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How Technology is Shaping the Future of Education

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Technology has transformed almost every aspect of our lives, and now it seems that education systems around the world are due for an update.

Educators are tapping into the digital revolution and adopting new technologies to help students reach their full potential, but can they adapt quickly enough to prepare children for the changing future of work?

The Growing Role of Tech in Classrooms

Today’s infographic from Best Education Degrees explores the different ways technology is transforming classrooms, and disrupting education as we know it.

future of education graphic

The Next Generation

Although some might view technology as pervasive, for younger generations, it is ever-present.

Children and young adults make up one-third of all internet users, so it’s no surprise that they are more hyper-connected and digitally savvy than their parents.

The combination of evolving educational needs for children and a more uncertain future of work means that updating what children learn, and how they learn it, has become a crucial issue for schools and colleges—but what should be prioritized?

Classrooms 2.0

In a survey of 1,400 educators, the majority of them say they believe that classrooms of the future will be centered around self-paced and personalized learning.

This student-centric approach would allow children to choose their own pace and learning objectives based on individual interests—all of which could be guided by artificial intelligence, chatbots, and video-based learning.

Artificial Intelligence

Artificial intelligence in education typically focuses on identifying what a student does or doesn’t know, and then subsequently developing a personalized curricula for each student.

The AI-powered language learning platform Duolingo is one of the most downloaded education apps globally, with more than 50 million installs in 2018. The platform single-handedly challenges the notion of traditional learning, with a study showing that spending just 34 hours on the app equates to an entire university semester of language education.

AI-driven applications in education are still in their infancy, but Duolingo’s success demonstrates the growth potential in the sector. In fact, the nascent market for AI in education is expected to reach $6 billion by the year 2025. Over half of this will come from China and the U.S., with China leading globally.

Chatbots

Chatbots are also quickly becoming a fundamental tool in next generation education. Designed to simplify the interaction between student and computer, chatbots provide a wide range of benefits, including:

  • Spaced interval learning: Uses algorithms and repetition to optimize memorization
  • Immediate feedback: Papers can be graded with 92% accuracy and in a faster time than teachers
  • Self-paced learning: Tracks a student’s performance and guides them based on their individual needs

This innovative technology is arming educators with new strategies for more engaged learning, whilst simultaneously reducing their workload.

Video Learning

Although video-based learning may not necessarily be considered as innovative as artificial intelligence or chatbots, 98% of educators view it as a vital component in personalized learning experiences. Most institutions report incorporating video into their curriculums in some way, but even higher demand for video-based learning may come from students in the near future.

This is due to the fact that video learning increases student satisfaction by 91%, and student achievements by 82%, which could be why educators are increasingly using video for tasks like:

  • Providing material for student assignments
  • Giving feedback on assignments
  • Flipped instruction (blended learning) exercises

A flipped classroom overturns conventional learning by focusing on practical content that is delivered online and often outside the classroom.

The Battle Between Traditional and Tech

Flipping classrooms is a trend that has gained momentum in recent years—and may be considered to be a radical change in how students absorb information. The relatively new model also eliminates homework, by empowering students to work collaboratively on their tasks during class time.

Although new models of learning are disrupting the status quo of traditional learning, could the increasing amount of time children spend in front of screens be detrimental?

Research has shown that children are more likely to absorb information from books rather than screens. There has also been an evident increase in low-tech or tech-free schools that believe that human interaction is paramount when it comes to keeping children engaged and excited to learn.

Creating First-Class Humans

Although we may not be in the era of iTeachers just yet, the benefits of technology as teaching aids are undeniable. However, what is more important is that these aids are used in tandem with developmental and educational psychology—ultimately keeping students rather than technology at the core of education.

The future will be about pairing the artificial intelligence of computers with the cognitive, social and emotional capabilities of humans, so that we educate first-class humans, not second-class robots”

—OECD, Trends Shaping Education report

After all, how children develop these skills is perhaps less important than their ability to navigate change, as that is the only thing that will remain constant.

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Demographics

Ranked: Gen Z’s Favorite Brands, Compared with Older Generations

Which brands win the most with Gen Z compared to older generations? From TikTok to Capri Sun, this ranking looks at Gen Z’s favorite brands.

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Gen Z’s Favorite Brands, Compared with Older Generations

Generation Z’s favorite brands, in absolute terms, aren’t wildly different from preferences of other generations, with Walmart, Google, and Netflix ranking high. But when it comes to the brands that do the best with Gen Z compared to their elders, the list shakes up dramatically.

