Infographic Timeline: 10 Years of Tinder
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Infographic Timeline: 10 Years of Tinder

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Infographic Timeline: Ten Years of Tinder

A decade of swiping and over half a billion downloads later, Tinder still leads the market share of online dating apps in the United States at 32%.

What started as a “hook-up” app 10 years ago for college students, is now a mainstream hit that is globally used in 190 countries and 45 languages.

The graphic above highlights key moments that have shaped the app’s success, using data from Match Group’s investor presentations and news reports.

From Hatch to Match: The Early Days of Tinder

The concept of the app emerged when the original founding partners, Sean Rad and Joe Munoz, won a hackathon in 2012. Their collaboration lead to the development of Tinder (originally named Matchbox).

Marketing the app to college students was a strategic decision that quickly gained the interest of millennials. This young demographic had been traditionally underserved in the online dating world, and with the global adoption of smartphones, a mobile-only dating app hit the right spot at the right time.

Monetization began in 2015 when premium features became exclusively available for paid users. Annual revenue that year was $47 million and by 2021 that grew to $1.7 billion.

Match Group acquired Tinder in 2017, with a $3 billion valuation. But at the time, very few could predict the stellar run Tinder would have, having risen to become the top dating app in the world and one of the most popular apps overall.

This surge in popularity is also reflected in the financials — Tinder is just one of the 30 dating apps that Match Group owns, but it represents over 50% of their overall revenues. In addition, Tinder is closing in on generating $2 billion per year.

Tinder's Revenue Breakdown from Match Group

Today, Match Group is worth roughly $17 billion, and by some estimates Tinder is worth around $9 billion, over triple the price of the original acquisition.

Note: Tinder’s value is based on the valuation multiples for online dating companies as well as Tinder’s revenues as a portion of Match Group’s total.

Tinder and Technology

The swipe feature was an integral part of Tinder’s design, and it revolutionized the dating world. Gamifying dating was a novel concept when the feature was introduced back in 2012.

From the 1998 film “You’ve Got Mail” to today’s dopamine-inducing hit of “It’s a Match!,” it’s easy to see the influence technology has on the way we date and mate.

Below is a snapshot of app features that have been driven by technology and culture:

Year Technological FeatureKey Business Focus
2012 The “Swipe” Gamification is the hook
2014Tinder Plus App monetization driven by user experience
2015 Instagram Integration & Facebook “Common Connections”  Network effects
2017 Tinder Gold Power to the user - “Insight to who has liked me”
2019 Traveler AlertPutting user safety first
2020 Panic Button / “Are You Sure?”Putting user safety first
2021 Plus One The pursuit of connections post-covid
2023?Virtual Exploration - It’s a “Swipe Party”Understanding the changing demographic 

The Tinder Algorithm

Rating people’s attractiveness can be a controversial subject. Websites like Hot or Not and Mark Zuckerberg’s Facemash are cringe-worthy reminders of the internet’s past.

During the app’s early development, the discovery of a new match relied partially on the “Elo” rating system to score desirability. Attractiveness was evaluated by how often people swiped. The more selective you were with swiping, the higher your attractiveness was rated within the algorithm.

But now according to Tinder’s pressroom:

“Elo is old news at Tinder.”

Instead, Tinder’s algorithmic criteria for profile discovery depends on the users:

  • Recent activity – members who are sending likes and nopes
  • Profile elements such as the user’s interests
  • Location

Tinder now says that proximity is a key factor in how people match on the app.

The Future of Tinder: A Changing Demographic

Today, as the company attempts to target Gen Z, the company’s revenue growth expectations are more lukewarm thanks to shifting cultural preferences,

And keeping the app relevant to a young demographic requires thoughtful consideration that goes beyond just adding new technological features. According to research organization YouthSight, more than 90% of Gen Z’ers report having frustrations with dating apps.

Only time will tell if technological incentives such as features for the metaverse, or virtual coins that further gamify the dating app, are attractive enough for Tinder to compete against the allures of meeting people IRL.

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Real Estate

The Median Lot Size in Every U.S. State in 2022

Lot sizes in the U.S. are shrinking compared to a few decades ago. Here’s a look at the median lot size in every U.S. state.

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Comparing median lot sizes in every U.S. state

The Median Lot Size in Every U.S. State in 2022

The “American Dream” is often associated with imagery of spacious estates adorned with white picket fences, wrap-around porches, and sprawling green lawns that seem to go on forever.

But in reality, modern American life has become much more compact. Over the last few decades, the typical lot size in the U.S. has decreased significantly—from 18,760 square feet in 1978 to 13,896 in 2020.

