Infographic: Investing In Core Cybersecurity Technology
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Investing in Core Cybersecurity Technology

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Investing in Core Cybersecurity Technology

The world has become increasingly more digital—with everything from customer data and employee services to entire businesses living on servers—and in recent years cybercrime has become a constant threat.

After large-scale breaches in government organisations around the world and huge public companies like Sony, cybersecurity is being taken more seriously. And since 2016, the U.S. has seen at least 1,000 data breaches every single year, exposing billions more records.

But in a field where new exploits are just around the corner, and with COVID-19 driving more employees and services remote than ever before, the need for better cybersecurity technology and investment has reached critical importance.

This infographic from eToro highlights developments in the cybersecurity market and how they affect companies, consumers, and investors.

The Cybersecurity Landscape

No person or organisation is immune to cybercrime, but some are targeted more frequently.

Across businesses, cybercriminals look for exploits in sectors with either the most to lose in terms of financials or data, or they target sectors with the least protection.

Unsurprisingly, the top industry targeted by cybercrime in 2020 was financial services. But cybercriminals also focused on manufacturing, energy, and retail—industries forced to quickly shift to digital channels because of the pandemic, but without the time to adapt and safeguard.

Top Industries Targeted by Cybercrime% Targeted (2020)
Financial Services23.0%
Manufacturing17.7%
Energy11.1%
Retail10.2%
Professional Services8.7%
Government7.9%
Healthcare6.6%
Media5.7%
Transportation5.1%
Education4.0%

Though targeting is inconsistent across industries, financial impact is significant across the board.

In Europe, the average annual cost inflicted by cybercrime for affected organisations in 2019 ranged from $8 million in Italy to $13 million in Germany. In the U.S., the average annual cost of cybercrime was over $27 million.

Organisation Base CountryAverage Annual Cost of Cybercrime (2019)
U.S.$27.37M
Japan$13.57M
Germany$13.12M
UK$11.46M
France$9.72M
Singapore$9.32M
Canada$9.25M
Spain$8.16M
Italy$8.01M
Brazil$7.24M
Australia$6.79M

But in terms of volume, the most common cybersecurity threat is faced by individuals instead of companies. In addition to being a common target for cybercriminals attempting to access company data, consumers faced four times as many attacks as enterprises in 2019.

The Future Cybersecurity Need

The growth of cybercrime activity and adjacent cybersecurity investment over the last few decades was already impressive, but a post-COVID world puts the digital market front and center.

In the U.S., the cybersecurity market was valued at $156.5 billion in 2019, with more than half of the market focused on services over software and hardware. In 2027, the market is estimated to be worth $326.4 billion, a compound annual growth rate (CAGR) of 10%, with the focus remaining the same.

The driver of software and hardware usage is consistent with more aspects of business and personal life digitising, but growth in services is aligned with the uncertainty of future cybersecurity issues.

Winning the Fight Against Cybercrime

Cybersecurity and cybercrime grow and build off each other in a never-ending cycle, driving a need for increased investment alongside them.

The Cybersecurity Technology Cycle:

  1. Increased cyber operations incidents: Cybersecurity operations incidents increase as a result of the overwhelming burden of complexity.
  2. Add technology: Vendors pitch new technology as the solution to cyber operations incidents.
  3. Add people and process: New technology requires more people and processes.
  4. Operational complexity increases: Interactions between technology, processes and people increase geometrically.
  5. Loss of process visibility and control: Fog of uncertainty develops, old management systems are overwhelmed.
  6. Poor human performance: Technology and process complexity decrease cybersecurity effectiveness.
  7. Repeat 1)

As new devices and software come online, old methods used by cybercriminals for infiltration or data gathering are replaced with new ones.

In 2019, the most commonly used initial access methods were phishing (31%), scan & exploit (30%) and unauthorised credential usage (29%), with compromise of mobile devices only accounting for 2%. With more work going offline and onto personal devices post-pandemic, and increasingly so post-digitisation, those numbers are likely to fluctuate.

That’s why the cybersecurity market is expected to keep growing in importance and size over the coming decade. An increasingly digital world is putting more risk online as well, and as many companies have learned the hard way, cybersecurity is a core technology worth investing in.

How Can Investors Take Part?

eToro’s CyberSecurity CopyPortfolio* gives investors direct access to the growing cybersecurity market.

Curated by experienced and proven investment teams, the thematic portfolio offers exposure to a broad range of developers and companies invested in cybersecurity, with no management fees.

*Your capital is at risk.
CopyPortfolios is a portfolio management product, provided by eToro Europe Ltd., which is authorised and regulated by the Cyprus Securities and Exchange Commission.

CopyPortfolios should not be considered as exchange traded funds, nor as hedge funds.

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Every Cannabis Product In One Graphic

The cannabis industry is growing by billions every year. This graphic provides an overview of cannabis products and ranks their popularity.

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Every Cannabis Product In One Graphic

There are few markets experiencing growth quite like cannabis, which in 2020 had an additional 7,000 products hit dispensary shelves compared to the year prior. However, for novice cannabis consumers and investors, the different products and their uses can be overwhelming.

This sponsored graphic by Tenacious Labs provides an overview of cannabis products, and is part of a multi-part series that covers different factors affecting the future of cannabis.

Let’s break down cannabis products on the market today.

1. Flower

First, is cannabis flower, which is the ingestible part of the cannabis plant and is the most popular way to consume. It is cultivated, harvested, dried, and cured, as part of the preparation process before making its way to the end consumer. Due to its popularity, it also represents the largest component of the U.S. legal market.

