Saying Bye to Facebook: Why Companies Change Their Name

Facebook’s impending rebrand will impact the company’s future. Why do companies change their name, and what can we learn from past examples?

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As anyone who’s started a company knows, choosing a name is no easy task.

There are many considerations, such as:

  • Are the social handles and domain name available?
  • Is there a competitor already using a similar name?
  • Can people spell, pronounce, and remember the name?
  • Are there cultural or symbolic interpretations that could be problematic?

The list goes on. These considerations are amplified when a company is already established, and even more difficult when your company serves billions of users around the globe.

Facebook (the parent company, not the social network) has changed its name to Meta, and we’ll examine some probable reasons for the rebrand. But first we’ll look at historical corporate name changes in recent history, exploring the various motivations behind why a company might change its name. Below are some of the categories of rebranding that stand out the most.

Social Pressure

Societal perceptions can change fast, and companies do their best to anticipate these changes in advance. Or, if they don’t change in time, their hands might get forced.

corporate name changes social pressure

As time goes on, companies with more overt negative externalities have come under pressure—particularly in the era of ESG investing. Social pressure was behind the name changes at Total and Philip Morris. In the case of the former, the switch to TotalEnergies was meant to signal the company’s shift beyond oil and gas to include renewable energy.

In some cases, the reason why companies change their name is more subtle. GMAC (General Motors Acceptance Corporation) didn’t want to be associated with subprime lending and the subsequent multi-billion dollar bailout from the U.S. government, and a name change was one way of starting with a “clean slate”. The financial services company rebranded to Ally in 2010.

Hitting the Reset Button

Brands can become unpopular over time because of scandals, a decline in quality, or countless other reasons. When this happens, a name change can be a way of getting customers to shed those old, negative connotations.

corporate name changes restart button

Internet and TV providers rank dead last in customer satisfaction ratings, so it’s no surprise that many have changed their names in recent years.

We Do More

This is a very common scenario, particularly as companies go through a rapid expansion or find success with new product offerings. After a period of sustained growth and change, a company may find that the current name is too limiting or no longer accurately reflects what the company has become.

corporate name changes broadening the scope

Both Apple and Starbucks have simplified their company names over the years. The former dropped “Computers” from its name in 2007, and Starbucks dropped “Coffee” from its name in 2011. In both these cases, the name change meant disassociating the company with what initially made them successful, but in both cases it was a gamble that paid off.

One of the biggest name changes in recent years is the switch from Google to Alphabet. This name change signaled the company’s desire to expand beyond internet search and advertising.

The Start-Up Name Pivot

Another very common name change scenario is the early-stage name change.

start-up name change

In the world of music, there’s speculation that limited melodies and subconscious plagiarism will make creating new music increasingly difficult in the future. Similarly, there are millions of companies in the world and only so many short and snappy names. (That’s how we end up with companies called Quibi.)

Many of the popular digital services we use today started with very different names. The Google we know today was once called Backrub. Instagram began life as Bourbn, and Twitter began life as “Twittr” before finding a spare E in the scrabble pile.

Copyright Problems

As mentioned above, many companies start out as speculative experiments or passion projects, when a viable, well-vetted name isn’t high on the priority list. As a result, new companies can run into problems with copyright.

corporate name change copyright

This was the case when Picaboo, the precursor of Snapchat, was forced to change their name in 2011. The existing Picaboo—a photobook company—was not thrilled to share a name with an app that was primarily associated with sexting at the time.

The fight over the name WWF was a more unique scenario. In 1994, the World Wildlife Fund and the World Wrestling Federation had a mutual agreement that the latter would stop using the initials internationally, except for fleeting uses such as “WWF champion”. In the end though, the agreement was largely ignored, and the issue became a sticking point when the wrestling company registered wwf.com. Eventually, the company rebranded as WWE (World Wrestling Entertainment) after losing a lawsuit.

Course Correction

To err is human, and rebranding exercises don’t always hit the mark. When a name change is universally panned or, perhaps worse, not relevant, it’s time to course correct.

name changes course correction

Tribune Publishing was forced to backtrack after their name change to Tronc in 2016. The widely-panned name, which was stylized in all lower case, was seen as a clumsy attempt to become a digital-first publisher.

Why Is Facebook Changing Its Name?

Facebook undertook this name change for a number of reasons, but chief among them is that the brand is irrevocably associated with scandals, negative externalities, and Mark Zuckerberg.

