Connect with us

Misc

Mapped: Top Countries by Tourist Spending

Published

on

Tourism Spending By Country

Mapped: Top Countries by Tourist Spending

Many people spend their days looking forward to their next getaway. But do you know exactly how much these vacation plans contribute economically to your chosen destination?

Today’s visualization from HowMuch.net highlights the countries in which tourists spend the most money. Locations have been resized based on spending amounts, which come from the latest data from the World Tourism Organization (UNWTO).

Oh, The Places Tourists Will Go

Across the different regions, Europe’s combined tourist spending dominates at $570 billion. Easy access to closely-located countries, both via rail networks and a shared currency, may be a reason why almost 710 million visitors toured the region in 2018.

Asia-Pacific, which includes Australia and numerous smaller islands, saw the greatest growth in tourism expenditures. Total spending reached $435 billion in 2018—a 7% year-over-year increase, from 348 million visitors. Not surprisingly, some areas such as Macao (SAR) tend to rely heavily on tourists as a primary economic driver.

Here’s how other continental regions fared, in terms of tourist spending and visitors:

  • Americas
    Total expenditures: $333 billion
    Total visitors: 216 million
    Expenses per visitor: $1,542
  • Middle East
    Total expenditures: $73 billion
    Total visitors: 60 million
    Expenses per visitor: $1,216
  • Africa
    Total expenditures: $38 billion
    Total visitors: 67 million
    Expenses per visitor: $567

Of course, these numbers only paint a rudimentary picture of global tourism, as they vary greatly even within these regions. Let’s look closer at the individual country data for 2018, compared to previous years.

The Top Tourist Hotspots, By Country

It seems that many tourists are gravitating towards the same destinations, as evidenced by both the number of arrivals and overall expenditures for 2017 and 2018 alike.

Country2018 Spending2018 ArrivalsCountry2017 Spending2017 Arrivals
1. U.S. 🇺🇸$214.5B79.6M1. U.S. 🇺🇸$210.7B74.8M
2. Spain 🇪🇸$73.8B82.8M2. Spain 🇪🇸$68B81.8M
2. France 🇫🇷$67.4B89.4M3. France 🇫🇷$60.7B86.9M
4. Thailand 🇹🇭$63B38.3M4. Thailand 🇹🇭$57.5B35.4M
5. UK 🇬🇧$51.9B36.3M5. UK 🇬🇧51.2B37.7M
6. Italy 🇮🇹$49.3B62.1M6. Italy 🇮🇹$44.2B58.3M
7. Australia 🇦🇺$45B9.2M7. Australia 🇦🇺$41.7B8.8M
8. Germany 🇩🇪$43B38.9M8. Germany 🇩🇪$39.8B37.5M
9. Japan 🇯🇵$41.1B31.2M9. Macao (SAR) 🇲🇴$35.6B17M
10. China 🇨🇳$40.4B62.9M10. Japan 🇯🇵$34.1B28.6M

Source: World Tourism Organization (UNWTO).
Note that data is for international tourism only and does not include domestic tourism.

The top contenders have remained fairly consistent, as each country brings something unique to the table—from natural wonders to historic and man-made structures.

Where Highest-Spending Tourists Come From

The nationality of tourists also seems to be a factor in these total expenditures. Chinese tourists spent $277 billion internationally in 2018, likely thanks to the increasing consumption of an emerging, affluent middle class.

Interestingly, this amount is almost twice the combined $144 billion that American tourists spent overseas in the same year.

Click for Comments

Misc

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

Published

on

Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

Continue Reading
Advertisement NVIDIA Leveraged ETF

Subscribe

Popular