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Global Happiness: Which Countries are the Most (and Least) Happy?

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Check out the latest 2023 update of the Global Happiness Index.

How much happier would you be if were given a 10% raise?

While money can be a crucial indicator of happiness at lower income levels, studies have found that as incomes rise, money becomes a less important part of the overall happiness equation.

In fact, researchers see happiness as a complex measure that involves many variables outside of material wealth, including social support, freedom, and health.

Measuring Global Happiness

Today’s chart uses data from the World Happiness Report 2018 to measure and understand which countries report feeling the most and least happy.

Global Happiness Countries Most and Least Happy

What Contributes to Happiness?

The six key variables used by researchers in this report on global happiness include:

  1. GDP per capita
  2. Healthy life expectancy
  3. Social support
  4. Freedom of choice
  5. Generosity
  6. Perceptions of corruption

While average income and life expectancy definitely carry their weight in explaining happiness levels, what’s more interesting are the Gallup World Poll (GWP) questions about the other, more subjective variables.

  • Social support
    “If you were in trouble, do you have relatives or friends you can count on to help you whenever you need them?”
  • Freedom to make life choices
    “Are you satisfied or dissatisfied with your freedom to choose what you do with your life?”
  • Generosity
    “Have you donated money to a charity in the past month?”
  • Perceptions of corruption
    “Is corruption widespread throughout the government or not?”
    “Is corruption widespread within businesses or not?”

How Happy is the World?

The top tier of happiest countries happen to be Nordic, with Finland, Norway, Denmark, and Iceland making it into the top five. Aside from having a common geographic location, these countries are also well-known for their social safety nets, using a high tax burden to fund government services such as education and healthcare.

A surprising entry near the top of the list might be Costa Rica. It’s the happiest country in the Latin American region, despite persisting income inequality issues. Although it has a lower GDP per capita than other high-ranking entries, the country has more than made up for it through social support; Costa Rica has invested significantly in education and health as a proportion of GDP, and the nation is also known for housing a culture that forms solid social networks of friends, families and neighborhoods.

On the other hand, 18 of the least happy countries are concentrated on the African continent. GDP per capita varies intensely among the bottom countries, and many report a lack of freedom overall. A silver lining is that social support is relatively stable, and there have been steady improvements over time.

Finally, the aftermath of the 2008 financial crisis has had a ripple effect on global happiness. The report demonstrates where the most and fewest advances have been made.

  • Togo
    Happiness is on the upswing, as the West African nation climbs 17 places to demonstrate the most improvement.
  • Venezuela
    Meanwhile, the South American country plummeted even further, in part from socio-political changes and dramatic hyperinflation.

Where does your country fare on this scale?
Changes in Global Happiness Over Time

Eudaimonia [happiness] is the meaning and the purpose of life, the whole aim and end of human existence.

― Aristotle

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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