Even before the most recent outage and whistle-blowing scandal, Facebook was already the least-trusted tech company by a long shot. Mark Zuckerberg was once the most admired CEO in Silicon Valley, but has since fallen from grace.

It’s easy to focus on the negative triggers for the impending name change, but there is some substance behind the change as well. For one, Facebook recognizes that privacy issues have put their primary source of revenue at risk. The company’s ad-driven model built upon its users’ data is coming under increasing scrutiny with each passing year.

As well, there is substance behind the metaverse hype. Facebook first signaled their ambitions in 2014, when it acquired the virtual reality headset maker Oculus. A sizable portion of the company’s workforce is already working on making the metaverse concept a reality, and there are plans to hire 10,000 more people in Europe over the next five years.

It remains to be seen whether this immense gamble pays off, but for the near future, Zuckerberg and Facebook’s investors will be keeping a close eye on how the media and public react to the new Meta name and how the transition plays out. After all, there are billions of dollars at stake.

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Mapped: The Fastest (and Slowest) Internet Speeds in the World

Internet speeds vary depending on your location. Here’s a look at the countries with the fastest—and slowest—internet speeds worldwide.

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Internet Speeds

Mapped: The World’s Fastest (and Slowest) Internet Speeds

How quickly did this page load for you?

The answer depends on the device you’re using, and where in the world you’re located. Average internet speeds vary wildly from country to country.

Which countries have the fastest internet connection? Using data from the Speedtest Global Index™, this map ranks the fastest (and slowest) internet speeds worldwide, comparing both fixed broadband and mobile.

What Factors Affect Internet Speed?

Before diving in, it’s important to understand the key factors that impact a country’s internet speed. Generally speaking, internet speed depends on:

  1. Infrastructure or the type of cabling (copper or fiber-optic) that a country’s utilizing to support their internet service. Typically, the newer the infrastructure, the faster the connection.
  2. Proximity/connection to submarine cables is important, as these massive undersea fiber-optic cables transmit about 97% of the world’s communication data.
  3. The size of a country, since landmass affects how much it costs to upgrade infrastructure. The smaller the country, the cheaper it is to upgrade cabling.
  4. Investment makes a difference, or how much a country’s government prioritizes internet accessibility.

Of course, other factors may influence a country’s internet speed too, such as government regulation and intentional bandwidth throttling, which is the case in countries like Turkmenistan.

Ranked: Fixed Broadband Internet Speeds

The Speedtest Global Index uses data from hundreds of millions of people, in more than 190 countries, to measure both fixed broadband and mobile connections.

When it comes to the fastest fixed broadband, Singapore comes in first place, with a download speed of 262.2 mbps—more than double the global average.

