Connect with us

Misc

How Has Car Safety Improved Over 60 Years?

Published

on

Car Safety

Can I share this graphic?
Yes. Visualizations are free to share and post in their original form across the web—even for publishers. Please link back to this page and attribute Visual Capitalist.
When do I need a license?
Licenses are required for some commercial uses, translations, or layout modifications. You can even whitelabel our visualizations. Explore your options.
Interested in this piece?
Click here to license this visualization.

How Has Car Safety Improved Over 60 Years?

Did you know that in 2019, there were 6.7 million car accidents in the U.S. alone?

This resulted in 36,096 deaths over the year—an awful statistic to say the least—but one that would be much worse if it weren’t for seatbelts, airbags, and other modern safety devices.

In this infographic, we’ve visualized data from the U.S. Bureau of Transportation to show how breakthroughs in car safety have drastically reduced the number of motor vehicle fatalities.

Measuring Safety Improvements

The data shows the number of fatalities for every 100 million miles driven. From a high of 5.1 in 1960 (the first year data is available), we can see that this metric has fallen by 78% to just 1.1.

YearFatilities per 100 million miles
19605.1
19704.7
19803.4
19902.1
20001.5
20101.1
20191.1

What makes this even more impressive is the fact that there are more cars on the road today than in 1960. This can be measured by the total number of miles driven each year.

Vehicle Miles Driven

So, while the total number of miles driven has increased by 371%, the rate of fatalities has decreased by 78%. Below, we’ll take a closer look at some important car safety innovations.

1. The Seatbelt

The introduction of seatbelts was a major stepping stone for improving car safety, especially as vehicles became capable of higher speeds.

The first iteration of seatbelts were a 2-point design because they only looped across a person’s waist (and thus had 2 points of mounting). This design is flawed because it doesn’t hold our upper body in place during a collision.

Today’s seatbelts use a 3-point design which was developed in 1959 by Nils Bohlin, an engineer at Volvo. This design adds a shoulder belt that holds our torso in place during a collision. It took many years for Volvo to not only develop the device, but also to convince the public to use it. The U.S., for instance, did not mandate 3-point seatbelts until 1973.

2. The Airbag

The concept of an airbag is relatively simple—rather than smacking our face against the steering wheel, we cushion the blow with an inflatable pillow.

In practice, however, airbags need to be very precise because it takes just 50 milliseconds for our heads to collide with the wheel in a frontal crash. To inflate in such a short period of time, airbags rely on a chemical reaction using sodium azide.

The design of an airbag’s internal mechanism can also cause issues, as was discovered during the Takata airbag recall. As these airbags inflated, there was a chance for them to also send metal shards flying through the cabin at high speeds.

Dual front airbags (one for each side) were mandated by the U.S. government in 1998. Today, many cars offer side curtain airbags as an option, but these are not required by law.

3. The Backup Camera

Backup cameras became a legal requirement in May 2018, making them one of the newest pieces of standard safety equipment in the U.S. These cameras are designed to reduce the number of backover crashes involving objects, pedestrians, or other cars.

Measuring the safety benefits of backup cameras can be tricky, but a 2014 study did conclude that cameras were useful for preventing collisions. A common criticism of backup cameras is that they limit our field of vision, as opposed to simply turning our heads to face the rear.

Taking Car Safety to the Next Level

According to the National Highway Traffic Safety Administration (NHTSA), having both seatbelts and airbags can reduce the chance of death from a head-on collision by 61%. That’s a big reduction, but there’s still plenty of room left on the table for further improvements.

As a result, automakers have been equipping their cars with many technology-enabled safety measures. This includes pre-collision assist systems which use sensors and cameras to help prevent an accident. These systems can prevent you from drifting into another lane (by actually adjusting the steering wheel), or apply the brakes to mitigate an imminent frontal collision.

Whether these systems have any meaningful benefit remains to be seen. Referring to the table above shows that fatalities per 100 million miles have not fallen any further since 2010.

Click for Comments

Automotive

Charted: Car Brand Loyalty in 2024

This ranking of car brand loyalty shows what percentage of owners would buy from the same brand for their next vehicle.

Published

on

Car Brand Loyalty in 2024

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This graphic visualizes the best and worst car brands in terms of brand loyalty. This is measured by the % of current owners who would buy from the same brand for their next vehicle.

Data comes from Consumer Reports’ owner satisfaction survey, which includes responses from owners of more than 330,000 vehicles.

Car Brands With the Most Loyal Customers

Rivian takes the top spot in this ranking, with 86% of owners saying they would buy from the brand again. The EV startup has carved an interesting niche for itself with its outdoor adventure-focused models, and despite several recalls, appears to have won the hearts of its early customers.

Company% who would buy again
🇺🇸 Rivian86
🇩🇪 Mini77
🇩🇪 BMW76
🇩🇪 Porsche76
🇺🇸 Tesla74
🇰🇷 Genesis73
🇯🇵 Lexus73
🇯🇵 Subaru70

It’s interesting to note that Tesla held the #1 spot in last year’s ranking.

Car Brands With the Least Loyal Customers

At the other end of the spectrum we have brands with the least loyal customers, suggesting that owners are less satisfied with their purchase.

Company% who would buy again
🇺🇸 Cadillac61
🇺🇸 Chrysler60
🇩🇪 Mercedes-Benz59
🇩🇪 Audi59
🇺🇸 Jeep58
🇯🇵 Nissan55
🇩🇪 Volkswagen51
🇯🇵 Infiniti43

At the bottom of this table is Nissan’s luxury marque, Infiniti, with only 43% of owners saying they would revisit the brand for their next car.

Infiniti dealerships are aware of this alarming trend, and have attributed it to the brand’s aging lineup. In a recent interview, Steve Lapin, Chairman of the Infiniti National Dealer Advisory Board, said: “Product is king. Infiniti doesn’t have the right products right now to compete in the marketplace.”

Interested in learning more about the automotive industry? Check out this graphic, which ranks the world’s top 10 exporters of automotive products.

Continue Reading
MSCI Direct Indexing

Subscribe

Popular