Mapped: Top Trending Searches of 2021 in Every U.S. State
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Mapped: Top Trending Searches of 2021 in Every U.S. State

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The Trending Searches in 2021

Google’s data editor Simon Rogers once said, “You’re never as honest as you are with your search engine. You get a sense of what people genuinely care about and genuinely want to know.”

This look at trending searches for every U.S. state is a window into the topics people were truly curious about in 2021. From political tensions to meme stocks, and from Elon Musk to a devastating tornado, we saw a wide range of trending searches throughout the year.

In the above animated video, Reddit user u/V1Analytics pulls together the top trending search terms from Google’s 2021 Year in Search summary (for the period before mid-November 2021) and Google’s Daily Search Trends page (from mid-November to December 20th) to illustrate the daily trends for each state.

It’s fascinating to see what Americans were looking up this year.

Trending Searches Offer a Glimpse of American Psyche

In the year when COVID-19 vaccines became widely available, many Americans turned to the world’s most popular search engine to figure out how to come back to a life of normalcy.

In 2021, the search entries spoke to people’s interest in alternative assets like cryptocurrencies and NFTs, as well as persistent economic insecurity, evidenced by questions about when they would get their stimulus checks.

Entertainers and billionaires trended throughout the year, and so did topics of significant cultural impact at those moments in time.

Here is a look at the trending searches of 2021 and when they were searched most:

TopicTrending MonthsCategory
BidenJanuaryPolitical Figure
CapitolJanuaryMonuments
Mega MillionsJanuaryCulture
GMEJanuaryGaming
DogecoinJanuary, April, MayCryptocurrency
The WeekndFebruaryEntertainment
ValheimFebruaryGaming
Power OutageJune, July, AugustSociety
Stimulus CheckMarchSociety
Lil Nas XMarchEntertainment
DMXAprilEntertainment
Prince PhilipAprilFamous Personalities
Jake PaulApril, AugustContent Creator
AMC StockMay, June, AugustEntertainment
Jeff BezosJulyBusinessman
Simone BilesJulyAthlete
AfghanistanAugust, SeptemberCountry
Hurricane IdaAugustClimate Change
Gabby PetitoSeptemberCrime
Squid GameOctoberTV Shows
Alec BaldwinOctoberActor
Travis ScottNovemberEntertainment
Kyle RittenhouseNovemberCrime
AdeleNovemberEntertainment
TornadoDecemberClimate Change
Elon MuskDecemberBusinessman

Notable Trending Searches in 2021

Here’s a look at a few of the notable searches that trended across the U.S. in 2021:

President Biden and Capitol

Unsurprisingly, the year started with news of the presidential election and the U.S. Capitol riot, as President Biden was set to take office.

In six states, however, the top trending search was still related to the Mega Millions jackpot, even as individuals stormed the Capitol Building.

Valheim

One of the most sought-after games of the year, Valheim, came on the market in February, 2021. By August, it had garnered over 8 million users. The developing company’s new Hearth and Home patch has skyrocketed the game’s appeal even more.

Stimulus Check

In March, the U.S. government unveiled their plan to distribute the third stimulus check to Americans.

People started looking for more information about when they would be getting their checks and if there had been any changes in the amount they would receive.

Dogecoin

Created in 2013 as a parody of Bitcoin, Dogecoin saw record trading levels in May 2021. This was in part due to Elon Musk supporting the cryptocurrency.

The Dogecoin market capitalization surged to a peak of $88 billion, worth more than three-quarters of the companies in the S&P 500.

AMC Stock

After suffering significant losses due to the pandemic-related shuttering of theaters across the country, AMC Entertainment became a fan favorite of Reddit-based retail traders who drove the share price up beyond what most analysts considered reasonable.

AMC’s stock price rose by 95% in a couple of days, reaching a record high of $63 per share. This was the latest phase of the meme stock frenzy.

Afghanistan

President Biden decided to completely withdraw U.S. troops from Afghanistan by September 11th, 2021, ending the longest war the country has ever fought.

As an immediate consequence of the withdrawal, the Taliban militia took over the country and the government. The event, which was broadcast in near real-time, caused widespread panic among the citizens as some attempted to flee the country.

What’s in Store for 2022

It’s going to be everyone’s best guess as to what the trending searches for 2022 will be. Based on the events that dominated the news throughout the year, a few predictions could be made.

Experts predict that we will be moving to an endemic stage of the pandemic, which is bound to profoundly impact how we live in 2022.

New trends, movies, TV shows, and even newer gadgets will surely catch everyone’s attention next year. It will be fascinating to see what’s on the minds of people in the coming 12 months.

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Misc

10 Travel Destinations for Post-Pandemic Life

Excited to get back to travelling the world? This infographic highlights the 10 most popular tourist destinations.

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10 Travel Destinations for Post-Pandemic Life

On March 11, 2020, the World Health Organization formally classified the COVID-19 outbreak as a pandemic. The resulting travel bans decimated the tourism industry, and international air travel initially fell by as much as 98%.

Almost two years later, travel is finally back on the table, though there are many restrictions to consider. Regardless, a survey conducted in September 2021 found that, as things revert to normalcy, 82% of Americans are looking forward to international travel more than anything else.

To give inspiration for your next vacation (whenever that may be), this infographic lists the 10 most visited countries in 2019, as well as three of their top attractions according to Google Maps.

Bon Voyage

Here were the 10 most popular travel destinations in 2019, measured by their number of international arrivals.

