Mapped: Top Countries by Tourist Spending
Many people spend their days looking forward to their next getaway. But do you know exactly how much these vacation plans contribute economically to your chosen destination?
Today’s visualization from HowMuch.net highlights the countries in which tourists spend the most money. Locations have been resized based on spending amounts, which come from the latest data from the World Tourism Organization (UNWTO).
Oh, The Places Tourists Will Go
Across the different regions, Europe’s combined tourist spending dominates at $570 billion. Easy access to closely-located countries, both via rail networks and a shared currency, may be a reason why almost 710 million visitors toured the region in 2018.
Asia-Pacific, which includes Australia and numerous smaller islands, saw the greatest growth in tourism expenditures. Total spending reached $435 billion in 2018—a 7% year-over-year increase, from 348 million visitors. Not surprisingly, some areas such as Macao (SAR) tend to rely heavily on tourists as a primary economic driver.
Here’s how other continental regions fared, in terms of tourist spending and visitors:
Total expenditures: $333 billion
Total visitors: 216 million
Expenses per visitor: $1,542
- Middle East
Total expenditures: $73 billion
Total visitors: 60 million
Expenses per visitor: $1,216
Total expenditures: $38 billion
Total visitors: 67 million
Expenses per visitor: $567
Of course, these numbers only paint a rudimentary picture of global tourism, as they vary greatly even within these regions. Let’s look closer at the individual country data for 2018, compared to previous years.
The Top Tourist Hotspots, By Country
It seems that many tourists are gravitating towards the same destinations, as evidenced by both the number of arrivals and overall expenditures for 2017 and 2018 alike.
|Country||2018 Spending||2018 Arrivals||Country||2017 Spending||2017 Arrivals|
|1. U.S. 🇺🇸||$214.5B||79.6M||1. U.S. 🇺🇸||$210.7B||74.8M|
|2. Spain 🇪🇸||$73.8B||82.8M||2. Spain 🇪🇸||$68B||81.8M|
|2. France 🇫🇷||$67.4B||89.4M||3. France 🇫🇷||$60.7B||86.9M|
|4. Thailand 🇹🇭||$63B||38.3M||4. Thailand 🇹🇭||$57.5B||35.4M|
|5. UK 🇬🇧||$51.9B||36.3M||5. UK 🇬🇧||51.2B||37.7M|
|6. Italy 🇮🇹||$49.3B||62.1M||6. Italy 🇮🇹||$44.2B||58.3M|
|7. Australia 🇦🇺||$45B||9.2M||7. Australia 🇦🇺||$41.7B||8.8M|
|8. Germany 🇩🇪||$43B||38.9M||8. Germany 🇩🇪||$39.8B||37.5M|
|9. Japan 🇯🇵||$41.1B||31.2M||9. Macao (SAR) 🇲🇴||$35.6B||17M|
|10. China 🇨🇳||$40.4B||62.9M||10. Japan 🇯🇵||$34.1B||28.6M|
Source: World Tourism Organization (UNWTO).
Note that data is for international tourism only and does not include domestic tourism.
The top contenders have remained fairly consistent, as each country brings something unique to the table—from natural wonders to historic and man-made structures.
Where Highest-Spending Tourists Come From
The nationality of tourists also seems to be a factor in these total expenditures. Chinese tourists spent $277 billion internationally in 2018, likely thanks to the increasing consumption of an emerging, affluent middle class.
Interestingly, this amount is almost twice the combined $144 billion that American tourists spent overseas in the same year.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point since Trump won the 2016 presidential election.
How Much Do Americans Trust the Media?
Media trust among Americans has reached its lowest point in six years.
Gallup began its survey on media trust in 1972, repeating it in 1974 and 1976. After a long period, the public opinion firm restarted the polls in 1997 and has asked Americans about their confidence level in the mass media—newspapers, TV, and radio—almost every year since then.
The above graphic illustrates Gallup’s latest poll results, conducted in September 2023.
Americans’ Trust in Mass Media, 1972-2023
Americans’ confidence in the mass media has sharply declined over the last few decades.
|Trust in the mass media||% Great deal/Fair amount||% Not very much||% None at all|
In 2016, the number of respondents trusting media outlets fell below the tally of those who didn’t trust the media at all. This is the first time that has happened in the poll’s history.
That year was marked by sharp criticism of the media from then-presidential candidate Donald Trump.
In 2017, the use of the term ‘fake news’ rose by 365% on social media, and the term was named the word of the year by dictionary publisher Collins.
The Lack of Faith in Institutions and Social Media
Although there’s no single reason to explain the decline of trust in the traditional media, some studies point to potential drivers.
According to Michael Schudson, a sociologist and historian of the news media and a professor at the Columbia Journalism School, in the 1970s, faith in institutions like the White House or Congress began to decline, consequently impacting confidence in the media.
“That may have been a necessary corrective to a sense of complacency that had been creeping in—among the public and the news media—that allowed perhaps too much trust: we accepted President Eisenhower’s lies about the U-2 spy plane, President Kennedy’s lies about the ‘missile gap,’ President Johnson’s lies about the war in Vietnam, President Nixon’s lies about Watergate,”
Michael Schudson – Columbia Journalism School
More recently, the internet and social media have significantly changed how people consume media. The rise of platforms such as X/Twitter and Facebook have also disrupted the traditional media status quo.
Partisans’ Trust in Mass Media
Historically, Democrats have expressed more confidence in the media than Republicans.
Democrats’ trust, however, has fallen 12 points over the past year to 58%, compared with 11% among Republicans and 29% among independents.
According to Gallup, Republicans’ low confidence in the media has little room to worsen, but Democrat confidence could still deteriorate and bring the overall national reading down further.
The poll also shows that young Democrats have less confidence in the media than older Democrats, while Republicans are less varied in their views by age group.
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