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Helium: A Valuable Gas Not To Be Taken Lightly

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Helium makes up 25% of the atoms in the known universe, so one would guess that the inert gas would be quite plentiful on Earth.

Unfortunately, a familiar property of helium prevents this from happening. Helium gas is lighter than air and literally rises into space, depleting the Earth of almost all valuable helium resources over time.

Where do we get helium?

So how do we actually obtain new helium gas, which is necessary for important technological applications such as MRI machines, superconductors, and even the Large Hadron Collider?

Today’s infographic from Helium One shows everything you need to know on helium, including where we can find it on Earth, as well as the most important uses of the gas.

Helium: A Valuable Gas Not To Be Taken Lightly

Although helium is plentiful in the universe, on Earth it is quite rare and difficult to obtain.

Why Do We Need Helium?

Helium has several properties that make it invaluable to modern humans, particularly for technological uses:

Helium PropertyBenefits
InertDoesn’t react with other elements, and doesn’t explode like hydrogen
Non-toxicCan be used by humans in a variety of applications
Lighter than airAbility to lift and/or float
Melting point -272˚CLiquid at ultra-cool temps enables superconductivity
Small molecular sizeCan be used to find the smallest of leaks

Helium Demand

Helium demand has risen consistently since 2009, and the market has been increasing at a CAGR of 10.1% since 2010. With that in mind, here are the specific constituents of helium demand today:

Helium UseGlobal ShareDescription
Cryogenics23%Superconductors use ultracooled helium liquid.
Lifting15%Used in airships and balloons
Electronics14%Used to manufacture silicon wafers
Optical Fiber11%Necessary to make optical fiber cables
Welding9%Used as a shielding gas for welding
Leak Detection6%Helium particles are small, and can find the tiniest leaks
Analytics6%Used in chromatography and other applications
Pressure & Purging5%Used in rocket systems
Diving3%Mixed into commercial diving tanks for various reasons
Other8%Helium's diverse properties give it many other minor uses

Helium’s melting point, which is the lowest found in nature, allows it to remain as a liquid at the coolest possible temperature. This makes helium ideal for uses in superconductors, including MRI machines – one of the fastest growing components of helium demand.

Helium Supply

But where do we obtain this elusive gas?

It turns out that new helium is actually created every day in very tiny amounts within the Earth’s crust as a by-product of radioactive decay. And like other gases below the Earth’s surface (i.e. natural gas), helium gets trapped in geological formations in economical amounts.

Today, much of helium is either produced as a by-product of natural gas deposits, or from helium-primary gas deposits with concentrations up to 7% He.

Here’s helium production by country:

Country2016 production (in billion cubic feet)Share
Total5.4100%
USA2.241%
USA (from Cliffside Field)0.814%
Algeria0.46%
Australia0.13%
Poland0.11%
Qatar1.832%
Russia0.12%

USA (from Cliffside Field)
The USA government has a helium stockpile at the Cliffside Field in Texas, developed as part of a WWI initiative. It is in the process of being phased out, and by as late as 2021 it will no longer contribute to supply.

Qatar
In December 2013, the Qatar Helium 2 project was opened. This new facility combined with the first helium project makes the country the 2nd largest source of helium globally.

Russia
Russia is looking to become a player in helium as well. Gazprom’s Amur LNG project will be one of the biggest gas facilities in the world, and it will include a helium processing plant. This won’t be online until 2024, though.

Tanzania
Though not a helium player yet, scientists have recently uncovered a major helium find in the Rift Valley of Tanzania which contains an estimated 99 billion cubic feet of gas.

The Future of the Helium Market?

Because of inflated demand, especially for cryogenics in MRI machines, helium prices have risen significantly over the years.

And with these market dynamics in mind, it’s clear that the future of helium is not full of hot air.

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Cannabis

The Allure of Craft Cannabis to Investors

Craft products are taking the retail world by storm. Find out why investors should be paying close attention to craft cannabis and its potential impact.

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The Investor Appeal in Craft Cannabis

They say if you do what you love, then the money will follow. In the multi-billion dollar cannabis business, that has certainly proved true for those who have been passionate about the plant for decades — otherwise known as craft growers.

Today’s infographic from Pasha Brands dives into the huge consumer demand for craft products, and why investors should pay attention to this trend as it extends into cannabis.

The Perfect Craft Product

Chances are, you may have encountered any of the following at least once: microbrewed beer, specialty coffee, premium wine, or organic food. They’ve become so popular, that craft versions of all these are steadily carving a valuable niche in their original markets.

 U.S. Market Size, 2017Craft Market Size, 2017Share of total
Beer vs Microbrew Beer$111B$26B23%
Coffee vs Specialty Coffee$32B$10B31%
Wine vs Premium Wine$80B$44.8B56%
Food vs Organic Food$898B$49.4B5.5%

Whether it’s introducing flavors into brews, slow-roasting beans, producing wine in small lots, or using a conscious “farm to table” label — what they have in common is the careful attention that’s paid to the process from start to end.

