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How Media Consumption Has Changed Over the Last Decade (2011-2021)

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The Briefing

  • Since 2011, media consumption for U.S. adults is up 20% across all categories
  • An average of 4 hours and 12 minutes is spent on mobile devices

Media Consumption in 2021

There are a wide array of apps and life hacks out there designed to help regulate personal internet use and media consumption, but the data suggests they haven’t been working. Today, we consume more media than at any point in time in the last decade.

This data from Recode looks at how many minutes U.S. adults spend on various forms of media, comparing mobile, desktop, radio, television, and magazines.

How Many Minutes are Spent on Media?

In 2021, collective media consumption continues its upward trajectory, and is set to be at the highest it’s ever been. In 2021, overall media consumption among U.S. adults is estimated to be around 666 minutes per day, or 11.1 hours—a 20.2% increase from 2011.

YearMobileDesktopRadioTelevisionMagazinesTotal
2021252509925312666
20202315010025813652
20192085110026414637
20181905210227015629
20171645310228217618
20161365310528718599
20151245610928919597
2014886711129820584
2013746711630621584
2012606812031423585
2011454013131424554

Although media consumption has grown overall, this is predominantly driven by mobile usage. In fact, every category with the exception of mobile has shrunk from their respective peaks. Mobile on the other hand, has grown a whopping 460% in 10 years, from an average daily use of 45 minutes to a staggering 252 minutes.

Consumption by Generation

Disparities in media consumption have a generational aspect that’s worth noting, as well. For instance, older Americans like Baby Boomers still consume media routinely through television. On the other hand, younger cohorts like Millennials and Gen Z tend to consume more through mobile.

Increasing internet use has come with criticism, and is said to be partially responsible for our waning attention spans. With only 1,440 minutes in a day, it remains unknown exactly how many minutes we will continue to direct towards mobile use. But with figures growing 9% last year, we may not have yet reached the peak.

Where does this data come from?

Source: Recode
Notes: 2021 figures are projections by Zenith Media

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Datastream

Visualizing the World’s Population by Age Group

33% of the world’s population is under 20, making young people the largest demographic worldwide. But this might not be the case forever.

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World's Age Distribution

The Briefing

  • According to the United Nations, the global median age has increased by 7 years since 1950, from 24 to 31
  • That said, young people accounted for 33% of the global population in 2020, making them the largest demographic across the globe

Visualizing the World’s Population, By Age Group

An aging population can have far-reaching consequences on a country’s economy.

With this in mind, today’s graphic looks at the age composition of the global population in 2020, based on the latest figures from the United Nations.

The Global Age Composition

Our global population is getting older, largely because of increasing life expectancies and declining birth rates.

In 2020, more than 147 million people around the world were between the ages of 80-99, accounting for 1.9% of the global population.

Age GroupNumber of People (2020)% of Global Population
<20 years2.6 billion33.2%
20-39 years2.3 billion29.9%
40-59 years1.8 billion23.1%
60-79 years918 million11.8%
80-99 years147 million1.9%
100+ years0.6 million0.01%

While that percentage may seem small, that particular demographic accounted for merely 0.05% of the population in 1950, meaning our world has a notably higher percentage of older people than it did 70 years ago.

Why is this significant? An aging population typically means a declining workforce and an increase of people looking to cash in their pensions. This can put pressure on the working class if taxes are raised.

Of course, an aging population can have positive impacts on society as well. For instance, elderly citizens tend to volunteer more than other age groups. And research has shown that older communities have lower crime rates. By 2050, the crime rate in Australia expected to drop by 16% as the country’s population gets older.

To mitigate some of the risks associated with a rapidly aging population, certain countries are working towards more sustainable pension systems, to support aging citizens while taking the stress off the working population.

» Like this? Then you might like this article on The World’s Youngest and Oldest Countries

Where does this data come from?

Source: United Nations World Population Prospects 2019 (accessed Feb 12, 2021)

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Datastream

Euro 2020: Qualified Nations and Past Winners

After a year-long delay, the 2020 UEFA European Championship is back with new rules, reduced spectators, and fierce competition.

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Euro 2020 past winners

The Briefing

  • The 2020 UEFA European Football Championship will kick off Friday, June 11th 2021 after a year-long delay due to COVID-19
  • The tournament will take place across 11 host cities and feature new rules, reduced spectators, and fierce competition

The 2020 European Championship Returns with New Rules

After a year-long delay, the 2020 UEFA European Championship is set to kick off what will be the largest international sports tournament to take place since the pandemic.

While the final stage of the tournament typically takes place in one or two nations, this year’s will be played across 11 different countries.

Running from June 11th to July 11th 2021, the opening game between Italy and Turkey will kick off at the Stadio Olimpico in Rome, and the final will take place at London’s Wembley Stadium.

COVID-19’s Impact on Teams and Spectators

Aside from the initial year-long delay, COVID-19 has changed how teams and spectators will participate in the tournament.

Squads have been expanded from 23 to 26 players, and coaches will be permitted to call up more players if COVID-19 infections force players into isolation.

For spectators, individual stadiums within host cities have announced varying capacities ranging from 20-100%, with strict stadium entry requirements across the board. Since these capacities are pre-tournament estimates, we’ll have to wait until matchday to see how many ticket-holders are comfortable attending the fixtures in person.

Host Stadium and CitySpectator Capacity
Johann Cruijff ArenA, Amsterdam25-45%
Baku Olympic Stadium, Baku50%
Arena Națională, Bucharest25-45%
Puskás Aréna, BudapestAiming for 100%
Parken Stadium, Copenhagen25-45%
Hampden Park, Glasgow25-45%
Wembley Stadium, LondonMinimum of 25%
Football Arena Munich (Allianz Arena), MunichMinimum of 14,500 spectators (~22%)
Stadio Olimpico, Rome25-45%
Estadio La Cartuja, Seville25-45%
Krestovsky Stadium (Gazprom Arena), Saint Petersburg50%

Source: UEFA

More Substitutions and the Video Assistant Referee System

This edition of the tournament will also feature two new rule changes to the action on the field.

Coaches will now be able to make up to five substitutions (six if the match goes to extra time), a change first introduced in domestic leagues to allow players more rest as match calendars became congested.

Another key change which was already in play at the 2018 FIFA World Cup is the Video Assistant Referee (VAR) system. This system appoints a match official who reviews the head referee’s decisions with video footage, and allows the head referee to conduct an on-field video review and potentially change decisions.

Strong Competition Among Euro 2020’s Favorites

Despite current world champions France remaining as undeniable favorites, bookies are putting England to win the tournament (despite a fairly young squad) partially due to the home field advantage in the semi-finals and final.

Spain, Germany, and Italy remain formidable competitors, and Belgium’s golden generation will have one final shot at silverware after their third place finish at the 2018 FIFA World Cup.

European champions Portugal are another obvious threat, as Cristiano Ronaldo will be looking to become the tournament’s top goalscorer of all time (currently tied with Michel Platini at 9 goals).

While the 2020 edition of UEFA’s European Championship features a variety of on-field and off-the-field changes, the trophy truly feels up for grabs and is a welcome return to international football for fans around the world.

»Like this? Then you might enjoy this article, The Top 10 Football Clubs by Market Value

Where does this data come from?

Source: UEFA

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