For many of the world’s most iconic companies, the value of a brand is immeasurable.
Companies like Apple or Mercedes-Benz work endlessly to forge identities that allow them to be instantly recognizable to consumers. They want a logo that communicates their mission, value proposition, history, and legacy – and to do this, many of these companies continue to use icons, symbols, or colors that are decades old.
But this doesn’t mean that their identities and logos are static. In fact, many of these world-class brands have actually changed dramatically, while still incorporating important elements from their company histories.
How Logos Evolve
This infographic comes to us from The Logo Company, and it is a compilation that shows how logos evolve over time:
Even today, many of the world’s most iconic companies have logos that pay tribute to their rich histories. And though some of the imagery may stay the same, the logos continue to evolve to reflect the values and new design aesthetics of modernity.
For example, the identity of Royal Dutch Shell has been based around the image of a shell for well over a century. Between 1900 and 1930, the company represented itself by using realistic drawings of scallop and pecten shells:
The distinctive yellow and red colors were first added to service stations in 1915, and the shades eventually made it into the official logo itself by 1948. Today’s version of the Shell logo is ultra-simplified, and the brand is so recognizable that the logo often appears without the name of the company.
Pepsi’s brand history is another great example of how logos evolve while still paying tribute to company origins. The signature red, white, and blue combination comes from 1941, when the company changed the colors of its bottle cap to support America’s war effort. Since then, the Pepsi logo has used some mix of these colors, usually with a globe and swirl involved.
The most recent update to the logo in 2008 costed hundreds of millions of dollars, receiving heavy criticism from the design and business communities. However, for those that want to dive deeper, the rationale behind the redesign is quite interesting in itself.
Regardless, Pepsi’s brand has continued to evolve while maintaining at least some element of nostalgia from the company’s history. Whether it is effective or not is a story that will continue to be debated.
The World’s 100 Most Valuable Brands in 2019
Technology brands account for 20 of the world’s 100 most valuable brands in 2019, combining for a whopping 43% of total brand value.
The World’s 100 Most Valuable Brands in 2019
Brand equity can be a challenging thing to build.
Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your way into the mainstream consciousness of consumers.
On the path to becoming established as a globally significant brand, companies must fight through fierce competition, publicity scandals, changing regulations, and rapidly-evolving consumer tastes – all to take a bite from the same piece of pie.
Cream of the Crop
Today’s visualization comes to us from HowMuch.net, and it showcases the 100 most valuable brands in the world, according to Forbes.
Here are the powerful brands that sit at the very top of the list:
|Rank||Brand||Brand Value ($B)||1-Yr Value Change||Industry|
It should be noted that the list is ordered by brand value, a measure that tries to calculate each brand’s ultimate contribution in financial terms to the parent company. You can see that full methodology here.
Finally, it’s also worth mentioning that brands with only a token representation in the United States have been excluded from the rankings. This means companies like Alibaba or Vodafone are not represented in this particular visualization.
Tech Rules Again in 2019
For another straight year, technology dominates the list of the 100 most valuable brands in 2019 – this time, with six of the top seven entries.
Most of these brands saw double-digit growth in value from the previous year, including Apple (12%), Google (27%), Amazon (37%), Microsoft (20%), and Samsung (11%). The one notable exception here is Facebook, which experienced a 6% drop in value attributed to various struggles around the company’s reputation.
Here’s a look at how industries break down more generally on the list:
|Industry||# of Brands||Brand Value ($B)|
As you can see, technology brands make up 20% of the list in terms of the number of entries – and a whopping 43% of the list’s cumulative valuation.
In total, technologies brands combined for $957.6 billion in value. Even when including Facebook’s recent drop, this is an impressive 9.7% increase on last year’s numbers.
Will the double-digit increases for the world’s largest tech giants continue into 2020, or are brands such as Amazon and Google going to start seeing the same type of pushback that Facebook has grappled with among consumers and regulators?
This Giant List of 100+ Marketing Stats Reveals What Actually Works
This massive infographic uses 100+ marketing stats to highlight the tactics that are working in modern-day digital universe.
In just the last decade, the marketing world has been dramatically transformed.
Spending on digital media surpassed television ads in 2017, and now global digital spend is anticipated to top $333 billion this year.
As a result, today’s entrepreneurs and small businesses are starting to think about marketing in almost exclusively digital terms – and to have a successful online strategy, it’s important to see the data on what tactics are actually working.
Visualizing 100+ Marketing Stats
Today’s infographic comes to us from Serpwatch and it highlights seven of the most important digital marketing trends to keep an eye on this year.
Along the way, it highlights over 100 useful marketing stats that help to reveal the strategies and tactics that maximize ROI in the online arena.
It’s well known that digital media tactics – such as using social media, SEO, search, email, and content marketing – all offer unprecedented levels of analytics, customization, and segmentation for the modern marketer.
However, with so much to think about when using these techniques online and at scale, they can also be quite overwhelming.
Luckily, the above list provides some marketing stats that stand out in potentially helping businesses make the most out of their digital campaigns.
Stats That Stand Out
Here are some of the marketing stats from the above list that we thought stood out the most, for each category:
The top five search results for a keyword on Google get 70% of the clicks.
- Social media:
80% of B2B leads come in through LinkedIn vs. 13% on Twitter and 7% on Facebook.
- Video marketing:
Video will represent 82% of all internet traffic by 2021.
- Cold email marketing:
Emails sent between 10-11am have the highest open rates. Tuesday is the best day to send cold emails.
- Paid advertising:
The mobile ad blocking rate has increased 90% year-over-year.
- Lead generation:
61% of marketers say generating traffic and leads is their top challenge.
- Content marketing:
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
Although the digital marketing space is vast, the useful statistics above may help create some clarity for marketers trying to get the most out of their efforts in 2019 and beyond.
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