How Consumers are Spending Differently During COVID-19
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How U.S. Consumers are Spending Differently During COVID-19

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In 2019, nearly 70% of U.S. GDP was driven by personal consumption.

However, in the first quarter of 2020, the COVID-19 pandemic has initiated a transformation of consumer spending trends as we know them.

Consumer Spending in Charts

By leveraging new data from analytics platform 1010Data, today’s infographic dives into the credit and debit card spending of five million U.S. consumers over the past few months.

Let’s see how their spending habits have evolved over that short timeframe:

How U.S. Consumers are Spending Differently During COVID-19

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The above data on consumer spending, which comes from 1010Data and powered by AI platform Exabel, is broken into 18 different categories:

  • General Merchandise & Grocery: Big Box, Pharmacy, Wholesale Club, Grocery
  • Retail: Apparel, Office Supplies, Pet Supplies
  • Restaurant: Casual dining, Fast casual, Fast food, Fine dining
  • Food Delivery: Food delivery, Grocery Delivery, Meal/Snack kit
  • Travel: Airline, Car rental, Cruise, Hotel

It’s no surprise that COVID-19 has consumers cutting back on most of their purchases, but that doesn’t mean that specific categories don’t benefit from changes in consumer habits.

Consumer Spending Changes By Category

The onset of changing consumer behavior can be observed from February 25, 2020, when compared year-over-year (YoY).

As of May 12, 2020, combined spending in all categories dropped by almost 30% YoY. Here’s how that shakes out across the different categories, across two months.

General Merchandise & Grocery

This segment saw a sharp spike in initial spending, as Americans scrambled to stockpile on non-perishable food, hand sanitizer, and toilet paper from Big Box stores like Walmart, or Wholesale Clubs like Costco.

In particular, spending on groceries reached a YoY increase of 97.1% on March 18, 2020. However, these sudden panic-buying urges leveled out by the start of April.

 Feb 25, 2020 YoY SpendingMay 5, 2020 YoY SpendingOverall Change
Big Box+14.2%-1.5%-15.7%
Grocery+1.0%+9.4%+8.4%
Pharmacy-3.6%-23.8%-20.2%
Wholesale Club+13.0%+2.6%-10.4%

Pharmaceutical purchases dropped the most in this segment, possibly as individuals cut back on their healthcare expenditures during this time. In fact, in an April 2020 McKinsey survey of physicians, 80% reported a decline in patient volumes.

Retail

With less foot traffic in malls and entire stores forced to close, sales of apparel plummeted both in physical locations and over e-commerce platforms.

 Feb 25, 2020 YoY SpendingMay 5, 2020 YoY SpendingOverall Change
Apparel-5.6%-51.9%-46.3%
Office Supplies-8.9%-2.8%+6.1%
Pet Supplies+2.7%-18.5%-21.2%

Interestingly, sales of office supplies rose as many pivoted to working from home. Many parents also likely required more of these resources to home-school their children.

Restaurant

The food and beverage industry has been hard-hit by COVID-19. While many businesses turned to delivery services to stay afloat, those in fine dining were less able to rely on such a shift, and spiraled by 88.2% by May 5, 2020, year-over-year.

 Feb 25, 2020 YoY SpendingMay 5, 2020 YoY ChangeOverall Change
Casual Dining-2.7%-64.9%-62.2%
Fast Casual4.2%-29.6%-33.8%
Fast Food2.0%-20.9%-22.9%
Fine Dining-18.6%-88.2%-69.6%

Applebees or Olive Garden exemplify casual dining, while Panera or Chipotle characterize fast casual.

Food Delivery

Meanwhile, many consumers also shifted from eating out to home cooking. As a result, grocery delivery services jumped by over five-fold—with consumers spending a whopping 558.4% more at its April 19, 2020 peak compared to last year.

 Feb. 25, 2020 YoY SpendingMay 5, 2020 YoY SpendingOverall Change
Food Delivery+18.8%+67.1%+48.3%
Grocery Delivery+23.0%+419.7%+396.7%
Meal/ Snack Kit+7.0%-5.9%-12.9%

Food delivery services are also in high demand, with Doordash seeing the highest growth in U.S. users than any other food delivery app in April.