CountryNumber of international arrivals in 2019 (millions)
🇫🇷 France*90.0
🇪🇸 Spain83.5
🇺🇸 U.S.79.3
🇨🇳 China65.7
🇮🇹 Italy64.5
🇹🇷 Turkey51.2
🇲🇽 Mexico45.0
🇹🇭 Thailand39.8
🇩🇪 Germany39.6
🇬🇧 United Kingdom39.4

*Estimate | Source: World Bank

France was the most popular travel destination by a significant margin, and it’s easy to see why. The country is home to many of the world’s most renowned sights, including the Arc de Triomphe and Louvre Museum.

The Arc de Triomphe was built in the early 1800s, and honors those who died in the French Revolutionary and Napoleonic Wars. In 1944, Allied soldiers marched through the monument after Paris was liberated from the Nazis.

The Louvre Museum, on the other hand, is often recognized by its giant glass pyramid. The museum houses over 480,000 works of art, including Leonardo da Vinci’s Mona Lisa.

Art isn’t the only thing that France has to offer. The country has a reputation for culinary excellence, and is home to 632 Michelin-starred restaurants, the most out of any country. Japan comes in at second, with 413.

While You’re There…

After seeing the sights in Paris, you may want to consider a visit to Spain. The country is the southern neighbor of France and is known for its beautiful villages and beaches.

One of its most impressive sights is the Sagrada Familia, a massive 440,000 square feet church which began construction in 1882, and is still being worked on today (139 years in the making). The video below shows the structure’s striking evolution.

At a height of 172 meters, the Sagrada Familia is approximately 52 stories tall.

Another popular spot is Ibiza, an island off the coast of Spain that is famous for its robust nightlife scene. The island is frequently mentioned in pop culture—Netflix released an adventure/romance movie titled Ibiza in 2018, and the remix of Mike Posner’s song I Took a Pill in Ibiza has over 1.4 billion views on YouTube.

Beaches Galore

If you’re looking for something outside of Europe, consider Mexico or Thailand, which are the 7th and 8th most popular travel destinations. Both offer hot weather and an abundance of white sand beaches.

If you need even more convincing, check out these links:

Expect Turbulence

Under normal circumstances, hundreds of billions of dollars are spent each year by international tourists. According to the World Travel & Tourism Council (WTCC), this spending accounted for an impressive 10.4% of global GDP in 2019.

Travel restrictions introduced in 2020 dealt a serious blow to the industry, reducing its share of global GDP to 5.5%, and wiping out an estimated 62 million jobs. While the WTCC believes these jobs could return by 2022, the emerging Omicron variant has already prompted many countries to tighten restrictions once again.

To avoid headaches in the future, make sure you fully understand the rules and restrictions of where you’re heading.

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Misc

Which Values Children Should Be Encouraged to Learn, By Country

Which qualities do people think are most important for children to learn? The answer differs from country to country.

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Qualities Children Should Learn

Many of the values we prioritize as adults were instilled in us during our childhood days.

They’re called our formative years for a reason—from when we’re born up until we’re about eight years old, our brains are easily molded and remain highly sensitive to external influences and environments. But depending on where you grew up, you may have been exposed to different values during your childhood compared to someone from another place.

These visualizations by Anders Sundell illustrate the most important values people think children should learn at home, across more than 80 different countries.

Methodology

Sundell used data from the World Values Survey, an international survey that interviews hundreds of thousands of participants from across the globe. Respondents were asked to pick up to five qualities they believe are the most desirable for children to have:

  • Good manners
  • Independence
  • Hard work
  • Feeling of responsibility
  • Imagination
  • Tolerance and respect for other people
  • Thrift, saving money
  • Determination and perseverance
  • Religious faith
  • Unselfishness
  • Obedience

Sundell took the survey data and calculated the proportion of people in each country that selected each quality. From there, he took the top qualities and created three separate plot graphs to show the contrast between them.

Let’s look at the importance that countries placed on different values, including (1) independence and obedience, (2) unselfishness and religious faith, and (3) hard work and imagination.

1. Independence vs Obedience

Nordic countries value independence greatly, and find obedience to be a less important quality to instill in children.

Independence_vs_Obedience

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Other available data also supports that adults in Nordic countries value independence. According to Eurostat, the most common age to leave home in Sweden is between 17 and 18—nearly a decade sooner than the average age across the EU (26 years old).

Denmark’s average age to leave home is also below the European average, at 21 years old.

On the other end of the spectrum, countries like Iraq and Egypt believe obedience is much more important for children to learn.

2. Unselfishness vs Religious Faith

Bangladesh, Egypt, and Jordan all place a strong emphasis on faith, and fall on the far right of this graph.

unselfishness_versus_faith

View the full-size infographic

Islam is a strong influence in all three of these countries. In Bangladesh and Jordan, it’s the official state religion. And while Egypt is a secular country, a majority of citizens identify as Muslim—about 90% of the population.

Interestingly, places like the U.S. and Hong Kong fall right in the between, placing relatively equal importance on religion and unselfishness.

3. Hard Work vs Imagination

Left-leaning Nordic countries like Sweden, Norway, Denmark, and Finland think imagination is more important for children to learn than hard work.

Hardwork_versus_imagination

View the full-size infographic

Interestingly, Japan also scored high for imagination, seeing it was a more important value to teach children than hard work. This is despite the fact that the country has an international reputation for being a hardworking country, where even taking an extended vacation can be frowned upon. Then again, Japan has a reputation for producing wildly creative works of art that are popular internationally (anime, for instance).

As expected, countries and cultures contain multitudes, and can often seem paradoxical and complex to those who try to codify them.

What qualities do you think are most important, and what countries surprised you with their placements?

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