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The Influence of Instagram

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The digital advertising landscape has changed dramatically over the past decade.

Social media platforms are now some of the most heavily trafficked places on the internet, and sharing hubs such as Instagram are increasingly becoming a cultural touchpoint for millions of people around the world.

Tapping into Instagram Influence

Instagram is closing in on a billion monthly active users, and with such a massive audience, social influencers (i.e. people with large, engaged audiences) are raking in the dough from paid brand endorsements.

Today’s infographic, from XCart, walks us through the multi-billion dollar phenomenon known as influencer marketing.

The Influence of Instagram

Chasing Attention Spans

It’s estimated that 65% of adults in the U.S. use social networks – a figure that spikes to an astonishing 90% for young adults.

Social media has become a fixture in our everyday lives and where attention spans wander, advertising is sure to follow. And follow it has. Marketers dumped over $23.68 billion into ads on social platforms in 2016, and that momentum shows no sign of slowing down.

However, one growing and increasingly potent form of marketing that isn’t entirely tracked in that total stems from influencers.

The Kings and Queens of Instagram

Instagram (acquired by Facebook in 2012) has seen impressive growth in recent years coinciding with a shift towards more visual content sharing. A combination of good timing and plagiarism has helped the photo sharing network grow by over 350% since 2014.

Instagram has also become a major platform for influencers.

While endorsements have traditionally come from celebrities such as actors or athletes, today’s influencers have built their audiences though sharing compelling content via social media channels. This is a huge shift as influencers come with all kinds of quantifiable audience sizes and demographic make-ups. It makes for targeting and relatability rolled into one package – particularly in the case of microinfluencers.

The Value of Influence

Power users who create a lot of content and amass thousands – even millions – of fans on a platform find themselves in a unique position. Their influence is worth something more tangible than likes; it’s worth some serious coin.

On the flip side of the equation, fans generally understand that influencers use sponsored posts as their compensation for creating content. A contemporary analogy would be occasional commercial breaks in exchange for a “free” TV program. The audience knows there’s no free ride, but if the network goes overboard, or the advertisers don’t align with the show properly, the reciprocity breaks down.

Similarly, influencers know that endorsements use up “credit” they’ve built up with their audience, so the successful ones choose their brand relationships wisely and don’t go overboard on sponsored posts.

authentic influence sponsored posts
Source

Brands are Betting on Microinfluence

Over 70% of brands indicate they’re using influencer marketing, and brands will be spending an estimated $2.3 billion on it by 2019. While celebrities like Selena Gomez will earn a sizable chunk of that, people with much smaller audiences are each getting their slice of the pie too.

microinfluencer marketing
Source

Not only is it easier to target local or niche audiences by working with microinfluencers, but these audiences also have much higher levels of engagement in the form of comments and likes on posts.

According to XCart, influencers with under 25,000 followers are a very affordable investment at ~$130 per post. This means that advertisers can collaborate with hundreds of influencers around the country for the same price as working with a celebrity.

Of course, there’s more vetting and logistics required in working with a larger group of influencers, but the payoff could be enormous for the right type of campaign.

Speaking of social media: Follow us on Facebook, Twitter, and LinkedIn to ensure you don’t miss your daily dose of data-driven visual content.

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Technology

Ranked: Semiconductor Companies by Industry Revenue Share

Nvidia is coming for Intel’s crown. Samsung is losing ground. AI is transforming the space. We break down revenue for semiconductor companies.

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A cropped pie chart showing the biggest semiconductor companies by the percentage share of the industry’s revenues in 2023.

Semiconductor Companies by Industry Revenue Share

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Did you know that some computer chips are now retailing for the price of a new BMW?

As computers invade nearly every sphere of life, so too have the chips that power them, raising the revenues of the businesses dedicated to designing them.

But how did various chipmakers measure against each other last year?

We rank the biggest semiconductor companies by their percentage share of the industry’s revenues in 2023, using data from Omdia research.

Which Chip Company Made the Most Money in 2023?

Market leader and industry-defining veteran Intel still holds the crown for the most revenue in the sector, crossing $50 billion in 2023, or 10% of the broader industry’s topline.

All is not well at Intel, however, with the company’s stock price down over 20% year-to-date after it revealed billion-dollar losses in its foundry business.

RankCompany2023 Revenue% of Industry Revenue
1Intel$51B9.4%
2NVIDIA$49B9.0%
3Samsung
Electronics
$44B8.1%
4Qualcomm$31B5.7%
5Broadcom$28B5.2%
6SK Hynix$24B4.4%
7AMD$22B4.1%
8Apple$19B3.4%
9Infineon Tech$17B3.2%
10STMicroelectronics$17B3.2%
11Texas Instruments$17B3.1%
12Micron Technology$16B2.9%
13MediaTek$14B2.6%
14NXP$13B2.4%
15Analog Devices$12B2.2%
16Renesas Electronics
Corporation
$11B1.9%
17Sony Semiconductor
Solutions Corporation
$10B1.9%
18Microchip Technology$8B1.5%
19Onsemi$8B1.4%
20KIOXIA Corporation$7B1.3%
N/AOthers$126B23.2%
N/ATotal $545B100%

Note: Figures are rounded. Totals and percentages may not sum to 100.


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Meanwhile, Nvidia is very close to overtaking Intel, after declaring $49 billion of topline revenue for 2023. This is more than double its 2022 revenue ($21 billion), increasing its share of industry revenues to 9%.

Nvidia’s meteoric rise has gotten a huge thumbs-up from investors. It became a trillion dollar stock last year, and broke the single-day gain record for market capitalization this year.

Other chipmakers haven’t been as successful. Out of the top 20 semiconductor companies by revenue, 12 did not match their 2022 revenues, including big names like Intel, Samsung, and AMD.

The Many Different Types of Chipmakers

All of these companies may belong to the same industry, but they don’t focus on the same niche.

According to Investopedia, there are four major types of chips, depending on their functionality: microprocessors, memory chips, standard chips, and complex systems on a chip.

Nvidia’s core business was once GPUs for computers (graphics processing units), but in recent years this has drastically shifted towards microprocessors for analytics and AI.

These specialized chips seem to be where the majority of growth is occurring within the sector. For example, companies that are largely in the memory segment—Samsung, SK Hynix, and Micron Technology—saw peak revenues in the mid-2010s.


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