Craft cannabis bears a strong resemblance to all of these in that way, as growing it involves extra care, compared to large-scale producers. For example, hand-trimming is more labor intensive than using machines, but results in products with superior quality.

What are some other characteristics of craft cannabis?

  • Attention to detail
    A hands-on approach allows growers to personally ensure each cannabis plant is healthy.
  • Sustainable practices
    The use of organic farming to save energy, creating a smaller environmental footprint.
  • Social responsibility
    Smaller growers typically leverage local connections, creating employment opportunities.
  • Artisanal branding
    Sophisticated and modern packaging helps appeal to different types of craft cannabis consumers.

It’s clear why consumers care about craft cannabis. But what does it offer investors?

Making the Case for Craft

Investors should be paying close attention to craft cannabis for three key reasons: a higher price point, a focus on quality, and access to the retail market.

Upscale Price Tag

On average, organic cannabis has a higher price point attached to it, compared to regular grade cannabis.

  • Industry average: $9.02/ gram
  • Organic average: $11.40/ gram

Using organic methods to grow cannabis means that the final product on shelves boast an enhanced potency and effect. Since craft cannabis is also grown organically, it’s clear that consumers are willing to spend more to secure a premium product.

Promise of Quality

It might not come as a surprise that the most famous craft cannabis regions are also where the biggest volume of legal cannabis sales come from. California and Canada accounted for nearly 38% in global market share in 2017:

  • Worldwide sales: $9.5 billion
  • California sales: $3 billion
  • Rest of U.S. sales: $5.5 billion
  • Canada sales: $0.6 billion
  • Rest of world: $0.4 billion

These two areas have a foothold in cannabis sales, and with recreational legalization unfolding in both – and 75 million people living between the two jurisdictions – it will only continue to grow.

Opening the Doors

Following nation-wide legalization in Canada and an increasing number of states in the U.S., the continent is facing a cannabis shortage. Why? As it turns out, while craft growers are abundant, they still face regulatory hurdles in order to move from the “gray” underground market into launching legal operations.

Craft cannabis could be a cornerstone for industry growth, but its growers have been in the shadows for a long time. As cannabis gains momentum, tapping into the huge network of craft growers will be key for success.

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How the Modern Consumer is Different

We all have a stereotypical image of the average consumer – but is it an accurate one? Meet the modern consumer, and what it means for business.

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How the Modern Consumer is Different

How the Modern Consumer is Different

There is a prevailing wisdom that says the stereotypical American consumer can be defined by certain characteristics.

Based on what popular culture tells us, as well as years of experiences and data, we all have an idea of what the average consumer might look for in a house, car, restaurant, or shopping center.

But as circumstances change, so do consumer tastes – and according to a recent report by Deloitte, the modern consumer is becoming increasingly distinct from those of years past. For us to truly understand how these changes will affect the marketplace and our investments, we need to rethink and update our image of the modern consumer.

A Changing Consumer Base

In their analysis, Deloitte leans heavily on big picture demographic and economic factors to help in summarizing the three major ways in which consumers are changing.

Here are three ways the new consumer is different than in years past:

1. Increasingly Diverse
In terms of ethnicity, the Baby Boomers are 75% white, while the Millennial generation is 56% white. This diversity also transfers to other areas as well, such as sexual and gender identities.

Not surprisingly, future generations are expected to be even more heterogeneous – Gen Z, for example, identifies as being 49% non-white.

2. Under Greater Financial Pressure
Today’s consumers are more educated than ever before, but it’s come at a stiff price. In fact, the cost of education has increased by 65% between 2007 and 2017, and this has translated to a record-setting $1.5 trillion in student loans on the books.

Other costs have mounted as well, leaving the bottom 80% of consumers with effectively no increase in discretionary income over the last decade. To make matters worse, if you single out just the bottom 40% of earners, they actually have less discretionary income to spend than they did back in 2007.

3. Delaying Key Life Milestones
Getting married, having children, and buying a house all have one major thing in common: they can be expensive.

The average person under 35 years old has a 34% lower net worth than they would have had in the 1990s, making it harder to tackle typical adult milestones. In fact, the average couple today is marrying eight years later than they did in 1965, while the U.S. birthrate is at its lowest point in three decades. Meanwhile, homeownership for those aged 24-32 has dropped by 9% since 2005.

A New Landscape for Business?

The modern consumer base is more diverse, but also must deal with increased financial pressures and a delayed start in achieving traditional milestones of adulthood. These demographic and economic factors ultimately have a ripple effect down to businesses and investors.

How do these big picture changes impact your business or investments?

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