#CountryGlobal Speed (Mbps)
1🇸🇬 Singapore262.2
2🇭🇰 Hong Kong254.4
3🇲🇨 Monaco242.9
4🇨🇭 Switzerland222.0
5🇹🇭 Thailand221.0
6🇷🇴 Romania217.9
7🇰🇷 South Korea216.7
8🇩🇰 Denmark216.13
9🇨🇱 Chile209.8
10🇫🇷 France201.6
11🇭🇺 Hungary201.55
12🇺🇸 United States199
13🇦🇪 United Arab Emirates195.11
14🇱🇮 Liechtenstein194.77
15🇨🇳 China193.15
16🇪🇸 Spain187.36
17🇯🇵 Japan180.35
18🇨🇦 Canada176.46
19🇱🇺 Luxembourg173.16
20🇲🇴 Macau (SAR)170.84
21🇸🇪 Sweden167.29
22🇮🇱 Israel164.24
23🇳🇿 New Zealand164.16
24🇳🇱 Netherlands161.85
25🇳🇴 Norway161.61
26🇹🇼 Taiwan152
27🇵🇱 Poland147.45
28🇵🇹 Portugal145.96
29🇦🇩 Andorra145.18
30🇲🇹 Malta142.07
31🇰🇼 Kuwait141.42
32🇲🇩 Moldova139.61
33🇱🇹 Lithuania135.65
34🇱🇻 Latvia133.91
35🇵🇦 Panama131.35
36🇫🇮 Finland131.02
37🇩🇪 Germany130.76
38🇧🇪 Belgium121.81
39🇮🇪 Ireland117.4
40🇸🇲 San Marino114.24
41🇸🇮 Slovenia111.74
42🇧🇧 Barbados110.25
43🇶🇦 Qatar109.57
44🇧🇷 Brazil108.88
45🇸🇰 Slovakia106.12
46🇲🇾 Malaysia103.28
47🇬🇧 United Kingdom95.79
48🇮🇹 Italy94.3
49🇦🇹 Austria93.77
50🇷🇺 Russia93.37
51🇸🇦 Saudi Arabia91.65
52🇹🇹 Trinidad and Tobago87.42
53🇨🇿 Czechia86.29
54🇦🇺 Australia85.57
55🇪🇪 Estonia82.82
56🇯🇴 Jordan82.44
57🇷🇸 Serbia80.59
58🇧🇬 Bulgaria79.19
59🇻🇳 Vietnam75.3
60🇧🇭 Bahrain74.21
61🇺🇦 Ukraine73.89
62🇵🇾 Paraguay72.94
63🇵🇭 Philippines72.56
64🇧🇾 Belarus68.84
65🇨🇴 Colombia68.44
66🇴🇲 Oman65.3
67🇬🇾 Guyana63.2
68🇮🇳 India62.45
69🇺🇾 Uruguay61.23
70🇰🇿 Kazakhstan61.05
71🇽🇰 Kosovo60.86
72🇵🇪 Peru57.97
73🇦🇷 Argentina57.49
74🇨🇷 Costa Rica57.27
75🇬🇩 Grenada56.44
76🇧🇸 The Bahamas55.89
77🇭🇷 Croatia55.36
78🇿🇦 South Africa53.6
79🇲🇽 Mexico53.04
80🇻🇨 Saint Vincent and the Grenadines50.8
81🇲🇳 Mongolia50.52
82🇨🇾 Cyprus50.45
83🇬🇭 Ghana49.55
84🇱🇨 Saint Lucia49.5
85🇰🇬 Kyrgyzstan47.91
86🇲🇪 Montenegro47.39
87🇱🇦 Laos47.01
88🇲🇬 Madagascar45.98
89🇪🇬 Egypt44.09
90🇧🇦 Bosnia and Herzegovina43.1
91🇲🇭 Marshall Islands42.6
92🇦🇱 Albania41.47