This ranking uses consumer preference data from Morning Consult to show which brands are favored considerably more by Gen Z when compared to the general public. A brand’s rank is determined by the difference in favorability between Gen Z’s survey responses and the average of all U.S. adult respondents.

Note: Gen Z is the generation born between 1997-2012. Favorability in this ranking is measured using the share of a generation who said they have a “very” or “somewhat” favorable opinion of said brand.

Brands Preferred by Gen Z

Compared to Millennials, Gen X, and Boomers, who may not care as much for these 20 brands, Gen Z—currently between 9-25 years old—loves them. Let’s dive in:

RankBrandFavorability Difference U.S. Adult FavorabilityGen Z Favorability
#1TikTok+3039%69%
#2Discord+2921%50%
#3Snapchat+2935%64%
#4Instagram+2548%73%
#5Cash App+2541%66%
#6Spotify+2347%70%
#7Shein+2222%44%
#8Trolli+2124%45%
#9Twitch+2121%42%
#10Apple Pay+2039%59%
#11DoorDash+18.746.7%65.5%
#12Fenty Beauty+18.617.1%35.7%
#13Reddit+17.833.0%50.7%
#14Twitter+17.333.7%50.9%
#15Epic Games+17.124.9%42.0%
#16Roblox+16.822.0%38.7%
#17Vans+16.551.7%68.2%
#18Xbox+16.448.4%64.8%
#19Capri Sun+16.260.4%76.6%
#20PlayStation+15.956.4%72.2%

Note: Differences may not add up exactly due to rounding.

Unsurprisingly, TikTok takes the top spot. The app that is frequently used to poke fun at older generations and that in many ways is a reflection of Gen Z culture, is 30 points more favorable with the young generation than others.

Members of Gen Z are the first true “digital natives”—meaning they were raised in the age of digital technology. As a result, many of their favorite brands are either some kind of social media platform and/or digital service, like Apple Pay, Snapchat, or Spotify. In fact, eight of Gen Z’s top 10 favorites on the above list are digital brands.

Another distinguishing feature of consumers in this generation is that they’re more likely to care about brand ethics and sustainable consumption than other generations.

However, one brand among their top 20 that defies that sentiment is the Chinese clothing company, Shein. This fast fashion company’s model promotes a culture of mass clothing hauls and thus, clothing waste—making it far from environmentally conscious. Shein has also come under fire recently for violating labor laws in its Chinese production facilities. And yet 44% of Gen Zs have a good impression of the brand, and it particularly does well with Gen Z women.

Interestingly, members of Gen Z in the U.S. are also the first cohort to have strong awareness of Chinese brands more generally.

Gen Z vs. Millennials

Two generations that are often lumped together, Gen Z and Millennials have some considerable differences when it comes to their favorite brands. Here’s a brief look at some of the brands that do better with Gen Z compared to Millennials specifically, using favorability difference:

  • TikTok: 14.2
  • Crocs: 13.4
  • Pixar: 8.1
  • Morphe: 6.1

Compared to their generational neighbors, one interesting standout is Crocs—the utilitarian, but highly-customizable foam clogs—which almost 60% of Gen Zs see as favorable compared to only 46% of Millennials.

Gen Z’s Favorite Brands Overall

While Gen Z differentiates itself from the older generations in many ways, a lot of the overall favorites still align with everyone else’s.

RankBrandFavorability
#1YouTube86.2%
#2Google83.9%
#3Netflix82.2%
#4Amazon80.3%
#5M&Ms79.8%
#6Walmart79.8%
#7Target79.7%
#8Doritos79.3%
#9Kit Kat79.0%
#10Oreo78.6%
#11Gatorade78.5%
#12Nike78.4%
#13Cheetos77.5%
#14Dollar Tree77.4%
#15Sprite77.4%
#16Pringles76.7%
#17Capri Sun 76.6%
#18Pixar76.6%
#19Skittles76.3%
#20Apple75.9%

Removing the favorability difference score reveals that many of the most popular brands overall still win out, such as Netflix, Google, and Amazon.

Gen Z Trends

Overall, the report found that it’s hard for brands to win with Gen Z. Across all brands that were scored, 33% of the general American public rated them as favorable, but for Gen Z respondents the number dropped to 27%.

In general, Gen Z tends to value conscious consumption and subsequently, brands that can meet those expectations. Digital services and products also do well with this generation that has never known a world without internet.

As more and more Gen Zers enter the labor market and grow their consumer power, they will be an important generation to watch.

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