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Mapped: Global Happiness Levels in 2021

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Check out the latest map of countries by happiness levels in 2023.

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Mapped: Global Happiness Levels in 2021

Check out the latest map of countries by happiness levels in 2023.

“Are you happy?” is a deceptively complex question to both ask and answer.

It’s generally understood that having enough money to cover your needs and wants can help you live a relatively happy, comfortable life—and recent research shows this relationship may increase linearly as income levels grow, as well.

However, there’s much more to it than that. Happiness levels depend not just on financial security, but also broader perceptions of one’s social support, personal freedom, and more.

This series of map pulls data from the World Happiness Report to uncover the average scores of 149 countries between 2018-2020, and which ones emerged the happiest or unhappiest. We also look at the most and least improved countries in every region.

How is Happiness Measured?

First, let’s look at the factors used to calculate world happiness levels. Some clear indicators are health and wealth, both metrics that have been steadily on the rise worldwide. The report takes these into account, weighting GDP per capita and life expectancy at birth into the scores.

The report also looks at more intangible aspects, collecting survey responses around:

  • Social support
  • Freedom to make life choices
  • Generosity
  • Perceptions of government/ business corruption
  • Positive or negative affects (Recent experience of emotions)

This year, there was a natural focus on the negative affect measure of the COVID-19 pandemic on happiness levels, such as exacerbating mental health risks. In addition, such measurements varied depending on each country’s response to the crisis.

Looking Closely at Regional Happiness Levels

Worldwide happiness comes in at an average score of 5.5, a marginal improvement since our previous coverage of this report in 2019. Let’s dive into regional outlooks for happiness levels.

North America

Current Mood: Happy (6.1)

Canada retains its spot as the happiest country in North America, although its overall global ranking has dropped over the years. In 2019, it was ranked in ninth place globally, dropping to 11th in the 2020 edition, and declining further to 14th place in this year’s report.

most-and-least-happy-countries-2021-North-America

Haiti continues to fare poorly as the unhappiest in the region, with an average annual GDP growth of only 1.3% over 20 years. Its weak economy and political instability have been worsened by the pandemic—setting back efforts to reduce poverty and widening inequality.

South America

Current Mood: Content (5.9)

With the largest middle class in the Americas—60% of its population—and a miniscule 0.1% extreme poverty rate, Uruguay is the happiest South American country. The nation has also achieved equitable access to basic services, from education to electricity.

most-and-least-happy-countries-2021-South-America

The trio of Colombia, Ecuador, and Venezuela are experiencing different stages of progress in happiness levels, but their relationship is very much interdependent.

Venezuela and Ecuador face similar economic challenges and sharp declines in oil prices. Venezuela is additionally acutely affected by socio-political unrest, triggering a mass exodus of citizens to Ecuador and Colombia alike. The silver lining is that the influx of highly-educated Venezuelan migrants may provide a 2% boost to Ecuador’s GDP.

Colombia, the most improved country, has halved its poverty rate in the last decade. In addition, it has welcomed almost 2 million Venezuelan migrants as of Dec 2020—and plans to provide them up to 10 years of protective status.

Europe

Current Mood: Happy (6.4)

Finland remains at the top of the leaderboard as the world’s happiest country. This year’s ranking was also influenced by high levels of trust in the way the COVID-19 pandemic was handled.

Meanwhile, the shock of the COVID-19 crisis is expected to be short-lived in Croatia, which is the most improved country. This is partly due to its steady pre-pandemic economic gains, although risks remain.

most-and-least-happy-countries-2021-Europe

In the unhappiest country of Ukraine, conflicts continue to cause stress on its politics, security, and economy. In particular, government corruption remains a big public issue.

Middle East and Central Asia

Current Mood: It’s Complicated (5.3)

Saudi Arabia is the most improved country in the region, as it continues to reduce its oil dependence, diversify its economy, and bolster its public services. It has also been making some progress towards gender equality.

most-and-least-happy-countries-2021-Middle-East

The tourism and hospitality industries contribute nearly 20% of Jordan’s GDP—and COVID-19 has caused a prolonged economic decline in the country along with the headwinds of these industries.

Although Afghanistan has seen improvements in access to basic services and its agricultural economy, challenges remain with prolonged conflict and violence. A post-pandemic recovery in the world’s unhappiest country might take several years.

East Asia and Oceania

Current Mood: Neutral (5.5)

Both New Zealand and Taiwan saw a successful COVID-19 response and recovery boosting their positions in the global happiness rankings. In fact, New Zealand was the only non-European country to make it into the top 10 on the global happiness list.

most-and-least-happy-countries-2021-East-Asia-and-Oceania

Note: As the report only covers 149 countries, “Oceania” only refers to Australia and New Zealand in this instance.

Although India remains the unhappiest country in the region, it also showed the most improvement overall, possibly due to its increased access to basic services. Notably though, the pandemic caused a sharp economic contraction in real GDP by 23.9% year-over-year in Q1’2021.

Africa

Current Mood: Unhappy (4.5)

In July 2020, the island nation of Mauritius joined Seychelles to become the second high-income country in Africa, helping cement its status as the happiest in the region.

Zambia, the most improved African country, has one of the world’s youngest populations by median age—which presents long-term opportunities for labor force participation.

most-and-least-happy-countries-2021-Africa

On the flip side, agriculturally-reliant Benin struggles with high poverty, with close to 40% of the population living below $1.90 per day.

Zimbabwe, the unhappiest country, has been through not just natural disasters but financial disasters too. It experienced hyperinflation of 786% in May 2020, accompanied by an equally sharp rise in food prices.

Although each country has been uniquely impacted by the pandemic, it’s clear that on the whole, happiness levels take into account so much more. How will future rankings look like in a post-pandemic world?

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Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

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Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

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