In 2021, some $10.9 billion in dried herb or “buds” were purchased. In addition, pre-rolls generated $2.2 billion, which are pre-rolled products prepared by dispensaries. The psychoactive effects from consuming flower are felt almost instantly, which remains a key appeal.

2. Cartridges, Concentrates, and Extracts

Cannabis concentrates are a growing category which have taken the market by storm in recent years. They come in various forms including raw concentrates, cartridges, and extracts. Preparing them involves removing impurities form the plant, leaving only the desired compounds such as cannabinoids and terpenes.

This highly concentrated form of cannabis results in THC levels of 80-90%, compared to the 10-20% range most commonly found in dry herb flower. Raw concentrates hit $2.2 billion in U.S. legal sales in 2021. And cartridges, which are products intended to be vaped and are typically paired with a battery accessory, were worth $5.1 billion.

The appeals associated with concentrates include a higher dose which results in stronger effects, plus a more discrete experience given they have little to no smell.

3. Edibles

Next, are edibles, where the THC is metabolized by the liver and consumed through infused food and drinks. This leads to an different experience relative to inhaling. For example, the euphoric or psychoactive effects typically last much longer and can take 1-2 hours to kick in.

The legal U.S. edibles market is growing fast. It recorded revenues of $2.3 billion in 2021 but is expected to reach a value of $8.5 billion by 2027. These growth prospects have not gone unnoticed, in fact, the alcohol industry is betting big on cannabis. As of late, waves of investments and acquisitions are occurring targeting cannabis-infused beverages.

A key driver of growth comes from the health conscious consumer who may want to avoid the smoking process altogether.

4. Topicals and Others

Last are topicals and other products. Topicals are CBD-infused non-psychoactive products like lotions, balms, and oils. These are gaining notoriety for their wellness properties including the relief of pain, soreness, and inflammation. However, the market remains relatively modest, with a market value of $200 million. Furthermore, the topicals market appeals to those not interested in any psychoactive effects, and is particularly popular amongst women and pet owners.

Other products include papers, pipes, batteries, and all other accessories, which also provide notable revenues and opportunities.

Measuring Market Share of Cannabis Products

With all these products in mind, let’s take a look at market share. Although edibles, vapes, and concentrates have risen tremendously in value over the years, flower still remains number one, representing 43% of legal sales, followed by cartridges at 20.3% market share.

ProductMarket Share (%)Market Value ($B)
Flower43.4%$10.9B
Cartridges20.3%$5.1B
Edibles9.2%$2.3B
Concentrates8.8%$2.2B
Pre-rolls8.8%$2.2B
Topicals0.8%$0.2B
Accessories8.8%$2.2B

Seasonality also plays a role in cannabis consumption. Since dry flower tends to be consumed outdoors, the data shows that it loses market share during the cold winter months.

The Next Chapter

Cannabis products have come a long way from their early days when variety was considered a choice between an indica or sativa strain. As the industry develops and more money is injected into the space, we should see product innovation accelerate even further.

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Visualizing the Evolution of the Global Meat Market

The global meat market will be worth $1.8 trillion by 2040, but how much of that will plant-based alternatives and cultured meat command?

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The Evolution of the Global Meat Market

In the last decade, there has been an undeniable shift in consumers’ preferences when it comes to eating meat.

This is partly due to the wide availability of meat replacement options combined with growing awareness of their health benefits and lower impact on the environment compared to conventional meat.

In this infographic from CULT Food Science (CSE: CULT), we examine how meat consumption is expected to evolve over the next two decades. Let’s dive in.

Taking a Bite out of Meat’s Market Share

The COVID-19 pandemic triggered a massive turning point for the meat industry, and it will continue to evolve dramatically over the next 20 years. Taking inflation into account, the global meat market is expected to grow overall by roughly 3% by 2040 as a result of population growth.

However, as consumption shifts, conventional meat supply is expected to decline by more than 33% according to Kearney. These products will be replaced by innovative meat alternatives, some of which have yet to hit the mass market.

  • Novel vegan meat replacement: These are meat alternatives products made from plants that resemble the taste and texture of meat.
  • Cultured meat: Also referred to as clean, cultivated, or lab grown meats, cultured meat is a genuine meat product that is produced by cultivating animal cells in a controlled environment without the need to harm animals.

Aside from new meat replacements, biotech will also transform adjacent industries like dairy, eggs, and fish.

The Future of Food?

Meat replacements and cultured meat could overtake the conventional meat market, with cultured meats reigning supreme overall with a 41% annual growth rate (CAGR) between 2025 and 2040.

New technologies for cultivating non-animal based protein will provide one-third of the global meat supply due to an increase in commercial competitiveness and consumers becoming more accepting of these kinds of products.

Meanwhile, conventional meat will make up just 40% of all global meat supply by 2040, compared to 90% in 2025. For this very reason, conventional meat producers are investing a significant amount of capital in meat alternative companies so they can avoid disruption.

Invest in the Revolution

The changing tides in the industry have sparked a variety of undeniable opportunities:

  • Regulatory approvals: Singapore is the first country to legalize cultured meat for consumers, and many more will no doubt follow behind in the coming years.
  • Lower production costs: Cultured meat and dairy have made quantum leaps in reducing production costs.
  • Changing consumer ethics: Consumers are demanding a more ethical approach to factory farming and cultured and plant-based alternative products are becoming a more accepted solution.

CULT Food Science (CSE: CULT) is a cutting edge investment platform advancing the future of food. The first-of-its-kind in North America, CULT aims to provide unprecedented exposure to the most innovative start-up, private or early stage lab grown food companies around the world.

Will you be part of the revolution?

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