Markets
The Majority of the World’s Population Lives in This Circle
Sphere of Influence
More than half of the people on Earth live within this circle
The Chart of the Week is a weekly Visual Capitalist feature on Fridays.
Back in 2013, a meme circulated quickly off of a Reddit post that showed the incredible population density of the southeast corner of Asia.
You may have seen it: the satellite map showed, quite simply, that “more people live inside this circle, than outside of it”.
The Population Epicenter
We are in the business of explaining the world through compelling and intuitive visuals – and we thought that this powerful “meme” could use a refresh with some additional graphical context.
To start, we’ve used 2016 information on population. There are now at least 3.8 billion people living inside the highlighted circle, and that’s not even including the tally from countries that are partially in the circle like Pakistan or Russia.
The circle holds 22 of the world’s 37 megacities – massive cities that hold at least 10 million inhabitants. It also includes the five most populous cities on the planet: Tokyo, Jakarta, Seoul, Karachi, and Shanghai, which alone combine to hold 144.5 million people.
This geographical region also holds many of the emerging markets of the future, countries that the World Economic Forum expects will lead global growth in years to come. Vietnam, Myanmar, Philippines, Indonesia, and Bangladesh are in the area highlighted, and Pakistan is partially there as well.
Points of Interest
As a website called BrilliantMaps explains, there are some other subtleties to the circle that are worth detailing:
The circle contains a lot of people, but it also has:
- The highest mountain (Everest)
- The deepest ocean trench (Mariana)
- More Muslims than outside of it.
- More Hindus than outside of it.
- More Buddhists than outside of it.
- More communists than outside of it.
- The most sparsely populated country on earth (Mongolia)
What a fascinating world we live in.
Markets
Charted: What are Retail Investors Interested in Buying in 2023?
What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

Charted: Retail Investors’ Top Picks for 2023
U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?
We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”
Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.
Where Are Retail Investors Putting Their Money?
By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.
Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.
Investment Strategy | Percent of Respondents |
---|---|
Dividend Investing | 50% |
Artificial Intelligence | 36% |
Total Stock Market Index | 36% |
Renewable Energy | 33% |
Big Tech | 31% |
Treasuries (T-Bills) | 31% |
Electric Vehicles | 27% |
Large Cap | 26% |
Small Cap | 24% |
Emerging Markets | 23% |
Real Estate | 23% |
Gold & Precious Metals | 23% |
Mid Cap | 19% |
Inflation Protection | 13% |
Commodities | 12% |
Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.
Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.
Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.
Come on Barbie, Let’s Go Party…
Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.
Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.
Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.
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