Travel

While all travel categories experienced an immense decline, cruises suffered the worst blow by far, down by 87.0% in YoY spending since near the start of the pandemic.

 Feb 25, 2020 YoY SpendingMay 5, 2020 YoY SpendingOverall Change
Airline-7.7%-99.1%-91.4%
Car Rental-6.3%-86.0%-79.7%
Cruise-18.7%-105.7%-87.0%
Hotel-7.0%-85.9%-78.9%

Airlines have also come to a halt, nosediving by 91.4% in a 10-week span. In fact, governments worldwide have pooled together nearly $85 billion in an attempt to bail the industry out.

Hope on the Horizon?

Consumer spending offers a pulse of the economy’s health. These sharp drops in consumer spending fall in line with the steep decline in consumer confidence.

In fact, consumer confidence has eroded even more intensely than the stock market’s performance this quarter, as observed when the Index of Consumer Sentiment (ICS) is compared to the S&P 500 Index.

Consumer Sentiment Index

Many investors dumped their stocks as the coronavirus hit, but consumers tightened their purse strings even more. Yet, as the chart also shows, both the stock market and consumer sentiment are slowly but surely on the mend since April.

As the stay-at-home curtain cautiously begins to lift in the U.S., there may yet be hope for economic recovery on the horizon.

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30 Years of Gun Manufacturing in America

The U.S. has produced nearly 170 million firearms over the past three decades. Here are the numbers behind America’s gun manufacturing sector.

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gun manufacturing in america

30 Years of Gun Manufacturing in America

While gun sales have been brisk in recent years, the uncertainty surrounding COVID-19 was a boon for the gun industry.

From 2010-2019, an average of 13 million guns were sold legally in the U.S. each year. In 2020 and 2021, annual gun sales sharply increased to 20 million.

While the U.S. does import millions of weapons each year, a large amount of firearms sold in the country were produced domestically. Let’s dig into the data behind the multi-billion dollar gun manufacturing industry in America.

Gun Manufacturing in the United States

According to a recent report from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the U.S. has produced nearly 170 million firearms over the past three decades, with production increasing sharply in recent years.

firearms per 100000 persons

America’s gunmakers produce a wide variety of firearms, but they’re generally grouped into five categories; pistols, rifles, shotguns, revolvers, and everything else.

Below is a breakdown of firearms manufactured in the country over the past 30 years, by type:

Year     PistolsRiflesRevolversShotgunsMisc. FirearmsTotal Firearms
19891,404,7531,407,400628,573935,54142,1264,418,393
19901,371,4271,211,664470,495848,94857,4343,959,968
19911,378,252883,482456,966828,42615,9803,563,106
19921,669,5371,001,833469,4131,018,20416,8494,175,836
19932,093,3621,173,694562,2921,144,94081,3495,055,637
19942,004,2981,316,607586,4501,254,92610,9365,173,217
19951,195,2841,411,120527,6641,173,6458,6294,316,342
1996987,5281,424,315498,944925,73217,9203,854,439
19971,036,0771,251,341370,428915,97819,6803,593,504
1998960,3651,535,690324,390868,63924,5063,713,590
1999995,4461,569,685335,7841,106,99539,8374,047,747
2000962,9011,583,042318,960898,44230,1963,793,541
2001626,8361,284,554320,143679,81321,3092,932,655
2002741,5141,515,286347,070741,32521,7003,366,895
2003811,6601,430,324309,364726,07830,9783,308,404
2004728,5111,325,138294,099731,76919,5083,099,025
2005803,4251,431,372274,205709,31323,1793,241,494
20061,021,2601,496,505385,069714,61835,8723,653,324
20071,219,6641,610,923391,334645,23155,4613,922,613
20081,609,3811,734,536431,753630,71092,5644,498,944
20091,868,2582,248,851547,195752,699138,8155,555,818
20102,258,4501,830,556558,927743,37867,9295,459,240
20112,598,1332,318,088572,857862,401190,4076,541,886
20123,487,8833,168,206667,357949,010306,1548,578,610
20134,441,7263,979,570725,2821,203,072495,14210,844,792
20143,633,4543,379,549744,047935,411358,1659,050,626
20153,557,1993,691,799885,259777,273447,1319,358,661
20164,720,0754,239,335856,291848,617833,12311,497,441
20173,691,0102,504,092720,917653,139758,6348,327,792
20183,881,1582,880,536664,835536,1261,089,9739,052,628
20193,046,0131,957,667580,601480,735946,9297,011,945
Total60,804,84059,796,76015,826,96426,241,1346,298,415168,968,113

Pistols (36%) and rifles (35%) are the dominant categories, and over time, the former has become the most commonly produced firearm type.

