Misc
Chart: A Global Look at How People Spend Their Time
A Global Look at How People Spend Their Time
We all have the same 24 hours in a day, but we don’t spend them the same way. Some prioritize family time or household chores, while others cherish a good night’s sleep or seeing friends.
This chart from Our World in Data compares the average time allocated across various day-to-day activities, from paid work to leisurely activities.
The data for the 33 countries profiled come from the Organization for Economic Co-operation and Development (OECD)’s Time Use database, for ages 15 through 64 years old.
Countries with the Highest Time Spent Per Activity
As the chart shows, basic patterns—work, rest, and play—emerge across the board.
When it comes to paid work, Japan emerges the highest on this list with approximately 5.5 hours per day. However, this country also has some of the highest overtime in a workweek. In contrast, European countries such as France and Spain report nearly half the same hours (less than 3 hours) of paid work per day on average.
Certain trends, however, transcend cultural boundaries. Those in Mexico find themselves spending significant portions of the day (3 hours or more) on housework, as do those in Portugal.
Activity category | Country with highest time spent | Time spent in minutes |
---|---|---|
Paid work | 🇯🇵 Japan | 326 (Approx. 5.5 hrs) |
Education | 🇰🇷 South Korea | 57 |
Care for household members | 🇮🇪 Ireland | 61 |
Housework | 🇲🇽 Mexico | 187 (Approx. 3 hrs) |
Shopping | 🇩🇪 Germany | 32 |
Other unpaid work & volunteering | 🇯🇵 Japan | 98 (Approx. 1.5 hrs) |
Sleep | 🇿🇦 South Africa | 553 (Approx. 9 hrs) |
Eating | 🇫🇷 France | 133 (Approx. 2 hours) |
Personal care | 🇫🇷 France | 107 (Approx. 1 hr 45 min) |
Sports | 🇪🇸 Spain | 42 |
Attending events | 🇮🇪 Ireland | 42 |
Seeing friends | 🇿🇦 South Africa | 82 |
TV and radio | 🇺🇸 U.S. | 148 (Approx. 2.5 hrs) |
Other leisure (Religious/ civic duties, or unspecified) | 🇳🇴 Norway | 154 (Approx. 2.5 hrs) |
As the saying goes, all work and no play makes Jack a dull boy. In the realm of leisure activities, those in the U.S. spend approximately 2.5 hours consuming media in a day, a number that has risen even higher during the pandemic.
Meanwhile, another interesting cultural pattern is that people in France spend the most time eating, approximately 2 hours per day. These durations are similar to those in other Mediterranean countries such as Greece, Italy, and Spain—perhaps because meals are viewed as a social activity in these cultures.
Gender Disparities in Time Spent
Digging deeper, another way to look at how people spend their time globally is through the lens of gender.
Women spend nearly three times more in unpaid care work compared to men—a whopping total of 1.1 trillion hours each year—which means a lot less leisure time. This inequality is clearly defined by country in the following scatterplot:
In Norway, both men and women have equally high levels of leisure time—though it’s a rare example of such a case.
Meanwhile, in countries like India or China, significant gender gaps prevent women from moving up the socioeconomic ladder, potentially costing trillions of dollars to the global economy.
Misc
Charted: Car Brand Loyalty in 2024
This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.
Car Brand Loyalty in 2024
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.
Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.
Car Brands With the Most Loyal Customers
Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.
Company | % who would buy again |
---|---|
🇺🇸 Rivian | 86 |
🇩🇪 Mini | 77 |
🇩🇪 BMW | 76 |
🇩🇪 Porsche | 76 |
🇺🇸 Tesla | 74 |
🇰🇷 Genesis | 73 |
🇯🇵 Lexus | 73 |
🇯🇵 Subaru | 70 |
It’s interesting to note that Tesla held the #1 spot in last year’s ranking.
Car Brands With the Least Loyal Customers
At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.
Company | % who would buy again |
---|---|
🇺🇸 Cadillac | 61 |
🇺🇸 Chrysler | 60 |
🇩🇪 Mercedes-Benz | 59 |
🇩🇪 Audi | 59 |
🇺🇸 Jeep | 58 |
🇯🇵 Nissan | 55 |
🇩🇪 Volkswagen | 51 |
🇯🇵 Infiniti | 43 |
At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.
Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”
Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.
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