Media Consumption in 2021
There are a wide array of apps and life hacks out there designed to help regulate personal internet use and media consumption, but the data suggests they haven’t been working. Today, we consume more media than at any point in time in the last decade.
This data from Recode looks at how many minutes U.S. adults spend on various forms of media, comparing mobile, desktop, radio, television, and magazines.
How Many Minutes are Spent on Media?
In 2021, collective media consumption continues its upward trajectory, and is set to be at the highest it’s ever been. In 2021, overall media consumption among U.S. adults is estimated to be around 666 minutes per day, or 11.1 hours—a 20.2% increase from 2011.
Although media consumption has grown overall, this is predominantly driven by mobile usage. In fact, every category with the exception of mobile has shrunk from their respective peaks. Mobile on the other hand, has grown a whopping 460% in 10 years, from an average daily use of 45 minutes to a staggering 252 minutes.
Consumption by Generation
Disparities in media consumption have a generational aspect that’s worth noting, as well. For instance, older Americans like Baby Boomers still consume media routinely through television. On the other hand, younger cohorts like Millennials and Gen Z tend to consume more through mobile.
Increasing internet use has come with criticism, and is said to be partially responsible for our waning attention spans. With only 1,440 minutes in a day, it remains unknown exactly how many minutes we will continue to direct towards mobile use. But with figures growing 9% last year, we may not have yet reached the peak.
Charting the Continued Rise of Remote Jobs
Remote job postings are up nearly across the board, but a few key industries are have seen a significant shift over the last year.
Charting the Continued Rise of Remote Jobs
When the pandemic first took hold in 2020, and many workplaces around the world closed their doors, a grand experiment in work-from-home began.
Today, well over a year after the first lockdown measures were put in place, there are still lingering questions about whether remote work would now become a commonplace option, or whether things would generally return to the status quo in offices around the world.
New data from LinkedIn’s Workforce Report shows that remote work may be here to stay, and could even become the norm in a few key industries.
Broadly speaking, 12% of all Canadian paid job postings on LinkedIn offered remote work in September 2021. Prior to the pandemic, that number sat at just 1.3%.
While this data was specific to Canada, the country’s similarity to the U.S. means that these trends are likely being seen across the border as well.
Which Industries are Embracing Remote Work?
The nature of work can vary broadly by job type—for example, mining is tough to do from one’s living room sofa—so remote jobs were not distributed equally across industries.
Here are the numbers on job postings that were geared towards remote work:
|Industry||% Remote (Sept 2020)||% Remote (Sept 2021)||Change (p.p.)|
|Software & IT Services||12.5%||30.0%||17.5|
|Media & Communications||12.5%||21.3%||8.8|
|Wellness & Fitness||3.3%||21.2%||17.9|
|Hardware & Networking||2.2%||12.9%||10.7|
|Recreation & Travel||0.2%||3.7%||3.5|
|Energy & Mining||1.0%||2.7%||1.7|
Tech and healthcare industries are showing big shifts towards remote work, with the latter being influenced by a number of tech-driven changes, including telemedicine.
Physical distancing measures forced some industries to pivot quickly. Whether virtual fitness and wellness options (e.g. Peloton and Headspace) would remain popular beyond the pandemic was a big question mark, but this jobs data seems to indicate continued digital growth in these industries.
What the Future Holds
Since COVID-19 outbreaks are still underway, the true test for this trend will be whether these numbers hold up a year or two from now. When offices and gyms are reliably open again, will companies dial back the work-from-home options?
Today, hybrid solutions are proving popular amidst worries that fully distributed teams suffer from lower levels of collaboration and communication between colleagues, and that innovation could be stifled by lack of in-person collaboration.
Of course, employees themselves are reporting being more productive and happy at home, with 98% of people wanting the option to work remotely for the rest of their careers.
It’s clear that the culture of work is undergoing an evolution today, and companies and employees will continue to seek the perfect balance of productivity and happiness.
Print Has Prevailed: The Staying Power of Physical Books
When e-books hit the mainstream in the early 2000s, many predicted they’d eventually make print books obsolete. So far, that prediction has not come true.
The Staying Power of Print Books
E-books are certainly not a new phenomenon. In fact, they’ve been around longer than the internet.
Yet, while the emergence of e-books dates back to the early 1970s, they didn’t hit the mainstream until the 2000s, when big companies began launching their own e-book readers, and digital libraries started to become more accessible to the public.
Around this time, sales for e-books started to soar, and by 2013, e-book sales made up 20% of all books sales in America. Many wondered if this was the end for print books.
But fast forward to 2021, and e-books haven’t made print books obsolete. At least, not yet.
E-book versus Print Book Purchases
A recent poll found that people still favor print books over e-books, at least when it comes to their purchasing behavior.
Of the 10 countries included in the survey, an estimated 42% of people had purchased at least one print book in 2020, while only 15.5% had bought an e-book that same year.
Here’s a look at all 10 countries, and the estimated share of their population who bought physical versus e-books in 2020:
|🇺🇸 United States||44.5%||22.7%|
|🇬🇧 United Kingdom||48.7%||20.0%|
|🇰🇷 South Korea||34.6%||16.8%|
China had the highest portion of e-book lovers—an estimated 24.4% of its population purchased an e-book in 2020, which is more than 8 percentage points higher than the average across the whole list.
On the other end of the spectrum, e-books are least popular in India, where an estimated 5.6% of the country’s population purchased an e-book in 2020. Keep in mind, the country has a lower percentage of book purchasers in general.
Why Print Has Prevailed
Why are print books still more popular than e-books? There are many theories. One study suggests that readers retain information better from a print book versus an e-book, while other consumer surveys found that e-books haven’t yet managed to fully simulate the tactile experience of a print book.
However, while e-books might not eradicate print books entirely, the market for digital books is expected to grow in the near future. By 2025, global revenue from e-books could reach $18.4 billion, with 1.2 billion users across the globe.
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