In 2001, pistols accounted for 21% of firearms produced. Today, nearly half of all firearms produced are pistols.

Who is Producing America’s Firearms?

There are a wide variety of firearm manufacturing companies in the U.S., but production is dominated by a few key players.

Here are the top 10 gunmakers in America, which collectively make up 70% of production:

RankFirearm ManufacturerGuns Produced (2016-2020)Share of total
1Smith & Wesson Corp8,218,19917.2%
2Sturm, Ruger & Company, Inc8,166,44817.1%
3Sig Sauer Inc3,660,6297.7%
4Freedom Group3,045,4276.4%
50 F Mossberg & Sons Inc2,223,2414.7%
6Taurus International Manufacturing1,996,1214.2%
7WM C Anderson Inc1,816,6253.8%
8Glock Inc1,510,4373.2%
9Henry RAC Holding Corp1,378,5442.9%
10JIE Capital Holdings / Enterprises1,258,9692.6%
Total33,274,64069.7%

One-third of production comes from two publicly-traded parent companies: Smith & Wesson (NASDAQ: SWBI), and Sturm, Ruger & Co. (NYSE: RGR)

Some of these players are especially dominant within certain types of firearms. For example:

  • 58% of pistols were made by Smith & Wesson, Ruger, and SIG SAUER (2008–2018)
  • 45% of rifles were made by Remington*, Ruger, and Smith & Wesson (2008–2018)

*In 2020, Remington filed for Chapter 11 bankruptcy protection, and its assets were divided and sold to various buyers. The Remington brand name is now owned by Vista Outdoor (NYSE: VSTO)

The Geography of Gun Manufacturing

Companies that manufacture guns hold a Type 07 license from the ATF. As of 2020, there are more than 16,000 Type 07 licensees across the United States.

Below is a state-level look at where the country’s licensees are located:

StateLicenses (2000)Licenses (2020)PopulationLicenses per 100,000 pop. (2020)
Alaska8117733,39116.0
Alabama402765,039,8775.5
Arkansas283023,011,52410.0
Arizona1009597,276,31613.2
California15962039,237,8361.6
Colorado274815,812,0698.3
Connecticut711943,605,9445.4
Delaware010989,9481.0
Florida1311,00921,781,1284.6
Georgia5251010,799,5664.7
Hawaii0111,455,2710.8
Iowa111873,190,3695.9
Idaho383581,839,10619.5
Illinois4026312,671,4692.1
Indiana392806,805,9854.1
Kansas172292,937,8807.8
Kentucky222114,505,8364.7
Louisiana202584,657,7575.5
Massachusetts672636,984,7233.8
Maryland361466,165,1292.4
Maine131071,362,3597.9
Michigan4338610,050,8113.8
Minnesota632545,707,3904.5
Missouri624016,168,1876.5
Mississippi121902,961,2796.4
Montana242401,084,22522.1
North Carolina5262810,551,1626.0
North Dakota346779,0945.9
Nebraska15911,961,5044.6
New Hampshire251881,377,52913.6
New Jersey10269,267,1300.3
New Mexico181792,117,5228.5
Nevada452763,104,6148.9
New York3529919,835,9131.5
Ohio8064411,780,0175.5
Oklahoma374233,959,35310.7
Oregon552264,237,2565.3
Pennsylvania8751912,964,0564.0
Rhode Island1201,097,3791.8
South Carolina252845,190,7055.5
South Dakota1479886,6678.9
Tennessee763526,975,2185.0
Texas1502,02229,527,9416.8
Utah334783,271,61614.6
Virginia484128,642,2744.8
Vermont1585643,07713.2
Washington493517,738,6924.5
Wisconsin383065,895,9085.2
West Virginia201151,793,7166.4
Wyoming20147576,85125.5

These manufacturers are located all around the country, so these numbers are somewhat reflective of population. Unsurprisingly, large states like Texas and Florida have the most licensees.