While lot sizes are getting smaller overall, there are still large discrepancies in lot sizes from state to state. This graphic by Angi uses data from the 2022 U.S. Lot Size Index to show the median lot size in every U.S. State, using data from 312,456 Zillow listings as of May 2022.

Largest and Smallest Median Lot Sizes by State

When it comes to the states with the largest plots of land, New England dominates the ranking, with Vermont, New Hampshire, and Maine at the top of the list.

RankStateMedian lot size (sq.ft.)
1Vermont78,408
2New Hampshire49,223
3Maine45,738
4Montana43,560
5Alaska42,423
6Mississippi31,799
7Connecticut30,928
8Arkansas24,829
9Tennessee24,394
10Georgia22,215

New England was one of the first regions settled by the Europeans in Colonial America. This long history, along with a large rural population, could explain why the area has strict zoning policies that limit density and require large minimum lot sizes for new builds.

On the opposite end of the spectrum, Nevada ranks as the state with the smallest median lot size:

RankStateMedian lot size (sq.ft.)
1Nevada7,405
2California8,327
3Arizona8,726
4Illinois9,025
5Texas9,540
6Colorado10,019
7Florida10,019
8North Dakota10,019
9New Jersey10,019
10Ohio10,019

One possible explanation is that Nevada’s population boom—and subsequent development—is relatively recent. Newer homes listed in the dataset tend to have smaller lot sizes, and in Nevada, 34.6% of homes included in the research were built in 2000 or later.

Comparing Lot Size to Land Price

Generally speaking, the states with the biggest lots also tend to have the cheapest land when broken down per square foot. For instance, in Vermont, properties sold for a median $5.95 per square foot.

comparing average lot sizes in the U.S. to price

View the full-size infographic

On the flip side, in Nevada, land sold for a median $82.80 per square foot—that’s the third most expensive of any state.

Of course, other factors are at play here when it comes to the cost of land. Like anything else that’s for sale, the price of a lot is governed largely by the laws of supply and demand.

For example, housing supply is scarce in Hawaii, where only 4.9% of the land is zoned for residential development, and the median home size is much smaller than in other parts of the country. Not surprisingly, the median plot of land in Hawaii costs $110.86 per square foot, the most expensive on the list.

The Future of Housing in America

Lot sizes remain relatively large in some states for now, but as the U.S. population continues to become more urbanized, living conditions in America could get even tighter.

Will America hold onto its spacious way of living, or could life in the U.S. start to resemble more densely populated regions in the future?

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Real Estate

The Median Home Size in Every U.S. State in 2022

Over the last century, the median home size in the U.S. has skyrocketed. Here’s a look at which states have the biggest and smallest homes.

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median home size in every U.S. state

The Median Home Size in Every U.S. State in 2022

Over the last century, home sizes in the U.S. have skyrocketed. In 1949, the typical single-family home was just 909 square feet—by 2021, it had shot up to 2,480 square feet.

While U.S. homes are getting larger on the whole, they still vary drastically depending on the location. What areas in the U.S. have the largest homes, and which ones have the smallest?

This graphic by American Home Shield uses data from the 2022 American Home Size Index to show the median home size in every U.S. state.

The 2022 American Home Size Index

The index uses data from 474,157 listings of both houses and condos for sale on Zillow as of May 2022. After the data was compiled, it was organized by state and city, and the median home size was then calculated for each area.

According to the findings, there was a strong correlation with the size of a home and the age of the area’s housing stock. For instance, Utah is the U.S. state with the largest median home size at 2,800 square feet. And since the state’s median home was built in 1989, it has the third-youngest home stock of any state across the country.

This trend is apparent on a city-level as well. Here’s a look at home sizes across America’s top 50 most populated cities (with available data):

Average home size in 50 U.S. cities

As the graphic shows, up-and-coming tech hubs like Raleigh and Colorado Springs have some of the largest homes.

Colorado Springs in particular has seen a significant influx in employment over the last few years, which has attracted high-income tech workers to the area driven up demand for spacious single-family dwellings.

The Price of Real Estate Compared to Home Size

The data also showed an inverse relationship between an area’s median price of real estate and the median home size. For instance, Hawaii has the smallest median home size of any state, as well as the most expensive at $743.86 per square foot.

comparing home prices in every U.S. state

This trend is apparent in the state of New York as well, which had the second smallest median home size. Home costs in the state were a median $421.49 per square foot, the third-most expensive of any state.

Lot Size vs. Home Size

Interestingly, while home sizes in the U.S. have gotten larger over time, lot sizes have shrunk over the years.

In 1978, the median lot size for a U.S. property was 18,760 square feet, but by 2020, this figure had dropped to a record low of 13,896 square feet.

With lot sizes shrinking, will there come a point where home size growth across the country starts to plateau, or even shrink?

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