This Map Shows the Most Valuable Brand for Each Country
The world’s most valuable brand is owned by a company that you likely interact with every day. In fact, you may have even gotten to this web page using it.
That brand is Google – and it dominates the internet with a 64% market share in search, while generating 41% of all digital advertising revenue globally.
According to Brand Finance’s most recent 2017 list, Google’s “brand value” has recently increased to $109.5 billion, which is just enough to supplant Apple’s $107.1 billion brand from the top of the list.
What is “brand value”? According to Brand Finance, it’s an internationally recognized term that represents “a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”.
The Most Valuable Brand in Each Country
Today’s infographic comes from HowMuch.net, a cost information site, and it breaks down Brand Finance’s list of the top 500 brands in a different way. It shows the most valuable brand for each country, and has each country sized accordingly to the dollar value of that company’s brand.
It’s interesting to note the drop off in value from country to country.
Google is the world’s most valuable brand at $109.5 billion – and it is followed closely by other U.S. brands like Apple ($107.1B) or Amazon ($106.4B). However, there are only two non-U.S. brands in the top 10, which are South Korean conglomerate Samsung ($66.2B) and Chinese bank ICBC ($47.8B).
Two automakers also rank pretty high. Japan’s Toyota and Germany’s BMW both have significant valuations at $46.3 billion and $37.1 billion.
After that, it’s a pretty steep fall in value for most countries. The top brands in countries like Canada, Italy, Switzerland, Australia, Russia, India, and Spain don’t crack $20 billion in value. On the entire South American continent, the most valuable brand is Brazil’s Itaú, a bank with a brand worth only $6.9 billion.
By our count, a whopping 76 of the top 100 brands were based in either the United States, China, or Japan.
Editor’s note: We added in a definition of “Brand Value” into the article, to make clear that it is different from any other type of value (such as market capitalization).
Ranked: The Top 50 Most Visited Websites in the World
In this visualization, we rank the top 50 websites that receive the most internet traffic, from Google to CNN.
Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
|#1||google.com||85.1B||Search Engines||🇺🇸 U.S.|
|#2||youtube.com||33.0B||Streaming & Online TV||🇺🇸 U.S.|
|#3||facebook.com||17.8B||Social Media Networks||🇺🇸 U.S.|
|#4||twitter.com||6.8B||Social Media Networks||🇺🇸 U.S.|
|#5||instagram.com||6.1B||Social Media Networks||🇺🇸 U.S.|
|#6||baidu.com||5.0B||Search Engines||🇨🇳 China|
|#7||wikipedia.org||4.8B||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#8||yandex.ru||3.4B||Search Engines||🇷🇺 Russia|
|#9||yahoo.com||3.3B||News & Media Publishers||🇺🇸 U.S.|
|#10||whatsapp.com||2.9B||Social Media Networks||🇺🇸 U.S.|
|#16||yahoo.co.jp||2.1B||News & Media Publishers||🇯🇵 Japan|
|#17||netflix.com||2.0B||Streaming & Online TV||🇺🇸 U.S.|
|#18||tiktok.com||1.8B||Social Media Networks||🇨🇳 China|
|#20||reddit.com||1.7B||Social Media Networks||🇺🇸 U.S.|
|#21||office.com||1.6B||Prog. & Developer Software||🇺🇸 U.S.|
|#22||linkedin.com||1.6B||Social Media Networks||🇺🇸 U.S.|
|#23||dzen.ru||1.4B||Faith & Beliefs||🇷🇺 Russia|
|#24||samsung.com||1.4B||Consumer Electronics||🇰🇷 S. Korea|
|#25||vk.com||1.4B||Social Media Networks||🇷🇺 Russia|
|#27||turbopages.org||1.3B||News & Media Publishers||🇷🇺 Russia|
|#29||naver.com||1.2B||News & Media Publishers||🇰🇷 S. Korea|
|#30||bing.com||1.2B||Search Engines||🇺🇸 U.S.|
|#31||microsoftonline.com||1.1B||Prog. & Developer Software||🇺🇸 U.S.|
|#32||discord.com||1.1B||Social Media Networks||🇺🇸 U.S.|
|#33||twitch.tv||1.1B||Gaming & Accessories||🇺🇸 U.S.|
|#34||bilibili.com||1.0B||Animations & Comics||🇨🇳 China|
|#35||pinterest.com||1.0B||Social Media Networks||🇺🇸 U.S.|
|#36||zoom.us||985.9M||Computers Electronics & Tech||🇺🇸 U.S.|
|#38||qq.com||907.1M||News & Media Publishers||🇨🇳 China|
|#39||microsoft.com||902.3M||Prog. & Developer Software||🇺🇸 U.S.|
|#40||msn.com||870.8M||News & Media Publishers||🇺🇸 U.S.|
|#41||globo.com||840.1M||News & Media Publishers||🇧🇷 Brazil|
|#42||duckduckgo.com||839.0M||Search Engines||🇺🇸 U.S.|
|#43||roblox.com||795.7M||Gaming & Accessories||🇺🇸 U.S.|
|#44||quora.com||775.9M||Dictionaries & Encyclopedias||🇺🇸 U.S.|
|#45||news.yahoo.co.jp||749.1M||News & Media Publishers||🇯🇵 Japan|
|#47||aajtak.in||724.1M||News & Media Publishers||🇮🇳 India|
|#48||nytimes.com||702.2M||News & Media Publishers||🇺🇸 U.S.|
|#50||cnn.com||684.9M||News & Media Publishers||🇺🇸 U.S.|
Notable companies that have fallen out of the top 50 since our last version of this visualization are Walmart and PayPal. Notable entrants into the top 50 are Samsung and the New York Times.
The Geography of the 50 Most-Visited Websites
The United States is still home base for many of the world’s biggest websites, taking up 30 spots on this ranking. Of these 30 websites, half are operated by Big Tech companies such as Microsoft, Amazon, Alphabet, Meta, and Netflix.
Russia, China, Japan, and South Korea round out the top five.
Things get interesting in the “other” category, which includes six websites. Two spots are taken up by Aaj Tak and Globo, which are large media publications in India and Brazil, respectively.
The remaining four websites—XVideos, PornHub, XHamster, and XNXX—specialize in adult content, and are located in a variety of countries. These are often referred to as “tube sites” since they are built on the YouTube model.
Realsrv, the only adult-oriented site in the top 50 located in the U.S., is interesting to delve into as well, since it’s far from a household name. The website essentially supports advertising efforts by redirecting users away from the content they were viewing over to another page (generally premium adult content). This is one of the key ways that adult websites earn revenue.
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