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Mapped: Top Trending Searches of 2021 in Every U.S. State

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The Trending Searches in 2021

Google’s data editor Simon Rogers once said, “You’re never as honest as you are with your search engine. You get a sense of what people genuinely care about and genuinely want to know.”

This look at trending searches for every U.S. state is a window into the topics people were truly curious about in 2021. From political tensions to meme stocks, and from Elon Musk to a devastating tornado, we saw a wide range of trending searches throughout the year.

In the above animated video, Reddit user u/V1Analytics pulls together the top trending search terms from Google’s 2021 Year in Search summary (for the period before mid-November 2021) and Google’s Daily Search Trends page (from mid-November to December 20th) to illustrate the daily trends for each state.

It’s fascinating to see what Americans were looking up this year.

Trending Searches Offer a Glimpse of American Psyche

In the year when COVID-19 vaccines became widely available, many Americans turned to the world’s most popular search engine to figure out how to come back to a life of normalcy.

In 2021, the search entries spoke to people’s interest in alternative assets like cryptocurrencies and NFTs, as well as persistent economic insecurity, evidenced by questions about when they would get their stimulus checks.

Entertainers and billionaires trended throughout the year, and so did topics of significant cultural impact at those moments in time.

Here is a look at the trending searches of 2021 and when they were searched most:

TopicTrending MonthsCategory
BidenJanuaryPolitical Figure
CapitolJanuaryMonuments
Mega MillionsJanuaryCulture
GMEJanuaryGaming
DogecoinJanuary, April, MayCryptocurrency
The WeekndFebruaryEntertainment
ValheimFebruaryGaming
Power OutageJune, July, AugustSociety
Stimulus CheckMarchSociety
Lil Nas XMarchEntertainment
DMXAprilEntertainment
Prince PhilipAprilFamous Personalities
Jake PaulApril, AugustContent Creator
AMC StockMay, June, AugustEntertainment
Jeff BezosJulyBusinessman
Simone BilesJulyAthlete
AfghanistanAugust, SeptemberCountry
Hurricane IdaAugustClimate Change
Gabby PetitoSeptemberCrime
Squid GameOctoberTV Shows
Alec BaldwinOctoberActor
Travis ScottNovemberEntertainment
Kyle RittenhouseNovemberCrime
AdeleNovemberEntertainment
TornadoDecemberClimate Change
Elon MuskDecemberBusinessman

Notable Trending Searches in 2021

Here’s a look at a few of the notable searches that trended across the U.S. in 2021:

President Biden and Capitol

Unsurprisingly, the year started with news of the presidential election and the U.S. Capitol riot, as President Biden was set to take office.

In six states, however, the top trending search was still related to the Mega Millions jackpot, even as individuals stormed the Capitol Building.

Valheim

One of the most sought-after games of the year, Valheim, came on the market in February, 2021. By August, it had garnered over 8 million users. The developing company’s new Hearth and Home patch has skyrocketed the game’s appeal even more.

Stimulus Check

In March, the U.S. government unveiled their plan to distribute the third stimulus check to Americans.

People started looking for more information about when they would be getting their checks and if there had been any changes in the amount they would receive.

Dogecoin

Created in 2013 as a parody of Bitcoin, Dogecoin saw record trading levels in May 2021. This was in part due to Elon Musk supporting the cryptocurrency.

The Dogecoin market capitalization surged to a peak of $88 billion, worth more than three-quarters of the companies in the S&P 500.

AMC Stock

After suffering significant losses due to the pandemic-related shuttering of theaters across the country, AMC Entertainment became a fan favorite of Reddit-based retail traders who drove the share price up beyond what most analysts considered reasonable.

AMC’s stock price rose by 95% in a couple of days, reaching a record high of $63 per share. This was the latest phase of the meme stock frenzy.

Afghanistan

President Biden decided to completely withdraw U.S. troops from Afghanistan by September 11th, 2021, ending the longest war the country has ever fought.

As an immediate consequence of the withdrawal, the Taliban militia took over the country and the government. The event, which was broadcast in near real-time, caused widespread panic among the citizens as some attempted to flee the country.

What’s in Store for 2022

It’s going to be everyone’s best guess as to what the trending searches for 2022 will be. Based on the events that dominated the news throughout the year, a few predictions could be made.

Experts predict that we will be moving to an endemic stage of the pandemic, which is bound to profoundly impact how we live in 2022.

New trends, movies, TV shows, and even newer gadgets will surely catch everyone’s attention next year. It will be fascinating to see what’s on the minds of people in the coming 12 months.

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Agriculture

Visualizing the World’s Flower Bouquet Export Market

This graphic highlights global flower bouquet sales in 2021 and how a few countries dominate the entire flower export market.

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Flower Bouquet Exports 2021 Shareable

Visualizing the World’s Flower Bouquet Export Market

For many, flower bouquets are the go-to gift choice when congratulating a colleague, visiting an ailing relative, or simply showing love and kindness to partners and friends.

And the global popularity of these carefully-arranged and vividly-colored bundles has led to the creation of a billion-dollar flower bouquet market. And demand for beautiful bouquets has kept growing, with global flower bouquet exports in 2021 reaching $11 billion—which is a 30.2% rise since 2017.

Louis Lugas Wicaksono uses data from World’s Top Exports to highlight the spread of this industry. In this image, he shows the flower bouquet exports across different countries in 2021.

Countries Trading the Most Flower Bouquets

Far at the top of the list and best known for their tulips, the Netherlands dominated the flower bouquet export industry in 2021.

RankCountryContinentFlower Bouquet Exports (2021 USD)
1🇳🇱 NetherlandsEurope$5.7B
2🇨🇴 ColombiaAmerica$1.7B
3🇪🇨 EcuadorAmerica$927.3M
4🇰🇪 KenyaAfrica$725.5M
5🇪🇹 EthiopiaAfrica$254.5M
6🇧🇪 BelgiumEurope$150.0M
7🇮🇹 ItalyEurope$140.9M
8🇨🇳 ChinaAsia$124.6M
9🇲🇾 MalaysiaAsia$90.5M
10🇨🇦 CanadaAmerica$82.0M
11🇮🇱 IsraelAsia$77.5M
12🇿🇦 South AfricaAfrica$70.4M
13🇪🇸 SpainEurope$69.6M
14🇩🇪 GermanyEurope$65.8M
15🇹🇷 TurkeyAsia$59.4M
🌎 Rest of the world$735.2M

The small European nation exported $5.7 billion worth of bouquets in 2021, accounting for over half of global flower bouquet trade. This dominance comes from centuries of being the world’s largest producer of flowers and being a floral trade hub due to its advantageous location and connections with other growers, suppliers, and wholesalers.

Colombia and Ecuador fall next on this list with their exports totaling $1.7 billion and $927 million, respectively. Roses, carnations, and chrysanthemums are heavily exported from these South American nations.

On the other side of the Atlantic, cut rose flower exports were the leading drivers for Kenya and Ethiopia, earning these African nations $725 million and $254 million respectively.

Together, these five nations contributed to 85% of the world’s flower bouquet trade in 2021.

Post-Pandemic Strategies

Despite the challenges posed by the COVID-19 pandemic, the flower bouquet export industry remained resilient. However, this was not an easy feat.

Many florists embraced new strategies like online sales and free home deliveries, and exporters dealt with global shipping slowdowns. Some countries including Columbia and Kenya focused on producing flowers with longer shelf lives that could be shipped further away.

As we continue to drift away from the pandemic and global trade eases up, we can expect this industry to blossom further.

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