This Map Shows Which States Will Benefit From Solar Eclipse Tourism
On August 21st, millions of Americans will migrate to towns along the path of the upcoming solar eclipse. The Great American Eclipse will stretch over 12 states, and it’s already being called the greatest temporary mass migration to see a natural event in U.S. history.
The last total eclipse occurred in the United States in 1979, and businesses are cashing in on the pent-up enthusiasm for this extremely rare celestial event.
Here are some high payoffs that “eclipse boom towns” are hoping for:
|City / Town||State||Population||Projected Visitors||Est. Economic Impact|
Many of the towns in the path of totality have been aggressively marketing themselves to potential onlookers. One town, Hopkinsville, KY, has branded itself as “Eclipseville” leading up to the occasion. It’s likely to payoff, since it’s been reported that visitors from 19 countries and 46 states are descending upon the small town for the perfect glimpse of the phenomenon.
As another example, the sleepy agricultural town of Madras, OR, has an entire festival devoted to the solar eclipse. Appropriately named Oregon Solarfest and running from August 17-22, the festival takes advantage of the town’s perfect location in the high desert of Central Oregon and typical clear skies. Although it’s hard to really determine how many people are coming for the solar eclipse – Madras anticipates over 100,000 visitors, and millions of dollars pouring into the town’s economy.
Accommodation and short-term rentals are skyrocketing thanks to the eclipse craze. Hotels along the route have been 95% booked since 2013, so remaining rooms are going at a premium. Here are a couple examples:
Airbnb reports that over 40,000 guests have been booked along the path of totality so far, with Nashville and towns in South Carolina making up nearly half of that activity.
Total Eclipse of the Grid
The other big impact the eclipse will have is on the U.S. power grid – particularly in states that have a higher reliance on solar energy.
Out of 1,900 power plants, only 17 of them are in the path of totality (mostly in eastern Oregon), but hundreds of others will be at least 90% obscured (mostly around North Carolina and Georgia).
More than 100 million solar panels are expected to be affected, dropping output by 20% — equivalent to all the energy the city of San Francisco uses in a week.
At first glance, the eclipse might seem like a major headache for utilities, power generators, and grid operators. However, David Shepheard, a managing director at Accenture, sees it instead as a rare opportunity for a “forecastable dress rehearsal” for dealing with major grid interruptions. Some companies are even using the brief interruption to measure exactly how much rooftop solar power is actually connected to their grids.
Party like it’s 2024
If you aren’t able to watch the upcoming eclipse, don’t worry. The next total solar eclipse in the United States will take place in 2024. (You may want to book your room now though!)
An Investing Megatrend: How Demographics and Social Changes are Shaping the Future
As societies evolve, demographics and social change also evolve, reshaping the world and resulting in new investment opportunities.
For millennia, people have found support and community through defining factors, ranging from age and race to income and education levels.
However, these characteristics are not static—and drastic demographic changes are starting to create powerful ripple effects in the 21st-century economy.
The Impact of Demographics and Social Changes
Today’s infographic from BlackRock delves into the significant impact that demographics and human rights movements have on global markets. Of the five megatrends explored in this series, demographics are predicted to have the farthest-reaching impact.
What are Demographics?
Demographics are the characteristics of populations that change over time. These include:
- Birth and death rates
- Education levels
- Income levels
- Average family size
As a result, major demographic trends offer both unique challenges and opportunities for businesses, societies, and investors.
The Biggest Shifts
What are the biggest shifts in demographics that the world faces today?
1. Aging Population
The global population is aging rapidly─as fertility rates decline worldwide, those in the 65 years and older age bracket are steadily increasing in numbers.
2. Future Workforce
As the population continues to age, fewer people are available to sustain the working population. For the first time in recorded history, the number of people in developed nations between 20 to 64 years old is expected to shrink in 2020.
3. Immigration Increase
Immigration has been steadily increasing since the turn of the 21st century. Primary migration factors range from the serious (political turmoil) to the hopeful (better job offers).
In particular, areas such as Asia and Europe see much higher movement than others, causing a strain on resources in those regions.
4. Consumer Spending
A steadily aging population is slowly shifting the purchasing power to older households. In Japan, for example, half of all current household spending comes from people over 60, compared with 13% of spending from people under 40.
How Does Social Change Play a Part?
Demographics are the characteristics of people that change over time, whereas social change is the evolution of people’s behaviours or cultural norms over time.
Strong social change movements have often been influenced by demographic changes, including:
- Ending poverty and hunger
- Expanding healthcare in developing nations
- Reforming education quality and accessibility
- Championing gender and racial equality
Examples of major human rights movements include creating stronger environmental policies and securing women’s right to vote.
Opportunities for Investors
These changes pose some exciting opportunities for investors, both now and in the near future.
Global healthcare spending is predicted to grow from US$7.7 trillion in 2017 to over US$10 trillion in 2022. To meet the demands of age-related illnesses, companies will need solutions that offer quality care at much lower costs—for patients and an overburdened healthcare system.
With a declining working population, adapting a workforce’s skill set may be the key to keeping economies afloat.