93🇧🇿 Belize41.45
94🇺🇿 Uzbekistan40.64
95🇹🇷 Turkey40.58
96🇯🇲 Jamaica40
97🇧🇩 Bangladesh38.98
98🇲🇰 North Macedonia38.84
99🇪🇨 Ecuador37.53
100🇦🇲 Armenia37.21
101🇨🇮 Côte d'Ivoire35.41
102🇬🇷 Greece35.03
103🇸🇳 Senegal34.68
104🇩🇲 Dominica34.42
105🇧🇳 Brunei33.94
106🇹🇯 Tajikistan33.85
107🇸🇨 Seychelles33.27
108🇮🇶 Iraq33.13
109🇰🇳 Saint Kitts and Nevis32.78
110🇩🇴 Dominican Republic31.85
111🇳🇵 Nepal30.49
112🇳🇮 Nicaragua30.26
113🇧🇴 Bolivia27.06
114🇮🇩 Indonesia26.95
115🇬🇪 Georgia26.73
116🇸🇻 El Salvador26.41
117🇲🇦 Morocco26.4
118🇭🇳 Honduras26.17
119🇱🇰 Sri Lanka26.05
120🇰🇭 Cambodia25.82
121🇱🇷 Liberia25.65
122🇱🇸 Lesotho25.59
123🇧🇫 Burkina Faso25.52
124🇦🇿 Azerbaijan25.36
125🇵🇸 Palestine25.02
126🇨🇬 Congo (Brazzaville)24.12
127🇲🇺 Mauritius23.87
128🇪🇭 Western Sahara23.84
129🇬🇹 Guatemala23.82
130🇨🇻 Cape Verde23.78
131🇲🇻 Maldives23.72
132🇻🇪 Venezuela22.33
133🇧🇹 Bhutan21.79
134🇮🇷 Iran21.35
135🇫🇯 Fiji21.28
136🇬🇦 Gabon20.62
137🇹🇬 Togo20.61
138🇲🇱 Mali19.99
139🇲🇲 Republic of the Union of Myanmar19.78
140🇷🇼 Rwanda18.45
141🇳🇦 Namibia18.16
142🇳🇬 Nigeria18.15
143🇹🇿 Tanzania17.93
144🇩🇯 Djibouti17.75
145🇰🇪 Kenya17.41
146🇦🇬 Antigua and Barbuda17.11
147🇱🇧 Lebanon16.9
148🇧🇯 Benin16.81
149🇨🇲 Cameroon16.6
150🇫🇲 Micronesia16.56
151🇱🇾 Libya16.53
152🇵🇬 Papua New Guinea16.4
153🇻🇺 Vanuatu15.44
154🇦🇴 Angola15.04
155🇭🇹 Haiti14.93
156🇸🇷 Suriname14.93
157🇿🇼 Zimbabwe14.86
158🇸🇴 Somalia14.66
159🇺🇬 Uganda14.62
160🇪🇹 Ethiopia14.44
161🇲🇼 Malawi13.72
162🇵🇰 Pakistan13.5
163🇬🇶 Equatorial Guinea12.17
164🇸🇱 Sierra Leone12.13
165🇨🇩 DR Congo11.46
166🇲🇷 Mauritania11.08
167🇸🇾 Syria10.73
168🇿🇲 Zambia10.69
169🇸🇿 Swaziland (Eswatini)10.62
170🇧🇼 Botswana10.35
171🇹🇳 Tunisia10.3
172🇬🇲 The Gambia10.09
173🇩🇿 Algeria9.95
174🇧🇮 Burundi9.72
175🇦🇫 Afghanistan9.23
176🇸🇩 Sudan9.02
177🇲🇿 Mozambique8.84
178🇾🇪 Yemen5.95
179🇹🇲 Turkmenistan4.49
180🇨🇺 Cuba3.46