Sorting by the number of licensees per 100,000 people offers a different point of view. By this measure, Wyoming, Montana, and Idaho come out on top.

If recent sales and production trends are any indication, these numbers may only continue to grow.

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Made in America: Goods Exports by State

The U.S. exported $1.8 trillion worth of goods in 2021. This infographic looks at where that trade activity took place across the nation.

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Made in America: Goods Exports by State

After China, the U.S. is the next largest exporter of goods in the world, shipping out $1.8 trillion worth of goods in 2021—an increase of 23% over the previous year.

Of course, that massive number doesn’t tell the whole story. The U.S. economy is multifaceted, with varying levels of trade activity taking place all across the nation.

Using the latest data on international trade from the U.S. Census Bureau and the U.S. Bureau of Economic Analysis, we’ve visualized the value of America’s goods exports by state.

Top 10 Exporter States

Here are the top 10 American states that exported the highest dollar value worth of goods during 2021. Combined, these export-leading states represent 59.4% of the nation’s total exports.

RankStateTotal Exports Value% share
#1Texas$375.3 billion21.4%
#2California$175.1 billion10.0%
#3New York$84.9 billion 4.8%
#4Louisiana $76.8 billion4.4%
#5Illinois$65.9 billion3.8%
#6Michigan$55.5 billion3.2%
#7Florida$55.5 billion3.2%
#8Washington$53.6 billion3.1%
#9Ohio$50.4 billion2.9%
#10New Jersey$49.5 billion2.8%
Top 10 States$1.04 trillion59.4%

Texas has been the top exporting state in the U.S. for an incredible 20 years in a row.

Last year, Texas exported $375 billion worth of goods, which is more than California ($175 billion), New York ($85 billion), and Louisiana ($77 billion) combined. The state’s largest manufacturing export category is petroleum and coal products, but it’s also important to mention that Texas led the nation in tech exports for the ninth straight year.

California was the second highest exporter of goods in 2021 with a total value of $175 billion, an increase of 12% from the previous year. The state’s main export by value was computer and electronic product manufacturing, representing 17.8% of the total U.S. exports of that industry. California was also second among all states in exports of machinery manufacturing, accounting for 13.9% of the U.S. total.

What Type of Goods are Exported?

Here is a breakdown of the biggest U.S. export categories by value in 2021.

RankProduct GroupAnnual Export Value (2021)Share of Total Exports
1Mineral fuels including oil$239.8 billion13.7%
2Machinery including computers$209.3 billion11.9%
3Electrical machinery, equipment$185.4 billion10.6%
4Vehicles$122.2 billion7.0%
5Optical, technical, medical apparatus$91.7 billion5.2%
6Aircraft, spacecraft$89.1 billion5.1%
7Gems, precious metals $82.3 billion4.7%
8Pharmaceuticals$78 billion4.4%
9Plastics, plastic articles$74.3 billion4.2%
10Organic chemicals$42.9 billion2.4%

These top 10 export categories alone represent almost 70% of America’s total exports.

The biggest grower among this list is mineral fuels, up by 59% from last year. Pharmaceuticals saw the second biggest one-year increase (45%).

Top 10 U.S. Exports by Country of Destination

So who is buying “Made in America” products?

Unsurprisingly, neighboring countries Canada (17.5%) and Mexico (15.8%) are the two biggest buyers of American goods. Together, they purchase one-third of American exports.

RankDestination CountryShare of U.S. Goods Exports
1🇨🇦 Canada17.5%
2🇲🇽 Mexico15.8%
3🇨🇳 China8.6%
4🇯🇵 Japan4.3%
5🇰🇷 South Korea3.7%
6🇩🇪 Germany3.7%
7🇬🇧 United Kingdom3.5%
8 🇳🇱 Netherlands3.1%
9🇧🇷 Brazil2.7%
10🇮🇳 India2.3%

Three Asian countries round out the top five list: China (8.6%), Japan (4.3%), and South Korea (3.7%). Together, the top five countries account for around half of all goods exports.

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