As automation becomes commonplace, workers will need to develop more advanced skills to stay competitive. Newer economies will need to ensure that automation supports a shrinking workforce, without restricting job and wage growth.
By 2100, over 50% of the world will be living in either India, China, or Africa.
Global policy leadership and sales of education goods and services will be shaped less by issues and needs in the U.S., and more by the issues and needs of Africa, South Asia, and China.
—Shannon May, CoFounder of Bridge International Academies
In the future, education and training in these growing regions will be based on skills relevant to the modern workforce and shifting global demographics.
Spending power will continue to migrate to older populations. Global consumer spending from those over 60 years is predicted to nearly double, from US$8 trillion in 2010 to a whopping US$15 trillion in 2020.
Demographics and social changes are the undercurrents of many economic, cultural, and business decisions. They underpin all other megatrends and will significantly influence how the world evolves.
As demographics shift over time, we will see the priorities of economies shift as well─and these changes will continue to offer new opportunities for investors to make an impact for the future of a global society.
Ranked: Which Economies Are the Most Competitive?
The world’s top countries excel in many fields—but there can only be one #1. How have the most competitive economies shifted in the past decade?
Ranked: Which Economies Are the Most Competitive?
What makes a country successful from an economic perspective? Many think of this in terms of GDP per capita—but in a rapidly changing world, our definitions of progress have evolved to encompass much more.
This animated Chart of the Week visualizes 10 years of global competitiveness, according to the World Economic Forum, and tracks how rankings have changed in this time.
How Do You Measure Competition?
The WEF’s annual Global Competitiveness Report defines the concept of ‘competitiveness’ as an economy’s productivity—and the institutions, policies, and factors which shape this.
This year’s edition unpacks the national competitiveness of 141 countries, using the newly-introduced Global Competitiveness Index (GCI) 4.0 which looks at four key metrics:
- Enabling Environment
Includes: Institutions, Infrastructure, ICT Adoption*, Macroeconomic Activity
*Refers to information and communications technology
- Human Capital
Includes: Health, Skills
Includes: Product Market, Labor Market, Financial System, Market Size
- Innovation Ecosystem
Includes: Business Dynamics, Innovation Capability
Each country’s overall competitiveness score is an average of these 12 main pillars of productivity. With that out of the way, let’s dive into the countries which emerge triumphant.
The Most Competitive: Movers and Shakers
The world’s top countries excel in many fields—but there can only be one #1. In 2019, Singapore wins the coveted “most competitive economy” title, with a 84.8 score on the GCI.
The nation’s developed infrastructure, health, labor market, and financial system have all propelled it forward—swapping with the U.S. (83.7) for the top spot. However, more can be done, as the report notes Singapore still lacks press freedom and demonstrates a low commitment to sustainability.
How have the current scores of the most competitive economies improved or fallen behind, compared to 2018?
|Rank||Economy||2019 Score||2018 Score||2018-2019 Change|
|#2||🇺🇸 United States||83.7||85.6||-2|
|#3||🇭🇰 Hong Kong||83.1||82.3||+0.9|
|#9||🇬🇧 United Kingdom||81.2||82||-0.8|
Finland (80.2) and Canada (79.6) are notable exits from this top 10 list over the years. Meanwhile, Denmark (81.2) disappeared from the rankings for five years, but managed to climb back up in 2018.
Regional Competitiveness: Highs and Lows
Another perspective on the most competitive economies is to look at how countries fare within regions, and how these regions compete among each other.
Middle East and North Africa (MENA) has the widest gap in competitiveness scores—Israel (76.7) scores over double that of poorest-performing Yemen (35.5). Interestingly, the MENA region showed the most progress, growing its median score by 2.77% between 2018-2019.
The narrowest gap is actually in South Asia, with just a single-digit difference between India (61.4) and Nepal (51.6). However, the region also grew the slowest, with only 0.08% increase in median score over a year.
|Region||Best Performer||2019 Score||Worst Performer||2019 Score||Regional
|Europe and North America||🇺🇸 United States||83.7||🇧🇦 Bosnia & Herzegovina||54.7||29|
|Latin America and the Caribbean||🇨🇱 Chile||70.5||🇭🇹 Haiti||36.3||34.2|
|East Asia and Pacific||🇸🇬 Singapore||84.8||🇱🇦 Laos||50.1||34.7|
|South Asia||🇮🇳 India||61.4||🇳🇵 Nepal||51.6||9.8|
|Eurasia||🇷🇺 Russia||66.7||🇹🇯 Tajikistan||52.4||14.3|
|Middle East and North Africa||🇮🇱 Israel||76.7||🇾🇪 Yemen||35.5||41.2|
|Sub-Saharan Africa||🇲🇺 Mauritius||64.3||🇹🇩 Chad||35.1||29.2|
Across all regions, the WEF found that East Asia’s 73.9 median score was the highest. Europe and North America were not far behind with a 70.9 median score. This is consistent with the fact that the most competitive economies have all come from these regions in the past decade.
As all these countries race towards the frontier—an ideal state where productivity growth is not constrained—the report notes that competitiveness “does not imply a zero-sum game”. Instead, any and all countries are capable of improving their productivity according to the GCI measures.
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