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Map: The World’s Top Countries for Tourism

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Map: The World's Top Countries for Tourism

Map: The World’s Top Countries for Tourism

Where do the world’s international tourist dollars get spent?

Today’s map from HowMuch.net resizes countries around the world based on international tourist receipts in 2017, using data from the World Tourism Organization.

Top International Destinations

Here are the world’s top countries for tourism, based on total money spent:

RankCountryInternational VisitorsDollars Spent
#1United States74.7 million$210.7B
#2Spain81.8 million$68.0B
#3France86.9 million$60.7B
#4Thailand35.4 million$57.5B
#5United Kingdom37.6 million$51.2B
#6Italy58.3 million$44.2B
#7Australia8.9 million$41.7B
#8Germany37.5 million$39.8B
#9Macao (China)17.3 million$35.6B
#10Japan28.7 million$34.1B
#11Hong Kong (China)27.9 million$33.3B
#12China60.7 million$32.6B
#13India15.5 million$27.4B
#14Turkey37.6 million$22.5B
#15Mexico39.3 million$21.3B

Data based on international tourism; doesn’t include intercountry tourism (i.e. family trip from Seattle to Hawaii)

Coming into the top spot is the United States with $210.7 billion spent by 74.7 million tourists, or roughly $2,819 per person in 2017. The country boasts attractions like the Grand Canyon, Disneyland, the Statue of Liberty, beaches in Hawaii or California, or Yellowstone National Park, with the highest rated U.S. attraction being Central Park in New York City.

Next up, Europe has a pretty impressive presence. Spain ($68B) and France ($61B) come in at #2 and #3 respectively, and also countries like the United Kingdom ($51B), Italy ($44B), and Germany ($40B) end up rounding out the top eight spots.

Macao surpasses Hong Kong and mainland China as a top destination for tourist dollars, while Australia makes the top 10 despite only having 9 million visitors in 2017.

Dollars Per Visitor

If we take international tourist receipts and divide it by the number of visitors for each country, we also see another interesting measure: dollars spent per visitor.

A country like Australia is not only massive – but it’s also quite remote for many visitors, meaning that tourists get their fill on their trips. Tourists to a destination like Australia are rarely popping in for an overnighter, and are more likely to spend extended periods of time on vacation.

RankCountryInternational VisitorsDollars Spent$/Visitor
#1Australia8.8 million$41.7B$4,734
#2Luxembourg1.0 million$4.5B$4,322
#3Lebanon1.9 million$7.6B$4,099
#4New Zealand3.6 million$10.3B$2,893
#5United States74.7 million$210.7B$2,819
#6Qatar2.3 million$6.0 B$2,647
#7Panama1.8 million$4.5B$2,416
#8Macao (China)17.3 million$35.6B$2,062
#9Sweden6.9 million$14.1B$2,060
#10Israel3.6 million$6.8B$1,888

Topping this list are places that are hard to reach for many visitors (New Zealand or Israel, for example), as well as more expensive destinations (Luxembourg).

Macao, the gambling capital of the world, also makes the list – with many of those dollars likely being spent on games like roulette, blackjack, sic bo, and fan-tan.

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Misc

Ranked: The Top 10 U.S. Pizza Chains by Market Share

Domino’s is the biggest pizza chain in the U.S. by sales.

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Graphic showing America’s biggest pizza chains by 2022 revenue.

Ranked: Top 10 U.S. Pizza Chains by Market Share

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

About 3 billion pizzas are sold annually in the United States. In 2022, pizza restaurant sales in the U.S. reached an all-time high of $46.9 billion, an increase of roughly $10 billion compared to just a decade prior.

This graphic lists the top 10 U.S. pizza chains based on 2022 sales figures. This data was accessed via Statista (published June 2023).

Domino’s Domination

Domino’s is the biggest pizza chain in the U.S. by sales, reaching $8.6 billion in revenue in 2022. The brand is also found in 90 other countries around the globe, including stores on every continent except Antarctica.

According to Domino’s main website, there are over 20,500 locations worldwide, which collectively serve over 1 million customers per day.

Domino’s is followed by Pizza Hut with $5.3 billion in revenue. Little Caesars, with $4.7 billion, completes the top three.

Company2022 Revenue (USD)
Domino's Pizza8,572,000,000
Pizza Hut5,270,000,000
Little Caesars4,724,000,000
Papa Johns3,712,000,000
Marco's Pizza1,063,000,000
Papa Murphy's753,000,000
MOD Pizza662,000,000
Hungry Howie's534,000,000
Round Table463,000,000
Jet's Pizza441,000,000

The top end of this ranking contains household names, but regional pizza chains also make the cut. Jet’s Pizza is popular in the Great Lakes region, and most Hungry Howie’s locations can be found in Michigan and Florida.

The overall number of pizza restaurants in the U.S. has been on the rise, reaching more than 80,000 units in 2022.

If you enjoyed this post, be sure to check out this graphic, which visualizes the change in market share of U.S. carbonated soft drinks between 1995 and 2023.

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