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Internet Giants: Who Owns Who on the Web

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Internet Giants: Who Owns Who on the Web

Internet Giants: Who Owns Who on the Web

View the high resolution version of today’s graphic by clicking here.

In the brick and mortar world, decades of consolidation has led certain conglomerates to wield massive amounts of control in the banking, consumer goods, alcohol, and auto sectors.

And although the internet is incredibly vast in scale and much newer, it’s also heading in a similar direction.

As a result, it’s not unusual to see behemoths like Facebook, Alphabet, and Amazon leveraging their size, networks, and market leading positions to buy up competitors while also making other strategic acquisitions. This ongoing consolidation has created a vast web of subsidiaries, providing each parent organization with additional insurance in maintaining their position at the top of the digital food chain.

The Connected Web

Today’s infographic comes to us from 16Best, and it shows the companies or websites that are owned by the bigger fish.

They fall into two categories, generally:

1. Gobbling Up the Competition
What better way to ensure dominance than to eat up all of the smaller fish that do the same thing you do?

Look at Expedia, a company that owns fellow travel sites Travelocity, Hotels.com, Trivago, Orbitz, Hotwire, and CarRentals.com. Another example is Groupon, a company that bought competitor LivingSocial, as well as Crazeal (originally a local deal site in India).

2. Strategy and Tactics
Whether it is future proofing, apparent synergies, or filling a weakness, this broad category makes up the majority of situations. Here we see the internet giants making strategic acquisitions to ensure future success.

A good example of this is Facebook’s acquisition of Oculus, which allows the social network giant to enter into the VR business – the exact type of new venture that would be nearly impossible to do without help and expertise in a complex technical field.

Correction: A previous version of this graphic listed PayPal as a subsidiary of eBay. PayPal was spun off into a separate publicly traded company in 2015.

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Can Data Centers Be Sources of Sustainable Heat?

Data centers produce a staggering amount of heat, but what if instead of treating it as waste, we could harness it instead?

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Diagram showing how waste heat from data centers could be recaptured and recycled to provide sustainable heat in residential and commercial settings.

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The following content is sponsored by HIVE Digital

Can Data Centers Be Sources of Sustainable Heat?

Data centers support the modern technologies on which we rely, but also generate incredible amounts of heat as waste. 

And since computers tend to be very sensitive to heat, operators go to great lengths (and expense) to get rid of it, even relocating to countries with lower year-round average temperatures. But what if instead of letting all that heat disappear into thin air, we could harness it instead?

In this visualization, we’ve teamed up with HIVE Digital to see how data centers are evolving to recapture and recycle that energy.

How Much Heat Does a Data Center Produce?

To get an idea how much heat we’re talking about, let’s imagine a mid-sized cryptocurrency operation with 1,000 of the most energy-efficient mining rigs on the market today, the Antminer S21 Hydro. One of these rigs needs 5,360 watts of power, which over a year adds up to 47 MWh.

Multiply that by 1,000 and you end up with over 160 billion BTU, which is enough energy to heat over 4,600 U.S. homes for a year, or if it happens to be Oscar season, enough heat to pop 463,803 metric tons of popcorn. Less if you want melted butter on it. 

How Waste Heat Recycling Works?

At a high level, waste heat is recaptured and transferred via heat exchangers to district heating networks, for example, where it can be used to provide sustainable heat. Cool air is then returned to the data center and the cycle begins again.

Liquid cooling is by far the most efficient means of recapturing and transporting heat, since water can hold roughly four times as much heat as air.

Data centers around the world are already recycling their waste heat to farm trout in Norway, heat research facilities in the U.S., and to heat swimming pools in France.

A Greener Future for Data Centers?

Waste heat recycling has so far been voluntary, led by operators looking to put their operations on a more sustainable footing, but new regulations could change that. 

Amsterdam and Haarlemmermeer in the Netherlands require all new data centers to explore recycling their waste heat. In Norway, they require it for all new data centers above 2 MW, while Denmark has taken a carrot approach, and developed tax cuts and financial incentives. And in late 2023, the EU Energy Efficiency Directive came into force, which will require data centers to recycle waste heat, or show that recovery is technically or economically infeasible. 

With Europe leading the way, could North America be very far behind?

HIVE Digital Provides Sustainable Heat

HIVE Digital is already recycling waste heat from its data center operations in Canada and Sweden. 

Their 30 MW data center in Lachute, Québec, is heating a 200,000 sq. ft. factory, while their 32 MW data center in Boden, Sweden, is heating a 90,000 sq. ft. greenhouse, helping to provide sustainably grown local produce, just one degree short of the Arctic Circle.

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Learn how HIVE Digital is helping to meet the demands of emerging technologies like AI, sustainably.

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