Markets
With Investing, Little Things Make a Big Difference
With Investing, Little Things Make a Big Difference
The difference between good and great is often found in the details. As discussed in this infographic, a few little ideas can make a big difference in the long run.
First, the equation for growing wealth is actually quite simple: produce more than you consume, and save the difference. Being disciplined and smart means that unnecessary expenses are cut, and any savings can go towards the bottom line. For example, if the money going towards a $4 latte each day was invested, it would amount to $25,994 in 10 years or $440,198 in 40 years. This is based on a fairly ambitious 8% annualized return, but still proves the point.
There are other expenses, including some coinciding with investing itself, that can eat away at the bottom line as well. Keep in mind that the investment industry is designed around taking a haircut off of each dollar spent, and that this money helps employ millions of people around the world. Fees, commissions, and other extras can add up. In the above example, a 1% difference in expenses translates to a $30,000 difference to the investor over 30 years. Keep in mind that the average mutual fund charges a whopping 1.163% in fees.
Related reading: The Myth of the Successful Money Manager.
Two other little things that make a big difference include investing early and proper portfolio diversification. By saving early, those extra years of compound interest can make an impact in the hundreds of thousands of dollars at retirement. By diversifying a portfolio, the example shows that 90% of risk from asset allocation can be avoided.
Original graphic from: Motif Investing
Markets
Charted: What are Retail Investors Interested in Buying in 2023?
What key themes and strategies are retail investors looking at for the rest of 2023? Preview: AI is a popular choice.

Charted: Retail Investors’ Top Picks for 2023
U.S. retail investors, enticed by a brief pause in the interest rate cycle, came roaring back in the early summer. But what are their investment priorities for the second half of 2023?
We visualized the data from Public’s 2023 Retail Investor Report, which surveyed 1,005 retail investors on their platform, asking “which investment strategy or themes are you interested in as part of your overall investment strategy?”
Survey respondents ticked all the options that applied to them, thus their response percentages do not sum to 100%.
Where Are Retail Investors Putting Their Money?
By far the most popular strategy for retail investors is dividend investing with 50% of the respondents selecting it as something they’re interested in.
Dividends can help supplement incomes and come with tax benefits (especially for lower income investors or if the dividend is paid out into a tax-deferred account), and can be a popular choice during more inflationary times.
Investment Strategy | Percent of Respondents |
---|---|
Dividend Investing | 50% |
Artificial Intelligence | 36% |
Total Stock Market Index | 36% |
Renewable Energy | 33% |
Big Tech | 31% |
Treasuries (T-Bills) | 31% |
Electric Vehicles | 27% |
Large Cap | 26% |
Small Cap | 24% |
Emerging Markets | 23% |
Real Estate | 23% |
Gold & Precious Metals | 23% |
Mid Cap | 19% |
Inflation Protection | 13% |
Commodities | 12% |
Meanwhile, the hype around AI hasn’t faded, with 36% of the respondents saying they’d be interested in investing in the theme—including juggernaut chipmaker Nvidia. This is tied for second place with Total Stock Market Index investing.
Treasury Bills (30%) represent the safety anchoring of the portfolio but the ongoing climate crisis is also on investors’ minds with Renewable Energy (33%) and EVs (27%) scoring fairly high on the interest list.
Commodities and Inflation-Protection stocks on the other hand have fallen out of favor.
Come on Barbie, Let’s Go Party…
Another interesting takeaway pulled from the survey is how conversations about prevailing companies—or the buzz around them—are influencing trades. The platform found that public investors in Mattel increased 6.6 times after the success of the ‘Barbie’ movie.
Bud Light also saw a 1.5x increase in retail investors, despite receiving negative attention from their fans after the company did a beer promotion campaign with trans influencer Dylan Mulvaney.
Given the origin story of a large chunk of American retail investors revolves around GameStop and AMC, these insights aren’t new, but they do reveal a persisting trend.
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