Size could be a factor in Singapore’s speedy internet, as it’s one of the smallest
and also densest countries in the world. With a landmass of just 280 square miles, it’s around the same size as Austin, Texas.

The country’s government has also prioritized investment in digital infrastructure, especially in recent years. In 2020, the Singaporean government promised to invest $2.52 billion towards digital innovation, with a portion dedicated to upgrading the country’s telecom infrastructure.

At the opposite end of the spectrum, Cuba has the slowest fixed broadband, with a speed of 3.46 mbps. Along with poor government funding, Cuba also has limited access to submarine cables. While most countries are connected to several, Cuba is only connected to one.

Ranked: Mobile Internet Speeds

Mobile internet uses cell towers to wirelessly transmit internet to your phone. Because of this extra element, the ranking for mobile internet speeds varies from fixed broadband.

#CountryGlobal Speed (Mbps)
1🇦🇪 United Arab Emirates195.52
2🇰🇷 South Korea192.16
3🇳🇴 Norway173.54
4🇶🇦 Qatar169.17
5🇨🇳 China163.45
6🇸🇦 Saudi Arabia149.95
7🇰🇼 Kuwait141.46
8🇨🇾 Cyprus136.18
9🇦🇺 Australia126.97
10🇧🇬 Bulgaria126.21
11🇨🇭 Switzerland115.83
12🇱🇺 Luxembourg110.67
13🇩🇰 Denmark103.35
14🇳🇱 Netherlands100.48
15🇴🇲 Oman97.81
16🇸🇪 Sweden97.06
17🇺🇸 United States96.31
18🇸🇬 Singapore91.75
19🇨🇦 Canada87.65
20🇫🇮 Finland83.01
21🇧🇭 Bahrain81.54
22🇹🇼 Taiwan81.32
23🇬🇧 United Kingdom80.82
24🇭🇷 Croatia78.91
25🇭🇰 Hong Kong78.75
26🇩🇪 Germany75.67
27🇳🇿 New Zealand73.17
28🇫🇷 France72.47
29🇬🇷 Greece70.71
30🇪🇪 Estonia70.44
31🇧🇪 Belgium70.24
32🇦🇹 Austria66.38
33🇱🇹 Lithuania63.03
34🇲🇴 Macau (SAR)62.43
35🇲🇹 Malta62.1
36🇧🇳 Brunei61.85
37🇯🇵 Japan61.32
38🇭🇺 Hungary58.9
39🇨🇿 Czechia58.46
40🇲🇻 Maldives58.3
41🇸🇮 Slovenia57.52
42🇲🇰 North Macedonia57.37
43🇷🇴 Romania55.93
44🇮🇪 Ireland55.39
45🇵🇱 Poland52.28
46🇸🇰 Slovakia51.49
47🇿🇦 South Africa50.44
48🇷🇸 Serbia50.34
49🇦🇱 Albania49.82
50🇹🇭 Thailand49.37
51🇪🇸 Spain48.14
52🇮🇹 Italy47.51
53🇹🇷 Turkey47.43
54🇮🇱 Israel46.02
55🇱🇻 Latvia45.29
56🇵🇹 Portugal43.41
57🇻🇳 Vietnam41.16
58🇲🇩 Moldova40.64
59🇹🇬 Togo40.32
60🇮🇶 Iraq40.21
61🇸🇷 Suriname39.54
62🇦🇿 Azerbaijan39.25
63🇺🇾 Uruguay39.04
64🇲🇱 Mali38.84
65🇲🇦 Morocco37.63
66🇹🇹 Trinidad and Tobago37.54
67🇯🇲 Jamaica36.77
68🇬🇪 Georgia36.53
69🇧🇼 Botswana35.38
70🇧🇦 Bosnia and Herzegovina34.97
71🇲🇽 Mexico34.49
72🇨🇷 Costa Rica34.39
73🇵🇭 Philippines33.77
74🇦🇲 Armenia33.71
75🇧🇷 Brazil33.47
76🇲🇺 Mauritius33.32
77🇹🇳 Tunisia33.01
78🇧🇸 The Bahamas32.63
79🇨🇲 Cameroon32.46
80🇮🇷 Iran32.3
81🇱🇧 Lebanon32.06
82🇱🇦 Laos32.04
83🇰🇿 Kazakhstan31.81
84🇺🇦 Ukraine31.2
85🇩🇴 Dominican Republic31.07
86🇬🇹 Guatemala30
87🇦🇷 Argentina29.6
88🇲🇪 Montenegro29.14
89🇲🇾 Malaysia29.14
90🇭🇳 Honduras28.69
91🇽🇰 Kosovo28.5
92🇷🇺 Russia28.16
93🇲🇲 Republic of the Union of Myanmar27.94
94🇯🇴 Jordan26.51
95🇫🇯 Fiji26.45
96🇳🇮 Nicaragua26
97🇵🇪 Peru25.46
98🇨🇺 Cuba25.21
99🇸🇻 El Salvador25.17
100🇪🇨 Ecuador24.98
101🇰🇬 Kyrgyzstan24.95
102🇪🇬 Egypt24.48
103🇦🇴 Angola23.98
104🇰🇭 Cambodia23.71
105🇳🇬 Nigeria23.59
106🇪🇹 Ethiopia23.19
107🇧🇴 Bolivia23.17
108🇲🇳 Mongolia23.11
109🇭🇹 Haiti22.52
110🇸🇳 Senegal22.48
111🇰🇪 Kenya22.22
112🇮🇩 Indonesia21.96
113🇨🇱 Chile21.28
114🇳🇵 Nepal20.9
115🇵🇾 Paraguay20.8
116🇳🇦 Namibia20.74
117🇲🇿 Mozambique20.55
118🇵🇦 Panama20.44
119🇸🇾 Syria20.09
120🇵🇰 Pakistan19.79
121🇺🇬 Uganda18.97
122🇺🇿 Uzbekistan18.92
123🇨🇴 Colombia18.67
124🇧🇾 Belarus18.66
125🇨🇮 Côte d'Ivoire18.37
126🇮🇳 India17.96
127🇩🇿 Algeria17.31
128🇱🇾 Libya17.22
129🇿🇲 Zambia16.05
130🇱🇰 Sri Lanka16.02
131🇹🇯 Tajikistan15.7
132🇸🇩 Sudan15.66
133🇹🇿 Tanzania14.48
134🇸🇴 Somalia14.23
135🇿🇼 Zimbabwe13.71
136🇬🇭 Ghana13.17
137🇧🇩 Bangladesh12.92
138🇵🇸 Palestine8.11
139🇻🇪 Venezuela7.41
140🇦🇫 Afghanistan7.07

The United Arab Emirates (UAE) is first on the list, with a download speed of 195.5 mbps. Not only is mobile data fast in the UAE, it’s also relatively cheap, compared to other countries on the ranking. The average cost of 1 GB of data in the UAE is around $3.78, while in South Korea (#2 on the list) it’s $10.94.

The Future is 5G

Innovation and new technologies are changing the digital landscape, and things like 5G networks are becoming more mainstream across the globe.

Because of the rapidly changing nature of this industry, the data behind this ranking is updated monthly to provide the latest look at internet speeds across the globe.

This means the bar is gradually raising when it comes to internet speed, as faster, stronger internet connections become the norm. And countries that aren’t equipped to handle these souped-up networks will lag behind even further.

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